Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. According to the company, it is the most used SEO tool, and has more than 7 million users.
Semrush can provide you with a lot details that will simplify your life.
Find out what users are looking for online
Create new web content that will bring in viewers
Find link-building opportunities
Your site can be improved to improve its search engine ranking.
Semrush, for instance can offer keyword suggestions according to what you entered. They can serve to help you write blog posts that rank high in search engines.
This will tell the difficulty of certain search terms to be ranked.
It will suggest sites to visit in order to build backlinks.
It allows you to perform an SEO audit on your site to determine if you can make technical improvements to enhance the results of search engines.
This is only the beginning. Semrush offers many additional features that can help increase the rank of your website in the search results.
These will be described in greater detail in the future. Each benefits will be highlighted.
Let’s start! Let us get started with domain analysis.
Domain analysis is the basis of the majority SEO projects.
Domain analysis can be done on your website to find SEO opportunities. Or on the competitor’s site to determine how difficult or easy it will rank higher on search results.
A domain analysis can also be done on a site to determine if it is worth contacting its owner to ask for a link to your site. Because hyperlinks from other websites (or “backlinks”) which are related to your content could greatly enhance the site’s search engine performance.
Semrush allows domain analysis simple: simply type a domain URL into the “domain overview‘ section and you’ll be able to get an instant impression of the performance of your search results.
Keyword research in Semrush
Keyword research typically revolves around:
It’s possible to figure out the number of people looking for a particular keyword.
It is important to figure out how difficult it is for a keyword to rank.
Find out what keywords are ranking.
Get suggestions from
Semrush lets you quickly access the information that you need.
Basic keyword data access
To find basic information about the keywords that are in Semrush you can utilize our Keyword Overview tool.
The monthly volume of searches for this term on Google
Its difficulty score for its keyword
A listing of websites that rank for it.
Here are a few keywords you might want to use instead
This is like domain analysis, however it can be performed per country.
Semrush provides “Keyword Magic” to provide keyword suggestions based on a specific keyword you’ve typed in.
It would be more usable when it was referred to as simply ‘Keyword Suggestions.’ While the term “Keyword Magic” may sound a bit unclear, once you’ve arrived at this section of Semrush you will discover it easy to utilize.
The list of keywords related to your keyword will be shown. These keywords are sorted by filters such as:
The keyword difficulty
The total amount of searches for keywords per month.
Cost per click to Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is room to improve. The data isn’t available for searches other than Google. It would be useful if other engines could offer data.
Google continues to be the most popular of searches (92% as per Statcounter at the time of the). However there are regions around the world that have other search engine enjoying a good part of the market. For instance in the USA almost 6% searches are made via Bing.
Moz Ahrefs, and other competitors, give you access to Bing data. Ahrefs offers YouTube search data that is extremely helpful to anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush provides tools for keyword research as well as a suite of content marketing tools (as as long as you have a “Guru” plan or greater).
These will allow you to:
Find topics that are new to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
My personal favorite feature of Semrush’s toolkit for content marketing is the “SEO writing assistant”. It lets you copy and paste content directly into Semrush so that it can be reviewed. Semrush can also allow users to write copy and get real-time advice.
After you have done this you will be given suggestions about ways to improve the performance of your website’s content on the results of a search. These suggestions include the urge to increase or reduce the words, suggesting that you add keywords to your text, and advising you regarding content that looks like it was scraped from a different site.
It would be great to just copy and paste your website’s URL in the browser and get these suggestions. Copy and paste can be annoying.
“Rank tracking” (or “position tracking”) is a method that monitors your website’s performance in the course of time, when you search for a specific key word.
It is easy to setup in Semrush. Simply visit the section for position trackers and type in your domain’s name and keywords. The report will show you the position of each keyword for your website.
You can track your progress towards ranking higher for keywords you choose as you input more information into Semrush.
Semrush also permits the entry of data from competitor websites into its positioning tracker tool. This allows you to compare the performance of your site over time for specific keywords with the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The site’s performance in search results is determined by the amount of backlinks to other websites.
There are two methods to analyze backlinks in Semrush: the first is to use the “backlink analysis feature” and the second is to perform an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Also, this section can be viewed at
Anchor text for each link Top level distribution of domains (how many links are.com.org. or.gov). Data regarding the IP addresses for your website. This information allows you know which domains have backlinks and their value.
A Backlink audit is a different way of looking at backlinks in Semrush. It is used to assess the’site health and the toxicity of backlinks which point to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the process of having other websites to link to your website is the key element of the success of any SEO project. Search engines often reward sites that have more links to them with higher search results places (as long as they’re located on high-quality, relevant websites). ).
Semrush’s tool for link building works by
Learn about your competitors and their rankings.
Examining the content of your site
You will be required to provide the keyword for
Then It will create an inventory of websites that it believes are worth contacting to get an affiliate link or guest post.
SEMrush domain prospects You can connect your email address to Semrush and send out outreach emails from Semrush.
Each approach’s progress can be tracked using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush – Sign up for a longer free trial
Semrush provides a free seven-day trial. The 14-day extended trial is available for a restricted time.
This allows to test all key features and obtain all the information.
Access the full free test can be found here.
Broken link building
Broken link building is a crucial SEO strategy.
This is accomplished by locating broken hyperlinks (i.e. It involves locating an unreliable hyperlink (i.e. one that doesn’t point anywhere) and then creating the dead content it used as a pointer. After that, you can ask any person linking to that dead content to directly link to yours.
This allows you to build backlinks for your content. Like we said that backlinks to your site are a great method to boost search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a report on backlinks. Go to the “indexed page” section, then click the “target error” option, and then export the report to Excel or CSV file. broken links.
While it is time-consuming, you can import your broken links and the relevant email addresses to Semrush. You can also do your outreach within Semrush using a linked mailbox or pipeline approach to CRM previously mentioned.
There’s still a lot to be done. Ahrefs can click the “broken Links” button, which returns a list containing all broken links, both inbound and outgoing, for that domain.
Simple interface for users
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could arrange the menu options into useful categories like competitive and keyword research ranking tracking, link building and rank tracking.
Although it is difficult, there are numerous things to manage. It will get less overwhelming as you become accustomed to it.
Semrush’s data visualization can aid you in overcoming the problem of data overflow. Most metrics are plotted in a manner that helps you comprehend the data.
Semrush’s interface should be compatible with smartphones. Semrush’s interface isn’t responsive to mobile devices. You will still see the desktop-like interface when you log into the app using a mobile device. This means you cannot read large amounts of text and can zoom out and in.
SEMrush needs lots of zooming, pinching and scrolling in order to work on smartphones.
Semrush’s mobile application gives you access to the location tracking information. This is an advantage. It would be fantastic to have all Semrush features could be accessed via mobile devices.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. To make the most of the Semrush interface, you will need a computer with a keyboard and mouse.
Price and value
semrush is more expensive than other kinds of ‘SaaS apps (software as service).
It’s understandable, however, because you’re not just paying for functionality but also access to a huge amount of data, which includes a lot of information from competitors.
Semrush is available in three different price choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the “Custom platform. This allows corporate customers to design their own plans, with more flexibility in the limits of reports and queries as well as more accounts. Find out more.
Semrush allows anyone to trial the service for free prior to deciding to buy a plan. Semrush also provides a 14-day free trial. The trial is available on this page. The trial is similar to trials offered by other competitors. It’s less than Ahrefs’ (7-day paid trial) however, it’s more accommodating than Moz (a 30-day trial for free). ).
You will require your credit card information to avail the full-featured trial. This is a standard procedure in SEO tools.
Semrush’s costs are comparable to Majestic (majestic), Majestic (moz and Ahrefs), and Majestic. Majestic offers a monthly fee of $49 plan, but it’s less effective than its entry levels plans.
Semrush plans vary in the following:
Maximum amount of reports in a day
The maximum number of keywords you can monitor in a particular month
Access Marketing tools
Access to data from the past
You can get more value for your dollars.
Let’s take a closer glance at the pricing structure to decide if Semrush offers a value for money.
Semrush’s pricing model has one problem. Depending on the plan you choose, you’ll need to pay $45-100 per additional user.
This comparison is negative to Semrush’s competitors who usually increase the number of seats by increasing pricing or are more affordable for additional seating.
This may be an issue for your organization. It is possible that a Custom plan with Semrush could be an ideal alternative. This allows you negotiate pricing to include a specific number of users, just like the name implies.
Semrush is only available for domains that have been classified as projects. Position tracking, backlink audits, as well as site audits are the most important features that fall within this category.
Your Semrush plan will determine how many projects you are able to manage at one time.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush is generous with the amount of reports it will send per day. Even on the basic plan, you can pull 3,000 domain analyses reports per day. This is considerably more than the 175 reports that are allowed per week for Ahrefs‘ basic plan.
As you climb higher up the price upwards, this generousness is not over: Semrush daily limit on reports for its $449.95 plan of 10,000 is; Ahrefs $399 plan has a limit of 1750 per week.
Competitive intelligence and add-ons
You can use Semrush to analyze websites of your competitors, however these tools aren’t available without the purchase of an ‘Trends’ add-on.
This is how it appears like when you purchase it.
Market Explorer (market participants, market shares and audience age, gender, behavior seasonal peak, etc.
Analytics (visitor interaction and traffic sources desktop, smartphones audience overlap historical data, geographical info, etc.)
The add-on is $200 per month. In certain cases, it is more costly than the other plans. The results are as follows.
Local SEO, you’ll be required to pay an additional fee.
There are two local SEO add-ons available. The Basic Location option is priced at $20 per month, while the premium location option is $40 per month.
Both are accessible for you to use:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
Review user comments and submit suggestions
Premium version comes with a local Heatmap‘ that allows for users to compare their company with other businesses in your region in Google Maps. Semrush gives users to reply directly on reviews.
Data from PPC
Semrush could be more valuable than competitors if you’re involved in both SEO and PPC projects.
Semrush has a greater amount of PPC information than other tools. Semrush provides more PPC information than the other tools. It offers complete CPC distribution and competition data as well as live ads, campaign planning tools, and PPC campaign template for planning.
SEO tools, such as Semrush aren’t easy to use and require a lot of support.
Semrush offers three options for customer support. It is different from other products like Moz that do not offer phone support.
Semrush like other SaaS products, makes it simple to locate its contact information. There is a help chatbox on every page’s bottom as well as a footer that has a phone number.
Our help pages aren’t needed before we are able to give you a number. Our help is immediate.
Conclusion of the Semrush Review
Semrush is a great choice to use as an SEO tool. Semrush is an excellent SEO tool. The first allows you to create backlinks in a “CRM” fashion while the second provides a list of simple ways you can enhance the technical SEO and on-page SEO.
What are the main disadvantages? The main downsides?
It’s a little disconcerting that certain competitive intelligence features can’t be unlocked with a $200 per-month add-on.
Semrush is a great tool to help you increase the search engine ranking. You can get a free extended trial here. Below is a summary of Semrush’s main advantages and drawbacks and also details on different SEO products.
Overall score: 4.3/5
It is a method of using HTML0 in a simple way.
Semrush simplifies domain analysis. You get all the information you require in one location.
Semrush is simple to use and offers huge amounts of data. Semrush’s interface displays metrics as graphs and in visualisations.
Semrush’s link building functionality is exceptional. Semrush comes with CRM-like features that will aid you with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving technical SEO.
Semrush offers a broad variety of PPC data, in addition to organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support including chat telephone, email and chat. This is more extensive than rivals Ahrefs or Moz (especially Moz).
A 14-day trial of HTML0 is offered for free. This is a significant advantage over its rivals.
The disadvantages of using semrush
It provides only data only for Google. However, some other tools, like Ahrefs, offer data for quite a few different search engines.
Semrush plans are based on one account per user. Additional seats are available for a higher cost.
There are only certain key features in the context of an organization. Semrush restricts the number of projects you can run simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building is not as simple as you would think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the main competitor in the race against Semrush. Ahrefs, Moz and Majestic are also available. We have not looked at each of them, however there’s an Ahrefs comparison to Semrush. Although I think Semrush offers greater flexibility with regards to accounts for users than Ahrefs, you may choose one of the other options cheaper if you have multiple users that require access to an SEO tool.
GrowthBar is a revolutionary tool that can help you rank higher with search engines. It’s far cheaper than other tools.
Take advantage of a five-day free GrowthBar trial here. Or, check out our GrowthBar Review here
Best of luck!
Have questions or feedback about Semrush ? Drop an open comment below with your thoughts and queries.