Semrush What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Scchegolev and Dmitry Melnikov. It is regarded as being among the most popular SEO tools, with over 7 million users.
Semrush gives you lots of details that you can use to simplify your life.
Find out what people are looking for online
Create new web contents that will draw visitors
Find link-building opportunities
Your site could be enhanced to increase the search engine rankings.
Semrush offers suggestions for keywords for you based on the keywords you’ve used. The keywords you typed are able to create blog posts that rank highly in search results.
This indicates the difficulty it is to rank for specific keywords.
It will recommend websites worth to visit to get backlinks.
You can conduct an SEO audit of your website to determine whether technical changes could enhance search engine results.
This is just the beginning. Semrush provides a variety of other features to help improve the rank of your website in the search results.
These will all be explained in greater detail below. Each of them has numerous advantages that I will highlight.
Let’s go! Let’s look at the analysis of domains.
Basic analysis of domains is the foundation for most SEO projects. This is an overview of the domain’s “quality” from an SEO perspective.
Domain analysis is done to analyze your site for SEO potential or to assess the competition’s websites to determine whether they have any SEO opportunities to aid you in ranking better in the results of a search.
An analysis of a website’s domain can be performed to determine if it’s worth contacting the owner of the site to request the site’s owner to provide a link. This is because links from quality websites can improve your website’s search engine performance.
Semrush simplifies domain analysis: Just enter a domain URL and get an instant overview of its performance on search results.
Keyword research in Semrush
Keyword research usually is based around
It’s possible to determine the number of people who are searching a specific keyword.
It is crucial to know how difficult it can be to rank for the keyword.
Find out who’s in the top position for this keyword.
Get suggestions from others
Semrush makes it easy to access all of the information you require.
Basic keyword data access
You can use the ‘Keyword Overview tool to get basic information on keywords within Semrush.
You can see
The number searches this keyword receives on Google every month
It’s “keyword difficulty score”
A list of websites that are ranked highly in it.
These are some terms you might want to use instead
A similar process to domain analysis can also be performed per country.
Semrush offers “Keyword Magic” to provide keywords in response to a particular keyword you’ve typed in.
It could be more useful when it was referred to as simply ‘Keyword Suggestions.’ While the term “Keyword Magic” sounds a little vague, once you have reached this section of Semrush you will find it easy to utilize.
You will see a list keywords that are related to the keywords you’ve entered. To sort the keywords you have several options.
The word difficulty
The number of keywords that are searched per month
Cost per click of Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still a lot to be done. Only Google search results contain information. It would be more valuable to include data for all other search engines.
Google still dominates searches (92% at time of writing according Statcounter) however, other search engines are enjoying some market share in certain territories (in the US for instance)
Moz Ahrefs and other competitors provide access to Bing data. Ahrefs also provides you with YouTube search data which can be extremely beneficial for anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools along with a suite of content marketing toolkits (as as long as your ‘Guru’ strategy isn’t lower).
They will allow you to:
Explore new topics about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The ‘SEO Writing Assistant’ is my favorite feature of Semrush’s content-marketing toolkit. It allows you to copy and paste material from Semrush and then review it. Semrush also allows you to create copies and receive real-time guidance.
You will receive suggestions on how to improve the effectiveness of your website on the results of a search.
It would be wonderful to be able simply to paste the URL to your website to get these suggestions. Sometimes, copy and paste can be annoying.
“Rank tracking” (or “position tracking”) is a process that analyzes the performance of your website in the course of time, when you type in a specific key word.
This is simple to set up it in Semrush. Simply go to the position tracker section. Enter your domain name, keywords, and click “Start Tracking”. You will receive an overview of the position your website is in for each key word. It is also possible to track per-country.
You will be able to track your progress in ranking higher on the phrases that you select by adding more information to Semrush.
Semrush also permits the input of data from competitor websites into its positioning tracker tool. This will allow you to see over time how your site does in relation to certain keywords compared to the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks from other websites that link to a site will determine how well it performs in search results.
There are two methods to analyze backlinks in Semrush The first is to use the “backlink analysis feature” and the other is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also been viewed here:
Anchor text for each backlink Top-level domain distribution (how many links are.com,.org., or.gov). Information about your IP address for your site. This data can be used to determine which domains have received backlinks, and the value of them.
A Audit of Backlinks is a different method of analyzing backlinks within Semrush. It is used to evaluate the ‘health and toxicity‘ of backlinks that point to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, the method of gaining other websites to link to your site is essential to any SEO project’s success. Sites with many hyperlinks to them are usually rewarded by search engines with higher search results positions, provided they are on high-quality websites span>
Semrush’s tool for link building works by
Find out about your competition and their rankings.
Examining the content of your site
Please list the keywords you would like to rank for.
Then it will make an index of possible websites it thinks are worth contacting to request an article or backlink.
SEMrush Domain prospects This tool lets you connect your email address to Semrush and allows you to send out emails to your contacts directly within the program.
The development of each strategy can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush Get a longer-term free trial
Semrush’s standard seven-day free trial is valid for seven days. For a short time, you may be eligible for a 14 day extended trial.
This allows users to look over all the important features and gain access to all its data.
You can access the free trial version that is extended
Broken link building
Broken links are a crucial SEO strategy.
This involves finding an invalid URL (i.e. one that isn’t working) and then creating the “dead content” it was pointing to, and asking people who link to that dead content to directly link to link to your website.
This lets you build backlinks to your website’s content. This will allow you to build backlinks for your site. The more backlinks you can have, the better your content will rank on search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a backlink analysis report, navigate to an “indexed” page section, select the “target errors” option, and finally export the results in Excel or CSV format. The file can be sortable or filtered to locate the 404 errors, i.e. broken links.
Although it can be tedious, broken links can be imported into Semrush. It is also possible to connect to Semrush via a connected mailbox, or through the CRM pipeline method described earlier.
There is still room to improve. Ahrefs allows you to hit the ‘broken Links option. It returns a list with all broken outgoing or incoming links for a specific domain.
Simple user interface
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can choose to group menu options into categories that are useful, such as keyword research and competitive research.
Although it is overwhelming, there are still numerous things to take care of. However, you will soon become familiar with it.
Semrush’s visualization of data can help you overcome the feeling of data overload. The majority of metrics are plotted in a manner that helps you understand the information.
It would be great it Semrush could improve its interface to be more responsive to smartphones. Semrush’s interface isn’t responsive. Therefore, when you log into Semrush using an smartphone, you’ll be presented with the desktop-like interface. This means you will only read small portions and require more pinching and zooming.
SEMrush requires a lot more zooming, pinching, and scrolling in order to work on smartphones.
Semrush’s mobile application gives users to access the location tracking information. That is a plus. However, it would be ideal to have mobile access to of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and simple to use. However, you must have an operating system on your desktop to get the best out of it.
Prices and value
Semrush is more expensive than other types of SaaS’ (software as an a Service) apps.
You are not only paying for the functionality. Additionally, you pay to access huge quantities of information. This includes information from competitors.
Semrush has three main pricing choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also choose to use the platform ‘Custom. This gives corporate customers to create their own plans.
Semrush is available at no cost by anyone who wishes to test the effectiveness before purchasing a paid plan. Semrush offers a 14-day trial for no cost. It can be accessed here. It’s quite similar to other offerings from competitors. It’s less than Ahrefs 7-day paid trial however it’s more than Moz’s 30-day trial for free. ).
To get the full-featured trial, you’ll have to enter your credit cards details. This is a very annoying method to use SEO tools.
Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic however has an annual plan for $49, but is much less efficient than its basic plans.
The Semrush plans differ from the following ways:
The number of reports you can run each day
Number of keywords that can be tracked every month
Access to marketing content tools
Access historic data
More value for your money.
Let’s take an overview of some of the pricing details and find out if Semrush is an excellent price for the price.
Semrush is a shambles pricing structure. Semrush will charge an additional $45 to $100 per user in order to grant access to Semrush to more people within your company, based on the plan type.
This is a negative contrast to all Semrush’s competitors which tend to increase the number of seats they offer as they climb the price ladder (or are less expensive for seats that are not available).
This might be a challenge for your company. You might need to look into the possibility of a Custom plan with Semrush. This allows you negotiate pricing to include a custom number/users as the name implies.
Semrush only works only with domains that have been identified as projects. Key features that fall under this category include backlink audits, tracking of positions and site audits.
The number of projects that you can manage per Semrush plan will affect the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush is generous in the number of reports it will send out per day. It is able to pull in 3,000 domain analysis reports per day, even with the entry-level plan. This is a lot more than the 175 reports that you can run every week on Ahrefs‘ basic plan.
This generosity is not over as you move up the pricing ladder: The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 for each work week.
Competitive intelligence and add-ons
Semrush is a tool that lets you examine websites against other users. However, this feature can only be obtained by purchasing the ‘Trends’ add-on.
This is what it looks like when you buy it
Market Explorer (market participants, market shares and the audience gender, age seasonal peak, etc.
Analytics of traffic: Visitor interaction with traffic sources, desktops and traffic audience overlap, historical data, geographical information.
The cost of the add-on is $200 per month. This is very disappointing. This add-on can sometimes cost more than other plans.
Local SEO options are subject to an additional fee.
You can purchase two local SEO addons: ‘Basic location‘ costs $20 per monthly and ‘Premium Place is $40 per month.
Both permit you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Review user comments and make suggestions
Premium version also includes the local Heatmap that allows users to evaluate their business against other nearby businesses on Google Maps. Semrush allows you to reply directly to reviews.
Data – PPC
Semrush is more valuable than the competition if you work on both SEO projects and PPC campaigns.
Semrush has more PPC data than other tools. Semrush offers detailed CPC figures for certain terms. Other tools may provide basic CPC figures.
SEO tools like Semrush aren’t easy and require a lot more support.
Semrush provides three options to contact customer support. This contrasts with other products like Moz that doesn’t provide phone support.
Semrush, unlike other SaaS products makes it easy to locate its contact information. The bottom of each page is a chat box, while the footer shows a phone number.
Before we give you a phone number it is not necessary to look up our help pages. We are able to assist you immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush provides all the information necessary for running a successful SEO program. The former allows you to build backlinks in a ‘CRM way, and the latter offers a list of easy ways you can enhance your technical SEO and on-page SEO.
What are the main drawbacks of what are the major drawbacks of ?
A little disappointing is the fact that some competitive intelligence features cannot be unlocked by an add-on fee of $200 per month on.
Semrush offers a powerful solution to help increase the search engine ranking. Get a free extended test here. Below is a summary of Semrush’s main advantages and drawbacks and also information about different SEO products.
Overall rating of : 4.3/5
The advantages of using Semrush
It is simple to use
Semrush simplifies domain analysis. All information is available in one location.
Semrush is simple to use and provides large amounts data. The interface shows the metrics in a clear manner using visualisations and graphs.
Semrush’s excellent link-building functionality makes it an excellent choice. It has CRM-like features that will help you with outreach.
The software’s auditing feature provides clear directions on how you can improve the technical SEO of your website.
Semrush provides a broad variety of PPC-related information in addition to organic search results.
Semrush’s reports are much more extensive than its competitors.
There are three avenues of support including chat telephone, email and chat. This is more extensive than rivals Ahrefs or Moz (especially Moz).
A 14-day trial is offered at no cost. This is a significant advantage over its rivals.
The disadvantages of using semrush
It only gives information for Google. Ahrefs provides data for many other search engines, but.
Semrush plans come with only one account per user. Additional seats can be purchased for an extra cost.
You can only find certain key features in the context of an organization. Semrush restricts the number of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not easy.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s main competitors to Semrush are Ahrefs (Moz) and Majestic. We are yet to evaluate each of them, however there’s an analysis of Ahrefs against Semrush here. Semrush seems more flexible with regards to user accounts. If you need to access an SEO tool that is accessible to multiple users One alternative could be more suitable.
GrowthBar is a brand new tool that allows you to rank higher on search engines It’s available. It’s also less expensive than other products.
You can access a five-day trial of GrowthBar here. You can also check out our GrowthBar reviews here.
All the best!
Any questions or comments? Please comment below to share your thoughts and queries about Semrush