Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company,, it is the most used SEO tool, and has more than 7 million users.
Semrush can provide you with a lot information that can help make your life easier.
Find out what people are looking online
Create new content on the web that will bring in visitors
Find link-building opportunities
Improve the technical aspects of your website to increase its ranking in search results.
Semrush provides keyword suggestions for you based on the words you have used. These can help you create blog posts that rank highly in results from a search engine.
It will also indicate how difficult it is to rank for specific search phrases.
It will suggest sites worth visiting for backlinks.
It lets you conduct an SEO audit of the site to determine if you could make improvements to the technical aspects of your website to enhance the results of search engines.
This is just the start. There are many more features provided by Semrush to boost your website’s position in the search results.
These will all be discussed in more depth in the following paragraphs. All benefits will be highlighted.
Let’s go! Let’s look at the analysis of domains.
A domain analysis is the foundation of the majority SEO projects.
Domain analysis is typically done on your website to find SEO opportunities or even on your competitor’s website to assess the difficulty be to rank higher in search results.
A domain analysis may also be conducted on a site to determine if it is worth contacting its owner to request the inclusion of a link on your website. This is due to external links (or “backlinks”) from quality websites that are linked to your site’s content could significantly improve your search engine performance.
Semrush makes domain evaluation easy. Simply type a domain URL to the section ‘domain overview where you’ll get a quick analysis of its performance in the search results.
Keyword research in Semrush
Keyword research is typically focused around:
It’s possible to figure out the number of people looking for a particular keyword.
It is crucial to establish how difficult it might be to rank the keyword.
Find out who’s in the top position for this keyword.
Receive suggestions from others
Semrush makes an easy access to all the details.
Basic keyword data access
The ‘Keyword Overview tool can be used to obtain basic statistics regarding keywords within Semrush.
You can view
The amount of times this keyword is able to rank on Google each month
It’s the ‘keyword score of difficulty
A list of websites that are ranked highly for it.
Here are some suggestions for keywords you could consider using instead
Similarly to domain analysis, it can be done for each country.
Semrush’s Keyword Magic option can be utilized to locate specific keywords based on the phrase you’ve entered.
It would be much more useful if it was called just “Keyword Suggestions.” Although “Keyword Magic” may sound a bit confusing, once it is in this area of Semrush it’s very simple to use.
A list of terms that are related to the search term you typed will appear. To sort the keywords you have several options.
The keyword difficulty
The number per keyword searched each month
Google Ads costs per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still a lot to do. The information is available only to Google search results. It would be much more valuable when other metrics from search engines were made available.
While Google remains the most popular search engine (92% at the time Statcounter reported) There are other search engines that are taking a large part of the market in some countries (in the US as an example, nearly 6 percent of searches are made by using Bing)
Moz Ahrefs, along with other rivals, provide access to Bing data. Ahrefs provides YouTube search information that is extremely helpful for anyone producing video content.
Semrush’s Content Market Toolkit
Semrush includes keyword tools for research and an array of tools for marketing content (as as soon as you’ve got a “Guru” strategy).
Find new topics to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The SEO Writing Assistance‘ is my most-loved Semrush feature. You can copy/paste content to Semrush to be reviewed. Semrush is also a tool to make copy.
You will receive suggestions for improving the performance of your content on search results.
It would be wonderful to be able just to copy the URL of your site and receive these suggestions. The problem of copy/paste can be annoying.
“Rank monitoring” or “position monitoring” is a method to track your website’s performance on search engines for specific keywords over time.
It’s very simple to setup this it is very easy to set this up in Semrush. Simply go to the position tracker section. Enter your domain’s name as well as keywords and then click “Start Tracking”. You’ll receive a report showing you where your website ranks for each keyword.
With more data in Semrush it is possible to track your progress and improve your ranking for certain words.
Semrush also allows the transfer of information from competitor websites in its position tracker. This allows your website to be evaluated to other websites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A website’s search engine ranking will be affected by how many backlinks it’s received from other websites.
Semrush allows you to examine backlinks in two ways. One option is to utilize the backlink analysis option’ while the other option is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also be viewed here:
Anchor text for every backlink. Top-level domain distribution (how many are.com.,.org., and.gov). Information about the IP addresses of your users. This data allows you to see which domains have gained backlinks, and the worth of those backlinks. The information you collect can help improve your SEO efforts, or get a better understanding of the actions of competitors.
A Audit of Backlinks is another way of looking at backlinks in Semrush. It is used to evaluate the ‘health and the toxicity‘ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the process of getting other sites to link to your site is essential to any SEO project. Higher search results positions are often awarded to sites that have more hyperlinks (as long they are linked to relevant and high-quality websites span>).
Semrush’s tool for link building works by
Find out who are your competition and how they stand.
Examining the content of your site
You will be asked to list the keywords for
Then it will make a list with possible websites it believes is worthy of contacting to request a guest post or backlink.
SEMrush Domain prospects With this tool, you can connect your email account to Semrush. Then, you can make outreach calls directly using the tool.
You can track the progress of each approach by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush – Sign up for a longer free trial
Semrush’s standard free trial of seven days is valid for seven days. A 14-day extended trial is offered for a restricted period of time.
This lets users review all of the product’s important features and gain access to all of its information.
The extended trial can be accessed here
Broken link building
Broken link building is an important SEO tactic.
This is done by locating a broken link (i.e. This involves finding an unreliable hyperlink (i.e. one that doesn’t point anywhere) and then creating the dead content that it was using as a pointer. Then, ask anyone linking to that dead content to directly link to yours.
This allows for you to create backlinks. As we have already mentioned the more backlinks point to your site the better your content performs in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis go to the “indexed” pages section, and select the “target errors” option. The Excel or CSV file can be then filtered or sorted to find the errors 404. broken links.
Although it can be tedious broken links are able to be imported into Semrush. You can also make outreach on the platform by using the CRM pipeline‘ method.
There is still the need to improve. Ahrefs offers you the option to select the “broken Links” option. This will return a list of broken outgoing as well as inbound links for a particular domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu choices into useful categories like keyword research and competitive research, as well as link building, and rank tracking.
It can be overwhelming to learn all the details, even though there is so much. However, it will soon become second nature.
Semrush’s data visualization is an excellent way to get over the sensation of being overwhelmed by data. Many metrics are plotted in a way which makes it easier for you to comprehend the information.
It would be wonderful it Semrush could make its interface more responsive to smartphones. As it stands, the interface is not responsive, which means that when you sign into Semrush from a mobile device you’ll see the typical desktop-based interface. This means that you will only be able to read small amounts of text. There is also lots of pinching, zooming, and looking at the screen.
Utilizing SEMrush on a mobile device requires more pinching and zooming.
Semrush offers a mobile application which allows you to see the data from your location tracking. It’s a positive thing. It would be great to have all Semrush features could be accessed from mobile devices.
SEMrush’s mobile application for rank tracking
Semrush is simple to use and intuitive. To get the most out of Semrush, however, you will need a desktop PC.
Value and prices
Semrush can be more expensive than other types SaaS-based apps.
The reason this is so logical is because you’re not just paying for functionality as well as access to a lot of information, which can include a lot of information from rivals.
Semrush is available at three different prices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also choose to use the ‘Custom’ platform. Corporate customers can create their own plans with more flexible limits on reports and queries as well as more accounts. You can find more information here.
A trial version of Semrush is offered to anyone who wants to test it out before you commit to a paid plan. Standard version is valid for seven days. The company is offering a 14-day free trial. It can be accessed here. The trial is similar to trials provided by competitors. It’s less time-consuming and flexible than Ahrefs’ (7 day paid trial) However, it’s also generouser than Moz (a free 30 day span>).
To avail the full feature trial, you need to enter the details of your credit card. This is a snare in SEO tools.
Semrush’s costs are comparable to Majestic (majestic), Majestic (moz and Ahrefs) and Majestic. Majestic has a $49 per-month plan but it is far less functional than the plans that are its entry level.
Semrush plans have differences:
The limit on the amount of reports you can make each day
The number of keywords you can monitor each month
Access to marketing and content sources
Access to historical data
You get more value for your money.
Let’s take a closer glance at the pricing structure and decide whether Semrush provides a good price for the money.
Semrush has a terrible pricing structure. Semrush will cost an additional $45- $100 per user in order to grant access to Semrush to more people within your organization, depending on the plan.
This is a negative comparison to Semrush’s other competitors, which generally increase the amount of seats as they climb the pricing ladder (or are cheaper for seats that are not available).
This might be a challenge for your business. Semrush offers a Custom plan. It allows you to negotiate pricing and include an individual number of users.
Semrush can only be used only for domains designated as projects. Site audits backlink audits, site audits, and position tracking are key features that fall under this category.
The amount of projects you are able to manage at any time is contingent on the Semrush program you’re on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush lets you make as many reports per day as you like. You can pull up to 3,000 domain analysis reports per day on the entry level plan. This vastly exceeds the 175 reports can be run each week on Ahrefs the entry-level plan.
As you climb through the pricing ladder, this generosity continues. The Semrush daily limit for reports on its $449.95 Plan of 10,000 is Ahrefs $399 Plan has an upper limit of 1750 per week.
Competitive intelligence and add-ons
Semrush is a tool that can be used to analyse websites of competitors, however this feature isn’t accessible without the purchase of a Trends addon.
What do you get when it is purchased
Market Explorer (market participants and market shares ), and audience gender, age, and behavior.
Analytics of traffic (visitor interactions and traffic sources on desktops overlap with mobile audiences, historical data, geographic information.
This add on costs $200 per months and is a bit disappointing. It can be more expensive than other plans in some instances.
You’ll need to pay an additional cost for using local SEO features.
There are two local SEO add-ons that are available. The Basic Location option costs $20 per month and the ‘Premium Location’ option is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
User reviews and suggestions
Premium version includes a ‘local Heatmap‘ which allows you to compare your business to other local businesses using Google Maps. Semrush allows you to reply directly to reviews.
Data from the PPC
Semrush could be more valuable than other competitors if you’re working on both SEO and PPC projects.
Semrush has more PPC information than other tools. Semrush has extensive CPC figures for certain keywords. Other tools might only offer basic CPC figures.
SEO tools, such as Semrush aren’t easy to use and require a lot of support.
Semrush allows customers to reach them via email, chat or by phone.
Semrush makes it simple to locate contact information, unlike other SaaS products. You will find an online help section on the bottom of each page, and the footer features prominently displayed the number of a telephone.
We don’t ask you to go through our help pages before giving you a number. We are able to assist you right away.
Conclusion of the Semrush Review
Semrush is a great choice to use as an SEO tool. Semrush has all the features you require for an effective SEO campaign. The first lets you create backlinks with a ‘CRM’ approach, while the latter gives you a list of easy methods to boost technical and on page SEO.
What is the primary disadvantage?
A bit disappointing is the fact that certain competitive intelligence features cannot be unlocked by a $200 per month add on.
Semrush offers a powerful solution to help improve the search engine ranking. You can download a free extended trial here. In conclusion, you’ll see below a brief summary of the main pros and cons of Semrush as well as information on different SEO products.
Overall score, 4.3/5
Semrush What are the benefits?
It can be used in a straightforward way.
Semrush makes domain analysis simple. It has all the data you require in one place.
Semrush has a lot of information, but it is easy to use. To make it easy to comprehend the metrics, the interface uses visualisations and graphs.
Semrush has excellent link-building capabilities. Semrush has CRM-like features which will aid you with outreach.
The auditing feature for websites of the software provides easy-to-follow instructions for improving the technical SEO and other elements of your site.
Semrush offers an extensive range of PPC data along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels are chat, phone and e-mail.
You can avail a 14-day trial of HTML0. trial. This is an advantage over other products.
The disadvantages of using semrush
It’s limited to Google search engines. Ahrefs also provides information for other search engines, however.
Semrush plans come with only one account per user. Additional seats are available at a high price.
A project is limited to certain essential features. Semrush restricts the number of programs you can run concurrently.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not simple.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the main competitor to Semrush. Ahrefs, Moz and Majestic are also available. While we haven’t yet reviewed them all, you can see the comparison of Ahrefs as well as Semrush. While I believe Semrush offers greater flexibility with regards to user accounts than Ahrefs, you may find one of the other options cheaper if you have multiple users that require access to an SEO tool.
GrowthBar is a new tool that is able to help you rank higher in search engines. It’s much less expensive than other products.
Here’s a link to a 5-day GrowthBar trial. You can also read our GrowthBar review here
All the very best!
Do you have any questions or comments about Semrush? Leave an open comment below to let us know your thoughts about Semrush