Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Scchegolev & Dmitry Melnikov. According to the company, it’s utilized by more than 7 million users and is among the most frequently used SEO tools.
Semrush provides an abundance of information that will help you make your life simpler.
Find out what other people are searching online
Create new web content that draws in traffic
Find link-building opportunities
Enhance the technical aspects of your site to increase the search engine results.
Semrush provides keyword suggestions to you based on keywords you’ve used. These can be used to help you write blog posts that will rank high in search engines.
It will also tell you how difficult it might be to rank certain search phrases.
It will suggest websites worth visiting for backlinks.
You can perform an SEO audit of your website to determine if technical improvements could improve the results of search engines.
This is only the beginning. Semrush provides a variety of other features to help improve your site’s rank in search results.
They will be explained in depth in the following paragraphs. I will discuss the advantages of each.
Let’s begin! Let’s take an overview of the domain analysis.
A domain analysis is the basis of most SEO initiatives.
This is done to evaluate SEO opportunities on your site or the site of a competitor to determine the difficulty with which they will rank higher for search results.
To determine whether it’s worth contacting the website owner to request links to your site, a domain analysis can be conducted. This is due to the fact that links from quality websites can boost your site’s search engine ranking.
Semrush allows the process of evaluating domains simple. Simply input a domain URL to the ‘domain overview section where you’ll get an instant analysis of its performance in search results.
Keyword research in Semrush
Keyword research typically is centered around:
You can find out how many people look up a particular keyword.
It’s important to find out the difficulty to rank a keyword.
Check out the ranking of your keyword.
Get suggestions from other users
Semrush allows you to quickly find the information you need.
Basic keyword data access
To get basic information about keywords in Semrush You can make use of the Keyword Overview tool.
You can see
The monthly volume of searches for this keyword on Google
Its “keyword difficulty score”
A set of websites that rank well for it.
Here are a few keywords you could want to consider using instead
Similar to analysis of domains, it can also done per country.
You can use Semrush’s “Keyword Magic” option to get specific keywords based on the phrase you’ve entered.
It would be easier to use if it were simply called “Keyword Suggestions.” While “Keyword Magic”, sounds a little confusing, once it’s within this section of Semrush, it’s very simple to use.
There will be the list of keywords that match the keywords you typed in. To sort the keywords you have several options.
The keyword difficulty
Number of keywords used in a month
The cost per click of Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still room to improve. The data is only available to Google searches. It would be more useful if other search engine metrics were made available.
Google still dominates searches (92 percent at the time of writing according Statcounter) however, other search engines are enjoying some market share in specific regions (in the US, for example)
Moz Ahrefs is an rival that gives you access to Bing data. Ahrefs also provides you with YouTube search information which can be extremely beneficial for those who create videos.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools as well as an array of content marketing toolkits (as as long as your ‘Guru’ plan isn’t lower).
These will permit you to:
Find new topics to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
My personal favorite feature of Semrush’s content marketing toolkit is the ‘SEO writing assistant’. It lets you copy and paste content into Semrush for review. You can also create copy within Semrush and receive real-time advice.
After you’ve completed this, you’ll be given suggestions for ways to improve search engine results. Warnings about content that appears to be scraped from other sites
It would be wonderful to be able just to paste the URL from your site and receive these suggestions. The copy/paste thing isn’t always pleasant.
“Rank Tracking” or “position Tracking” is a method for monitoring the performance of your website over time in search engines by using a certain keyword.
It’s simple to setup in Semrush. Just visit the position tracker section and type in your domain’s name and keywords. You will get a report that displays the position of your website for every keyword.
You can track your progress towards ranking higher for keywords you choose as you input more information to Semrush.
Semrush lets users include data from other sites to its position tracker tool. This lets you evaluate the performance of your site over time for certain keywords against your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks‘ from other sites that link to a site will determine how well it performs in search results.
Semrush offers two options for looking at backlinks. One is to use ‘backlink analysis’ and one is to perform a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section may also be viewed:
Anchor text for every backlink Top-level domain distribution (how many of them are.com,.org. and.gov). Information concerning the IP addresses of your website. This information is used to determine which domains have received backlinks and the value of them.
You can also perform an audit of backlinks to determine if backlinks are being used to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, the process of getting other sites to link to yours, is crucial to the success of any SEO project’s success. Search engines often reward sites with more links them with higher search results positions (as long as they are on relevant, high-quality websites ).
Semrush’s tool for link building works by
Find out about your competitors and how they stand.
Examining the content of your site
I’d like you to list the terms you would like to rank
Then it will create a directory of websites it considers worth contacting about a guest post.
SEMrush Domain prospects This tool lets you connect your email address with Semrush and allows you to send out emails to your contacts directly within the tool.
The development of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush’s seven-day standard free trial lasts. The 14-day trial extension is offered for a restricted time.
This lets you test the main features of the software and get all the data it offers.
You can access the extended free trial
Broken link building
Broken linking is a crucial SEO strategy.
This is done by finding broken hyperlinks (i.e. one that doesn’t lead to any other website) and then creating the “dead” content it used to point at and soliciting anyone linking to the dead content to directly link to yours.
This allows you to build backlinks to your content. As we have already mentioned, the more backlinks that link to your website, the better your content performs in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report go to the “indexed” pages section, and click on the “target errors” option. The Excel or CSV file will be then filtered or sorted in order to locate the 404 errors. broken links.
Although it can be tedious, broken links can be imported into Semrush. It is also possible to connect to Semrush through a linked mailbox or through the CRM pipeline method previously described.
There are many improvements that need to be implemented. Ahrefs allows you to hit “broken Links”, which returns a list of broken outgoing or inbound links for a domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It is possible to arrange the menu options into useful groups like search for keywords, competitor research, link-building, rank tracker, and so on.
It can be overwhelming at first, but there are many things to do. But, it will become second nature.
Semrush’s visualization of data is an excellent method to overcome the feeling of data overload. Most metrics are plotted in an approach that makes it easy to understand.
Semrush would love to have a more user-friendly interface that is compatible with smartphones. Semrush’s interface does not respond to smartphones. You will still see the desktop interface when you sign into the app using a smartphone. This means that you can’t read large amounts of text and can zoom out and in more.
To use on your smartphone, you will need to zoom in and pinch more.
Semrush provides a mobile app which allows you to access your location tracking data. It would be amazing if mobile access was available for all Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is natural and easy to use. But, you’ll require a desktop computer to make the most of it.
Value and pricing
Semrush can cost more than other types SaaS-based apps.
It is understandable that you aren’t just paying for access to functionality, but also a lot of information. This information includes a lot more details from your competitors.
Semrush comes in three different price choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The ‘Custom’ platform is also available. This platform allows corporate customers to design their plans with more flexibility on reporting and queries.
A trial version of Semrush is offered for anyone who would like to try it before you commit to a monthly subscription. Standard version is valid for 7 days. Semrush offers a 14-day trial for no cost. The trial is available here. The trial is a good match with other trials offered by rivals. It’s shorter than Ahrefs seven-day trial for paid users, but it’s longer than Moz’s 30 day free ).
You will need to provide your credit card information to access the full-featured demo. This is a snare when you use SEO tools.
Semrush’s costs are similar to the prices of its major rivals Moz and Ahrefs, Majestic, and Majestic. Majestic has a cheaper monthly plan at $49 per month but it’s significantly less useful than its entry-level plans.
Semrush plans vary in the following ways:
How many reports can you run per day
The number keywords you can track every month in the calendar
Access to Tools for marketing content
Access to historical data
You can get more for your dollars.
Let’s take a closer look to some elements of the pricing structure, and determine if Semrush is a great price.
Semrush’s pricing model comes with one issue. Depending on the plan you choose, you’ll need to pay $45-100 per additional user.
This is a negative contrast to Semrush’s competitors who tend to increase the number or charge less for more seats.
This could be an issue with your organization. Semrush may be able to offer the option of a Custom Plan. As the name implies it allows you to negotiate pricing for a solution that includes the creation of a unique number or user.
Semrush is only utilized for domains that have been designated as projects. Site audits, backlink audits and position tracking are key features that fall under this category.
The amount of projects that you can manage per Semrush plan will affect the amount of projects you can manage.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush offers a generous number of reports that it can send each day. It can send up to 3,000 domain analysis reports per day on the basic plan. This is far more than the weekly limit of 175 reports that Ahrefs the entry-level plan permits you to run.
The generosity increases as you go up the pricing ladder. While Semrush has a daily limit of 10,000 reports per Semrush plan, its $449.95 plan comes with Ahrefs 399 with a weekly limit of 1750.
Competitive intelligence and add-ons
It is possible to make use of Semrush to analyze websites of competitors, but these tools aren’t available without the purchase of a ‘Trends add-on.
This what you get when your purchase it
Market Explorer (market players and market shares), audience age, gender and behavior, etc.
Analytics (visitor interaction and traffic sources desktop, smartphones audience overlap, historical data, geographic info, etc.)
The add-on costs $200 per month. This is very disappointing. It can be more expensive than other plans in certain instances.
Local SEO, you’ll be required to pay an additional fee.
Two SEO add-ons to local SEO are available. ‘Basic’ costs 20 dollars per month. Premium is $40 per per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
User reviews and suggestions
Premium version includes a “local Heatmap” which allows you compare your business with other local businesses in Google Maps. It also allows you to reply directly to reviews from the Semrush interface.
Data from the PPC
Semrush is more effective than other search engines if you work on both SEO projects as well as PPC campaigns.
Semrush has more PPC data than other tools. Semrush offers more detailed CPC data than the other tools, such as distribution as well as CPC competition data as well as live ads and tools for planning PPC campaigns.
Search Tools for Optimizing Engines such as Semrush are complex and can require lots of support.
Semrush offers three ways to contact support from the customer. This contrasts with other services, like Moz that doesn’t provide phone support.
Semrush is making it easier than many other SaaS products to find its contact details. There is a help chatbox at the bottom of every page, and the footer has a prominent display of the number of a telephone.
We don’t ask you to go through our help pages before giving you a number. Instant help is available.
Conclusion of the Semrush Review
Semrush is a great choice to use to aid in SEO. Semrush offers all the data you need to run an effective SEO campaign. The former lets you build backlinks using the ‘CRM’ method and the latter offers you a list of easy methods to boost the technical SEO and on-page SEO.
What’s the main drawback?
It’s a little disappointing that some capabilities of competitive intelligence can’t be unlocked with an add-on fee of $200 per month.
Semrush, in general, is an excellent tool that gives you the information you need to improve your search engine ranking. You can get a free extended trial here. Here is a brief summary of Semrush’s main benefits and disadvantages, as well as information about other SEO products.
Overall score of : 4.3/5
Semrush The benefits
It is usually simple to utilize.
Semrush makes domain analysis easy. All information is available all in one place.
Semrush provides a wealth of information, yet it is simple to use. Semrush’s interface shows metrics in graphs and visualisations.
Semrush’s ability to build links is outstanding. It features CRM-style features that will help you with outreach.
The site auditing function of the program provides simple guidelines on how to improve technical SEO as well as other elements of your website.
Semrush provides a broad variety of PPC-related information in addition to organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support available including chat telephone, email and chat. This is more extensive than competitors Ahrefs or Moz (especially Moz).
A 14-day trial of HTML0 is offered for free. It has a major benefit over other competitors.
The disadvantages of semrush
It provides data only for one search engine: Google. Ahrefs is another tool that provides data for a variety of search engines.
Semrush plans are limited to one account. Additional seats are available for a higher price.
A project can only contain certain key characteristics. Semrush restricts the number of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as simple as you would think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar is a brand new tool that allows you to be more prominent in search results, is available. It’s much less expensive than other products.
Here’s a link to a 5-day GrowthBar trial. We also have a GrowthBar review here.
Best of luck!
Questions or comments about Semrush ? Comment below to let us know.