Semrush – What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev & Dmitry Melnikov. It is used by more than 7 million users and is the most used SEO tool.
Semrush offers a lot of information to simplify your life.
Find out what people are looking for on the internet
Create fresh web content to draw in traffic
Find link-building opportunities
Improve the technical aspects of your website to improve search results.
Semrush, by example, can give you keywords based on the keywords you’ve entered. They can serve to help you write blog posts that will rank high in search engines.
This will indicate the difficulty it is to rank for specific keywords.
It will recommend websites you should visit to create backlinks.
It allows you to conduct an SEO audit of your site to determine if you could make improvements to the technical aspects of your website to enhance the results of search engines.
This is only the beginning. Semrush also provides additional features to help your site rank higher in search engine results.
These will be explained in depth in the following paragraphs. I will highlight the advantages of each.
Let’s go! Let’s look at the analysis of domains.
A domain analysis in the beginning is vital for all SEO projects. It provides a an overview of the domain’s quality from an SEO perspective.
A study of domains is usually done on your site to identify SEO possibilities. It could be performed on the site of a rival to assess the difficulty of getting higher in search engine results.
A domain analysis can also be done on a site to determine if it’s worth contacting its owner to ask for a link to your site. Because external links (or “backlinks”) are able to greatly improve your website’s search engine ranking.
Semrush allows the process of evaluating domains simple. Simply type your domain’s URL into the ‘domain overview section where you’ll get an instant analysis of its performance in the search results.
Keyword research in Semrush
Keyword research typically is based around
It is possible to find out the number of people who search for a keyword.
It is vital to establish the difficulty to rank the keyword.
Find out the rank of your keyword.
Receive suggestions from
Semrush makes access to all details easy.
Basic keyword data access
To find basic statistics regarding keywords in Semrush You can make use of the Keyword Overview tool.
The number search results this keyword gets every month on Google
It’s “keyword difficulty score”
List of sites that rank high for it.
Here are a few keywords you might want to use instead
Similar to analysis of domains, this could also be done for each country.
Semrush offers “Keyword Magic” to provide keyword suggestions in response to a particular keyword you’ve typed in.
It could be more beneficial if it were called simply “Keyword Suggestions.” Although ‘Keyword Magic” may sound a bit vague, once you have reached this area of Semrush you will discover it easy to utilize.
The list of keywords relevant to your search term will be shown. You can filter these keywords by using filters such as:
The keyword difficulty
The number of keywords used in a month.
Google Ads cost per click to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are still areas for improvement. The information is available only to Google searches. It would be more useful when other search engines also had metrics.
While Google is still the dominant search engine (92 percent at the time Statcounter announced), there are other search engines that are enjoying a significant part of market share in some nations (in the US as an example more than 6% of searches are conducted using Bing)
Moz Ahrefs and other competitors let you access Bing data. Ahrefs also gives you YouTube search data. This is extremely useful for anyone who makes video content.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools as well as a suite of tools for marketing content (as long you are on a “Guru” plan or greater).
These will allow you to:
Find topics that are new to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The ‘SEO Write Assistant’ is my favorite tool in the toolkit for marketing content of Semrush. It lets you copy and paste content into Semrush for review. You can also create content within Semrush and get real-time help.
This will provide suggestions on how you can increase the visibility of your website’s content in results of a search.
It would be wonderful to just be able to copy the URL of your site and get these suggestions. Sometimes, copy and paste can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time on search engines for a certain keyword.
It’s easy to set it up it’s easy to set it up in Semrush. Simply go to the position tracker section and enter your domain name and keywords. The report will show you the position of each keyword on your site.
You can monitor your progress towards ranking higher for keywords you choose as you add more data to Semrush.
Semrush can also allow the transfer of information from competitor websites in its position tracker. This will allow to compare the performance of your site over time, for specific keywords with the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The performance of the site in search results will be determined by the number of backlinks to other websites.
There are two methods to look at backlinks within Semrush The first is to use the “backlink analysis feature” and the second is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also been viewed here:
Anchor text to be used for every backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Data about your site’s IP addresses. This information is used to identify which domains have been awarded backlinks and the value of them.
The “backlink inspection” is a different way to look at backlinks in Semrush. This is used to assess the’site quality and toxicity’ of backlinks.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building is the process of obtaining other websites to link to your site. It is essential for any SEO project’s success. Websites with more links to their site tend to be awarded higher rankings in search results by search engines (as as the links are on high-quality, relevant websites). span>
Semrush’s tool for link building works by
Find out who your competition are and where they rank.
Examining the content of your site
We are asking you to write down the keywords that you’d like to rank for
Then it will create a directory of websites it considers worth contacting about a guest post.
SEMrush domain prospectors You can link your email address with Semrush and send out outreach emails from Semrush.
Monitoring the progress of every strategy can be done by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail a longer-term free trial
Semrush provides a standard 7-day trial at free. The 14-day trial extension is available for a limited period of time.
Use this tool to test all the major features, and all information.
Access the full free test is available here
Broken link building
Broken link construction is an important SEO technique.
This involves finding an unresponsive hyperlink (i.e. It is about the search for a broken link (i.e.
This allows you to create backlinks for your website’s content. As stated before that backlinks to your site are a great method to boost search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Create a report on backlink analysis. Go to the “indexed pages” section, click on “target errors” and then export the Excel or CSV files. You can filter or sort the file to locate the error code 404. broken links.
Although it can be time-consuming, you can import your broken links and the relevant email addresses to Semrush. You can also reach out to Semrush through a linked mailbox or the CRM pipeline approach described earlier.
There are many areas for improvement. Ahrefs has the ability to click the “broken Links” button, which returns a list containing all broken outgoing and inbound links for that domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can arrange the menu options into useful categories such as competitive and keyword research, rank tracking, link building and rank tracking.
While it can be difficult, there are many things you need to take care of. You will soon become used to it.
Semrush’s visualisation of data helps to get rid of the data overflow. Many metrics can be visualized in an easy-to-understand way.
Semrush’s interface should be compatible with smartphones. Semrush’s interface is not responsive. As such when you sign in to Semrush with an smartphone, you’ll see the standard desktop user interface. This means that you can only read small portions and require more pinching and zooming.
SEMrush requires an extensive amount of zooming and pinching to use on smartphones.
Semrush offers a mobile application which allows you to access the location-based information. It would be fantastic if all of the Semrush features could be accessed from mobile.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and simple to use. However, you must have a desktop computer in order to get the best out of Semrush.
Pricing and Value
Semrush may be more expensive than other types ‘SaaS’ apps.
It’s understandable, however, because you’re not just paying for the functionality, but also for access to a huge amount of information, including lots of data from competitors.
Semrush is available in three main pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the option of using the Custom platform. This platform allows corporate customers to design their plans and have more flexibility in reporting and queries.
Semrush offers a free trial for anyone who wants to try it before purchasing a plan. Semrush also provides a 14-day free trial. It is available here. This trial is comparable with other trials offered by rivals. It’s shorter than Ahrefs 7-day paid trial however it’s more than Moz’s 30 day free ).
To get the full test experience You will require credit card information. This is a common practice in SEO tools.
Semrush’s costs are similar to those of key rivals Moz and Ahrefs, Majestic, and Majestic. Majestic offers a monthly fee of $49 plan but it is far less functional than the plans that are its entry level.
Semrush plans differ in these ways:
How many reports you can run per day
The number keywords you can monitor every month in the calendar
Access to Tools for marketing content
Access to historical data
Get more out of your cash.
Let’s take a closer look at the pricing structure to determine if Semrush offers a value for money.
Semrush’s pricing structure comes with one problem. Depending on the plan you choose, you’ll be required to pay between $45 and $100 per additional user.
This is an adverse comparison to Semrush’s other competitors, which typically increase the number of seats as they climb the pricing ladder (or are cheaper for additional seats).
This could be a problem for your business. A Custom plan with Semrush could be an ideal alternative. It allows you to negotiate pricing to include a specific number of users as the name implies.
Semrush is not allowed on domains designated as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The amount of projects you are able to manage on the go will depend on the Semrush program you are using.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush lets you send as many reports per day as you want. Even with the basic plan, it lets you get 3,000 domain analysis reports each day. This is higher than the 175 reports available on Ahrefs‘ entry level plan.
As you progress up the pricing ladder the generosity will continue. The Semrush daily limit for reports on its $449.95 Plan of 10,000 is Ahrefs $399 Plan has an upper limit of 1750 each week.
Competitive intelligence and add-ons
You can use Semrush to analyze websites of your competitors, however these tools aren’t accessible without purchasing an ‘Trends’ add-on.
What you receive when it is purchased
Market Explorer (market share, gender and age of the audience, market participation, seasonal peak, etc.)
Traffic analytics: interaction of visitors, traffic sources and desktops, audience overlap and historical information, geographic information.
The add-on cost is $200 monthly, which seems to be quite expensive. Certain instances cost more than others.
Local SEO, you’ll need to pay an additional charge.
Two SEO Add-ons are available for local SEO: a ‘Basic place that costs $20 per month, and an ‘Premium location’ that costs $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
Review user comments and offer suggestions
Premium version includes a ‘local Heatmap that lets you compare your business to other local businesses on Google Maps. The Semrush interface lets you respond directly to reviews.
Data from PPC
Semrush could be more beneficial than its rivals if you’re involved in a mix of SEO and PPC projects.
Semrush offers more PPC data that other tools. Semrush provides more PPC information than other tools. It provides complete CPC distribution and competition data, live ads, campaign planning tools as well as PPC campaign template for planning.
SEO tools, such as Semrush aren’t easy to use and require a lot of support.
Semrush offers three customer support options. It is different from other products like Moz that do not offer phone support.
Semrush allows users to find contact information unlike other SaaS products. The bottom of every page is a chat box, and the footer shows a phone number.
Our help pages aren’t needed before we are able to give you a number. Help is instant.
Conclusion of the Semrush Review
Semrush has many great features. Semrush offers all the data that you require to run an effective SEO campaign. It lets you create backlinks in a “CRM way, and the latter provides a checklist of simple ways to improve technical and on-page SEO.
What are the Main drawbacks? What main downsides?
It’s a little disappointed to find out that some capabilities of competitive intelligence cannot be unlocked by an add-on of $200 per month.
Semrush is an outstanding tool that can help you improve the search engine ranking. Here’s a link to an extended trial for free. Here is a brief an overview of Semrush’s major benefits and disadvantages, as well as details on different SEO products.
Overall score, 4.3/5
Semrush The advantages
It is easy to utilize.
Semrush simplifies domain analysis. You can find all the data you require in one place.
Semrush has a lot of data but is very user-friendly. Semrush’s interface shows metrics as graphs and in visualisations.
Semrush’s link-building functionality is amazing. It can be used to help with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving technical SEO.
Semrush offers a wide variety of PPC-related data in addition to the organic search results.
Semrush’s reports are much more extensive than its competitors.
There are 3 channels of support available: chat, phone, and email.
You can get a 14-day trial for free this is an important benefit over its rivals.
The disadvantages of using semrush
It only provides information for Google. Ahrefs, along with other tools provide data for several different search engines.
Semrush plans come with only one account per user. Additional seats can also be purchased for a high price.
You can only find certain key features when you are part of a project. Semrush limits how many projects you can run simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not easy.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the two main competitors to Semrush. We haven’t reviewed all of them yet however, we have a comparison for Ahrefs vs Semrush. I believe that Semrush is more flexible with regards to user accounts, however, if you have many users that need access to an SEO tool, one alternative could be more cost-effective.
GrowthBar is a revolutionary tool that can aid you in ranking higher on search engines. It’s much less expensive than other tools.
Get a free five-day GrowthBar trial here. You can also read our GrowthBar Review here
All of the best!
Have questions or feedback about Semrush ? Leave an open comment below to share your thoughts and queries.