Semrush: What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is used by more than 7 million users and is one the most widely used SEO tools.
Semrush provides a wealth of information to make your life simpler.
Find out what people are searching online
Create new web content to draw in traffic
Find link-building opportunities
Your site can be improved to improve its search engine ranking.
Semrush offers suggestions for keywords to you based on words you have used. These suggestions can be utilized by you to create articles that are highly ranked in results from a search.
This will tell you how difficult certain search terms are to be ranked.
It’ll recommend websites worth checking out to find backlinks.
It permits you to conduct an SEO audit of your website to determine if you can make technical improvements that will enhance search engine rankings.
This is just the beginning. There are many more features offered by Semrush to boost your website’s ranking in search results.
They will be discussed in detail below. All of these advantages will be discussed.
Let’s get started! Let’s get started by looking at the domain analysis.
A basic domain analysis is the basis of many SEO initiatives. This is a quick review of the domain’s “quality‘ from an SEO standpoint.
A domain analysis is done to analyze your site for SEO potential or to assess the competition’s websites to see if they have any to help you rank higher on search results.
To determine whether it’s worth contacting the website owner to ask for links to your site A domain analysis could be conducted. External links (or “backlinks”) to quality websites that are related to your content can significantly improve the performance of search engines.
Semrush makes domain analysis easy: just type in a domain URL into the “domain overview section” and you’ll instantly get a sense of how it performs on search results.
Keyword research in Semrush
Keyword research usually is based around
It’s possible to to determine how many people are searching a specific keyword.
It is crucial to determine how difficult it can be to rank for the term you are searching for.
Find out who’s in the top position for this keyword.
Get recommendations for others
Semrush makes access to all the details simple.
Basic keyword data access
The tool ‘Keyword Overview’ is a tool that can help you get basic statistics regarding keywords within Semrush.
The number of search results this keyword gets every month on Google
Its keyword difficulty score
List of sites that are ranked highly in it.
Here’s the list of terms you could think of using instead
Similarly to domain analysis, it is also done per country.
You can use Semrush’s “Keyword Magic” option to get specific keyword suggestions based upon a phrase that you have entered.
It could be more useful if it was named just “Keyword Suggestions.” Although “Keyword Magic”, sounds a little confusing, once it’s within this area of Semrush, it’s very simple to utilize.
There is a list of keywords related to the keywords you’ve entered. These keywords are sorted using filters like:
The problem with the keyword
The total number of searches for keywords per month.
The cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still much to be accomplished. Only Google search results contain information. It would be more useful to have metrics for other search engines.
Google is still the most popular search engine (92 percent at the time of writing according Statcounter), but other search engines are enjoying a fair share of market share in certain territories (in the US for instance)
Moz Ahrefs or other competitors allow you to access Bing data. Ahrefs also has YouTube search data. This is extremely useful for any video creator.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools and a suite content marketing tools (as as long as you are on a Guru‘ plan or greater).
These will enable you to:
Discover new topics related to
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The SEO Writing Assistance is my favorite Semrush feature. It allows you to copy/paste content into Semrush for review. Semrush can also be used to create copy.
When you complete this task, you’ll get suggestions on ways to enhance your website’s search engine performance.
It is incredible to be able to simply pasting the URL from your website into these links, and then getting suggestions. It is difficult to copy and paste.
“Rank monitoring” or “position monitoring” is a method to monitor your website’s performance on search engines for specific keywords over time.
It’s simple to set it up in Semrush. Just visit the position tracker section. Enter your domain name as well as keywords and then click “Start Tracking”. You will get an overview of the position your website is in for each key word. It is also possible to track your site’s ranking per country.
You’ll be able to track your progress towards ranking higher on the phrases that you select by adding more data to Semrush.
Semrush can also allow users to input information from websites of competitors in its tool for tracking positions. This will allow you compare the performance of your site over time, for specific keywords with your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
How well a site performs on results pages of search engines will depend on how many ‘backlinks” it receives from other websites.
Semrush has two ways to look at backlinks. The first is to use “backlink analysis” and the other is to do a audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
It is also possible to look at this section:
Anchor text to be used for every backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Data about the IP addresses of your website. This allows you to know which domains have backlinks and their value.
You can also perform an audit of backlinks to determine if backlinks are being used to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects are only successful if they have a strong link-building strategy. This is the way other websites link to yours. SEO engines reward sites that have more links by giving them higher search results positions. So long as the links are from relevant, high-quality websites span>
Semrush’s tool for link building works by
Find out about your competition and their rankings.
Examining the content of your site
We want you to write down the keywords you would like to rank for
Then it will make an index of potential websites that it thinks are worthy of contact for an article or backlink.
SEMrush Domain prospects The tool allows users to connect their email address with Semrush and send out outreach emails directly from the tool.
You can track the progress of every strategy using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
You can get a longer, trial for free of SEMrush
Semrush’s standard seven-day trial runs for seven days. However, for a limited time, you may be eligible to receive an extended 14-day trial.
This allows to test all important features and get all data.
You can get an extended free trial
Broken link building
Broken link construction is an important SEO tactic.
This means locating the broken hyperlink (i.e. One that doesn’t go anywhere, creating the “dead content” it used to point to, and asking people who link to the dead content to directly link to link to your website.
This lets you build backlinks. Like we said, the more backlinks that direct to your site, the better your content will perform in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis go to the “indexed” pages section, and select the “target errors” option. The Excel or CSV file will then be sort or filter in order to locate the errors 404. broken links.
Although it can be tedious broken links are able to be imported into Semrush. It is also possible to connect to Semrush via a connected mailbox, or through the CRM pipeline method described earlier.
There is still much to be done. Ahrefs allows you to hit the broken Links option. It returns a list with all broken outgoing or incoming links for a particular domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu choices into useful categories like keyword research, competitive research, link building, and rank tracking.
It isn’t easy to learn all the details, even though there is plenty. It will become easier as you get used to it.
Semrush’s visualization of data is an excellent way to get over the feeling of data overload. Many metrics are graphed so that it’s more comprehensible.
Semrush’s interface is more compatible when used with smartphones. Semrush’s interface does not respond to smartphones. It will display the desktop interface when you log in from your mobile device. It means that you’ll only be able to view small quantities of text. There is also a lot more pinching, zooming, and squinting.
SEMrush is harder to use on a mobile as compared to .
Semrush also has a mobile application that lets you view your position data. It would be wonderful to have the mobile app provide access to all other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush is easy to use and intuitive. To get the most out of Semrush’s interface, you will need a computer with a keyboard and mouse.
Value and pricing
Semrush is more expensive that other types of SaaS‘ (software-as-a-service) apps.
This is quite understandable since you are paying not only for the functionality, but for access large amounts of data which may include a large amount of data from your competitors.
Semrush is available in three different price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The ‘Custom’ platform is also available. You have the option of using the ‘Custom platform that gives corporate customers more control over queries and reports.
Semrush offers a free trial for anyone who wants to try it before purchasing plans. However, the company offers a 14-day trial for a free trial. The trial is available on this page. The trial is similar to similar trials offered by competitors. It’s shorter than Ahrefs (7-day trial), but it’s more generous than Moz (30-day free span>
You’ll need to enter your credit card information to access the full-featured demonstration. This is a common practice in SEO tools.
Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic has a monthly $49 plan, but it’s significantly less functional than the plans that are its entry-level ones.
The Semrush Plans differ from each other in the following:
The maximum number of reports that you are able to run per day
The maximum number of keywords you are able to monitor in a particular month
Access Marketing tools
Access to historical data
You get more value for your money.
Let’s take a closer glance at the pricing structure to decide if Semrush provides a good price for the money.
The most annoying aspect of Semrush’s pricing structure is fact that every plan, including the $449.95 Business plan, only includes one user seat or account. You will need to pay an additional $45-100 per user if you wish to grant Semrush access to more than one person in your company (depending on the plan).
This is a negative comparison to all Semrush’s competitors which tend to raise the amount of seats as they climb the pricing ladder (or are less expensive for additional seats).
This could be a problem for your company. Semrush may provide the Custom plan. Like the name suggests it allows you to negotiate pricing for a solution that includes the creation of a unique number or user.
Semrush is only compatible with domains that have already been designated projects. Key features that fall under this category include backlink audits, position tracking and site audits.
The amount and the extent of projects you can manage will depend on which Semrush Plan you choose.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous in the number of reports it can send per day. Even on the basic plan, it allows you to pull 3,000 domain analysis reports each day. This is far more than the 175 reports per week Ahrefs‘ entry level plan allows you to run.
This generous offer is not over as you move up the price ladder: The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs $399 plan has an limit of 1750 per workweek.
Competitive intelligence and add-ons
It is possible to make use of Semrush to analyze websites of your competitors, however these tools aren’t available without the purchase of an ‘Trends’ add-on.
This is how it appears like when you purchase it
Market Explorer (market share, audience age and gender market participation and seasonal peak, etc.)
Analytics of traffic (visitor interactions and traffic sources on desktops, mobile audience overlap and historical data, geographical data.
The add-on cost is $200 monthly, which seems quite high. It can be more costly over other plans in some instances.
For local SEO features you will need to pay an additional fee.
Two SEO Add-ons are offered for local SEO A ‘Basic spot that costs $20 per month and an ‘Premium location’ that costs $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Read user reviews and make suggestions
Premium version offers a ‘local Heatmap‘ that allows for users to compare their business with other businesses in your area in Google Maps. Semrush gives users to reply directly on reviews.
Data taken from the PPC
Semrush can be more value than its competitors if it is utilized in conjunction with SEO and PPC.
Semrush has a greater amount of PPC information than other tools. While other tools provide the basic CPC figures for certain terms, Semrush provides detailed CPC competition and distribution details, live ads and PPC tools for planning campaigns.
SEO tools such as Semrush aren’t easy and require more assistance.
Semrush offers three ways to contact support from the customer. This contrasts with other services, such as Moz, which doesn’t offer phone support.
Semrush allows users to locate contact information, unlike other SaaS products. The help chat box is at the bottom of every page, and a number is prominently displayed at the bottom of every page.
You don’t have to search our help pages first before we give you a number. Help is instant.
Conclusion of the Semrush Review
Semrush has many great features. Semrush offers all the data necessary to run an effective SEO program. The first lets you create backlinks with the ‘CRM’ method, while the latter gives you a checklist of methods to boost technical and on page SEO.
What is the main disadvantage?
A little disconcerting is that certain competitive intelligence features are not unlockable with a $200 per month add on.
Semrush is an outstanding tool that will help you improve the search engine ranking. Here’s a link to a free extended trial. Below, you will find information on the pros and cons of Semrush as well as information on different SEO products.
Overall score 4.3/5
Semrush What are the advantages?
It is a method of using HTML0 in a simple way.
Semrush simplifies domain research. It provides all the data you require in one location.
Semrush provides a wealth of information, yet it’s easy to use. The interface displays the metrics clearly by using graphs and visualisations.
Semrush has excellent link-building capabilities. It has CRM-like features to assist you with outreach.
The auditing feature for websites of the software provides easy-to-follow instructions for improving the technical SEO and other aspects of your site.
Semrush has a variety of PPC-related data that can be combined with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three ways to support you Chat (phone), email and mail.
The 14-day free trial version of is now available. This is a huge advantage over many other software companies.
The cons for using semrush
It’s restricted to Google search engines. Ahrefs and other tools offer data for several other search engines.
Semrush plans are limited to one account per user. Additional seats may be purchased at a cost. price.
There are only specific key features only when you are part of a project. Semrush limits the number of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not easy.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top rivals to Semrush. We haven’t yet reviewed each of them however, we have a comparison for Ahrefs vs Semrush. Semrush has a better user account system, but if you have many users and need to use an SEO tool, Semrush may be more flexible.
GrowthBar is an innovative tool that will help you rank higher with search engines. It’s also much less expensive than other products.
Take advantage of a five-day free GrowthBar trial right here. You can also read our GrowthBar review here.
All the best!
Any questions or comments? Please comment below to send your thoughts and queries about Semrush