What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it’s used by more than 7 million users and is among the most frequently utilized SEO tools.
Semrush can provide you with a lot details that will simplify your life.
Learn what people are looking for on the internet
Create new content on the web that attracts visitors
Find link-building opportunities
Your site can be improved to improve the search engine rankings.
Semrush is a good example. It provides suggestions for keywords based on what you’ve typed. The suggestions are used by you to write articles that are highly ranked in results from a search.
This will tell the difficulty of certain search terms to rank.
It’ll recommend websites worth checking out to find backlinks.
It allows you to conduct an SEO audit of your site to determine if you could make improvements to the technical aspects of your website to improve the results of search engines.
This is just the beginning. There are many more features offered by Semrush to boost your website’s ranking in search results.
All of these will be explained in greater depth in the following paragraphs. These are all benefits that I will talk about.
Let’s take a look! Let’s look at the analysis of domains.
A domain analysis is the foundation of the majority SEO initiatives.
Domain analysis is typically done on your website to find SEO opportunities or on the competitor’s to assess the difficulty be to rank higher in search results.
A domain analysis may also be conducted on a site to determine if it’s worthwhile to contact the owner of the site to ask for the inclusion of a link on your website. External links (or “backlinks”) to high-quality websites that are related to your content could dramatically improve search engine performance.
Semrush makes domain analysis simple: simply type a domain URL into the ‘domain overview section’ and you’ll get an instant impression of its performance in search results.
Keyword research in Semrush
Keyword research generally is around:
It can be used to determine how many people are searching for a particular keyword.
It is crucial to understand the difficulties it could pose to rank for certain keywords.
Find out who’s in the top position for this keyword.
Find ideas for other people
Semrush allows you to quickly find the information you need.
Basic keyword data access
To get basic statistics regarding the keywords that are within Semrush you can use our Keyword Overview tool.
You’ll be able see:
The monthly search volume for this keyword on Google
Its “keyword difficulty score”
A list of websites that rank for it.
Here are some suggestions for keywords you could consider making use of instead
Similar to analysis of domains can be performed per country.
Semrush’s Keyword Magic option can be utilized to locate specific keyword ideas based on the phrase you’ve entered.
It could be more useful if it was called simply “Keyword Suggestions.’ Although “Keyword Magic”, sounds a little confusing, once it is in this area of Semrush, it will be very easy to use.
There will be the listing of the keywords that are matched to the keyword you entered. The keywords can be sorted by different filters, such as:
The keyword difficulty
The monthly average number of keywords that are searched for
The cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are areas that need improvement. Only Google search results have the information. It would be even more valuable if the information could be made available to other search engines.
Google still dominates searches (92 percent at the time of writing according Statcounter), but other search engines are also enjoying some market share in specific regions (in the US, for example)
Moz Ahrefs, and other competitors, provide access to Bing data. Ahrefs also provides YouTube search data. This can be extremely useful for any person who creates video content.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools and a range of content marketing tools (as long you have an ‘Guru” plan or greater).
Explore new topics about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my favorite feature of Semrush’s content-marketing toolkit. You can copy/paste content to Semrush for review. Semrush can also be used to make copy.
If you complete this task, you’ll get suggestions on ways to improve your content’s search engine performance.
It would be great to be able to simply paste your website’s URL in the browser to receive these suggestions. It can be difficult to copy and paste.
“Rank tracking” (or “position tracking”) is a method that monitors your website’s performance over time when you type in a specific key word.
It’s very simple to setup this in Semrush. Visit the position tracker section, and enter your domain name. The report will show you where your website ranks for each keyword.
You can monitor your progress toward getting higher rankings for the phrases you select as you add more data into Semrush.
Semrush also allows you to enter data from competitor websites into its position tracker tool. This allows your website to be compared to other websites for selected keywords.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks‘ from other sites that connect to a website will determine how well it performs in search engine results.
Semrush allows you to examine backlinks in two ways. One is to use the backlink analysis option’, and the other is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can also be viewed:
Anchor text for each backlink Top level domain distribution (how many links are.com,.org., or.gov). Information about your IP address for your site. This information allows you to see the domains that have received backlinks, and the worth of those backlinks. The information you collect can help enhance your SEO efforts or gain insight into the activities of a competitor.
A Backlink audit is a different way of looking at backlinks in Semrush. It is used to assess the’site health and the toxicity of backlinks which link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link development, or the process of getting others to link to you, is crucial for the success of any SEO project. Websites with more links to their website tend to be given higher search result positions by search engines (as as the links are on relevant, quality websites span>
Semrush’s tool for link building works by
Find out about are your competition and how they rank.
Examining the content of your site
You are asked to list the keywords you would like to use for
Then, it will create a list with possible websites it thinks are worth contacting to request an article or backlink.
SEMrush Domain prospects With this tool, you are able to connect your email account to Semrush. Then, you can send out outreach messages directly from Semrush.
The progress of each approach can be tracked using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail a longer-term free trial
Semrush’s standard seven-day trial lasts. For a short period, however, you can get a 14-day trial extension.
Utilize this tool to test all of the key features and information.
The extended trial can be accessed here
Broken link building
Broken Link Building is a crucial SEO tactic.
This involves finding the broken hyperlink (i.e. You’ll need to locate an unreliable hyperlink that does not link to anywhere.
This lets you build backlinks that point to your website’s content. Like we said, the more backlinks that point at your website the better your website will perform in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report go to the “indexed” pages section, and select the “target errors” option. The Excel or CSV file can then be filtered or sorted to find the errors 404. broken links.
It’s not an easy task however, you can transfer broken links to Semrush with the appropriate email addresses. It is also possible to conduct your outreach on the platform using a connected mailbox or CRM ‘pipeline’ approach previously mentioned.
There are many improvements that need to be made. Ahrefs has the ability to hit the “broken Links” button, which returns a list containing the broken links, both inbound and outgoing, for that domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It’s possible to organize the menu options into useful categories like search for keywords, competitor research link-building, rank tracker, and so on.
Although there is plenty to be dealt with, it can be overwhelming at first. But, it will become routine.
Semrush’s data visualization can help you overcome data overload. Most metrics are graphed in a way that makes it easier to comprehend the data.
Semrush’s interface would work better when used with smartphones. Semrush’s interface doesn’t respond as it is. Mobile users only see the standard desktop interface when they log into Semrush. This means that you will only be able to read small quantities of text. There is also a lot more clicking, zooming and squinting.
SEMrush requires a lot more zooming, pinching and scrolling to be used on a smartphone.
The good thing is that Semrush has a mobile application which lets you access your position tracking data. It would be amazing if mobile access was available for every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface feels intuitive and is easy to use. To make the most of the Semrush interface, you’ll require a computer that has an input device and keyboard.
Value and pricing
Semrush may be more expensive than other ‘SaaS’ apps.
You are not just paying for functionality. You also pay for access to large amounts of information. This includes information from competitors.
Semrush is offered in three pricing options.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. There is the option to use the ‘Custom platform that gives corporate customers to have more control over reports and queries.
Semrush provides a trial period for free to anyone who would like to test the service before buying plans. However, the company is offering a 14-day free trial. You can find it here. The trial is similar to similar trials offered by rivals. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s more generous than Moz (a free 30-day span>
You’ll need to enter your credit card information in order to get the full-featured demo. This is an annoying practice in SEO tools.
Semrush costs are similar to Majestic’s main rivals Majestic, Majestic, Moz and Ahrefs. Majestic however offers an annual plan for $49, but is much less efficient than its basic plans.
Semrush plans are different in these ways:
The maximum amount of reports that you are able to run every day
The number keywords you can track each calendar month
Access content marketing tools
Access to data from the past
More for your money.
Let us take a closer look to certain aspects of the pricing structure, and see whether Semrush is a great value.
Semrush pricing structure is terrible. Every plan that includes the $449.95 Business, only allows one user account. If you want Semrush to allow access to additional users in your company (depending on which plan type), you will need an additional $45-100.
This comparison is negative to Semrush’s competitors who usually increase the number of seats with price increases or are less expensive for additional seating.
This may be an issue for your company. Semrush might offer the Custom plan. Like the name suggests it allows you to negotiate prices for a solution that includes a custom number or users.
Semrush cannot be used on domains classified as projects. Site audits (backlink audits) and position tracking all fall into this category.
The details of your Semrush plan will determine the number of projects you can manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
For requests for reports
Semrush provides a wide range of reports that it can send each day. Even on the basic plan, you can pull 3,000 domain analyses reports every day. This is higher than the 175 reports you can run every week on Ahrefs‘ entry-level plan.
The amount of free reports increases as you go up the price scale. While Semrush has a daily limit of 10,000 reports for each Semrush plan, its $449.95 plan comes with Ahrefs 399 with a weekly limit of 1750.
Competitive intelligence and add-ons
Semrush is a tool that can be used to analyse websites of competitors, however this feature isn’t accessible without the purchase of a Trends addon.
What you receive when it is purchased
Market Explorer (market participants and market shares ), and audience gender, age, and behavior.
Analytics (visitor interaction and traffic sources desktop, smartphones, audience overlap, historical data, geographic info, etc.)
This add-on is 200 dollars per month. This is disappointing. Although the majority of these measures are worthwhile however, $200 per month is a amount. This add-on can sometimes cost more than other plans.
Local SEO options are subject to an additional cost.
You can buy two local SEO add-ons: ‘Basic Locationis $20 per month and ‘Premium Place‘ costs $40 per Month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Read user feedback and make suggestions
Premium version includes a “local Heatmap” which allows you to compare your business’s location with other local companies in Google Maps. The Semrush interface allows you to respond directly to reviews.
Data from the PPC
Semrush could be more valuable than its competitors if you are involved in a mix of SEO and PPC projects.
Semrush provides more PPC information than any other program. Semrush provides more precise CPC information than other tools, including distribution and CPC competition information, live ads, and tools to plan PPC campaigns.
SEO tools such as Semrush can be complex and require a lot of assistance.
Semrush lets customers reach them via chat, email or phone.
Semrush is different from other SaaS applications in that it makes it simple to find its contact information. There is a help chatbox at each page’s bottom, and a footer with the number to call.
There is no need to go to our help pages to get a number. Instant help is available.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush provides all the information you need to conduct a successful SEO campaign. The former lets the creation of backlinks in a “CRM” style, the latter offers a checklist of easy ways that you can enhance technical and on-page SEO.
What are the main drawbacks? The main negatives?
The fact that certain competitive Intelligence features cannot be unlocked using a $200 per monthly add-on is a bit disappointing.
Semrush is an outstanding tool that will help you improve your search engine rankings. An extended trial for free is offered here. To conclude, you will find below a summary of the main pros and cons of Semrush and information about other SEO products.
Overall score 4.3/5
Semrush: The benefits
It is generally easy to use.
Semrush makes domain research easy. All the information you need is available in one location.
Semrush provides large amounts of data but is easy to use. To help users comprehend the metrics, the interface employs visualisations and graphs.
Semrush’s functionality for link-building is exceptional. It comes with similar features to CRM that can assist you with outreach.
The site auditing function of the program provides simple guidelines on improving the technical SEO as well as other elements of your website.
Semrush has a variety of PPC data that can be used in conjunction with the organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels are chat, phone and e-mail.
It is possible to get a 14-day trial for no cost, which is a significant benefit over its competitors.
The cons of semrush
It provides only information only for Google. Ahrefs is a different tool that offers data for a variety of search engines.
Semrush plans only provide one account per user. Additional seats can also be purchased at a steep cost.
Certain key features cannot be included in a project. Semrush restricts the number of projects you can simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not easy.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s main rivals to Semrush are Ahrefs (Moz) and Majestic. We are yet to test all of them however, you can see a comparison of Ahrefs with Semrush. Semrush has a better user account system, however when you have a lot of users and need to use an SEO tool, Semrush may be more adaptable.
GrowthBar is a brand new tool that allows you to be more prominent in search results, is available. It’s much less expensive than other tools.
Here’s a link to a 5-day GrowthBar trial. You can also check out our GrowthBar reviews here
The very best!
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