What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Shchegolev and Dmitry Melnikov. According to the company it is the most used SEO tool, and has more than 7 million users.
Semrush has many advantages that can make your life much easier.
Discover what people want on the internet
Create new web content that draws in traffic
Find link-building opportunities
Improve the technical aspects of your website to improve search rankings.
Semrush can, for instance, provide keyword suggestions based upon the keywords you entered. These can be used as a guide to writing blog posts that be highly ranked in search engines.
This will show the difficulty of certain search terms to be ranked.
It will recommend websites worth checking out for backlinks.
It allows to do an SEO audit to find out whether your site could be improved to improve search engine rankings.
This is just the beginning. Semrush also provides additional features to help your site rank higher in search results.
All of these will be discussed in more depth in the following paragraphs. All benefits will be discussed.
Let’s start! Let’s start by studying domain analysis.
Basic analysis of domains is the basis for the majority of SEO projects. This is an overview of the domain’s “quality” from an SEO perspective.
Domain analysis is performed on your website to find SEO opportunities. Also, you can look at the competitor’s site to determine how difficult or easy it will rank higher on search results.
A domain analysis can also be conducted on a site to determine if it’s worth contacting its owner to request a link to your site. External links (or “backlinks”) to high-quality websites that are related to your content could dramatically improve search engine performance.
Semrush makes domain analysis easy: just enter a domain’s URL in the “domain overview section” and you’ll immediately get a sense of the way it does in the results of a search.
Keyword research in Semrush
Keyword research is generally centered around:
It’s possible to determine how many people are searching for one keyword.
It is essential to understand how difficult it may be to rank for certain keywords.
Find out who is ranked for the term.
Get suggestions from
Semrush allows searching for all the information you need easy.
Basic keyword data access
You can use the tool ‘Keyword Overview’ to find basic statistics on the keywords used within Semrush.
You’ll be able to look up:
The amount of times this keyword is able to rank on Google every month
Its ‘keyword difficulty score’
A collection of sites that rank well for it.
Here are some ideas for keywords you could consider using instead
Similar to domain analysis This can also be done per nation.
Semrush has a “Keyword Magic“ option that gives specific keywords for a specific keyword.
It could be more useful if it was called simply “Keyword Suggestions.” While the term “Keyword Magic” may sound confusing, once you’ve got to this area of Semrush it’s easy to use.
There will be the listing of the keywords that are matched to the keyword you entered. The keywords are sorted by filters like:
The keyword difficulty
The monthly average number of searches for each keyword
Google Ads’ cost per click to display keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the need for improvement. The data is only available to Google search results. It could be more valuable when other search engines also had metrics.
Google continues to be the most popular of searches (92% according to Statcounter at the time of the). However, there are territories all over the world with another search engine that is taking a significant share of this market. For instance in the USA almost 6% searches are made via Bing.
Moz Ahrefs provides you with access to Bing data. Ahrefs offers YouTube search information which is very useful for anyone producing videos.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools, as well as a suite o tools for marketing content (as soon as you have an “Guru” plan).
Find new topics to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s toolkit for content marketing is the “SEO writing assistant”. It lets you copy and paste content into Semrush for review. Semrush lets you create copy and provide real-time assistance.
If you do this, you will get suggestions on ways to improve your content’s search engine efficiency.
It would be wonderful to be able just to paste the URL from your website into and get these suggestions. This copy/paste thing can get irritating.
“Rank tracking” or “position tracking” is the method of analyzing the performance of your website over time on search engines for a certain key word.
It’s very simple to set this up in Semrush. Visit the section for position trackers and type in your domain’s name. You will get a report that shows you where your site ranks for each key word. It is also possible to track your site’s ranking per country.
You can monitor your progress toward getting higher rankings for the keywords you choose as you add more data into Semrush.
Semrush lets you input data from competitors sites into their position tracker. This will allow you compare the performance of your site over time for certain keywords with your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks from other websites that connect to a website will determine how well it performs in search results.
Semrush provides two ways to look at backlinks: one is to use ‘backlink analysis’ and one is to perform an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can be viewed as follows:
Anchor text for every link Top level distribution of domains (how much links are.com.org. or.gov). Data about the IP addresses for your site. This information allows to track the domains that have earned backlinks. Also, it provides an insight into the activities of competitors.
An Backlink audit is another way of looking at backlinks in Semrush. It is used to assess the’site health and the toxicity‘ of backlinks that point to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the act of getting other websites linked to your site, is key to any SEO project. SEO engines reward sites with more links, granting them higher search results positions. As long as the links originate from high-quality, relevant websites span>
Semrush’s tool for link building works by
Get to know your competitors and then rank them.
Examining the content of your site
We want you to list keywords you want to rank for.
Then, it will create an index of possible websites it thinks are worth contact to request an article or backlink.
SEMrush Domain prospects This tool lets you to connect your email address to Semrush and can send outreach emails right within the tool.
The development of each strategy can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Take a longer trial of SEMrush
Semrush provides a free seven-day trial. For a limited time, however, you can get a 14-day trial extension.
Utilize this tool to test all of the key features and information.
You can get an extended, free trial
Broken link building
Broken link building is a crucial SEO tactic.
This is done by locating a broken link (i.e. You will need to find an unreliable hyperlink that doesn’t link anywhere.
This allows for you to build backlinks. As mentioned before, the more backlinks that point at your website the better your website will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Create a report on backlink analysis. Go to the “indexed pages” section, click on “target errors” then export the Excel or CSV files. You can filter or sort the file to locate the 404 error. broken links.
It is not easy, but you can transfer broken links into Semrush with the appropriate email addresses. It is also possible to make outreach on the platform by using the CRM pipeline‘ approach.
There is room to improve. Ahrefs can click the “broken Links” button, which returns a list containing the broken links, both inbound and outgoing, for that domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It is possible to arrange the menu options into useful categories such as search for keywords, competitor research, link-building, and rank tracker.
It isn’t easy to understand all the information, even though there is plenty. However, it will soon become second nature.
Semrush’s data visualization helps you overcome the feeling of data overload. Most metrics are plotted in a way that it makes it easier to comprehend.
Semrush would like to have a better interface that works with smartphones. Semrush’s interface isn’t as responsive as it is. Mobile users only see the desktop-like interface when they log in to Semrush. This means you cannot read large amounts of text and can zoom in and out more.
SEMrush requires lots of zooming, pinching and scrolling in order to be used on smartphones.
Semrush has a mobile app that allows you to view the data from your location tracking. This is a positive aspect. It would be incredible if mobile access was available to every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. To make the most from Semrush, however, you will need a desktop PC.
Price and value
Semrush may cost more than other types SaaS-based apps.
The reason it’s logical is that you’re not only paying for functionality, but also access to large amounts information, which can include a lot of information from rivals.
Semrush can be purchased at three different prices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the ‘Custom platform. This platform allows corporate customers to design their plans and have more flexibility in reporting and queries.
Semrush lets anyone try it for free before they purchase a subscription. Semrush offers a 14-day trial for no cost. You can find it here. The trial is comparable to those offered by other competitors. It’s less than Ahrefs 7-day paid trial, but it’s longer than Moz’s 30-day trial for free. ).
You’ll need to enter your credit card information to access the full-featured demonstration. This is a common method used by SEO tools.
Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic’s monthly plans cost $49 per month, but they are significantly less functional that its entry-level ones.
Semrush plans are different in these ways:
How many reports you can be able to run in a day?
The number of keywords that you can track every month
Access Marketing tools
Access to historical data
Get more out of your cash.
Let’s take a closer look at certain elements of the pricing structure to find out if Semrush is a good price for the price.
Semrush’s pricing model comes with one issue. Depending on the plan type, you will need to pay $45-100 for each additional user.
This is an adverse comparison to Semrush’s other competitors, which generally increase the amount of seats they offer as they move up the price ladder (or are less expensive for additional seats).
This might be an issue within your business. Semrush provides the Custom plan. As the name implies, this allows for you to negotiate prices for a service that comes with the creation of a unique number or user.
Semrush is not allowed on domains that are classified as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The amount of projects you can manage at any given time will depend on the Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous with the number of reports it will send per day. Even with the entry-level plan you can pull 3,000 domain analyses reports every day. This vastly exceeds the 175 reports that can be run each week on Ahrefs the entry-level plan.
This generous offer is not over as you move up the pricing ladder: The daily limit for reports on Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 for each workweek.
Competitive intelligence and add-ons
Semrush is a tool that can be used to analyse competitors’ websites, but this feature is not accessible without the purchase of an add-on for Trends.
This is the format you will get when you purchase it
Market Explorer (market share, audience age and gender, market participation, seasonal peak, etc.)
Traffic analytics (visitor interactions, traffic sources desktop overlap with mobile audiences, historical data, geographic data.
The cost costs $200 per month, which is disappointing. While most of these metrics are worthwhile however, $200 per month is to be a lot. Certain cases are more expensive than others.
For local SEO tools, you’ll have to pay an an additional cost.
There are two local SEO add-ons available. The Basic Location option costs $20 per month and the ‘Premium Location’ option costs $40 per month.
Both allow for you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Read user reviews and make suggestions
Premium version comes with the “local Heatmap” which allows you to compare your business’s location against other local companies on Google Maps. Semrush allows you to reply directly to reviews.
Data From the PPC
Semrush could be more effective if you combine SEO with PPC.
Semrush offers more PPC data than any other tool. Semrush has extensive CPC statistics for specific terms. Other tools may provide basic CPC figures.
Search Engine Optimization tools like Semrush are complex and can require lots of support.
Semrush provides three options to get customer support. This contrasts with other products such as Moz that doesn’t provide telephone support.
Semrush makes it simple to find contact information unlike other SaaS products. The help chat box is located on every page’s bottom and a footer with a phone number.
Our help pages are not needed before we are able to provide you with a phone number. Our assistance is instantaneous.
Conclusion of the Semrush Review
Semrush can be used as an SEO tool. Semrush provides all the information needed for running a successful SEO software. The former allows you to create backlinks in a “CRM‘ fashion, while the latter provides a checklist of simple ways to improve technical and on-page SEO.
What are the primary drawbacks? The main downsides?
It’s a bit disappointing to learn that certain competitive intelligence capabilities cannot be unlocked by an add-on of $200 per month.
Overall, Semrush is an excellent solution that gives you the information you need to increase the search engine ranking. We suggest you try the tool before you buy. The free trial extended is available on this page. This concludes the summary of the pros and cons of Semrush, as well as information on different SEO products.
Overall rating: 4.3/5
Semrush The advantages
It is a method of using HTML0 in a simple way.
Semrush simplifies domain analysis. You have all the information you need in one location.
Semrush can store huge quantities of data, yet it is simple to use. Semrush’s interface shows metrics as graphs and in visualizations.
Semrush’s link-building functionality is amazing. Semrush comes with CRM-like features that can help you in outreach.
The function for analyzing websites of the program provides simple-to-follow instructions for improving the technical SEO.
Semrush offers a wide variety of PPC-related information in addition to organic search results.
Semrush’s reports are much more extensive than its competitors.
There are 3 ways to support: chat, phone and email.
A 14-day trial is offered at no cost. It has a significant benefit over other competitors.
The cons for using semrush
It provides data only for one search engine: Google. Ahrefs however, provides information that can be used by many search engines.
Semrush plans come with only one user account. Additional seats can be purchased at a steep price.
Some key features cannot be found in the absence of an “project”. Semrush restricts the number of programs you can run simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the most prominent rival to Semrush. Ahrefs, Moz, and Majestic are also available. We have yet to test all of them but you can find an analysis of Ahrefs with Semrush. Although I think Semrush has greater flexibility with regards to user accounts as opposed to Ahrefs, you may choose another option cheaper if you have multiple users who need access to an SEO tool.
GrowthBar will help you rank higher in search engine results. It is much more affordable than other products.
Here’s a link to a five-day GrowthBar trial. You can also view our GrowthBar review here
Best of luck!
Do you have any questions or comments about Semrush? Leave a comment below to share your thoughts on Semrush