Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is the most popular SEO tool, and has more than 7 million users.
Semrush provides you with a wealth of information that can be used to simplify your life.
What are people searching for online
Create new web content that will attract visitors
Find link-building opportunities
You can enhance the technical aspects of your website content to improve the rank of your website in search results.
Semrush, by example, can give you keywords based on the keywords you’ve entered. They can serve as a guide to writing blog posts that will rank high in search engines.
This will indicate how difficult it can be to rank for specific keywords.
It will recommend websites you should visit to build backlinks.
You can perform an SEO audit to your website to determine if technical improvements could improve the results of search engines.
This is just the start. There are many other options offered by Semrush to improve your site’s ranking in search results.
The benefits will be discussed in greater depth below. Each of them has numerous advantages, which I will emphasize.
Let’s get started! Let’s take an overview of the domain analysis.
A domain analysis is the foundation of most SEO projects.
Domain analysis is done to analyze your website for SEO opportunities or to assess the competition’s websites to determine if they have any to help you rank better in search results.
It is possible to conduct a domain analysis on a website in order to determine whether it would be beneficial to reach out to the owner in order to obtain a link to your site. Since external links (or “backlinks”) can greatly improve your website’s search engine ranking.
Semrush allows domain analysis simple: simply type in a domain URL into the “domain overview section” and you’ll immediately get a sense of the way it does in search results.
Keyword research in Semrush
Keyword research is generally centered around:
It’s possible to figure out how many people are searching for one keyword.
It is important to understand how difficult it can be to rank for a keyword.
Find out who ranks for your search term.
Receive suggestions from
Semrush allows you to quickly find the information you need.
Basic keyword data access
Use the ‘Keyword Overview Tool to get basic statistics on keywords within Semrush.
You can view
The number search results this keyword receives every month on Google
Its keyword difficulty score
List of sites that are ranked highly for it.
Here are some keywords you might use instead
Similarly to analysis of domains, it can be done for each country.
You can use Semrush’s “Keyword Magic” option to get specific keywords based on a phrase that you have entered.
It’s easier to utilize if it was simply called “Keyword Suggestions.” It might sound vague however once you’ve gotten to this area of Semrush you’ll discover it easy to use.
There will be a list of keywords that match the keywords you typed in. There are filters that you can apply to sort these keywords for example:
The keyword difficulty
The average monthly number of keywords that are searched for
Cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still a lot to be done. The data is only available for Google searches. It could be more useful if other search engines included metrics.
Google continues to be the most popular of searches (92 percent according to Statcounter at the time of the). However there are regions around the world that have another search engine that is taking a significant share of this market. For example, in the USA nearly 6% of searches are made via Bing.
Moz Ahrefs or other competitors allow you to access Bing data. Ahrefs provides YouTube search data that is extremely helpful to anyone who produces video content.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research which also comes with a collection of content marketing tools. This is provided when you are using an ‘Guru’ plan or greater.
These will permit you to:
Discover new topics related to
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is one of my top features in Semrush’s toolkit for content marketing. It lets you copy and paste content directly into Semrush so that it can be examined. You can also create content within Semrush and get real-time help.
This will provide suggestions about how to improve your content’s ranking in results of a search.
It would be wonderful to just copy the URL of your website into and get these suggestions. This copy/paste thing can get irritating.
“Rank tracking” (or “position tracking”) is a process that analyzes the performance of your website in the course of time, when you search for the exact keyword.
This is very simple to setup within Semrush. Simply go to the position tracker section. Enter your domain’s name as well as keywords and then click “Start Tracking”. The report will display the position of each keyword on your website.
You can track your progress toward ranking higher for keywords you choose as you input more information into Semrush.
Semrush allows you to enter data from competitor sites into their position tracker. This will enable you to compare your site’s performance in terms of particular terms over time with performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A website’s rank in search engines is affected by how many backlinks it’s received from other sites.
Semrush lets you examine backlinks using two methods. One option is to utilize the backlink analysis option’ while the other option is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is also accessible to view:
Anchor text for each backlink. Top-level distribution of domains (how many are.com.,.org., and.gov). Information about the IP addresses of your users. This information is used to determine which domains have received backlinks and the value of them.
Another method to verify backlinks within Semrush is to perform a ‘backlink audit. This will determine the’site health’ and the toxicity of backlinks on your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the process of having other websites to link to your website is the key element of the success of any SEO project. SEO engines reward websites that have more links, granting them higher positions in search results. So as they originate from high-quality, relevant websites span>
Semrush’s tool for link building works by
Find out about your competition and their positions.
Examining the content of your site
Please list the keywords you would like to rank for.
After that, it will create an index of websites that it thinks is worth contacting for guest posts or backlinks.
SEMrush domain prospects You can connect your email address to Semrush and send outreach emails using Semrush.
Each approach’s progress can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush – Sign up for an extended trial for free
Semrush offers a seven-day free trial. However, for a limited time, you can avail an extended 14-day trial.
This lets you test all important features and get all data.
The extended free trial is available here.
Broken link building
Broken Link Building is a crucial SEO tactic.
This is done by locating a broken link (i.e. one that isn’t working), making the “dead content” it was pointing to, and asking people who link to the dead content to directly link to link to your website.
This lets you build backlinks for your website’s content. This allows you to create backlinks to your website. The more backlinks you can have, the better your content will rank on search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, then click “target errors”, then export the Excel or CSV files. You can filter or sort the file to locate the error code 404. broken links.
While it is time-consuming, you can import broken links as well as the email addresses that correspond to them to Semrush. You can also make use of the CRM pipeline approach or a connected mailbox to do outreach.
There is still much to be done. Ahrefs can hit the “broken Links” button, that will return a list of the broken links, both inbound and outgoing, for that domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can group the menu options into categories that are useful, such as keyword research and competitive research, as well as link building and rank monitoring.
It is overwhelming at first, but there are many things to do. You will soon become used to it.
Semrush’s data visualization can aid you in overcoming data overflow. Many metrics are graphed in a way which helps you to comprehend the information.
It would be great if Semrush could make its interface more compatible with smartphones. Semrush’s interface does not respond to smartphones. It will display the desktop-like interface when you sign into the app from your smartphone. This means you can only view small portions of text, and there is a lot more clicking and zooming.
SEMrush requires a lot more zooming and pinching in order to work on a smartphone.
The positive side is that Semrush offers a mobile app which allows you to track your location. It would be great to have all Semrush functions could be accessed via mobile.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and intuitive to use. To make the most of the Semrush interface, you will need a computer with an input device and keyboard.
Value and pricing
Semrush is more expensive than other types of ‘SaaS (software as a Service) apps.
You are not only paying for the functionality. You also pay for access to large amounts of data. This includes data from competitors.
Semrush comes in three different price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option of using the Custom‘ platform. This allows corporate customers the ability to create their own plans.
Anyone who is interested in trying Semrush before committing to a subscription plan can get a free 7-day trial. However, the company provides a 14-day complimentary trial. It is available on this page. The trial is similar to trials offered by other competitors. It’s shorter that Ahrefs’ (7-day, paid trial), but provides more than Moz (a 30 day spangreater than).
To take advantage of the full-featured test You will require credit card details. This is a snare when you use SEO tools.
Semrush’s fees compare with Majestic, Majestic and Moz, Ahrefs. Majestic however has a monthly plan that costs $49 but is less efficient than its basic plans.
Semrush plan differences are:
Maximum number of reports per day
The number of keywords you can track each calendar month
Access marketing tools for content
Access historic data
More value for your money.
Let’s take a closer glance at the pricing structure and determine whether Semrush provides a good price for the money.
The worst thing about Semrush’s pricing structure is reality that each plan, even the $449.95 Business plan, is only a single user seat or account. You will need to pay an additional fee of $45-100 per user to allow Semrush access to multiple users within your company (depending on the plan).
This is a negative contrast to all Semrush’s competitors who generally increase the number of seats they offer as they climb the pricing ladder (or are cheaper for additional seats).
This might be a challenge for your company. Semrush offers a Custom plan. Like the name suggests it allows you to negotiate prices for a solution that includes the creation of a unique number or user.
Semrush is only used for domains that have been designated as projects. Site audits backlink audits, site audits, and position tracking are key features that fall under this category.
The number of projects that you can manage in a Semrush plan will affect the amount of projects you can manage.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can send a lot of reports per day. It can send up to 3,000 domain analysis report per day on the basic plan. This is far more than the 175 reports per week Ahrefs‘ entry level plan permits you to run.
As the price of your plan increases and you’ll receive more benefits: Semrush offers a $449.95 plan for 10,000, Ahrefs plan costs $399 and has a limit at 1750 per week.
Competitive intelligence and add-ons
Semrush is a tool that allows you to compare websites with other users. But, this functionality is only available by purchasing the ‘Trends’ add-on.
This is what it looks like when you purchase it
Market Explorer: market participants, market share and consumer behavior.
Statistic regarding traffic (visitor interaction with traffic sources, mobile and desktop users audience overlaps, historical data and geo-information).
The cost of the add-on is $200 per month. This is very disappointing. In some instances, it’s more costly than the other plans. The results are as follows.
Local SEO options require an additional cost.
Two SEO add-ons to local SEO are available. Basic is 20 dollars per month. Premium is $40 per month.
Both permit the user to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listing and Facebook Listings
Monitor user reviews and make suggestions
Premium version includes a ‘local Heatmap‘ which allows you to evaluate your business against other local businesses using Google Maps. The Semrush interface lets you respond directly to reviews.
Data – PPC
Semrush might be more valuable when you mix SEO and PPC.
Semrush has a greater quantity of PPC data than most other tools. Semrush has detailed CPC figures for certain terms. Other tools may provide basic CPC figures.
SEO Tools such as Semrush can be complex and require a lot of assistance.
Semrush provides three customer support channels including chat telephone, chat and email.
Semrush is making it easier than other SaaS products to locate its contact information. The bottom of each page has a help chat box, while the footer shows a phone number.
We don’t require you to read our help pages before providing you with a phone number. Help is instantaneous.
Conclusion of the Semrush Review
Semrush is a great SEO tool, is now available. Semrush offers all the data you need to conduct a successful SEO campaign. It lets you create backlinks in a “CRM‘ fashion, while the latter provides a checklist of simple ways to enhance your technical SEO and on-page SEO.
What are Main disadvantages? What main downsides?
The fact that some intelligence features of competitive Intelligence cannot be unlocked using an add-on fee of $200 per month is somewhat disappointing.
Overall, Semrush is an excellent tool that provides you with the information you need to increase the search engine ranking. We recommend you test the tool before you buy. Here is an option to download an extended trial for free. To conclude, you will find below a overview of the major advantages and disadvantages of Semrush as well as information on different SEO products.
Overall score 4.3/5
Semrush The benefits
It is generally simple to use
Semrush makes domain research easy. It provides all the data you require in one location.
Semrush is full of data but is very user-friendly. The interface shows the metrics clearly using visualisations and graphs.
Semrush’s link building functionality is outstanding. It can be used to aid in outreach.
This software offers simple-to-follow instructions to improve the technical SEO of your website.
Semrush has a variety of PPC-related data that can be combined with organic search data.
Semrush’s reports are much more extensive than its competitors.
There three support channels: chat, phone and e-mail.
You can get a 14 day trial for free. This gives you an advantage over your competitors.
The cons for using semrush
It only provides information only for Google. Ahrefs provides data for many other search engines, however.
Semrush plans only allow one user account. Additional seats are available at a high price.
Certain key features can’t be discovered unless you’re part of an “project”. Semrush limits the number of projects you can simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top rivals to Semrush. Although we have not yet reviewed them all but you can view the comparison of Ahrefs as well as Semrush. I think that Semrush is more flexible with regards to user accounts, however when you have a lot of users that need access to an SEO tool One of the alternatives may be more cost-effective.
GrowthBar can aid you in ranking higher in search results. It’s far cheaper than other tools.
You can get the trial period of five days for GrowthBar here. You can also read our GrowthBar review here.
We wish you all the best!
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