Semrush: What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Shchegolev and Dmitry Melnikov. It has been cited as one of the most popular SEO tools, and has more than 7,000,000 users.
Semrush will provide you with a lot details that will simplify your life.
See what people are looking on the internet
Create new web content that draw in traffic
Find link-building opportunities
To boost your site’s rank in search results, you can make technical improvements to its contents.
Semrush for instance, can give you keywords based on the keywords you’ve entered. They can help you write blog posts that will rank well on search engines.
This will indicate the difficulty it is to rank for specific keywords.
It will recommend websites worth visiting to get backlinks.
It lets you conduct an SEO audit of the site to determine if you could make improvements to the technical aspects of your website to improve the results of search engines.
This is only the beginning. Semrush offers a variety of other features that can help improve your website’s visibility in search results.
The benefits will be discussed in greater detail below. Each advantages will be highlighted.
Let’s start! Let’s get started by looking at the domain analysis.
A fundamental analysis of the domain is the foundation of most SEO projects. This is an review of the domain’s “quality‘ from an SEO perspective.
This is used to evaluate SEO opportunities on your site or the site of a competitor in order to determine how difficult they are to rank higher in the search results.
A thorough analysis of a site’s domain is a good way to determine whether it is worthwhile to contact the owner to request a link. Because external links (or “backlinks”) can greatly improve your website’s search engine ranking.
Semrush makes domain research easy. Just type the domain’s URL in the “domain overview” section and you will get an instant indication of its performance in search engine results.
Keyword research in Semrush
Keyword research is generally centered around:
It is possible determine the number of people who are searching a specific keyword.
It is essential to know how difficult it may be to rank for keywords.
Find out who is ranking for the keyword.
Get recommendations for others
Semrush makes easy access to all details.
Basic keyword data access
You can use the ‘Keyword Overview tool to get basic information on keywords within Semrush.
The monthly search volume for this term on Google
Its difficulty score for its keyword
A list of websites that are ranked highly in it.
Here are a few terms you might want to use instead
Similarly to domain analysis, it is also done per country.
Semrush will provide keyword suggestions based off the words you typed.
It could be more useful when it was referred to as simply ‘Keyword Suggestions.’ While the name “Keyword Magic” might sound a little vague at first but once you get to this section of Semrush your life will be much easier.
A list of keywords related to the search term you typed will appear. To sort the keywords, you can choose from a variety of choices.
The keyword difficulty
The total number of searches for keywords per month.
Cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is a lot to be accomplished. The data is only available to Google searches. It would be more useful if the data could be made available to other search engines.
Google continues to dominate searches (92 percent according to Statcounter at the time). However, there are territories all over the world with other search engine enjoying a good share of this market. For instance, in the USA nearly 6% of searches are made via Bing.
Moz Ahrefs, along with other competitors, provide access to Bing data. Ahrefs also provides YouTube search data. This is extremely valuable for anyone who makes videos.
Semrush’s Content Market Toolkit
Semrush offers keyword research tools and a range of content marketing tools (as as long as you have an ‘Guru” plan or greater).
They will allow you to:
Discover new topics related to
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s content marketing toolkit is the ‘SEO writing assistant’. You can copy/paste content to Semrush for review. You can also create content within Semrush and receive real-time advice.
After you have completed this step you will be given suggestions about ways to improve the performance of your website’s content on the results of a search. These suggestions include the urge to increase or reduce the words, suggesting that you add keywords to your text, and warnings about content that looks like it was scraped from a different site.
It would be fantastic to just paste the URL to your site to receive these suggestions. It can be frustrating to have to copy and paste.
Position tracking, also known as rank tracking is the method of analyzing the performance of your site on the search engine over time, for a particular key word.
This is easy to set up in Semrush. Simply visit the section for position trackers and enter your keyword and domain name. The report will show the position of your website for each key phrase.
It is possible to to track your progress towards ranking higher for the phrases you choose as you add more data to Semrush.
Semrush also allows the transfer of information from websites of competitors in its position tracker. This allows you to see over time how your site does in relation to certain keywords compared to the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It is determined how well a website performs in search engines results by the quantity and quality of its backlinks‘.
There are two ways to look at backlinks within Semrush: the one is to utilize the “backlink analysis feature” and the other is to perform a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is available to be viewed:
Anchor text that is used for every backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Information on your site’s IP addresses. This information allows you see which domains have received backlinks and their value.
Another method to verify backlinks in Semrush is to conduct a ‘backlink audit. This will determine the’site health’ and toxicity of backlinks to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects are only effective if they are backed by an effective link building strategy. This is how other websites connect to your site. Rankings in the top search results are often awarded to sites with more links (as as they’re linked to relevant and high-quality sites span>).
Semrush’s tool for link building works by
Learn about your competition and where they stand.
Examining the content of your site
We want you to write down the keywords you want to rank for
Then, it will create a list with potential websites that it believes is worth contacting to request an article or backlink.
SEMrush Domain prospects The tool allows users to connect their email address with Semrush, and can send out outreach emails directly through the program.
With CRM, you are able to track every stage of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended test of SEMrush
Semrush’s standard seven-day trial runs for seven days. However, you can avail a 14-day extended trial for a limited duration.
You can try the various features and obtain all the data it offers.
Download the free extended trial
Broken link building
Broken links are a crucial SEO strategy.
This involves finding an unresponsive hyperlink (i.e. one that isn’t leading to any other website) and then making the “dead” content it used to point at, and then soliciting anyone who links to the dead content to directly link to yours.
This allows you create backlinks to your content. As stated before, backlinks to your website can be a fantastic method to boost the results of your search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You’ll need to conduct an analysis of backlinks, navigate to an “indexed page” section, click the “target error” option, and then export the report to Excel or CSV file. broken links.
Although it can be laborious, you can transfer your broken links and the email addresses that correspond to them to Semrush. You can also do your outreach on the platform using a connected mailbox or the CRM ‘pipeline’ approach previously mentioned.
There are many improvements that need to be made. Ahrefs provides the option of selecting “broken Links”, which will provide you with the list of broken links, both outgoing and inbound to specific domains.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu choices could be grouped into categories that are useful, like keyword research as well as competitive research, and link building.
It can be initially overwhelming, but there are many things to do. But, it will become routine.
Semrush’s data visualization will aid you in overcoming data overload. The majority of metrics are plotted in a manner that helps you comprehend the data.
However, it would be great if Semrush’s interface worked with smartphones better. Semrush’s interface doesn’t respond to mobile devices as it does. Mobile users only be able to see the desktop-like interface once they sign in to Semrush. It means that you’ll only be able to view small amounts of text. There is also a lot more pinching, zooming, and squinting.
SEMrush is harder to use on a mobile as compared to .
Semrush offers a mobile application which allows you to access your location tracking data. It would be amazing to have mobile access for all Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface feels intuitive and is simple to use. To make the most of Semrush’s interface, you’ll need a computer with a keyboard and mouse.
Pricing and Value
Semrush is more costly that other types of SaaS(software-as-a-service) (software-as-a-service) applications.
This is understandable as you are paying not only for functionality, but also for access large quantities of data that could include a lot from your competitors.
Semrush can be purchased at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the “Custom platform. Corporate clients can utilize the platform ‘Custom’ to create their own plans with flexible reporting and query limits.
Semrush can be tried for free by anyone who wishes to test the effectiveness before they purchase a paid plan. The company provides a 14-day trial at free. It is available here. This trial is very comparable to those offered by other competitors. It’s shorter than Ahrefs 7-day paid trial however it’s more than Moz’s 30-day trial for free. ).
You’ll require your credit card information to access the full-featured trial. This is an annoying practice when using SEO tools.
Semrush’s costs are similar to those of key rivals Moz and Ahrefs, Majestic, and Majestic. Majestic however has an annual plan for $49 but is less functional than its entry-level plans.
The Semrush plans differ in the following:
Maximum amount of reports in a day
The maximum number of keywords you can track in a given month
Access to Tools for marketing content
Access to data from the past
More value for your money.
Let’s take a closer look to some elements of the pricing structure and determine if Semrush represents a good price.
The worst thing about Semrush’s pricing structure is fact that every plan, including the $449.95 Business plan, only includes one user account or seat. You will need to pay an additional $45-100 per user to grant Semrush access to multiple users in your company (depending on the plan).
This is an adverse contrast to Semrush’s competitors, who generally increase the amount of seats they offer as they move up the pricing ladder (or are cheaper for additional seats).
This may be an issue for your company. Semrush offers a Custom plan. It allows you to bargain on pricing and include a custom number/users, just like the name suggests.
Semrush may only be used for domains that are designated as projects. Website audits. Audits of backlinks. Tracking of position.
The amount of projects you are able to manage per Semrush plan will affect the amount of projects you can manage.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can send a lot of reports per day. It is able to pull 3,000 domain reports per day even with the basic plan. This vastly exceeds the 175 reports that you can run per week on Ahrefs the basic plan.
As you climb up the pricing ladder the generosity will continue. The Semrush daily limit to reports for its $449.95 Plan of 10,000 is Ahrefs‘ $399 Plan has an upper limit of 1750 each week.
Competitive intelligence and add-ons
Semrush is a program that lets you examine websites against other users. But, this functionality can only be obtained through the purchase of the ‘Trends’ add-on.
This is what you get
Market Explorer (market participants and shares of market, as well as audience age, gender and behaviour.
Analytics of traffic (visitor interaction traffic sources, desktop, mobile overlap, audience and historical data, geographic information.
This add-on costs $200 per month, which is quite disappointing. While the majority of these metrics are worthwhile, $200 per month seems to be a lot. In some instances, it’s more expensive than other plans. The results are as follows.
For local SEO tools, you’ll have to pay an an additional fee.
You can buy two local SEO add-ons: ‘Basic Location‘ costs $20 per monthly and ‘Premium place is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listing and Facebook Listings
Review user reviews and make suggestions
Premium version includes the “local Heatmap” which allows you to compare your business’s location against other local companies in Google Maps. Semrush interface also allows you to respond to reviews directly.
Data from the PPC
Semrush could provide more valuable than its competitors when utilized in conjunction with SEO and PPC.
Semrush has more PPC information than other tools. Semrush provides more precise CPC data than the other tools, including distribution as well as CPC competition data, live ads, and tools for planning PPC campaigns.
SEO tools such as Semrush aren’t easy and require a lot more support.
Semrush allows customers to reach them via email, chat or phone.
Semrush has made it easier than many other SaaS products to locate its contact details. A help page online can be found at the bottom and a phone number is listed in the footer.
We don’t ask you to read our help pages before giving you a number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush has many amazing features. It has all the information you need to run an effective SEO campaign. Semrush’s standout features include its link building and site auditoring tools. While the former allows you create backlinks in an “CRM” style, the latter offers a checklist of easy ways that you can improve technical and on-page SEO.
What is the main drawback?
It’s a bit disappointed to find out that certain competitive intelligence capabilities are not unlockable with an add-on of $200 per month.
Semrush is an excellent tool that will aid in increasing your search engine rankings. Here is a link to an extended trial for free. Here is a brief an overview of Semrush’s major benefits and disadvantages, as well as details on other SEO products.
Overall rating: 4.3/5
Semrush The advantages
It is generally simple to utilize.
Semrush makes domain analysis easy. All the data you require in one place.
Semrush is full of data but is very user-friendly. The interface makes use of graphs and visualisations to make it clear what the metrics are.
Semrush’s link-building capabilities are excellent. It comes with CRM-style features to assist users in outreach.
The auditing feature for websites of the program provides simple instructions for how to improve technical SEO as well as other aspects of your website.
Semrush offers you a wide selection of PPC data that you can combine with your organic search results.
Semrush’s reports are much more extensive than its competitors.
There is three ways to contact support: phone, chat and email.
The 14-day trial version of is available. This is an enormous benefit over other software providers.
The cons of semrush
It provides only information only for Google. However, some other tools, like Ahrefs, provide information for a variety of other search engines.
Semrush plans are only available for one user account. Additional seats can be purchased at a cost higher than.
Only certain key features can be found in a ‘project. Semrush limits the number of projects that you can simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken Link Building is not as easy and straightforward as you think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the most prominent competitor in the race against Semrush. Ahrefs, Moz and Majestic are also available. We are yet to evaluate them all, but there’s an analysis of Ahrefs against Semrush here. Although I think Semrush offers greater flexibility with regards to user accounts as opposed to Ahrefs, you may find another option cheaper when you have many users that require access to an SEO tool.
GrowthBar is a revolutionary tool that can aid you in ranking higher on search engines. It’s cheaper than other products.
GrowthBar is available for an unrestricted trial of five days. You can also view our GrowthBar review here
Got questions or comments about Semrush ? Leave an open comment below with your thoughts and questions.