Semrush Features

Semrush What is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was founded by Oleg Schchegolev and Dmitry Melnikov in 2008. It is used by over 7 million people and is the most popular SEO tool.

 Semrush has many advantages that can simplify your life.

Find out what people are searching for online

Create new web content that attracts visitors

Find link-building opportunities

Improve the technical aspects on your website to improve search results.

Semrush provides keyword suggestions to you based on words you have used. These can help you create blog posts that are highly ranked in search results.

It also informs the user how hard it might be to rank certain search terms.

It will suggest sites that are worth to visit for backlinks.

It permits you to conduct an SEO audit and find out whether your site could be improved to improve the search engine ranking.

This is just the beginning. Semrush provides a variety of other features to help improve your site’s rank in search results.

These benefits will also be explained in the following paragraphs. Each of them has numerous benefits, which I will emphasize.

Let’s start! Let’s get started by taking a look at domain analysis.

Semrush Features

Domain analysis

 The basis of the majority of SEO projects is a fundamental domain analysis. This brief overview shows the domain’s quality from an SEO perspective.

A study of domains is usually done on your site to find SEO opportunities. It can also be done on the website of a rival to determine how difficult it will rank higher in search engine results.

To determine whether it’s worth contacting the website owner to request links to your website, a domain analysis can be conducted. External links (or “backlinks”) to quality websites that are that are related to your content could dramatically improve search engine performance.

Semrush makes domain analysis easy: just type in a domain URL into the “domain overview section” and you’ll immediately be able to see how it performs on search results.

Keyword research in Semrush

Keyword research typically is based around

It is possible to determine how many people are looking for a specific search term.

It’s important to know how difficult it is to be ranked for a keyword.

Find out who is ranked for your search term.

Receive suggestions from

 Semrush makes an easy access to all the details.

Basic keyword data access

Use the ‘Keyword Overview Tool to get basic statistics on keywords within Semrush.

The amount of searches that this keyword gets on Google each month

Its difficulty score for its keyword

A list of websites that are ranked highly for it.

Here are some suggestions for keywords to think about instead

It is similar to domain analysis but can be done per country.

Keyword suggestions

Semrush has a “Keyword Magic option that will give specific keywords for a specific keyword.

It could be easier to use, if it were simply called “Keyword Suggestions.” While “Keyword Magic” may sound a bit confusing, once it is within this area of Semrush, it’s very simple to utilize.

You will see a list keywords related to the keywords you’ve entered. These keywords are sorted by various filters, including:

 The keyword difficulty 

The number of keywords that are used in a month

Google Ads cost per click to display keywords results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is still room to make improvements. This data is available only for Google searches. It would be helpful to have other engines offer data.

Google continues to dominate searches (92% according to Statcounter at the time of the). However there are regions around the world that have other search engine taking a significant share of this market. For example in the USA almost 6% searches are made via Bing.

Moz Ahrefs provides you with access to Bing data. Ahrefs also provides you with YouTube search information which can be extremely beneficial for anyone who produces video content.

Semrush’s Content Market Toolkit

Semrush provides keyword research tools and a range of tools for marketing content (as long you have a ‘Guru” plan or higher).

These will permit you to:

Explore new topics about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand names

My favorite feature in Semrush’s content marketing toolkit is the ‘SEO writing assistant’. It allows you to copy and paste material from Semrush and review it. Semrush allows you to create your own copy and offer real-time assistance.

Once you’ve done this you will be given suggestions on ways to boost the performance of your website’s content on search results. These suggestions include encouraging you to increase or reduce the word count, recommending that you include keywords in the text, and advising you about material that appears to was scraped from a different site.

It would be great to just be able to copy and paste the URL of your site and receive these suggestions. This copy/paste thing can get irritating.

Tracking rank

“Rank tracking” or “position tracking” is the process of analyzing the performance of your website over time in search engines to find a certain key word.

This is simple to set up in Semrush. Just visit the section for position trackers. Enter your domain name as well as keywords and then click “Start Tracking”. The report will show the position of your website for each key phrase.

You will be able to track your progress in getting higher rankings for the keywords you choose by adding more information to Semrush.

Semrush lets users add information from other sites to its position tracking tool. This lets you evaluate the performance of your site over time, for specific keywords with your competitors.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

The amount of backlinks from other websites that connect to a website will determine how well it performs in search engine results.

 Semrush has two ways to look at backlinks. The first is to use “backlink analysis” and the second is do a audit. 

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

This section is accessible to view:

Anchor text for each backlink Top-level domain distribution (how many of them,.org. Data about the IP addresses on your site. This information can be used to identify which domains have been awarded backlinks, and how valuable they are.

Backlink audits

 A Audit of Backlinks is another method of analyzing backlinks within Semrush. It is used to evaluate the ‘health and the toxicity‘ of backlinks that link to your website

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, the method of gaining other sites to link to your site, is crucial to any SEO project’s success. Sites with many hyperlinks to them are usually recognized by search engines as having higher search results positions, provided they are on high-quality websites span>

Semrush’s tool for link building works by

Learn about your competitors and their positions.

Examining the content of your site

I’d like you to list the terms you’d like to rank for.

After that it will build an index of websites it believes are worth contacting for guest posts or backlinks.

SEMrush Website prospects This program allows you to connect to Semrush via email and allows you to send out email outreach.

The development of each approach can be tracked with CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Get a longer trial for free of SEMrush

Semrush’s standard free trial of seven days is valid for seven days. For a short period however, you’ll be able to get a 14-day trial extension.

Use this tool to test all of the key features and information.

The extended trial is available here.

Broken link building

Broken links are a crucial SEO strategy.

This is done by finding broken hyperlinks (i.e. It is about finding a broken link (i.e.

This lets you create backlinks. This will allow you to create backlinks to your website. The more backlinks you can have, the better your content will rank in search.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

It is necessary to conduct a report on backlinks, navigate to an “indexed page” section, then click the “target error” option, and finally export this Excel or CSV file. broken links.

Although it can be tedious, broken links can be imported to Semrush. It is also possible to make use of the CRM pipeline approach or a mailbox that is connected to do outreach.

There are many improvements that need to be implemented. Ahrefs provides the option to select “broken Links”, which will provide you with a list of all broken incoming and outgoing links to specific domains.

Simple interface for users

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

You can arrange the menu options into useful categories such as competitive and keyword research ranking tracking, link building, and rank tracking.

It can be overwhelming to understand all the information even though there’s plenty. But, it will become second nature.

Semrush’s visualization of data is a great method to overcome the feeling of data overload. The majority of metrics are graphed in a way that helps you understand the information.

Semrush would like to have a better interface that is compatible with smartphones. The interface isn’t as responsive in the current versionThat means that when you log in from a mobile device to Semrush, you will see the normal desktop-based interface. This means that you will only be able to read small quantities of text. There is also lots of pinching, zooming, and looking at the screen.

SEMrush needs a lot more zooming, pinching, and scrolling in order to be used on smartphones.

Semrush also has an application for mobile devices which lets you see the location data. However, access via mobile to all Semrush features is an excellent addition.

SEMrush’s mobile application for rank tracking

Semrush’s interface is simple and intuitive to use. To make the most of Semrush’s interface, you’ll need a computer with a keyboard and mouse.

Pricing and Value

Semrush is more costly than other types of ‘SaaS (software as a Service) apps.

This is understandable as you are paying not only for functionality, but also to access huge amounts of data which may include a large amount of data from competitors.

Semrush offers three pricing options:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You may also opt to utilize the  platform ‘Custom. This platform allows corporate customers to create their own plans and have more flexibility in reporting and queries.

Semrush lets anyone try it for free before they purchase a subscription. The company also offers the option of a 14-day trial for free. You can access it here. The trial is similar to similar offerings from rivals. It’s shorter and more flexible than Ahrefs’ (7 day paid trial), but is also generouser than Moz (a free 30-day span>

You will require your credit card information to avail the full-featured trial. This is a standard procedure for SEO tools.

Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic has a monthly $49 plan, but it’s significantly less functional than its entry level plans.

Semrush plans have differences:

How many reports can you run per day

The number keywords you can monitor every month in the calendar

 Access Marketing tools 

 Access to historical data 

You will get more for your money.

Let’s have a look at some pricing information and see if Semrush is a great price for the money.


 Semrush’s pricing structure comes with one issueDepending on the plan type, you will need to pay $45-100 for each additional user.

The negative contrast applies to all Semrush competitors who expand the number of seats as they climb the pricing ladder or cost more to add seats.

This might be a challenge for your business. Semrush may provide a Custom plan. It allows you to bargain the cost of a solution that includes a specific number or users, based on the name.


Semrush can only be utilized for domains that have been designated as projects. Site audits, backlink audits and tracking of position are the most important features that fall under this category.

Your Semrush plan will define the number of projects you are able to manage at one time.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.


Semrush offers a large limit on the number of reports it will send out per hour. You can pull up to 3,000 domain analysis reports every day with the entry level plan. This is more than the 175 reports that you could run every week on Ahrefs entry-level plan.

The generosity increases as you go up the pricing ladder. While Semrush offers a daily limit of 10,000 reports per Semrush plan, the $449.95 plan comes with Ahrefs 399 with a weekly limit of 1750.

Competitive intelligence and add-ons

Semrush is a tool that lets you compare websites with other users. But, this functionality is only available through the purchase of the  add-on ‘Trends.

This is the format you get when you buy it.

Market Explorer (market players, market shares, audience age, gender and behavior, etc.

Analytics (visitor interaction and sources of traffic, desktop, smartphone audience overlap, historical data, geographic info and more.)

The add-on cost is $200 month, which is quite high. It can be more expensive than other plans in certain cases.

Local SEO features you will need to pay an additional charge.

Two SEO add-ons to local SEO are available. ‘Basic’ is $20 per month. ‘Premium’ is $40 per per month.

Both let you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business listings

Monitor user reviews and offer suggestions

Premium version includes a ‘local Heatmap that allows you to compare your business to other local businesses using Google Maps. You can also respond directly to reviews from the Semrush interface.

Data derived from the PPC

Semrush could provide more value than the competition if it is utilized in conjunction with SEO and PPC.

Semrush offers a higher quantity of PPC information than other tools. Semrush provides more PPC data than other tools. It offers detailed CPC distribution and competition data, live ads, campaign planning tools, and PPC campaign planning templates.

Customer support

SEO tools like Semrush can be complex and need lots of help.

Semrush provides three options to get customer support. This contrasts with other products such as Moz, which doesn’t offer phone support.

Semrush makes it simple to find contact information unlike other SaaS products. There is an online help section on the bottom of each page, and the footer features a prominent display of the number of a telephone.

You don’t have to search for help before we can provide you with a phone number. Instant help is available.

Conclusion of the Semrush Review

Semrush, an excellent SEO tool, is now available. Semrush offers all the data necessary for running an effective SEO software. It lets you create backlinks in a “CRM‘ fashion, while the latter offers a list of easy ways you can enhance your technical SEO and on-page SEO.

What’s the main disadvantage? 

It is a bit disconcerting that certain capabilities of competitive intelligence cannot be unlocked using a $200 per-month add-on.

Semrush generally is a fantastic tool that provides you with the information you need to improve your search engine ranking. Take a free test here. Here’s a brief summary and information about Semrush.

Overall rating 4.3/5

The benefits of using Semrush

It’s usually simple to use

Semrush makes domain analysis simple. All the data you need in one location.

Semrush offers a wealth of information, but it is also easy to use. The interface allows users to see the metrics using graphs and visualisations.

Semrush’s ability to build links is exceptional. You can use it to aid in outreach.

Site auditing capabilities of the software provide simple-to-understand guidelines for improving technical SEO.

Semrush provides a wide range of PPC-related data as well as organic search data.

Semrush’s reports are much more extensive than its competitors.

 There are three channels of support available: chat, phone and email

It is possible to obtain a 14 day trial for free. This gives you a significant advantage over the competitors.

The pros and cons of using semrush

It provides only information for Google. Ahrefs, however, offers information that can be used by many search engines.

Semrush plans include only one account. Additional seats can be purchased for an extra cost.

Certain key features can only be found in a “project‘. Semrush restricts the number of projects you can simultaneously be running.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken Link Building isn’t as easy and straightforward as you might think.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic’s main rivals to Semrush are Ahrefs (Moz), and Majestic. Although we have not yet reviewed them all but you can view the comparison between Ahrefs and Semrush. believe that Semrush is more flexible when it comes to user accounts, however, if you have many users who require access to an SEO tool One of the alternatives may be more affordable.

GrowthBar will help you rank higher in search results. It’s much less expensive than other tools.

GrowthBar can be downloaded for five days here. You can also check out our GrowthBar reviews here

All the very best!

Do you have comments or questions about Semrush? Leave a comment below to share your thoughts about Semrush