Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. It’s used by over 7 million people and is the most popular SEO tool.
Semrush offers a wealth of information to assist you in making your life simpler.
See what people are looking on the internet
Create new web content that attracts visitors
Find link-building opportunities
Enhance the technical aspects on your site to increase the search engine rankings.
Semrush provides keyword suggestions for you based on the keywords you’ve used. The suggestions are used by you to write articles that are highly ranked in results from a search.
It also informs the user how hard it could be to rank certain search phrases.
It will recommend websites you should visit to create backlinks.
It allows you to perform an SEO audit on the website to determine whether you can make technical improvements to enhance the results of search engines.
This is only the beginning. Semrush also offers other features that will help your site rank higher in search results.
The benefits will be discussed in the following paragraphs. I will point out all their benefits.
Let’s start! Let’s get started by taking a look at domain analysis.
A basic domain analysis is the foundation of most SEO initiatives. This is an overview of the domain’s ‘quality from an SEO perspective.
Domain analysis can be done on your website to find SEO opportunities. Or on the competitor’s site to determine the difficulty or ease with which it will rank higher on search results.
It is also possible to conduct an analysis of the domain to determine if a website is worth asking its owner for a link to yours. This is due to the fact that hyperlinks from high-quality websites can improve your website’s search engine performance.
Semrush makes domain analysis easy: just enter a domain’s URL into the “domain overview‘ section and you’ll get an instant sense of its performance in search results.
Keyword research in Semrush
Keyword research generally is based on:
It’s possible to determine the number of people looking for a particular keyword.
It is crucial to understand the difficulties it could pose to rank for certain keywords.
Find out who’s in the top position for this keyword.
Get recommendations for others
Semrush makes it easy to access all of the information you require.
Basic keyword data access
To find basic statistics about keywords in Semrush You can make use of the Keyword Overview tool.
The number of search results this keyword gets each month on Google
Its keyword difficulty score
A list of websites that are ranked highly in it.
Here are some suggestions for keywords you could think about making use of instead
Like analysis of domains, this could also be performed for each country.
Semrush provides “Keyword Magic” to provide keyword suggestions based on a specific phrase you’ve entered.
It would be easier for people to utilize it if its name was just “Keyword Suggestions”. While “Keyword Magic”, sounds a little confusing, once it is in this area of Semrush it’s very simple to utilize.
There is a list of keywords that are related to the keywords you’ve entered. You can sort these keywords by using filters such as:
The keyword difficulty
The number of searches per keyword each month
Google Ads’ cost per click to show keywords search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still the opportunity to make improvements. The information is available only to Google searches. It would be more useful if the data could be made available to other search engines.
Google continues to be the most popular of searches (92 percent according to Statcounter at the time of the). However, there are territories all over the world with other search engine enjoying a good part of the market. For instance, in the USA almost 6% searches are conducted using Bing.
Moz Ahrefs provides you with access to Bing data. Ahrefs provides YouTube search information which is very useful to anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research which also comes with a collection of content marketing tools. It is available as long as you have the ‘Guru’ plan or higher.
These will let you:
Find interesting topics for writing about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my favorite part of Semrush’s toolkit for content marketing. It allows you to copy/paste content into Semrush to review. Semrush lets you create copy, and receive immediate feedback.
After you have done this you will be given suggestions on ways to boost your content’s performance on the results of a search. These suggestions include encouraging you to increase or decrease your words, suggesting that you include keywords in the text, and advising you regarding content that looks like it was scraped from another site.
It would be great to be able just to copy the URL of your website into and get these suggestions. The copy-paste process can be irritating.
“Rank tracking” or “position tracking” is the method of analyzing the performance of your website over time on search engines for a certain key word.
It is easy to setup in Semrush. Simply go to the position tracker section. Enter your domain name, keywords, and then click “Start Tracking”. A report will be generated that will show the position of your website for every keyword.
It is possible to to track your progress towards ranking higher for the phrases you select as you add more data to Semrush.
Semrush lets users include data from other sites to its position tracking tool. This allows you to evaluate your website’s performance in terms of specific keywords over time with the results of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The performance of the site in search engine results is determined by the amount of backlinks to other websites.
There are two methods to analyze backlinks in Semrush The one is to utilize the “backlink analysis option” and the second is to perform an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can be viewed as follows:
Anchor text for every backlink Top level distribution of domains (how many links are.com,.org., or.gov). Information about the IP addresses of your site. This information lets you know which domains have gained backlinks, and the worth of those backlinks. The information you collect can help enhance your SEO efforts or get a better understanding of the actions of a competitor.
You may also conduct a backlink audit’ to determine if backlinks are being used to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building refers to the process of obtaining other websites to link to yours. It is crucial to every SEO project’s success. Sites with more links to them are often recognized by search engines as having more prominent positions in search results, provided they are located on top-quality websites. span>
Semrush’s tool for link building works by
Find out who are your competition and how they stand.
Examining the content of your site
I’d like you to write down the terms you’d like to rank for.
Then, it will create a list with possible websites it thinks are worth contact to request a guest post or backlink.
SEMrush Website prospects This tool allows you to connect to Semrush via email and lets you send outreach emails.
With CRM, you can track every step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush – Sign up for a longer free trial
Semrush offers the standard 7-day free trial. For a short period, you can get an extended 14-day trial.
Utilize this tool to check all the major features, and all information.
Download the extended free trial
Broken link building
Broken link building is an important SEO tactic.
This involves finding the broken link (i.e. You’ll need to locate a broken hyperlink that doesn’t link anywhere.
This will allow you to create backlinks for your website’s content. As we’ve already discussed, the more backlinks that point to your site the better your content performs in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis, navigate to the “indexed” pages section, and click on the “target errors” option. The Excel or CSV file will then be sort or filter in order to locate the 404 errors. broken links.
Although it is tedious, you can import broken links into Semrush together with the appropriate email addresses. It is also possible to connect to Semrush through a linked mailbox or through the CRM pipeline method described earlier.
There are still improvements to be implemented. Ahrefs allows you to hit the ‘broken Links‘ option, which provides a list of all broken outgoing or incoming links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can group the menu options into categories that are useful, such as keyword research, competitive research, link building, and rank tracking.
It is overwhelming at first There are a lot of things to be done. It will become less overwhelming as you become accustomed to it.
Semrush’s data visualization helps you overcome the feeling of overwhelming data. Many metrics are graphed so that it is easier to understand.
It would be wonderful it Semrush could improve its interface to be more compatible with smartphones. The interface is not responsive, which means that when you sign in to Semrush using a mobile device, you will see the standard desktop-based interface. It’s possible to read small portions of text. There’s also plenty of zooming and pinching.
To use on a smartphone, you’ll need to zoom in and pinch to.
Semrush also has a mobile application which lets you see your position data. It would be great if the mobile app offered access to the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface has an easy-to-use user interface. You will however need to be able to use an operating system on your desktop to get the best out of Semrush.
Value and Pricing
Semrush is more expensive than other kinds of SaaS’ (software as an as a Service) applications.
This is quite understandable since you are paying not only for functionality, but also to access huge quantities of data that could include a lot from your competitors.
Semrush is offered in three pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The ‘Custom’ platform is also accessible. This gives corporate customers to design their own plans.
Semrush provides a trial period for free to anyone who would like to try it before purchasing plans. However, the company offers a 14 day free trial. You can find it here. It’s quite similar to other offers from competitors. It’s less than Ahrefs’ (7-day, paid trial) however, it offers greater value than Moz (a 30 day spangreater than).
For the full-featured free trial, you’ll have to enter your credit cards details. This is an annoying practice when you use SEO tools.
Semrush’s costs can be compared to Majestic (majestic), Majestic (moz and Ahrefs), and Majestic. Majestic has a cheaper monthly plan at $49 per month but it’s significantly less useful than the plans that are its entry-level ones.
Semrush plan differences are:
The limit is the amount of reports you can make each day
How many keywords you can track per month
Access marketing tools for content
Access historic data
Get more from your money.
Let’s have a close review of some aspects of the pricing structure and find out if Semrush is a good price for the money.
Semrush’s pricing model has one problem. Depending on the plan you choose, you’ll need to pay $45-100 per additional user.
This is a negative comparison to Semrush’s other competitors, who typically increase the number of seats as they climb the price ladder (or are less expensive for seats that are not available).
It could be a problem in your company. Semrush could offer you the option of a Custom Plan. Like the name implies you are able to negotiate prices for a solution which includes a customized number, or user.
Semrush only works with domains that have already been designated projects. Key features that are included in this category are backlink audits, tracking of positions and site audits.
The details of your Semrush plan will define how many projects you can manage at one time.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can send a lot of reports daily. It is able to pull in 3,000 domain analysis reports per day even on the entry-level plan. This is more than the 175 reports available on Ahrefsthe entry-level plan.
As you progress through the pricing ladder, the generosity will continue. The Semrush daily limit for reports on its $449.95 Plan of 10,000 is Ahrefs‘ $399 Plan, which has a limit in place of 1750 each week.
Competitive intelligence and add-ons
Semrush is a tool that can be used to analyse websites of competitors, however this feature is not accessible without the purchase of a Trends addon.
This is the format you will get when you buy it
Market Explorer (market participants and shares of market ), as well as audience gender, age, and behavior.
Traffic analytics (visitor interaction, traffic sources, desktop, mobile, audience overlap as well as historical data, as well as geographic information.
This add on costs $200 per months and is a bit disappointing. It could be more expensive than the other plans.
For local SEO, you’ll be required to pay an additional charge.
There are two local SEO add-ons that are available. The Basic Location option costs $20 per month, and the premium location option is $40 per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
Review user comments and make suggestions
Premium version comes with the local Heatmap‘ that lets you compare your business with other local businesses by using Google Maps. The Semrush interface allows you to immediately respond to reviews.
Data from the PPC
Semrush could be more beneficial than its rivals if you’re involved in a mix of SEO and PPC projects.
Semrush offers a higher quantity of PPC data than most other tools. Semrush provides more precise CPC information than other tools, such as distribution and CPC competition data, live ads and tools to plan PPC campaigns.
SEO tools, like Semrush, can be difficult and require a lot of support.
Semrush offers three ways to contact support from the customer. This contrasts with other products such as Moz that doesn’t provide phone support.
Semrush has made it simpler than other SaaS products to find its contact information. There is an online help section at the bottom of every page, while the footer has prominently displayed the number of a telephone.
Our help pages aren’t needed before we are able to give you a number. We are able to assist you right away.
Conclusion of the Semrush Review
Semrush is a great choice to use as an SEO tool. Semrush provides all the features you need for a successful SEO campaign. The first lets you build backlinks in the “CRM” fashion and the other provides a list of simple ways you can improve your technical and on-page SEO.
What is the primary drawback?
The fact that some intelligence features of competitive Intelligence cannot be unlocked using a $200 per monthly add-on is a bit disappointing.
Semrush is a powerful tool that can help you improve the search engine ranking. An extended trial for free is offered here. You will find below details on the pros and cons of Semrush and also details on different SEO products.
Overall rating, 4.3/5
The benefits of using Semrush
It is generally easy to use.
Semrush makes domain analyses easy. Everything you require is available in one location.
Semrush can store large quantities of data, yet it is easy-to-use. The interface makes it easy to view the metrics through graphs and visualizations.
Semrush’s outstanding link-building capabilities make it a great choice. Semrush comes with CRM-like features that will aid you with outreach.
The site auditing function of the program provides simple guidelines on how to improve technical SEO as well as other aspects of your website.
Semrush offers an extensive variety of PPC-related data, along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels: chat, phone and e-mail.
It is possible to avail a 14-day trial free, which is a significant benefit over its competitors.
The disadvantages of semrush
It provides data only for one search engine: Google. Ahrefs, however, offers information which can be utilized for many search engines.
Semrush plans are limited to one account per user. Additional seats can be purchased for a higher cost.
Certain key features cannot be included in a project. Semrush limits how many projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not simple.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s primary rivals. We have yet to test all of them but you can find a comparison of Ahrefs with Semrush. Semrush has a better user account system, however when you have a lot of users and need to use an SEO tool, Semrush may be more flexible.
GrowthBar will help you rank higher in search engine results. It’s also cheaper than other tools.
Get a free five-day GrowthBar trial right here. You can also check out our GrowthBar Review here.
Do you have comments or questions regarding Semrush? Leave an open comment below to let us know your thoughts about Semrush