Semrush What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is the most popular SEO tool and has more than 7 million users.
Semrush gives you lots of details that can be used to simplify your life.
Learn what people are looking for online
Create new web content that can be used to draw visitors
Find link-building opportunities
Improve the technical aspects on your website to improve search rankings.
Semrush could, for example, provide keyword suggestions in response to the keywords you have entered. The suggestions are utilized by you to write articles that are highly ranked in results from a search.
This indicates how difficult it can be to rank for certain search terms.
It will suggest sites worth a look for backlinks.
You could conduct an SEO audit of your website to determine whether technical changes could enhance search engine results.
This is only the beginning. Semrush provides many other features that can help increase your site’s position in search results.
All of these will be discussed in more depth in the following paragraphs. These are all benefits that I will discuss.
Let’s start! Let’s get started by looking at the domain analysis.
The basis of all SEO initiatives is a basic domain analysis. This brief overview shows the domain’s quality from an SEO perspective.
Domain analysis can be done on your website to find SEO opportunities. Or on the site of your competitor to see the difficulty or ease with which it is to rank higher in search results.
It is also possible to conduct a domain analysis to see if a website is worth it to ask its owner for a link to yours. Since links from other websites (or “backlinks”) which are related to your content could greatly enhance the performance of your site’s search engine.
Semrush allows domain evaluation easy. Simply type your domain’s URL into the section ‘domain overview where you’ll get a quick analysis of its performance in search results.
Keyword research in Semrush
Keyword research generally is based on:
It can be used to determine the number of people who are using one keyword.
It is essential to understand how difficult it may be to rank for keywords.
Find out who is ranking for the keyword.
Get suggestions from
Semrush makes an easy access to all the details.
Basic keyword data access
You can utilize the tool ‘Keyword Overview’ to get basic information on keywords in Semrush.
The amount of searches this keyword receives on Google each month
Its “keyword difficulty score”
A collection of sites that rank well for it.
Here are some keywords you might consider instead
Similar to domain analysis, this can also be done per country.
Semrush’s Keyword Magic option can be utilized to locate specific keyword ideas based on the phrase you’ve entered.
It could be simpler to use by naming it “Keyword Suggestions.” It might sound vague however once you’ve gotten to this area of Semrush you’ll discover it easy to use.
A list of keywords related to the keyword entered will appear. There are filters that you can use to sort these keywords such as:
The keyword difficulty
The number of keywords that are searched per month
Cost per click for Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is a lot to be done. The data is only available to Google searches. It would be more valuable when other metrics from search engines were available.
While Google is still the dominant search engine (92 percent at the time Statcounter announced), there are other search engines taking a large share of the market in some countries (in the US as an example, nearly 6 percent of searches are conducted using Bing)
Moz Ahrefs or other competitors allow you to gain access to Bing data. Ahrefs also provides YouTube search data which can be very valuable for video producers.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools as well as a suite of tools for marketing content (as as long as you are on a ‘Guru” plan or higher).
These will enable you to:
Find new topics for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The ‘SEO Writing Assistant’ is my favorite feature of Semrush’s toolkit for content marketing. It lets you copy and paste content directly into Semrush to allow it to be reviewed. Semrush lets you make copy and get immediate feedback.
When you complete this task, you’ll get suggestions on ways to enhance your website’s search engine performance.
It would be wonderful to be able to copy and paste the URL of your website and receive these suggestions. The copy-paste process can be annoying.
“Rank Tracking” or “position Tracking” is a method for tracking the performance of your site over time in search engines by using a certain keyword.
It is easy to set this up it in Semrush. Go to the position tracker section, and enter your domain’s name. You will receive an overview of the position your website is in for each key word. It is also possible to track per-country.
You’ll be able to track your progress towards ranking higher on the phrases that you select by adding more data to Semrush.
Semrush also allows the import of data from competitor websites in its position tracker. This will allow to compare the performance of your site over time for particular keywords against the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The number of ‘backlinks‘ from other sites that connect to a website will determine the quality of its performance in search engine results.
Semrush has two ways of looking at backlinks. The one is using “backlink analysis” and the second is an audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Also the section can be viewed at
Anchor text for every backlink Top-level domain distribution (how many links are.com,.org., or.gov). Information about the IP addresses of your website. This information allows you see which domains have received backlinks and their value.
An Audit of Backlinks is a different way of looking at backlinks within Semrush. It is used to evaluate the ‘health and the toxicity of backlinks which link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the process of having other websites to link to your site, is key to the success of any SEO project. Websites that have many links linking to their site tend to be awarded higher rankings in search results by search engines (as long the links are on relevant, quality websites span>
Semrush’s tool for link building works by
Find out about your competition and their positions.
Examining the content of your site
You are asked to provide the keyword for
It will then create an index of websites it thinks it is worth contacting in exchange for a guest post or backlink.
SEMrush Domain prospects With this tool, you can connect your email to Semrush. Then, you can make outreach calls directly from Semrush.
With CRM, you can track every step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail a longer-term free trial
Semrush provides the standard 7-day trial for free. For a short time, you can avail an extended 14-day trial.
This allows users to review all of the product’s important features and gain access to all of its information.
You can get an extended, free trial
Broken link building
Broken Link Building is a crucial SEO tactic.
This involves finding the broken hyperlink (i.e. one that isn’t leading to any other website), creating the “dead” content it used to point at, and then soliciting anyone linking to that dead content to directly link to yours.
This lets you build backlinks for your website’s content. As we have already mentioned the more backlinks link to your website, the more effective your content will be in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to conduct a report on backlinks. Go to the “indexed page” section, click the “target error” option, and finally export this Excel or CSV file. broken links.
It’s not an easy task, but you can import broken links to Semrush with the appropriate email addresses. It is also possible to use the CRM ‘pipeline’ approach or a mailbox that is connected to conduct outreach.
There are many areas for improvement. Ahrefs offers you the option to click on the “broken Links” option. This will return an inventory of all broken outgoing and inbound links for a specific domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can choose to organize menu options into useful categories like keyword research and research on competitive issues.
It can appear overwhelming at first, as there is so much to consider. But you’ll soon get used it.
Semrush’s visualization of data can help you overcome the feeling of overwhelming data. Numerous metrics can be visualized in a simple manner.
Semrush’s interface is more compatible when used with smartphones. The interface isn’t responsive in the current version. This means that if you log in from an mobile device to Semrush, you will see the standard desktop-based interface. This means you can only view small portions of text, and you will see a lot of zooming and pinching.
SEMrush is more difficult to use on a phone than .
The good thing is that Semrush has a mobile application which lets you access your position tracking data. However, mobile access to all Semrush features would be a great feature.
SEMrush’s mobile application for rank tracking
Semrush’s interface is natural and easy to use. However, you must have an operating system on your desktop to make the most of Semrush.
Value and prices
Semrush is more expensive than other types of SaaS (software as a Service) applications.
It’s not a problem, however, because you’re not just paying for the functionality, but also access to large amounts of information, including a lot of information from your competitors.
Semrush is available in three main pricing options.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the “Custom platform. You have the option of using the ‘Custom platform that gives corporate customers more control over reports and queries.
A trial version of Semrush is offered for anyone who would like to test it out before committing to a paid plan. Standard version is valid for 7 days. The company offers a 14-day trial for a free trial. You can find it here. This trial is comparable with other offerings from competitors. It’s shorter than Ahrefs’ (7-day paid trial), but more generous than Moz (a 30-day trial for free). ).
You will need your credit card details to access the full feature trial. This is a common method used by SEO tools.
Semrush’s fees compare with Majestic, Majestic and Moz, Ahrefs. Majestic has a cheaper monthly plan at $49 per month but it’s significantly less useful than its entry-level plans.
The Semrush plans differ from the following:
The maximum amount of reports that you are able to run per day
The amount of keywords that you can track each month
Access to marketing and content resources
Access data from the past
You can get more value for your money.
Let’s take a closer look to some elements of the pricing structure and determine if Semrush represents a good value.
The most annoying thing about Semrush’s pricing model is the reality that each plan, including the $449.95 Business plan, only includes one user seat or account. You will have pay an additional $45-100 per user if you wish to allow Semrush access to more than one person in your organization (depending on the plan).
This is a negative contrast to Semrush’s competitors who tend to increase the number or cost less to add seats.
This may be an issue for your company. Semrush may provide a Custom plan. This lets you negotiate pricing and include an individual amount of users.
Semrush is only compatible only with domains that have been identified as projects. Key features that are included in this category are backlink audits, tracking of positions and site audits.
Your Semrush plan will define the number of projects you are able to manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
For requests for reports
Semrush provides a wide range of reports that it is able to send daily. Even on the entry-level plan, this lets you get 3000 domain analysis reports per day. This is a lot higher than the 175 reports that you can run each week on Ahrefs‘ basic plan.
As the cost of your plan rises, you will see more generosity: While Semrush offers an $449.95 plan that includes 10,000, Ahrefs plan costs $399 and has a limit at 1750 per week.
Competitive intelligence and add-ons
Semrush is a program that lets you compare websites with other users. However, this feature can only be obtained through the purchase of the add-on ‘Trends.
What you get when it is purchased
Market Explorer (market participants and shares of market, as well as audience gender, age, and behavior.
Analytics (visitor interaction and sources of traffic desktop, smartphones audience overlap historical data, geographical info and more.)
The add-on cost is $200 month, which is quite high. In certain cases, it is more costly than the other plans. These are the results.
You’ll need to pay an additional fee if you wish to use local SEO functions.
Two SEO extensions to local SEO are available. ‘Basic’ is $20 per month. ‘Premium’ is $40 per per month.
Both allow for you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
Read user reviews and make suggestions
Premium version comes with a local Heatmap that allows users to evaluate their business against other businesses in the vicinity on Google Maps. The Semrush interface lets you immediately respond to reviews.
Data – PPC
Semrush could be more valuable than other competitors if you’re involved in both SEO and PPC projects.
Semrush offers more PPC data than any other program. While other tools offer the basic CPC figures for certain keywords, Semrush provides detailed CPC distribution and competition details, live ads and PPC tools for planning campaigns.
SEO tools such as Semrush aren’t easy to use and require lots of support.
Semrush provides three options for customer assistance: phone, email and chat. This is an improvement over other products that do not provide phone support (Moz doesn’t provide live chat support).
Semrush allows users to find contact information unlike other SaaS products. You will find an online help section at the bottom of every page, while the footer has a prominent display of a phone number.
There is no need to look through for help before we can provide you with a phone number. Our help is immediate.
Conclusion of the Semrush Review
Semrush offers a variety of amazing features. Semrush provides all the information that you require to conduct a successful SEO campaign. The first lets you create backlinks using a ‘CRM’ approach, while the latter gives you a checklist of ways to improve the technical SEO and on-page SEO.
What’s the main drawback?
The fact that certain intelligence features of competitive Intelligence cannot be unlocked using an add-on fee of $200 per month is a bit disappointing.
Semrush is a great tool to help you increase the search engine ranking. Here is a link to an extended trial for free. In conclusion, you’ll see below a brief overview of the major advantages and disadvantages of Semrush as well as information on other SEO products.
Overall rating 4.3/5
The benefits of using Semrush
It is usually easy to use.
Semrush makes domain analyses easy. All the data you require in one place.
Semrush provides large amounts of information, but it is also easy to use. To make it easy to comprehend the data, the interface uses visualisations and graphs.
Semrush’s capabilities for building links are extraordinary. It has CRM-like tools to help you with outreach.
This software offers simple-to-follow instructions for improving technical SEO on your site.
Semrush offers you a wide selection of PPC data to go along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels are phone, chat and e-mail.
A 14-day trial of HTML0 is available at no cost. This is a major advantage over its rivals.
The cons to semrush
It’s restricted to Google search engines. But, other tools, like Ahrefs, offer data for quite a few other search engines.
Semrush plans only provide one user account. Additional seats are available for an additional cost.
Certain key features cannot be included in a ‘project. Semrush restricts the number of projects that you can concurrently run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building is not as simple as you would think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s primary rivals. We haven’t yet reviewed all of them yet however, we have a comparative of Ahrefs vs Semrush. Although I think Semrush has greater flexibility with regards to accounts for users as opposed to Ahrefs, you may choose another option more cost-effective when you have many users who need access to an SEO tool.
GrowthBar is a revolutionary tool that will aid you in ranking higher on search engines. It’s also much less expensive than other products.
Take advantage of a five-day free GrowthBar trial here. Or, you can read our GrowthBar review here
We wish you all the best!
Any questions or comments? Please comment below to send your thoughts and questions about Semrush