Free Semrush Alternative

What’s Semrush?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was established in 2008 by Oleg Shchegolev and Dmitry Melnikov. It is used by over 7 million users and is the most used SEO tool.

Semrush gives you lots of details that you can use to make your life easier.

Find out what people are looking for online

Create new web content that will draw traffic

Find link-building opportunities

Improve the technical aspects on your site to increase the search engine results.

Semrush provides keyword suggestions to you based on keywords you’ve used. They can serve as a guide to writing blog posts that be highly ranked in search engines.

It also indicates the difficulty it has to rank for specific keywords.

It will suggest sites that are worth to visit for backlinks.

It lets you perform an SEO audit on your site to determine if you could make improvements to the technical aspects of your website to improve the results of search engines.

This is just the start. Semrush offers a variety of other features that will aid in ranking higher in results for searches.

They will be explained in greater detail in the future. I will highlight the advantages of each.

Let’s get started! Let’s take an overview of the domain analysis.

Free Semrush Alternative

Domain analysis

fundamental analysis of the domain is the basis of many SEO initiatives. This is an overview of the domain’s ‘quality from an SEO standpoint.

An analysis of domains is often performed on your website to identify SEO opportunities. It could also be done on the site of a rival to determine how difficult it will rank higher in search engine results.

It is also possible to conduct an analysis of the domain to determine if a website is worth it to ask the owner to link to yours. Because hyperlinks from other websites (or “backlinks”) that are relevant to your content could greatly enhance the site’s search engine performance.

Semrush makes domain analysis easy: just type a domain URL into the ‘domain overview‘ section and you’ll get an instant sense of its performance in results from searches.

Keyword research in Semrush

Keyword research usually is centered around:

It is possible determine how many people are looking for a particular keyword.

It is important to determine how difficult it can be to be ranked for this keyword.

Find out the rank of your keyword.

Receive suggestions from others

 Semrush makes easy access to all details.

Basic keyword data access

The ‘Keyword Overview tool is a tool that can help you get basic information about keywords within Semrush.

The amount of times this keyword gets on Google each month

Its difficulty score for its keyword

list of websites that rank for it.

Here are some suggestions for keywords you might think about as an alternative to HTML0.

Similar to domain analysis, this can also been done per nation.

Keyword suggestions

Semrush will provide keyword suggestions based off the words you entered.

It would make it easier to use, if it were simply called “Keyword Suggestions.” Although “Keyword Magic” may sound a bit confusing, once it is in this section of Semrush it’s very simple to use.

A list of keywords will be displayed related to the keyword that you have entered. There are filters that you can apply to sort these keywords for example:

The word difficulty

The number of keywords used in a month.

Google Ads costs per click to display keyword results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There are still areas for improvement. The only Google search results have the data. It would be more useful if other search engines included metrics.

In fairness, Google continues to dominate searches (92 percent as of the date of writing according to Statcounter) however, there are some territories, not just the USA, that have other search engines enjoying an adequate share of the market (in the US for example, almost 6 percent of searches are conducted on Bing).

Moz Ahrefs, along with other competitors, give you access to Bing data. Ahrefs provides YouTube search information that is extremely helpful for anyone producing video content.

Semrush’s Content Market Toolkit

Semrush provides keyword research tools as well as a suite of content marketing toolskits (as as long as your ‘Guru’ strategy is not lower).

These are

Find topics that are new to write about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand mentions

The “SEO Writing Assistant” is my absolute favorite component of Semrush’s toolkit for content marketing. It allows you to copy and paste content into Semrush to read. Semrush lets you create copy, and receive immediate feedback.

 If you complete this task, you’ll receive suggestions on how to improve your content’s search engine efficiency

It would be wonderful to be able just to paste the URL from your site and receive these suggestions. Copy and paste can be annoying.

Tracking rank

“Rank tracking” or “position tracking” is the method of analyzing the performance of your website over time in search engines for a certain key word.

This is very simple to setup within Semrush. Just visit the section for position trackers. Enter your domain’s name as well as keywords and click “Start Tracking”. The report will display the ranking of each keyword on your site.

As you add more data it will be possible to monitor your rank for specific terms.

Semrush also allows users to input data from competitor websites in its position tracker tool. This will allow to evaluate the performance of your site over time for particular keywords against that of your competitors.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

How well a site performs on search engine result pages will be determined by the number of  backlinks” it has from other sites.

 Semrush offers two methods to look at backlinks. The first is to use “backlink analysis” and the second is an audit. 

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

This section can also be viewed:

Anchor text for every backlink. Top level domain distribution (how many,.org., Information on your IP addresses. This allows you to see which domains have received backlinks and their value.

Backlink audits

 The ‘backlink inspection’ is another method to examine backlinks within Semrush. This is used to assess the ‘quality and toxicity’ of backlinks.

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, the process of getting other websites to link to yours, is crucial to any SEO project’s success. Search engines typically reward websites that have more links to them with higher search results positions (as long as they’re located on high-quality, relevant websites). ).

Semrush’s tool for link building works by

Learn about your competition and then rank them.

Examining the content of your site

Asking you to list the keywords that you’d like to rank for.

Then it will make a list of websites it considers worthy of contacting regarding a guest post.

SEMrush Domain prospects Utilizing this tool, you can connect your email account to Semrush. Then, you can make outreach calls directly from the tool.

The progress of each approach can be tracked using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Take an extended trial of SEMrush

Semrush’s seven-day standard free trial lasts. For a short time, you may be eligible for a 14 day extended trial.

This lets users look over all the important features and gain access to all of its information.

 Access the full free test is available here 

Broken link building

Broken linking is a crucial SEO method.

This involves finding a broken link (i.e. You’ll need to locate an unreliable hyperlink that doesn’t link anywhere.

This allows you create backlinks that point to your content. Like we said the more backlinks direct to your site the better your website will perform in the search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

To run a backlink analysis report go to the “indexed” pages section and select the “target errors” option. The Excel or CSV file will then be sort or filter to find the 404 errors. broken links.

Although it can be laborious, you can transfer broken links as well as the email addresses that correspond to them to Semrush. It is also possible to connect to the platform through a linked mailbox or the CRM pipeline approach previously described.

There are still areas to improve. Ahrefs allows you to hit the  broken Links option. It returns a list with every broken outgoing or inbound links for a particular domain.

Simple user interface

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

The menu options could be grouped into categories that are useful, like keyword research as well as competitive research, and link building.

While it can be difficult, there are numerous things to take care of. It will become easier as you get used to it.

Semrush’s data visualisation helps you to overcome the data overflow. The majority of metrics are plotted in an approach that makes it easier to comprehend.

It would be wonderful it Semrush could make its interface more compatible with smartphones. Semrush’s interface does not respond to smartphonesIt will display the desktop-like interface when you log into the app using a smartphone. This means you will only read small portions and require more zooming and pinching.

 To use on a smartphone, you will have to zoom in and pinch to

Semrush has a mobile app that allows you to view your position tracking dataIt’s a good aspect. It would be great to have all Semrush features could be accessed via mobile devices.

SEMrush’s mobile application for rank tracking

Semrush’s interface is simple and easy to use. To get the most out of Semrush, however, you will require a desktop computer.

Prices and value

 Semrush costs more than other kinds of SaaS’ (software as an as a Service) applications.

This is quite understandable since you’re not just paying for the functionality, but to access huge quantities of data that could include a lot from competitors.

Semrush is available in three different price choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You can also choose to utilize the ‘Custom’ platform. Corporate clients can utilize the ‘Custom’ platform to design their own plans with flexible reporting and query limits.

free trial of Semrush is available to anyone who wants to test it out before you commit to a paid planStandard version is valid for seven days. The company provides a 14-day trial at no cost. It is available here. The trial is similar to similar trials offered by competitors. It’s less than Ahrefs’ (7-day paid trial) however, it’s more generous than Moz (a 30-day trial for free). ).

To take advantage of the full test experience You will require credit card information. This is a common method used by SEO tools.

Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic however has a monthly plan that costs $49 but is less efficient than its basic plans.

The Semrush Plans differ in the following:

The amount of reports that you can run in a day

The number of keywords you can monitor every calendar month

 Access to marketing and content resources 

Access to data from the past

You will get more for your money.

Let’s look at the pricing structure to determine if Semrush offers an excellent value for money.


The most annoying thing about Semrush’s pricing structure is the fact that every plan, even the $449.95 Business plan, only includes one user seat or account. You will need to pay an additional $45-100 per user if you wish to grant Semrush access to multiple users within your company (depending on the plan).

This is an adverse comparison to Semrush’s other competitors, who generally increase the amount of seats they offer as they move up the pricing ladder (or are less expensive for additional seats).

This could be an issue with your organization. Semrush might offer the Custom plan. It allows you to bargain on pricing and include a custom number/users, just like the name implies.


 Semrush is available only for domains that have been classified as projectsPosition tracking, backlink audits, and site audits are the most important features that fall into this category.

The amount and the complexity of the projects you are able to manage will be contingent on the Semrush plan you select.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

For requests for reports

Semrush allows you to send as many reports per day as you want. Even on the basic plan, you can pull 3,000 domain analyses reports every day. This is considerably more than the 175 reports that are allowed per week on Ahrefs basic plan.

As you climb up the pricing upwards, this generousness is not over: Semrush daily limit on reports for its $449.95 plan of 10,000 is; Ahrefs‘ $399 plan comes with a limit of 1750 per week.

Competitive intelligence and add-ons

Semrush is a program that allows you to compare websites with other users. But, this functionality can only be obtained by purchasing the  add-on ‘Trends.

This what you get when your purchase it

Market Explorer (market participants, market shares and the audience age, gender, behavior, seasonal peak, etc.

Analytics of traffic (visitor interaction, traffic sources, desktops, mobiles overlap, audience and historical data, geographic information.

The cost of the add-on is 200 dollars each month. This is a bit disappointing. Certain cases are more expensive than others.

Local SEO features require an additional cost.

There are two local SEO add-ons that are available. The  Basic Location option is priced at $20 per month while the  premium location option is $40 per month.

Both are available to you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business listings and Facebook Listings

User comments and suggestions

Premium version includes a “local Heatmap” which allows you to compare your business’s location with other local businesses in Google Maps. Semrush interface also lets you respond to reviews directly.

Data from PPC

Semrush is more valuable than other search engines when you are involved in both SEO projects and PPC campaigns.

Semrush offers more PPC data than any other tool. Semrush offers more PPC data than any other software. While some tools only offer CPC figures for certain terms, Semrush gives detailed CPC competition and distribution details. Live advertisements are also accessible and are able to be used to plan PPC campaigns.

Customer support

SEO tools, such as Semrush, can be difficult and require lots of support.

 Semrush provides three customer support channels including chat telephone, chat and email. 

Semrush is unlike other SaaS applications in that it makes it easy to locate its contact details. The help chat box is on the bottom of each page and a phone number is prominently located at the bottom of every page.

You don’t need search our help pages to get a number. Our help is immediate.

Conclusion of the Semrush Review

Semrush is a great SEO tool. Semrush offers all the data that you require to run an effective SEO campaign. The former allows you to create backlinks in a “CRM‘ fashion, while the latter offers a list of simple ways to enhance your technical SEO and on-page SEO.

What is the main drawback? 

bit disconcerting is that some competitive intelligence features are not unlockable with an add-on fee of $200 per month to.

Semrush, in general, is a fantastic tool that gives you the information you need to improve your search engine ranking. The extended free trial is available here. Below is a summary of Semrush’s main benefits and disadvantages, as well as information about different SEO products.

Overall score, 4.3/5

The benefits of using Semrush

It can be used in a straightforward method.

Semrush simplifies domain research. It provides all the data you need in one place.

Semrush can store large quantities of data, yet it is easy-to-use. To help users understand the metrics, the interface uses visualisations and graphs.

Semrush’s capabilities for building links are extraordinary. It has CRM-like features that will aid you with outreach.

The site inspection function of the program provides simple-to-follow instructions for improving the technical SEO.

Semrush gives an array of PPC data to go along with organic search results.

Semrush’s reports are much more extensive than its competitors.

 There are 3 channels of support: chat, phone and email

You can obtain a 14 day trial for free. This is an advantage over your competition.

The cons of semrush

It provides data only for one search engine: Google. Ahrefs also provides information for other search engines, however.

Semrush plans can only be used for only one account per user. Additional seats can also be purchased for a high cost.

You can only find specific key features only in the context of an organization. Semrush restricts the possibility of running several projects simultaneously.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken Link Building isn’t as easy and straightforward as you think.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic, Ahrefs, and Moz are the main competitors to Semrush. Although we have not yet looked at all of them but you can view the comparison of Ahrefs and Semrush. Semrush is more flexible with regards to user accounts. If you require access to an SEO tool that is accessible to multiple users, one of the alternatives might be better.

GrowthBar will help you rank higher in search engine results. It’s less expensive than other tools.

GrowthBar is available as a free trial for five days. Or, you may read our GrowthBar reviews here

All of the top!

Any questions or comments? Please comment below to send your thoughts and queries regarding Semrush