What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev and Dmitry Melnikov. According to the company, it is used by over 7 million users, and is one the most widely used SEO tools.
Semrush will give you a wealth of information that can help simplify your life.
Find out what users are looking for online
Create new web content that can be used to draw traffic
Find link-building opportunities
Your site could be enhanced to increase the search engine rankings.
Semrush could, for example offer suggestions for keywords based upon the keywords you entered. The keywords you typed can be used to help create blog posts that rank well in search engine results.
It will also indicate the difficulty it has to rank for certain search phrases.
It will suggest websites that are worth to visit to get backlinks.
This tool allows you to perform an SEO audit of your site to determine whether there are any improvements in technology you can make that will improve search engine results.
This is just the beginning. Semrush offers a variety of other features that can help improve your website’s visibility in search results.
All of these will be discussed in more depth below. They all have many advantages, which I will emphasize.
Let’s start! Let’s start by looking at the analysis of domains.
Domain analysis is the basis of most SEO projects.
Domain analysis is performed on your site to identify SEO opportunities. Also, you can look at the competitor’s site to determine the difficulty or ease with which it is to rank higher in search results.
To determine if it’s worth contacting the website owner to request links to your site, a domain analysis can be conducted. This is due to the fact that hyperlinks from high-quality websites can improve your website’s search engine performance.
Semrush makes domain evaluation easy. Simply type a domain URL to the ‘domain overview section where you’ll get an instant indication of its performance within the search results.
Keyword research in Semrush
Keyword research is generally focused around:
It’s possible to determine the number of people who are searching a specific keyword.
It is crucial to understand how difficult it may be to rank for certain keywords.
See who is ranked for the term.
Receive suggestions from
Semrush makes access to all the information simple.
Basic keyword data access
You can use the ‘Keyword Overview tool to get basic information on keywords in Semrush.
You can see
The amount of searches that this keyword is getting on Google each year
It’s the ‘keyword difficulty score
A list of websites that rank high in it.
Here are some keywords you might use instead
Like domain analysis, this could also be performed per country.
Semrush can provide keyword suggestions based off a phrase you have typed.
It could be more useful if it was called just “Keyword Suggestions.” While the name “Keyword Magic”, may seem a bit unclear initially but once you get to this section of Semrush your life will be much easier.
Keywords will appear related to the keyword that you have entered. You can filter these keywords by applying filters like:
The word difficulty
The number per keyword used in a month.
The cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the opportunity to improve. Data is not available for other searches than Google. It would make it more valuable to include metrics for other search engines.
Google is still the most popular search engine (92 percent at the time of writing, according to Statcounter) however, other search engines are also enjoying some market share in certain territories (in the US, for example)
Moz Ahrefs and other competitors give you access Bing data. Ahrefs also offers YouTube search data which can be very valuable for video producers.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research which also comes with a collection of content marketing tools. It is available when you are using the ‘Guru’ plan or greater.
These will enable you to:
Get new topics for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s content-marketing toolkit. This allows you to copy/paste content from Semrush and then review it. Semrush allows you to create copy, and receive real-time feedback.
After you have completed this step, you will receive suggestions about ways to improve your content’s performance on search results. These suggestions include the urge to increase or reduce the word count, recommending that you include keywords in the text, and warnings about content that looks like it was scraped from a different site.
It would be nice to be able to simply copy and paste your URL into the browser to get these suggestions. The problem of copy/paste can be annoying.
“Rank monitoring” or “position monitoring” is a way to monitor your website’s performance on search engines for specific keywords over time.
It is very easy to setup this it is very easy to set this up in Semrush. Simply go to the section for position trackers. Enter your domain’s name as well as keywords and then click “Start Tracking”. The report will show you the position of each keyword on your site.
As you add more information, you’ll be able to track your ranking for specific terms.
Semrush lets you input data from competitors websites into its position tracker. This allows your website to be evaluated to other websites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The site’s performance in search results will be determined by the amount of backlinks to other websites.
You can look at backlinks in Semrush two ways the first is using the ‘backlink analysis option’ and the other is to do a backlink audit. Let’s take a look at each one individually.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is also available to be viewed:
Anchor text for every backlink Top-level distribution of domains (how many links are.com,.org., or.gov). Information on the IP addresses of your site. This information can be used to identify which domains have been awarded backlinks and the value of them.
The “backlink inspection” is a different method to examine backlinks within Semrush. This is used to assess the’site quality and toxicity’ of any backlinks.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be effective if they are backed by an effective link building strategy. This is how other websites link to yours. Websites with more links to their site tend to be awarded higher rankings in search results by search engines (as long the links are on relevant, quality websites span>
Semrush’s tool for link building works by
Learn about your competition and where they stand.
Examining the content of your site
We want you to write down the keywords you would like to rank for.
After that it will build an index of potential websites that it thinks is worth contacting for guest posts or backlinks.
SEMrush Domain prospects Utilizing this tool, you are able to connect your email account to Semrush. You can then make outreach calls directly from Semrush.
With CRM, you are able to monitor each stage of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Enjoy a longer, free trial of SEMrush
Semrush provides a standard seven day trial for free. However, you can avail a 14-day extended trial for a limited time.
This allows to test the key features and obtain all data.
Access the full free test is available here
Broken link building
Broken links are an important SEO tactic.
This involves finding a broken hyperlink (i.e. It involves the search for an unresponsive link (i.e.
This will allow you to build backlinks to your content. As you can observe that the more backlinks point to your site, then the better your content will do in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a backlink analysis report. Navigate to the “indexed” page section, click on the “target errors” option, and then export the results in Excel or CSV format. The file can be filtered or sorted to find the 404 errors i.e. broken links.
While it isn’t easy broken links are able to be imported to Semrush. It is also possible to connect to the platform through a linked mailbox or through the CRM pipeline method previously described.
There is still the need for improvement. Ahrefs provides the option of selecting “broken Links”, which will provide you with the list of broken incoming and outgoing links for specific domains.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu options could be grouped into useful categories such as keyword research as well as competitive research, and link building.
It is initially overwhelming, but there are many things to be done. But you’ll soon get used it.
Semrush’s data visualization is an excellent way to get over the sensation of being overwhelmed by data. Most metrics are graphed in such a way that it makes it easy to understand.
Semrush’s interface is more compatible with smartphones. Semrush’s interface isn’t as responsive to mobile devices as it does. Mobile users will only see the standard desktop interface when they log in to Semrush. This means you can only read small amounts of text, and there’s plenty of zooming and pinching.
Using SEMrush on a mobile device requires more zooming and pinching.
Semrush also offers an application for mobile devices that lets you view your position data. It would be incredible to have mobile access for all Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and is easy to use. To make the most of Semrush, you’ll need a desktop computer.
Value and pricing
Semrush is more costly than other types of SaaS(software-as-a-service) (software-as-a-service) apps.
This is quite understandable since you’re not just paying for functionality, but also to access huge amounts of data which may include a lot from competitors.
Semrush is offered in three pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the “Custom platform. This gives corporate customers the ability to create their own plans.
Semrush lets anyone try the service for free prior to deciding to purchase a subscription. The company offers a 14-day trial for free. You can find it here. This trial is very comparable to those provided by competitors. It’s shorter that Ahrefs’ (7-day, paid trial) however, it offers more than Moz (a 30-day span>).
To take advantage of the full-featured test, you will need credit card information. This is a snare in SEO tools.
Semrush costs are similar to the fees of Majestic’s key rivals Majestic, Majestic, Moz and Ahrefs. Majestic offers a monthly fee of $49 plan but it is far less effective than its entry levels plans.
The Semrush plans differ in the following:
The limit is the amount of reports you are able to create each day
How many keywords you can track per month
Access to Tools for marketing content
Access to historical data
You will get more for your dollars.
Let’s examine certain aspects of the pricing structure, and see if Semrush represents a good value.
Semrush has a terrible pricing structure. Semrush will cost an additional $45- $100 per user to give access to Semrush to more people within your organization, depending on the plan type.
It’s a negative comparison to all Semrush’s competitors which tend to raise the amount of seats as they go up the price ladder (or are cheaper for seats that are not available).
This could be a problem for your company. It is possible that a Custom plan with Semrush might be a good alternative. As the name suggests, you can negotiate pricing for a solution which includes a custom number or user.
Semrush is only utilized for domains that have been classified as projects. Site audits, backlink audits and tracking of position are the most important features that fall under this category.
The number of projects you are able to manage on the go will depend on which Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous in the amount of reports it will send per day. It is able to pull in 3000 domain analysis reports each day even on the entry-level plan. This is significantly higher than the 175 reports that are allowed per week for Ahrefs‘ basic plan.
As you move up the pricing ladder, this generosity continues: The Semrush daily limit for reports on its $449.95 plan of 10,000 is; Ahrefs $399 plan has an upper limit of 1750 reports per week.
Competitive intelligence and add-ons
It is possible to make use of Semrush to analyze websites of your competitors, however these features are not accessible without purchasing a ‘Trends add-on.
This what you get when your purchase it
Market Explorer Market participants, market share and audience behavior.
Analytics (visitor interaction and sources of traffic desktop, smartphones, audience overlap historical data, geographical information, etc.)
This add-on costs $200 a month. It could be more costly than other plans in certain cases.
If you wish to utilize local SEO features, you will need to pay an extra fee.
You can buy two local SEO addons: ‘Basic location‘ costs $20 per monthly and ‘Premium place‘ costs $40 per Month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Monitor user reviews and offer suggestions
Premium version offers a ‘local Heatmap‘ that allows for users to compare their company to other businesses within your area in Google Maps. Semrush lets you respond directly to reviews.
Data from the PPC
Semrush could be more beneficial than competitors if you’re working on both SEO and PPC projects.
Semrush has more PPC information than other tools. Semrush provides more precise CPC information than other tools, such as distribution as well as CPC competition information as well as live ads and tools to plan PPC campaigns.
SEO tools such as Semrush can be complex and require a lot of assistance.
Semrush allows customers to reach them via chat, email or phone.
Semrush, unlike other SaaS products, makes it simple to find its contact details. A help page online can be located at the bottom of the page and a contact number is displayed in the footer.
We don’t require you to go through our help pages prior to providing you with a phone number. Our assistance is instantaneous.
Conclusion of the Semrush Review
Semrush is a great SEO tool. Semrush provides all the features you need for a successful SEO campaign. The first allows you to build backlinks in the “CRM” way, and the other provides a list of simple methods to improve your technical and on-page SEO.
What are the primary drawbacks? The main negatives?
A bit disconcerting is that certain competitive intelligence features cannot be unlocked by an add-on fee of $200 per month on.
Semrush is a great tool that will help you increase your search engine rankings. You can get an extended trial for free here. To conclude, you will find below a overview of the major advantages and disadvantages of Semrush as well as information on different SEO products.
Overall score: 4.3/5
Semrush What are the benefits?
It can be used in a simple method.
Semrush simplifies domain analysis. All the data you need in one location.
Semrush provides large amounts of information, but it is also easy to use. It makes use of graphs and visualisations to make it clear what the metrics are.
Semrush’s capabilities for building links are exceptional. Semrush comes with CRM-like features that will aid you with outreach.
The auditing feature for websites of the program provides simple guidelines on improving the technical SEO and other elements of your site.
Semrush offers a broad variety of PPC data, as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three options for support Chat (phone) or email, and mail.
You can avail a 14-day trial of HTML0. trial. This gives you an advantage over other software.
The cons of semrush
It is limited to Google search engines. Ahrefs provides data for many other search engines, but.
Semrush plans are only available for one account per user. Additional seats are available at an extra cost.
Only certain key features can be found in a project. Semrush limits the number of projects you can simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the main rivals to Semrush. We haven’t yet reviewed each of them however, we have a comparison for Ahrefs vs Semrush. Although I like Semrush’s flexibility with regards to user accounts, it might not be the most appropriate choice if you have many users that need access to an online SEO tool.
GrowthBar is an innovative tool that will help you rank higher with search engines. It’s far cheaper than other products.
Here’s a link to a 5-day GrowthBar trial. You can also read our GrowthBar Review here
All the very best!
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