Semrush – What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schchegolev and Dmitry Melnikov. It has been cited as being among the most popular SEO tools, with over 7,000,000 users.
Semrush provides a wealth of information that will assist you in making your life simpler.
See what other people are searching on the internet
Create web content that can be used to draw traffic
Find link-building opportunities
Enhance your technical features of your site to improve its search ranking.
Semrush offers suggestions for keywords to you based on keywords you’ve used. These can help you create blog posts that are highly ranked in search results.
It also informs you how difficult it could be to rank certain search terms.
It will suggest websites worth checking out for backlinks.
This tool lets you conduct an SEO audit of your website to see if there are any technical improvements you can make that will improve search engine results.
This is just the beginning. Semrush provides many other features that can help improve your website’s visibility on search results.
These benefits will also be explained below. These are the benefits I will discuss.
Let’s get started! Let’s take an overview of the domain analysis.
Domain analysis is the basis of the majority SEO projects.
This is done to assess SEO potential on your site or the site of a competitor in order to determine how difficult they are to rank higher in the search results.
To determine whether it’s worthwhile to contact the owner of your website to ask for links to your website A domain analysis could be conducted. This is because hyperlinks from high-quality websites can improve your website’s search engine ranking.
Semrush allows domain analysis easy: just enter a domain’s URL into the “domain overview section” and you’ll instantly get a sense of how it performs in the results of a search.
Keyword research in Semrush
Keyword research generally revolves around:
It’s possible to to determine how many people are searching a specific keyword.
It’s important to find out the difficulty to rank a keyword.
Find out which keyword is ranking.
Get recommendations for others
Semrush makes an easy access to all the details.
Basic keyword data access
To find basic statistics about keywords in Semrush You can make use of the Keyword Overview tool.
You’ll be able look up:
The number of searches that this keyword is receiving on Google every year
Its “keyword difficulty score”
A list of websites that rank for it.
Here’s some keyword ideas you might use instead
Similar to domain analyses This can also be conducted per country.
Semrush’s Keyword Magic option can be used to find specific keyword ideas based on the phrase you have entered.
It’s simpler to utilize if it was simply called “Keyword Suggestions.” Although ‘Keyword Magic” sounds a little vague, once you have reached this area of Semrush you will find it simple to use.
You’ll see a list of keywords that are matched to the keyword you entered. The keywords can be sorted using different filters, such as:
The keyword difficulty
The average monthly number of keywords that are searched for
Google Ads costs per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still the opportunity to improve. The information is available only to Google search results. It would be more useful when other search engines also included metrics.
Although Google continues to be the top search engine (92 percent as of the time of the writings of Statcounter) However, there are certain countries where other search engines are taking a significant share of the market. In the US for example, nearly 6 percent of searches are conducted on Bing.
Moz Ahrefs and other competitors provide access to Bing data. Ahrefs also offers YouTube search data, which is extremely useful for those who create videos.
Semrush’s Content Market Toolkit
Semrush offers keyword research tools and a range of content marketing tools (as long you are on a “Guru” plan or greater).
These will enable you to:
Find new subjects to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s content marketing toolkit is the “SEO writing assistant”. It allows you to copy and paste content from Semrush and then review it. You can also create copy within Semrush and get real-time help.
You will be given suggestions on how to improve the performance of your content on the results of a search.
It would be great to just copy the URL of your website into and get these suggestions. It can be difficult to copy and paste.
“Rank tracking” or “position tracking” is the process of analyzing the performance of your website over time in search engines for a specific key word.
It is easy to set-up within Semrush. Go to the position tracker section and type in your domain name. You will receive an overview of where your site ranks for every key word.
You can monitor your progress toward getting higher rankings for the phrases you select as you input more information into Semrush.
Semrush allows you to enter data from competitor sites into their position tracker. This allows your website to be evaluated to other websites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The performance of the site in search results is determined by the amount of backlinks from other sites.
Semrush allows you to look at backlinks using two methods. One option is to utilize the backlink analysis option’ while the other option is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Additionally, this section can be viewed at
Anchor text for each link Top level domain distribution (how much the links are.com.org. or.gov). Information about the IP addresses for your site. This information allows you know which domains have backlinks and their value.
Backlink audits are another method of examining backlinks within Semrush. This is done to determine the ‘health and the toxicity’ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building is the process of getting other websites linking to yours. It is essential for every SEO project’s success. Websites with many links linking to their site tend to be given higher search result positions by search engines (as as the links are on high-quality, relevant websites). span>
Semrush’s tool for link building works by
Get to know your competition and then rank them.
Examining the content of your site
Please list the keywords you’d like to rank for.
Then, it will create an index of potential websites that it thinks is worthy of guest posts or backlinks.
SEMrush Domain prospects The tool allows you to connect your email address to Semrush, and can send an email to outreach directly through the program.
The progress of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer free trial of SEMrush
Semrush’s standard seven-day trial runs for seven days. For a limited time, however, you can receive a 14-day extended trial.
This lets you test the main features of the product and get all the data it provides.
Access the full free test is available here
Broken link building
Broken links are a crucial SEO strategy.
This involves finding an unresponsive hyperlink (i.e. It involves the search for a broken link (i.e.
This lets you create backlinks. As we have already mentioned, the more backlinks that link to your website the better your content performs in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, then click “target errors” then export the Excel or CSV files. You can sort or filter the file to locate the error code 404. broken links.
Although difficult, you can transfer broken links to Semrush along with appropriate email addresses. You can also make outreach using the connected mailboxes or the CRM “pipeline” approach.
There is still much to be done. Ahrefs offers the option to select “broken Links”, which will give you the list of broken links, both outgoing and inbound to specific domains.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can arrange the menu options into useful categories such as competitive and keyword research ranking tracking, link building and rank tracking.
Although it is overwhelming, there are still numerous things to take care of. You will soon become used to it.
Semrush’s visualization of data is a great way to get over the sensation of being overwhelmed by data. A variety of metrics are graphed to ensure that it is more comprehensible.
Semrush’s interface would work better with smartphones. Semrush’s interface does not respond to smartphones. You will still see the desktop-like interface when you sign in from your smartphone. This means you can only see small amounts of text and that there is a lot more zooming and pinching.
Using SEMrush on a mobile device requires more pinching and zooming.
Semrush also offers an application for mobile devices that lets you view your position data. It would be amazing if mobile access was available for all Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and intuitive to use. You will however need to be able to use a desktop computer in order to make the most of Semrush.
Value and pricing
Semrush is more expensive than other kinds of SaaS (software as a Service) apps.
You are not only paying for the features. Additionally, you pay to access huge amounts of data. This includes data from competitors.
Semrush provides three price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option to use the Custom platform. This platform permits corporate customers to create their own plans and have more flexibility in reporting and questions.
A trial version of Semrush is offered for anyone who would like to try it before you commit to a monthly subscription. Standard version is valid for seven days. Semrush also provides a 14-day free trial. It is available here. This trial is comparable with other offerings from rivals. It’s less than Ahrefs’ (7-day paid trial) however, it’s more generous than Moz (a 30-day free trial ).
To get the full-featured test, you will need credit card information. This is a standard procedure for SEO tools.
Semrush charges are comparable to Majestic’s key rivals Majestic, Majestic, Moz and Ahrefs. Majestic however offers an annual plan for $49 but is less functional than its entry-level plans.
The Semrush Plans differ from each other in the following:
How many reports you can run per day
The maximum number of keywords you can monitor in a particular month
Access Marketing tools
Access to historical data
You can get more value for your money.
Let’s have a closer look at some elements of the pricing structure to see if Semrush is an excellent value for money.
Semrush pricing structure is terrible. Each plan, including the $449.95 Business plan, allows only one user account. If you want Semrush to access additional users in your company (depending on the plan you choose) you’ll require an additional fee of $45-100.
The negative contrast is to all Semrush competitors that increase the number seats as they climb the price ladder or cost more for additional seats.
This could be a problem for your business. Semrush provides a Custom plan. It allows you to negotiate pricing to include a custom number/users, just like the name implies.
Semrush may only be used for domains that are designated as projects. Website audits. Audits of backlinks. Tracking of position.
The amount of projects you can manage at any given time will depend on the Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush provides a wide range of reports it can send each day. This means that you can get 3,000 domain reports every day, even on the basic plan. This vastly exceeds the 175 reports you can run per week on Ahrefs‘ entry-level plan.
As you progress through the pricing ladder, the generosity will continue. The Semrush daily limit for reports for its $449.95 Plan of 10,000 is Ahrefs $399 Plan has a limit in place of 1750 per week.
Competitive intelligence and add-ons
Semrush is a tool that can be used to analyze competitors’ websites, but this feature isn’t accessible without the purchase of an add-on for Trends.
This what you will get when you purchase it
Market Explorer (market participants and market shares, and audience gender, age and behaviour.
Statistic regarding traffic (visitor interaction with traffic sources, mobile and desktop users, audience overlaps and historical data, geo-information).
This add-on costs 200 dollars per month. This is quite disappointing. Although most of these metrics are worthwhile, $200 per month seems a amount. In some instances, it’s more expensive than other plans. The results are as follows.
You’ll need to pay an additional fee if you wish to use local SEO features.
Two local SEO add-ons are offered Basic location costs $20 per month and ‘Premium location’ costs $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
Review user comments and offer suggestions
Premium version offers a ‘local Heatmap which allows you to compare the company to other businesses within your region in Google Maps. Semrush interface lets you respond to reviews directly.
Data From the PPC
Semrush might be more valuable than competitors if you’re working on both SEO and PPC projects.
Semrush offers a higher amount of PPC information than other tools. While other tools provide basic CPC figures for specific keywords, Semrush provides detailed CPC distribution and competition details, live ads as well as PPC campaign planning tools.
SEO tools such as Semrush can be complicated and require a lot more assistance.
Semrush offers three customer support channels including chat, phone and email.
Semrush’s contact details are easy to find and is different from other SaaS products. A help chatbox is located at the bottom of every page and a phone number is prominently located in the footer.
There is no need to look through our help pages first before we give you a number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush is a great SEO tool. The former lets you create backlinks in an “CRM” style, the latter provides a list of simple ways you can improve on-page and technical SEO.
What are the main disadvantages of HTML0? what are the main downsides to ?
A bit disappointing is the fact that some competitive intelligence features are not unlockable with an add-on fee of $200 per month to.
Semrush is an outstanding tool that will help you improve the search engine ranking. The extended free trial is available on this page. Below is a an overview of Semrush’s major benefits and disadvantages and also details on other SEO products.
Overall rating of : 4.3/5
The advantages of using Semrush
It is generally simple to utilize.
Semrush makes domain research easy. All the information you require is available in one location.
Semrush offers large amounts of information, yet it’s easy to make use of. The interface allows users to see the metrics using graphs and visualisations.
Semrush’s link-building capabilities are excellent. It has CRM-like features that will help you with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving the technical SEO.
Semrush offers an extensive variety of PPC-related data, as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There is three ways to get assistance: chat, phone and email.
The 14-day free trial version of is available. This is an enormous benefit over other software companies.
The disadvantages of using semrush
It’s restricted to Google search engines. Ahrefs however, provides data that can be used by various search engines.
Semrush plans include only one account. Additional seats can be purchased for an extra cost.
Some key features cannot be found in the absence of an “project”. Semrush limits the number that you can use concurrently.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link construction isn’t as simple as you would imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top competitors to Semrush. We haven’t reviewed all of them yet however, we have a comparative of Ahrefs against Semrush. While I prefer Semrush’s flexibility with regards to user accounts, it might not be the best option for you if you have a lot of users who require access to an online SEO tool.
GrowthBar will aid you in ranking higher in search results. It is much more affordable than other products.
Take advantage of a five-day free GrowthBar trial here. We also have a GrowthBar review here.
The very best!
Any questions or comments? Please comment below to send your thoughts and questions about Semrush