Semrush, what is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was started by Oleg Schchegolev and Dmitry Melnikov in 2008. According to the company, it is the most used SEO tool and has more than 7 million users.
Semrush provides a wealth of information to simplify your life.
Find out what users are searching for online
Create new web content to draw attention to your site
Find link-building opportunities
To boost your site’s search ranking You can implement technical changes to its contents.
Semrush offers suggestions for keywords for you based on the words you have used. These can be used as a guide to writing blog posts that will rank high in search engines.
It also shows the difficulty of certain search phrases to rank.
It recommends websites worth visiting to get backlinks.
You could perform an SEO audit of your site to see whether technical changes could enhance the results of search engines.
This is only the beginning. Semrush offers many other features to help improve the rank of your website in search results.
They will be discussed in detail below. I will point out all their benefits.
Let’s start! Let’s start by looking at domain analysis.
A fundamental analysis of the domain is the foundation of most SEO initiatives. This is an review of the domain’s “quality from an SEO perspective.
Domain analysis is usually done on your website to find SEO opportunities or on the competitor’s website to assess the difficulty to be ranked higher in search results.
To determine whether it’s worth contacting the website owner to request links to your website, a domain analysis can be conducted. Since hyperlinks from other websites (or “backlinks”) that are relevant to your content could greatly enhance the performance of your site’s search engine.
Semrush allows domain research to be simple. Just type the domain’s URL into the “domain overview” section and you’ll be able to see an immediate indicator of its performance in search engine results.
Keyword research in Semrush
Keyword research generally revolves around:
It is possible to figure out how many people are searching for one keyword.
It is important to understand how difficult it is to rank for a particular keyword.
Find out what keyword is in the top position.
Get ideas for others
Semrush allows access to all the information simple.
Basic keyword data access
The ‘Keyword Overview tool can be used to obtain basic information about keywords within Semrush.
You’ll be able to see:
The monthly volume of searches for this term on Google
Its difficulty score for its keyword
A collection of sites that rank well for it.
Here’s a list of keywords you could think of making use of instead
Similar to analysis of domains, it can also done per country.
Semrush’s Keyword Magic option can be utilized to locate specific keywords that are based on the keyword you have entered.
It would be much easier for users to utilize it if its name was simply “Keyword Suggestions”. Although the term “Keyword Magic” might sound a little vague initially, once you reach this area of Semrush your life will be much easier.
A list of keywords will be displayed related to the keyword that you have entered. The keywords are sorted by different filters, such as:
The keyword difficulty
The number of keywords used in a month.
The cost per click of Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still room to improve. The data is only available for Google searches. It would be more useful when other metrics from search engines were made available.
While Google remains the most popular search engine (92 percent as of the time Statcounter announced), there are several other search engines that are taking a large share of market share in some nations (in the US as an example, nearly 6% of searches are made using Bing)
Moz Ahrefs, along with other rivals, give you access Bing data. Ahrefs provides YouTube search information which is very useful to anyone who produces video content.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools as well as an array of content marketing toolskits (as as long as your ‘Guru’ plan is not lower).
These will enable you to:
Find topics that are new to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is one of my top features in Semrush’s toolkit for content marketing. It allows you to copy and paste content from Semrush and then review it. Semrush allows you to make copy and get real-time feedback.
When you do this, you will get suggestions on ways to improve your content’s search engine performance.
It would be incredible to be able to just copying and pasting the URL of your site into these links and receiving suggestions. Copy and paste can be annoying.
Position tracking or rank tracking is the method of analyzing your website’s performance in the search engine over time, for a specific key word.
It is simple to set this up in Semrush. Simply go to the position tracker section. Enter your domain name, keywords, and then click “Start Tracking”. The report will display the ranking of each keyword for your site.
You will be able to track your progress in getting higher rankings for the keywords you choose by adding more information to Semrush.
Semrush also allows users to input data from competitor websites into its position tracker tool. This allows your website to be compared over time with other sites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It is determined the performance of a website in search engine results based on the number and quality of its ‘backlinks‘.
Semrush allows you to look at backlinks in two ways. One is to use the option to analyze backlinks, and the other is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
It is also possible to view this section:
Anchor text for each backlink Top level domain distribution (how many links are.com,.org., or.gov). Information about your IP address for your site. This information will allow you to determine which domains have been gaining backlinks and the value of those backlinks.
A ‘backlink audit is another method of examining backlinks in Semrush. This is done to determine the’site health and the toxicity’ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the act of getting other websites to link to your website is the key element of any SEO project. SEO engines reward sites with more links by giving them higher positions in search results. So long as the links originate from high-quality, relevant websites, they will span>
Semrush’s tool for link building works by
Find out about your competitors and where they stand.
Examining the content of your site
We are asking you to write down the keywords you would like to rank for
It then generates a list of websites that it believes are worth contacting in exchange for a guest post or backlink.
SEMrush domain prospectors You can link your email address to Semrush and send outreach emails using the tool.
You can monitor the progress of every approach using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush’s standard free trial of seven days lasts. However, you can get a 14-day extended test for a limited time.
This lets you test the key features and obtain all data.
Download the extended free trial
Broken link building
Broken linking is an important SEO method.
This involves finding an unresponsive link (i.e. It involves the search for an unresponsive link (i.e.
This allows you to build backlinks to your content. Like we said, the more backlinks that direct to your site the better your website will rank in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, click on “target errors”, then export the Excel or CSV files. You can sort or filter the file to locate the 404 error. broken links.
Although it can be tedious, broken links can be imported to Semrush. You can also conduct outreach from the platform by making use of the CRM pipeline‘ approach.
There is the need for improvement. Ahrefs lets you hit the “broken Links”, which provides an inventory of inbound or outgoing broken links for a domain.
Simple user interface
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can choose to organize menu options into useful categories like keyword research and competitive research.
While there’s a lot to deal with, it may feel overwhelming at the beginning. You will soon become used to it.
Semrush’s data visualization will help you overcome the problem of data overload. Many metrics can be graphed in a simple manner.
Semrush would like to have a better interface that works with smartphones. Semrush’s interface doesn’t respond to mobile devices as it does. Mobile users only be able to see the desktop-like interface when they log in to Semrush. This means that you will only be able to read tiny amounts of text. Additionally, there is a lot more pinching, zooming, and looking at the screen.
SEMrush requires a lot more zooming, pinching and scrolling in order to work on smartphones.
Semrush has a mobile app which allows you to see your position tracking data. It’s a good aspect. It would be fantastic to have all Semrush features could be accessible from mobile devices.
SEMrush’s mobile application for rank tracking
Semrush’s interface is easy-to-use user interface. To get the most out of Semrush, however, you will require a desktop computer.
Value and pricing
Semrush is more costly than other kinds of SaaS(software-as-a-service) (software-as-a-service) apps.
This is quite understandable since you are paying not only for the functionality, but for access large quantities of data that could include a lot from your competitors.
Semrush is available in three main pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the option to use the Custom‘ platform. There is the option of using the ‘Custom platform that gives corporate customers to have more control over queries and reports.
Anyone looking to try Semrush before they commit to a subscription plan can get a free 7-day trial. Semrush provides a 14-day trial at no cost. You can access it here. This trial is comparable with other offerings from rivals. It’s less time-consuming and flexible than Ahrefs’ (7 day paid trial), but is also generouser than Moz (a free 30 day span>).
To avail the full feature trial, you will need to enter the details of your credit card. This is a frustrating practice in SEO tools.
Semrush charges are comparable to the fees of Majestic’s key rivals Majestic, Majestic, Moz and Ahrefs. Majestic however has a monthly plan that costs $49, but is much less efficient than its basic plans.
Semrush plans vary in the following:
The amount of reports you can run in a day
The maximum number of keywords you are able to monitor in a particular month
Access Marketing tools
Access data from the past
You can get more for your dollar.
Let’s have a look at some of the pricing information and see whether Semrush is a great value for price.
Semrush pricing structure is a disaster. Every plan, including the $449.95 Business plan, allows only one account per user. If you want Semrush to access more users within your organization (depending on which plan type) you’ll require an additional fee of $45-100.
This is a negative comparison to Semrush’s other competitors, who typically increase the number of seats they offer as they move up the pricing ladder (or are less expensive for seats that are not available).
It could be a problem with your organization. Semrush provides a Custom plan. This allows you to determine pricing and add a custom amount of users.
Semrush can only be used for domains that are designated as projects. Website audits. Backlink audits. Position tracking.
The number of projects that you can manage in a Semrush plan will affect the amount of projects you can manage.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush can send a lot of reports per day. Even with the entry-level plan, this allows you to get 3,000 domain analysis reports each day. This far exceeds the 175 reports per week Ahrefs‘ entry level plan allows users to run.
As you climb up the pricing ladder the generosity will continue. The Semrush daily limit for reports on its $449.95 Plan of 10,000 is Ahrefs‘ $399 Plan has a limit in place of 1750 each week.
Competitive intelligence and add-ons
Semrush allows you to analyze the websites of competitors. But this feature can’t be purchased without the Add-on called Trends.
This what you get when your purchase it
Market Explorer (market players, market shares, audience age, gender and behavior, etc.
Traffic analytics (visitor interactions and traffic sources on desktops overlap with mobile audiences, historical data, geographical data.
The add-on costs $200 per month. This is a bit disappointing. The add-on may be more expensive than other plans.
Local SEO options require an additional cost.
Two local SEO add-ons are offered Basic location is $20 per month and Premium location costs $40 per month.
Both are available for you to use:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
Review user reviews and offer suggestions
Premium version includes a ‘local Heatmap‘ which lets you compare your business to other local businesses using Google Maps. Semrush allows you to reply directly to reviews.
Data – PPC
Semrush can be more valuable than its competitors if it is utilized in conjunction with SEO and PPC.
Semrush offers more PPC data than other tools. While other tools offer basic CPC figures for certain terms, Semrush provides detailed CPC competition and distribution information, live ads, and PPC tools for planning campaigns.
SEO tools, such as Semrush aren’t easy to use and require lots of support.
Semrush offers three customer support channels including chat telephone, chat and email.
Semrush’s contact information is easy to find, unlike other SaaS product. There is a help chatbox on the bottom of each page, while the footer features prominently displayed a phone number.
Our help pages are not required before we can give you a number. We can help you immediately.
Conclusion of the Semrush Review
Semrush has many amazing features. Semrush provides all the information you need to conduct a successful SEO campaign. It lets you build backlinks in a ‘CRM way, and the latter provides a checklist of simple ways to enhance your technical SEO and on-page SEO.
What are the main drawbacks of what are the major drawbacks of ?
The fact that certain intelligence features of competitive Intelligence cannot be unlocked using a $200 per monthly add-on is a bit disappointing.
Overall, Semrush is an excellent solution that gives you the information you need to boost your search engine rankings. We recommend you test Semrush before purchasing. Take a free test here. To conclude, you will see below a brief overview of the major advantages and disadvantages of Semrush and information about different SEO products.
Semrush What are the benefits?
It is usually easy to use
Semrush helps you conduct domain analysis with ease. All information is available all in one place.
Semrush can store huge amounts of data yet is easy-to-use. The interface uses graphs and visualizations to make it clear what the metrics mean.
Semrush is a great tool for building links. It has CRM-like features that will aid you with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving technical SEO.
Semrush gives you a wide selection of PPC data to go with your organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support available: chat telephone, email and chat. This is more extensive than rivals Ahrefs or Moz (especially Moz).
The 14-day trial of is available. This is a huge benefit over other software companies.
The cons and benefits of using semrush
It is limited to Google search engines. Ahrefs and other tools provide data for several other search engines.
Semrush plans are only available for one user account. Additional seats can be purchased at a cost. cost.
Certain essential features are only available in a “project‘. Semrush limits your ability to run multiple projects at once.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as simple as you would think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar will help you rank higher in search engine results. It’s less expensive than other tools.
GrowthBar is available for download for five days from here. You can also review our GrowthBar review here.
All of the best!
Do you have any questions or suggestions? Please comment below to send your thoughts and queries regarding Semrush