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Semrush, what is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was founded by Oleg Schchegolev and Dmitry Melnikov in 2008. It’s used by more than 7 million users and is the most popular SEO tool.

 Semrush offers an abundance of information to assist you in making your life simpler.

Discover what people want on the internet

Create web-based content to attract viewers

Find link-building opportunities

To boost your site’s rank in search results, you can implement technical changes to the content.

Semrush provides keyword suggestions to you based on keywords you’ve used. The keywords you typed are able to help write blog articles that rank well in search engine results.

It also informs the user how hard it might be to rank certain search terms.

It will recommend sites to go to in order to get backlinks.

It allows you to conduct an SEO audit of your site in order to determine whether you are able to implement technical changes that enhance search engine rankings.

This is just the beginning. There are many other features provided by Semrush to improve your site’s ranking in search results.

These benefits will also be discussed in the following paragraphs. I will point out the advantages of each.

Let’s get started! Let’s take a look at the domain analysis.

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Domain analysis

 Domain analysis is the basis of most SEO projects

This is used to assess SEO potential on your site or the site of a competitor in order to determine the difficulty with which they will rank higher for the search results.

It is also possible to conduct an analysis of the domain to determine if a website is worth it to ask the owner to link to yours. This is due to the fact that hyperlinks from high-quality websites can boost your site’s search engine ranking.

Semrush makes domain analysis simple: simply enter a domain’s URL into the ‘domain overview section’ and you’ll get an instant impression of the performance of your search results.

Keyword research in Semrush

Keyword research typically is based on:

It’s possible to find the number of people who are looking for a specific keyword.

It is important to figure out the difficulty for a keyword to rank.

Find out who’s ranking for the keyword.

Receive suggestions from others

Semrush allows you to access all of the information you require.

Basic keyword data access

Use the ‘Keyword Overview Tool‘ to obtain basic statistics about keywords in Semrush.

The amount of searches that this keyword is getting on Google each year

Its “keyword difficulty score”

list of sites that rank for it.

Here are some keywords you could use in place

Similar to analysis of domains, it can be done for each country.

Keyword suggestions

Semrush’s Keyword Magic option can be used to find specific keywords based on the phrase you’ve entered.

It could be more useful when it was referred to as simply ‘Keyword Suggestions.’ It may sound a bit unclear however once you’ve gotten to this section of Semrush you’ll discover it simple to utilize.

The list of keywords relevant to your search term will be displayed. There are filters that you can use to sort these keywords, for example:

 The keyword difficulty 

The number of keywords used in a month.

Google Ads costs per click to display keyword results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is room to improve. The data isn’t available for other searches than Google. It would be helpful to have other engines provide data.

To be fair, Google continues to dominate searches (92% at the time of writing according to Statcounter), but there are certain countries, not just the USA with other search engines enjoying a decent share of the market (in the US for example, almost 6 percent of searches are made by Bing).

Moz Ahrefs, and other competitors, provide access to Bing data. Ahrefs provides YouTube search information which is very useful to anyone who produces video content.

Semrush’s Content Market Toolkit

Semrush offers keyword research tools and a suite content marketing tools (as long as you have a Guru plan or higher).

These will allow you to:

Explore new topics about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand names

The ‘SEO Writing Assistant’ is one of my top features in Semrush’s content-marketing toolkit. Copy/paste content into Semrush for review. You can also create content within Semrush and get real-time help.

Once you’ve completed this step, you will receive suggestions about ways to improve your content’s performance in search results. These suggestions include the urge to increase or decrease your word count, recommending that you add keywords to the text, and advising you regarding material that appears to was scraped from a different site.

It is incredible to be able to simply pasting the URL from your website into these links, and then receiving suggestions. It can be difficult to copy and paste.

Tracking rank

“Rank monitoring” or “position monitoring” is a way to track your website’s performance on search engines for specific keywords in the course of the course of.

It is easy to set this up in Semrush. Visit the position tracker section, and enter your domain’s name. The report will show you where your website ranks for each keyword.

As you add more information, you’ll be able to track your ranking for specific terms.

Semrush allows users to include data from other websites to its position tracking tool. This allows you to see with time how your website does in relation to certain keywords compared to those of your competition.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

How well a site performs in search engine result pages will be determined by the number of  backlinks” it has from other websites.

 Semrush provides two ways to look at backlinks: one is to use “backlink analysis” and the other is to conduct an audit of backlinks

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

 Also the  section is available to view at 

Anchor text for every backlink Top-level domain distribution (how many,.org. Data about the IP addresses of your website. This allows you to know which domains have backlinks and their value.

Backlink audits

 A Audit of Backlinks is a different method of analyzing backlinks within Semrush. It is used to assess the’site health and the toxicity of backlinks which link to your website

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, which is the process of having other websites to link to your site, is key to any SEO project. SEO engines reward websites with more links, granting them higher positions in search resultsAs as they originate from high-quality, relevant websites, they will span>

Semrush’s tool for link building works by

Learn about your competition and rank them.

Examining the content of your site

Please list the keywords you’d like to rank.

Next, it will compile an inventory of websites that it believes are worth contacting to get an affiliate link or guest post.

SEMrush Domain prospects This tool lets you to connect your email address with Semrush and can send emails to your contacts directly from the tool.

Tracking the progress of each strategy can be done by using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

SEMrush – Sign up for a longer free trial

Semrush’s standard free trial of seven days lasts. For a short time, you may be eligible to receive a 14 day extended trial.

Use this tool to test all of the key features and information.

You can access the free trial version that is extended

Broken link building

Broken link construction is a crucial SEO technique.

This is done by locating a broken URL (i.e. This involves finding a broken hyperlink (i.e. one that doesn’t point anywhere) and then creating the dead content that it was using as a pointerAfter that, you can ask anyone who links to the dead content to directly link to your site.

This lets you build backlinks to your website’s content. Like we said the more backlinks direct to your site, the better your content will perform in search.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

Run a backlink analysis reportNavigate to an “indexed pages” section, then click “target errors” then export the Excel or CSV files. You can filter or sort this file to find the error code 404. broken links.

It’s not an easy task, but it is possible to transfer broken links into Semrush with the appropriate email addresses. It is also possible to connect to Semrush via a connected mailbox, or through the CRM pipeline method described earlier.

There is room to improve. Ahrefs lets you hit the “broken Links”, which provides an inventory of broken outgoing or inbound links for the domain.

Simple user interface

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

You could group the menu options in useful categories such as competitive and keyword research ranking tracking, link building and rank tracking.

It can seem overwhelming at first because there’s many things to think about. You will soon become used to it.

Semrush’s data visualization is a great way to get over the sensation of being overwhelmed by data. A variety of metrics are plotted in a manner that makes it easier for you to understand the data.

Semrush’s interface would work better when used with smartphones. As it stands, the interface isn’t responsive, which means that when you log into Semrush using a mobile device, you’ll see the typical desktop interface. This means that you can’t read large volumes of text and can zoom in and out more.

SEMrush requires a lot more zooming and pinching in order to work on a smartphone.

The positive side is that Semrush has a mobile application that lets you access your position tracking data. However, mobile access to all Semrush features would be a great feature.

SEMrush’s mobile application for rank tracking

Semrush’s interface is intuitive and simple to use. However, you must have a desktop computer in order to make the most of it.

Value and Pricing

Semrush is more costly than other types of  SaaS (software as a Service) apps.

The reason it’s understandable is because you’re not just paying for functionality, but also access to a lot of information, including many details from competitors.

Semrush offers three pricing options:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

The ‘Custom’ platform is also accessible. There is the option to use the  Custom platform, which allows corporate customers more control over reports and queries.

Semrush lets anyone try it for free before they buy a plan. However, the company is offering a 14-day free trial. It is available here. The trial is similar to similar trials offered by competitors. It’s shorter than Ahrefs 7-day paid trial, but it’s longer than Moz’s 30 day free ).

You’ll need your credit card details to avail the full feature trial. This can be a irritating practice with SEO tools.

Semrush’s fees compare with Majestic, Majestic and Moz, Ahrefs. Majestic offers a monthly fee of $49 plan, but it’s less functional than its entry levels plans.

Semrush plans vary in the following ways:

How many reports can you run per day

How many keywords can you monitor per month?

 Access Marketing tools 

 Access to data from the past 

More for your money.

Let’s take a closer look to some aspects of the pricing structure, and determine whether Semrush is a great price.


Semrush is a shambles pricing structure. Semrush will cost an additional $45- $100 per user to give access to Semrush to more users within your organization, depending on the plan.

This negative comparison is for all Semrush competitors who increase the number seats as they move up the pricing ladder or cost more for additional seats.

This may be an issue for your company. Semrush may be able to offer the option of a Custom Plan. It lets you determine pricing and add an individual number of users.


Semrush is only utilized only for domains classified as projects. Site audits backlink audits, site audits, and position tracking are key elements that fall into this category.

The details of your Semrush plan will determine the number of projects you can manage at one time.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

Requests for reports

Semrush offers a generous number of reports that it is able to send daily. This allows you to receive 3,000 domain analysis reports per day even on the basic plan. This is more than the 175 reports that are available on Ahrefsthe entry-level plan.

The amount of free reports increases as you go up the pricing ladder. While Semrush offers daily limits of 10,000 reports for each Semrush plan, its $449.95 plan includes Ahrefs 399 plan with a weekly limit of 1750.

Competitive intelligence and add-ons

Semrush lets you examine the websites of your competitors. However, this feature cannot be bought without a Add-on called Trends.

What do you receive when it is purchased

Market Explorer (market share, gender and age of the audience market participation, seasonal peak, etc.)

Analytics of traffic (visitor interactions, traffic sources desktop overlap with mobile audiences, historical data, geographic data.

The add-on costs $200 per month and is a bit disappointing. This add-on can sometimes cost more than other plans.

Local SEO features you will be required to pay an additional charge.

Two SEO extensions for local SEO are available.  Basic is 20 dollars per month. ‘Premium’ is $40 per month.

Both let you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business listings

Review user comments and make suggestions

Premium version includes a local Heatmap‘ that allows you to compare your business against other local businesses using Google Maps. Semrush gives you the ability to respond directly on reviews.

Data taken from the PPC

Semrush could be more valuable when you mix SEO with PPC.

Semrush offers a higher amount of PPC information than other tools. Semrush has detailed CPC statistics for specific keywords. Other tools might only offer basic CPC figures.

Customer support

SEO tools like Semrush may be complicated and require a lot of assistance.

Semrush offers three ways to contact support from the customer. This contrasts with other services, like Moz that doesn’t provide phone support.

Semrush’s contact details are easy to find, unlike other SaaS product. The bottom of each page is a chat box, and the footer shows a phone number.

We don’t ask you to read our help pages prior to giving you a number. Help is instant.

Conclusion of the Semrush Review

Semrush is a great choice to use as an SEO tool. Semrush offers all the data you need to run an effective SEO campaign. The former lets the creation of backlinks in a “CRM” style, the latter offers a checklist of easy ways that you can improve on-page and technical SEO.

What’s the primary drawback? 

The fact that some intelligence features of competitive Intelligence are not unlockable with a $200 per monthly add-on is a bit disappointing.

Semrush is an outstanding tool that will aid in improving your search engine rankings. Here’s an option to download an extended trial for free. Here’s a brief summary and information about Semrush.

Overall score: 4.3/5

Semrush What are the advantages?

It is usually easy to utilize.

Semrush simplifies domain analysis. You get all the information you require in one location.

Semrush is full of information, but it is easy to use. It uses graphs and visualizations to make it clear what the metrics are.

Semrush’s link-building functionality is amazing. Semrush comes with CRM-like features that will aid you with outreach.

Site auditing capabilities of the software provide simple-to-understand guidelines to improve technical SEO.

Semrush provides a wide range of PPC data along with organic search results.

Semrush’s reports are much more extensive than its competitors.

 There are three support channels: phone, chat and e-mail

 The 14-day free trial of is available. This is a huge advantage over many other software providers

The disadvantages of semrush

It provides only data for Google. Ahrefs and other tools offer data for several other search engines.

Semrush plans offer only one account per user. Additional seats can also be purchased for a high price.

A project can only contain certain key characteristics. Semrush limits the number of projects that you can concurrently run.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken Link Building is not as easy and straightforward as you think.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic’s main rivals to Semrush are Ahrefs (Moz) and Majestic. We are yet to evaluate each of them, however there’s a comparison of Ahrefs against Semrush here. While I believe Semrush offers greater flexibility with regards to user accounts as opposed to Ahrefs, you may find another option cheaper when you have many users who need access to an SEO tool.

GrowthBar is a brand new tool that helps you get higher rankings on search engines. It’s much cheaper than the other tools.

GrowthBar is available as a free trial of five days. You can also read our GrowthBar review here.

Best of luck!

Do you have any questions or comments about Semrush? Comment below to let us know your thoughts and concerns about Semrush