Semrush Free Alternatives

Semrush What is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. It has been cited as being among the most widely-used SEO tools, with over 7 million users.

 Semrush will provide you with a lot details that will simplify your life.

What are people looking for online

Create web-based content that draws in viewers

Find link-building opportunities

To improve your website’s search ranking You can implement technical changes to its contents.

Semrush offers suggestions for keywords for you based on the words you have used. They can serve to help you write blog posts that be highly ranked in search engines.

This will show the difficulty of certain search terms to be ranked.

It’ll recommend websites worth checking out to find backlinks.

It permits you to conduct an SEO audit of your site to determine whether you are able to implement technical changes that enhance search engine rankings.

This is only the beginning. There are many more options provided by Semrush to improve your site’s ranking in search results.

The benefits will be discussed below. These are the benefits I will talk about.

Let’s take a look! Let’s look at domain analysis.

Semrush Free Alternatives

Domain analysis

 A domain analysis in the beginning is vital for all SEO projectsIt provides a brief overview of domain’s ‘quality from an SEO standpoint.

Domain analysis is done on your site to identify SEO opportunities. Also, you can look at the competitor’s site to determine the difficulty or ease with which it is to rank higher in search results.

It is possible to conduct a domain analysis on a site to determine whether it would be beneficial to reach out to the owner to request a link to your site. This is due to external hyperlinks (or “backlinks”) that come from quality websites that are linked to your content can greatly improve its search engine’s performance.

Semrush allows domain analysis easy: just enter a domain’s URL into the ‘domain overview section’ and you’ll get an instant impression of the performance of your results from searches.

Keyword research in Semrush

Keyword research is typically centered around:

It’s possible to determine how many people are looking for a particular keyword.

It is vital to establish how difficult it might be to rank the term.

Find out what keywords are in the top position.

Receive suggestions from

 Semrush makes access to all information simple.

Basic keyword data access

To get basic statistics about the keywords that are in Semrush you can use our  Keyword Overview tool.

The amount of searches that this keyword is receiving on Google each year

Its difficulty score for its keyword

set of websites that rank well for it.

Here are some keywords you could use in place

It is like domain analysis, however it can be performed in each country.

Keyword suggestions

You can use Semrush’s “Keyword Magic” option to receive specific keywords based on a phrase that you have entered.

It would be much more beneficial if it were called just “Keyword Suggestions.” It might sound vague however once you’ve gotten to this area of Semrush, you’ll find it easy to utilize.

Keywords will appear related to the keyword that you have entered. There are filters that you can use to sort these keywords, such as:

The word difficulty

Number of keywords searched each month

Cost per click for Google Ads to display keyword results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is room to improve. The data is only available for Google searches. It would be useful to have other engines provide metrics.

Google is still the most popular search engine (92% at time of writing, according to Statcounter) however, other search engines are also enjoying some market share in certain territories (in the US for instance)

Moz Ahrefs, and other competitors, give you access to Bing data. Ahrefs also gives you YouTube search data. This can be extremely useful for any person who creates video content.

Semrush’s Content Market Toolkit

Semrush includes keyword tools for research, as well as an array of content marketing tools (as as soon as you’ve got a “Guru” plan).

These will enable you to:

Find new topics for you to write about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand mentions

The ‘SEO Writing Assistant’ is one of my top features in Semrush’s toolkit for content marketing. It lets you copy and paste content into Semrush to review. It also lets you create content within Semrush and receive real-time advice.

 You will receive suggestions on how to improve the effectiveness of your website in search results

It would be wonderful to be able simply to paste the URL on your website to receive these suggestions. The copy-paste process can be annoying.

Tracking rank

“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time on search engines to find a certain keyword.

This is very simple to setup in Semrush. Simply go to the section for position trackers and type in your domain’s name and keywords. You will get an overview of where your site ranks for each keywordYou can also track per-country.

You’ll be able to track your progress towards getting higher rankings for the keywords you choose when you add more information to Semrush.

Semrush also allows users to input data from competitor websites in its tool for tracking positions. This allows you to evaluate the performance of your website over time, for specific keywords with that of your competition.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

The way a website performs in search engine result pages will be determined by the number of ‘backlinks” it receives from other sites.

 Semrush offers two ways to look at backlinks. One is to utilize ‘backlink analysis’ and one is to perform an audit of backlinks

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

You can also view this section:

Anchor text for each link Top level distribution of domains (how much the links Data regarding the IP addresses of your site. This information can be used to determine which domains have received backlinks and how valuable they are.

Backlink audits

 An Audit of Backlinks is a different method of analyzing backlinks in Semrush. It is used to assess the’site health and the toxicity of backlinks which link to your website

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, or the process of getting other sites to link to your site, is crucial to the success of any SEO project. Search engines typically reward websites with more links them with higher search results places (as long as they are on relevant, high-quality websites ).

Semrush’s tool for link building works by

Learn about your competition and where they rank.

Examining the content of your site

We are asking you to write down the keywords you would like to rank for.

It then generates an index of websites it believes are worth contacting for a guest posting or backlink.

SEMrush Website prospects This tool lets you connect to Semrush via email, and lets you send outreach emails.

The progress of each strategy can be tracked using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Get a longer trial for free of SEMrush

Semrush provides a free seven-day trial. For a limited time, however, you can receive a 14-day extended trial.

This lets users look over all the key features and access all of its information.

Download the extended free trial

Broken link building

Broken link building is a crucial SEO strategy.

This involves finding an invalid URL (i.e. It involves the search for an unresponsive link (i.e.

This allows you build backlinks to your website content. As you can observe that the more backlinks point towards your website, the more your site will rank in the search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

Run a backlink analysis reportGo to the “indexed pages” section, click on “target errors”, and then export the Excel or CSV files. You can sort or filter the file to locate the 404 error. broken links.

It is not easy however, it is possible to import broken links into Semrush with the appropriate email addresses. You can also make outreach on Semrush making use of the CRM pipeline approach.

There is still much to be done. Ahrefs offers you the option to select the “broken Links” option. It will provide a list of broken outgoing as well as inbound links for a specific domain.

Simple user interface

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

You can group the menu options into categories that are useful, such as keyword research, competitive research, link building and rank tracking.

Although there is a lot to deal with, it can be overwhelming at first. You will soon become used to it.

Semrush’s data visualization is a great method to overcome the feeling of data overload. The majority of metrics are plotted in an approach that makes it easy to understand.

It would be great if Semrush could improve its interface to be more compatible with smartphones. Semrush’s interface does not respond to mobile devicesIt will display the desktop interface when you log into the app using a mobile device. This means you cannot read large amounts of text and can zoom in and out more.

SEMrush needs lots of zooming, pinching and scrolling in order to be used on smartphones.

Semrush offers a mobile application that allows access to your location tracking information. It would be ideal if it offered mobile access to of the other Semrush features.

SEMrush’s mobile application for rank tracking

Semrush is easy to use and intuitive. To make the most of Semrush, you’ll need a desktop computer.

Pricing and value

Semrush is more expensive that other kinds of SaaS (software-as-a-service) applications.

It is understandable that you aren’t just paying for access to functionality, but also a lot of data. This information includes a lot more details from your competitors.

Semrush is available at three different costs:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You can also use the “Custom platform. This platform allows corporate customers to design their plans and have more flexibility in reports and questions.

trial version of Semrush is offered to anyone who wants to try it before you commit to a monthly subscriptionThe standard version is available for seven days. Semrush also provides a 14-day trial for free. It is available here. This trial is very similar to trials provided by competitors. It’s shorter than Ahrefs 7-day paid trial however it’s more than Moz’s 30-day trial for free. ).

To avail the full feature trial, you will have to input your credit card information. This is a very irritating practice with SEO tools.

Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic offers a monthly fee of $49 plan, but it’s less effective than its entry levels plans.

The Semrush plans differ from the following:

Maximum number of reports per day

Number of keywords that can be tracked each month

 Access to Content marketing tools 

Access to historical data

You get more value for your money.

Let’s take an overview of some pricing details and find out whether Semrush is an excellent price for the price.


 Semrush pricing structure is a disasterEach plan, including the $449.95 Business, only allows one account per userIf you want Semrush to allow access to more users within your company (depending on the plan you choose) you’ll require an additional fee of $45-100.

This is in stark contrast to Semrush’s competitors which tend to increase the number or cost less to add seats.

This might be a problem for you organization. Semrush could offer you the option of a Custom Plan. As the name suggests you are able to negotiate prices for a solution which includes a custom number, or user.


 Semrush is available only for domains identified as being projectsPosition tracking, backlink audits, as well as site audits are key features that fall into this category.

The amount of projects you can manage at any given time will depend on which Semrush program you are using.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.


Semrush can send a lot of reports daily. Even on the basic plan, you can run 3,000 domain analysis reports every day. This is higher than the 175 reports you could run every week on Ahrefs entry-level plan.

As the price of your plan increases and you’ll receive more benefits: Semrush offers a $449.95 plan that includes 10,000, Ahrefs plans cost $399 and has a limit of 1750 weekly.

Competitive intelligence and add-ons

Semrush lets you examine websites of your competitors. However this feature cannot be purchased without the ‘Trends‘ add-on.

This is how it looks like when you purchase it.

Market Explorer Market participants, market share and consumer behavior.

Traffic analyticsinteraction of visitors with traffic sources, desktops and traffic, audience overlap and historical data, geographical information.

The cost costs $200 per month, which is disappointing. While the majority of these metrics are worthwhile however, $200 per month is a lot. It could be more expensive than the other plans.

Local SEO features require an additional cost.

Two SEO Add-ons are offered for local SEO: a ‘Basic place that costs $20 per month, and a ‘Premium spot’ costing $40 per month.

Both are accessible for you to use:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business listings

Review user comments and submit suggestions

Premium version comes with a local Heatmap‘ that allows for you to compare the company to other businesses in your region in Google Maps. The Semrush interface allows you to respond directly to reviews.

Data from PPC

Semrush could provide more valuable than its competitors when used in combination with SEO and PPC.

Semrush has more PPC information than other tools. While other tools offer basic CPC figures for specific keywords, Semrush provides detailed CPC competition and distribution details, live ads and PPC tools for planning campaigns.

Customer support

SEO tools, such as Semrush, can be difficult and require a lot of help.

Semrush offers three channels for customer support: email, phone and chat. This is an improvement over other products that don’t provide support via phone (Moz doesn’t offer live chat support).

Semrush allows users to find contact information unlike other SaaS products. The help chat box is located on every page’s bottom as well as a footer that has a phone number.

Our help pages aren’t needed before we are able to give you a number. Instant help is available.

Conclusion of the Semrush Review

Semrush is a great SEO tool, is now available. Semrush offers all the data that you require to run an effective SEO campaign. It lets you create backlinks in a “CRM way, and the latter provides a checklist of simple ways to enhance your technical SEO and on-page SEO.

What are the main disadvantages? The main negatives?

Somewhat disappointing is that you are unable to access certain features of competitive intelligence by paying $200 per month.

In the end, Semrush is an excellent solution that gives you the data you require to boost the search engine ranking. We suggest you try the tool before you buy. You can download a free extended trial here. In conclusion, you’ll find below a overview of the major advantages and disadvantages of Semrush as well as information on other SEO products.

Overall score, 4.3/5

Semrush Benefits

It is usually easy to utilize.

Semrush simplifies domain analysis. All the information you require is available in one location.

Semrush provides a wealth of data, but it is simple to use. Semrush’s interface shows metrics as graphs and in visualizations.

Semrush’s capabilities for building links are extraordinary. It can be used to help with outreach.

This program provides simple-to-follow instructions to improve the technical SEO of your website.

Semrush offers an array of PPC data to go along with organic search results.

Semrush’s reports are much more extensive than its competitors.

 There are 3 ways to support: chat, phone, and email

It is possible to obtain 14 days of trial at no cost. This is a significant advantage over the competitors.

The disadvantages of using semrush

It’s restricted to Google search engines. However, some other tools, like Ahrefs, offer data for quite a few other search engines.

Semrush plans include only one account. Additional seats can also be purchased at a steep cost.

Certain key features cannot be found in a ‘project. Semrush restricts the number of projects that you can simultaneously be running.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken linking is not as simple as it appears.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic, Ahrefs and Moz are Semrush’s primary rivals. We haven’t reviewed all of them yet however, we have a comparison for Ahrefs vs Semrush. Semrush offers a more user-friendly account system, but when you have a lot of users and require an SEO tool, Semrush may be more adaptable.

GrowthBar is a brand-new tool that can help you get higher rankings in search engines. It’s much less expensive than other tools.

GrowthBar can be downloaded for five days here. You can also check out our GrowthBar reviews here.

Best wishes!

Do you have any questions or comments about Semrush? Comment below to share your thoughts and concerns about Semrush