Semrush – What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev & Dmitry Melnikov. According to the company, it has over 7 million users, and is one the most widely used SEO tools.
Semrush offers an abundance of information that will help you make your life easier.
What are people searching for on the internet?
Create new web content that will bring in viewers
Find link-building opportunities
Your site can be improved to improve its search engine ranking.
Semrush For instance, Semrush provides suggestions for keywords in response to the keywords you typed. The keywords you typed can be used to help create blog articles that rank highly in search engine results.
It will also show the difficulty of certain search terms to be ranked.
It’ll suggest websites worth checking out to find backlinks.
This tool lets you conduct an SEO audit of your site to determine if there are any technical improvements you can make that will improve search engine results.
This is just the beginning. Semrush offers a variety of other features that can help increase your site’s position in search results.
These will all be discussed in more detail in the following paragraphs. Each of them has numerous advantages that I will highlight.
Let’s get started! Let’s take an overview of domain analysis.
A fundamental analysis of the domain is the foundation of most SEO initiatives. This is a quick review of the domain’s “quality‘ from an SEO perspective.
An analysis of domains is usually performed on your website to find SEO opportunities. It can be performed on the site of a rival to assess the difficulty of getting higher in search engine results.
It is possible to conduct an analysis of the domain on a site to determine if it is beneficial to reach out to the owner to request a hyperlink to your website. This is because external hyperlinks (or “backlinks”) that come from high-quality websites that are related to your site’s content could significantly improve your search engine’s performance.
Semrush makes domain analysis simple: simply type in a domain URL into the “domain overview section” and you’ll instantly get a sense of how it performs in the results of a search.
Keyword research in Semrush
Keyword research typically revolves around:
It’s possible to to determine how many people are looking for a particular keyword.
It is vital to determine how difficult it might be to rank the keyword.
Find out which keyword is ranking.
Receive suggestions from
Semrush allows you to quickly access the information that you require.
Basic keyword data access
To get basic statistics about the keywords that are in Semrush you can utilize our Keyword Overview tool.
The number searches this keyword receives on Google every month
Its keyword difficulty score
A list of websites that rank for it.
Here’s the list of terms you could think of using instead
This is similar to domain analysis but can be done per country.
Semrush offers “Keyword Magic” to provide keyword suggestions based on a specific phrase you’ve entered.
It would be easier for users to utilize it if its name was simply “Keyword Suggestions”. Although “Keyword Magic”, sounds a little confusing, once it’s within this area of Semrush it will be very easy to use.
You will see a list keywords that are related to the keyword you have entered. There are filters you can use to sort these keywords such as:
The keyword problem
The average monthly of searches for each keyword
Cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the need to improve. This data is available only for Google searches. It would be useful if other engines could offer metrics.
While Google is still the dominant search engine (92 percent as of the time Statcounter reported) There are other search engines that are enjoying a significant part of market share in certain nations (in the US, for instance, nearly 6 percent of searches are conducted using Bing)
Moz Ahrefs is an competitor which gives you access to Bing data. Ahrefs also has YouTube search data. This can be extremely useful for any video producer.
Semrush’s Content Market Toolkit
Semrush provides tools for keyword research as well as a suite of tools for marketing content (as as long as you are on a Guru‘ plan or higher).
These will enable you to:
Find topics that are new for you to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The SEO Writing Assistance‘ is my favorite Semrush feature. It allows you copy/paste material directly into Semrush to allow it to be examined. Semrush can also be used to make copy.
After you have completed this step you will be given suggestions about ways to improve the performance of your website’s content in the results of a search. These suggestions include encouraging you to increase or decrease your word count, recommending that you include keywords in your text, and warnings about material that appears to was scraped from another site.
It is amazing to be capable of just copying and pasting the URL of your website into these links, and then getting suggestions. Copy and paste can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing the performance of your website over time on search engines to find a certain keyword.
It’s very simple to set this up it is very easy to set this up in Semrush. Just visit the position tracker section. Enter your domain name, keywords, and click “Start Tracking”. The report will be created which shows you the rank of your site for every keyword.
As you add more data it will be possible to track your ranking for specific terms.
Semrush also allows users to input information from websites of competitors in its position tracker tool. This will allow to evaluate the performance of your website over time for specific keywords with the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It is determined how well a website performs in search engines results by the quantity and quality of its backlinks‘.
Semrush lets you look at backlinks in two ways. One option is to utilize the backlink analysis option’ while the other option is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section may be viewed as follows:
Anchor text that is used for each backlink. Top-level domain distribution. (How many hyperlinks are.com.org.,or.gov). Data on your site’s IP addresses. This information allows you to see the domains that have received backlinks and the value of these links. This information can be used to enhance your SEO efforts, or get a better understanding of the actions of competitors.
You can also perform an audit of backlinks to see if any backlinks are being used to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the method of gaining other sites to link to your site, is crucial to the success of any SEO project’s success. Search engines typically reward websites that have more links to them by giving them higher search result positions (as long as they’re on relevant, high-quality websites ).
Semrush’s tool for link building works by
Find out about your competition and where they rank.
Examining the content of your site
Please list the keywords that you’d like to rank.
After that, it will create an index of potential websites that it believes are worth contacting for guest posts or backlinks.
SEMrush Prospects for websites This tool allows you to connect to Semrush via email, and allows you to send out email outreach.
With CRM, you can monitor each stage of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush Get an extended-term trial for free
Semrush’s standard seven-day free trial is valid for seven days. You can however get a 14-day extended test for a limited duration.
This allows to test the key features and obtain all the information.
You can access the extended free trial
Broken link building
Broken links are a crucial SEO strategy.
This involves finding an invalid URL (i.e. one that doesn’t lead to any other website), creating the “dead” content it pointed to and soliciting anyone who links to that dead content to link directly to yours.
This lets you create backlinks for your content. Like we said, backlinks to your website can be a fantastic method to boost search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a backlink analysis report, navigate to an “indexed” page section, select the “target errors” option, and finally export the results to Excel or CSV format. The file can be sortable or filtered to locate the 404 errors, i.e. broken links.
While it isn’t easy broken links are able to be imported into Semrush. It is also possible to make use of the CRM pipeline approach or a connected mailbox to conduct outreach.
There is still much to be done. Ahrefs lets you select the broken Links‘ option, which returns a list with all broken outgoing or incoming links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It is possible to organize the menu options into useful categories such as search for keywords, competitor research link-building, rank tracker, and so on.
It isn’t easy to learn all the details even though there’s so much. You will soon become used to it.
Semrush’s data visualization will assist you in overcoming the overwhelming feeling of data overload. A variety of metrics are plotted in a manner that makes it easier for you to comprehend the information.
It is a great thing if the Semrush interface could work with smartphones more effectively. Semrush’s interface doesn’t respond to mobile devices as it does. Mobile users will only see the standard desktop interface once they sign in to Semrush. This means you can only read small amounts of text. There’s also a lot more zooming and pinching.
SEMrush needs lots of zooming, pinching and scrolling to be used on smartphones.
Semrush’s mobile app allows users to access the location tracking information. This is an advantage. However, it would be great if it offered mobile access to of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush is simple to use and intuitive. To make the most from Semrush however, you’ll need a desktop PC.
Value and price
Semrush can be more expensive than other types ‘SaaS’ applications.
This is understandable as you are paying not only for the functionality, but to access huge quantities of data that could include a large amount of data from your competitors.
Semrush provides three pricing options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also choose to use the ‘Custom’ platform. This platform permits corporate customers to create their own plans and have more flexibility in reporting and queries.
A free trial of Semrush is available for anyone who would like to test it out before you commit to a monthly subscription. The standard version is available for seven days. However, the company is offering a 14-day free trial. You can access it here. The trial is comparable to similar trials offered by rivals. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s also generouser than Moz (a free 30 day span>
To get the full test experience, you will need credit card details. This is a snare when you use SEO tools.
Semrush’s fees are comparable to those of key competitors Moz and Ahrefs, Majestic, and Majestic. Majestic however has an annual plan for $49 but is less efficient than its basic plans.
The Semrush Plans differ in the following ways:
The limit on the number of reports you can make each day
The number of keywords that are tracked each month
Access marketing tools for content
Access to data from the past
Get more for your dollar.
Let’s have an overview of some of the pricing details and find out if Semrush is a great value for price.
Semrush’s pricing model comes with one issue. Depending on the plan type, you will need to pay $45-100 per additional user.
The negative contrast is for all Semrush competitors who increase the number seats as they move up the pricing ladder or are more expensive for additional seats.
This could be a problem for your business. Semrush might offer the Custom plan. As the name suggests, you can negotiate pricing for a plan that includes a customized number, or user.
Semrush is only utilized for domains that have been designated as projects. Site audits, backlink audits and tracking of position are the most important elements that fall into this category.
The amount and the extent of projects you are able to manage will be contingent on the Semrush plan you select.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush offers a generous number of reports it can send each day. It is able to receive 3000 domain analysis reports each day, even with the basic plan. This is far more than the 175 reports that are available on Ahrefs‘ entry level plan.
This generous offer is not over as you move up the pricing ladder The daily limit for reports on Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 for each workweek.
Competitive intelligence and add-ons
You can make use of Semrush to examine websites of competitors, but these tools aren’t accessible without purchasing a ‘Trends add-on.
This what you get when your purchase it
Market Explorer (market participants, market shares and the audience gender, age seasonal peak, etc.
Statistic on traffic (visitor interaction with traffic sources mobile and desktop users, audience overlaps and historical data and geo-information).
The add-on is $200 per month. It could be more expensive than the other plans.
To use local SEO tools, you’ll have to pay an an additional fee.
You can buy two local SEO addons: ‘Basic location‘ costs $20 per monthly and ‘Premium place‘ costs $40 per Month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listing and Facebook Listings
User comments and suggestions
Premium version comes with a local Heatmap‘ that allows for users to compare their business with other businesses within your region in Google Maps. Semrush interface allows you to respond to reviews directly.
Data derived from the PPC
Semrush could be more beneficial than rivals if you’re working on a combination of SEO and PPC projects.
Semrush has more PPC data than any other tool. Semrush offers more PPC information than any other software. While some tools only offer CPC numbers for specific keywords, Semrush gives detailed CPC competition and distribution details. Live ads are also available and can be used to design PPC campaigns.
SEO Tools such as Semrush may be complicated and need a lot of assistance.
Semrush allows customers to reach them via chat, email or phone.
Semrush has made it easier than other SaaS products to locate its contact details. The help chat box is on the bottom of each page, and a number is prominently located in the footer.
Before we provide you with an address it is not necessary to search for help on our pages. Instant help is available.
Conclusion of the Semrush Review
Semrush, an excellent SEO tool, is now available. Semrush is an excellent SEO tool. The first lets you build backlinks using a “CRM” way, while the second provides a list of simple ways you can improve your technical and on-page SEO.
What’s the biggest drawback? What’s the biggest downside?
A little disconcerting is that certain competitive intelligence features are not unlockable with a $200 per month add on.
Semrush is an outstanding tool that can aid in improving your search engine rankings. The free trial extended is available on this page. Below is a an overview of Semrush’s major advantages and drawbacks, as well as information about different SEO products.
Overall score: 4.3/5
The advantages of using Semrush
It is easy to utilize.
Semrush simplifies the process of domain analysis. You have all the information you require in one place.
Semrush offers a wealth of information, but it is also easy to use. The interface allows users to view the metrics through graphs and visualizations.
Semrush’s excellent link-building functionality makes it an excellent choice. You can use it to help with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving the technical SEO.
Semrush provides a broad range of PPC data in addition to the organic search results.
Semrush’s reports are much more extensive than its competitors.
There are three options for support Chat (phone) or email, and mail.
A 14-day trial is offered for free. It has a significant advantage over its rivals.
The disadvantages of semrush
It provides only data for Google. Ahrefs is another tool that offers data for a variety of search engines.
Semrush plans offer only one user account. Additional seats can be purchased for a higher price.
Only certain key features can be included in a ‘project. Semrush restricts the number of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken Link Building is not as simple and easy as you might think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s main rivals to Semrush are Ahrefs (Moz) and Majestic. We are yet to evaluate them all, but there is an analysis of Ahrefs vs Semrush here. While I believe Semrush has more flexibility when it comes to accounts for users than Ahrefs, you may find another option cheaper when you have many users who need access to an SEO tool.
GrowthBar is a brand new tool that can be used to help you rank higher in search engines. It’s much cheaper than the other tools.
GrowthBar is available for a free trial of five days. You can also review our GrowthBar review here
The very best!
Do you have any comments or questions about Semrush? Leave a comment below to share your thoughts about Semrush