Semrush What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. It is regarded as being among the most popular SEO tools, with over 7,000,000 users.
Semrush provides a wealth of information that will help you make your life simpler.
What are people searching for on the internet?
Create web content that will attract visitors
Find link-building opportunities
Your site could be enhanced to increase the search engine rankings.
Semrush provides keyword suggestions for you based on the keywords you’ve used. They can serve to help you write blog posts that be highly ranked in search engines.
It will also show the difficulty of certain search phrases to rank.
It’ll recommend sites worth a look for backlinks.
You can perform an SEO audit of your website to determine whether technical changes could enhance search engine results.
This is only the beginning. Semrush also offers additional features to aid your website in ranking higher in search engine results.
They will be explained in greater detail in the future. All benefits will be highlighted.
Let’s start! Let us get started with domain analysis.
A basic domain analysis is the basis of many SEO projects. This is a quick overview of the domain’s ‘quality from an SEO standpoint.
An analysis of domains is usually done on your site to identify SEO opportunities. It can also be done on the site of a rival to determine how difficult it will rank higher on search results.
To determine if it’s worthwhile to contact the owner of your website to ask for links to your site A domain analysis could be done. External hyperlinks (or “backlinks”) to quality websites that are that are related to your content could significantly improve the performance of search engines.
Semrush allows domain evaluation easy. Simply type your domain’s URL into the section ‘domain overview‘, and you’ll see an instant analysis of its performance in search results.
Keyword research in Semrush
Keyword research typically is based on:
It’s possible to find how many people are looking for a specific keyword.
It is crucial to know how difficult it can be to be ranked for this term you are searching for.
Check out the ranking of your keyword.
Get ideas for others
Semrush allows searching for every piece of information you need easy.
Basic keyword data access
To get basic statistics regarding the keywords that are within Semrush you can utilize our Keyword Overview tool.
The number of searches that this keyword gets on Google every month
Its ‘keyword difficulty score’
A list of websites that rank for it.
Here’s the list of terms you could think of making use of instead
A similar process to domain analysis can also be performed per country.
Semrush can provide keyword suggestions based off the words you entered.
It would be easier for people to utilize it if its name was just “Keyword Suggestions”. Although the term “Keyword Magic” might seem a bit unclear initially, once you reach this section of Semrush your life will be much easier.
The list of keywords related to your keyword will be displayed. The keywords are sorted by various filters, including:
The word difficulty
The amount of searches per keyword each month
Google Ads cost per click to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still a lot to be done. The only Google search results contain information. It would be more useful if the data could be made available to other search engines.
To be fair, Google continues to dominate searches (92 percent at the time of writing, according to Statcounter), but there are some territories that are not only the USA with other search engines enjoying an adequate part of the market (in the US for example, almost 6% of searches are conducted by Bing).
Moz Ahrefs and other competitors let you gain access to Bing data. Ahrefs also has YouTube search information. This can be extremely useful for any video creator.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools and a range of tools for marketing content (as as long as you are on an “Guru” plan or greater).
These will allow you to:
Find new topics to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The ‘SEO Writing Assistant’ is one of my top features in Semrush’s toolkit for content marketing. It allows you copy/paste material directly into Semrush so that it can be examined. Semrush allows you to create copy, and receive real-time feedback.
This will give you suggestions on how you can improve your content’s ranking in results of a search.
It would be wonderful to just paste the URL from your website into and get these suggestions. This copy/paste thing can get irritating.
“Rank tracking” (or “position tracking”) is a method that monitors your website’s performance in the course of time, when you search for a specific key word.
This is simple to set up it in Semrush. Simply go to the position tracker section. Enter your domain’s name as well as keywords and click “Start Tracking”. You’ll receive a report showing the position of your website for each key phrase.
With more data in Semrush it is possible to track your progress and improve your ranking for certain phrases.
Semrush also allows you to enter information from websites of competitors in its position tracker tool. This will enable you to evaluate your website’s performance for particular keywords over time with the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It determines how well a website performs in search engines results by the quantity and quality of its ‘backlinks‘.
Semrush offers two methods of looking at backlinks. The first is to use “backlink analysis” and the second is an audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also be seen here:
Anchor text for every backlink Top-level domain distribution (how many of them are.com,.org. and.gov). Data about the IP addresses of your site. This information allows you see which domains have received backlinks and their value.
Another method to verify backlinks in Semrush is to perform an audit of backlinks. This will determine the’site health’ and the toxicity of backlinks on your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the process of having other websites to link to your site, is key to any SEO project. Search engines typically reward websites that have more links to them with higher search results places (as long as they’re on relevant, high-quality websites ).
Semrush’s tool for link building works by
Learn about your competitors and rank them.
Examining the content of your site
Please list the keywords you’d like to rank for.
After that, it will create an index of potential websites that it believes is worth contacting for guest articles or backlinks.
SEMrush Domain prospects This tool lets you to connect your email address to Semrush, and can send out outreach emails directly through the program.
The progress of each strategy can be tracked using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush’s seven-day standard free trial runs for seven days. For a short time, you may be eligible for an extended 14-day trial.
You can test the various features and obtain all the information it offers.
You can access the extended free trial
Broken link building
Broken Link Building is a crucial SEO tactic.
This is accomplished by locating broken hyperlinks (i.e. It is about the search for an unresponsive link (i.e.
This allows you to build backlinks for your website’s content. As you can see that the more backlinks point to your site, then the better your content will do in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You will need to run a backlink analysis report, navigate to an “indexed” page section, select a “target errors” option, and finally export the results in Excel or CSV format. The file can be filtered or sorted to find the 404 errors i.e. broken links.
While it’s a bit difficult, you can transfer broken links to Semrush along with appropriate email addresses. You can also conduct outreach from the platform by making use of the CRM pipeline‘ approach.
There is the need to improve. Ahrefs allows you to hit “broken Links”, which returns an inventory of inbound or outgoing broken links for a domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can choose to group menu options into useful categories like keyword research and research on competitive issues.
It can seem overwhelming at first because there is many things to think about. It will get easier as you get used to it.
Semrush’s data visualization is an excellent way to get over the feeling of data overload. Many metrics can be graphed in an easy-to-understand way.
Semrush would love to have a more user-friendly interface that is compatible with smartphones. Semrush’s interface isn’t as responsive as it is. Mobile users only see the desktop-like interface once they sign into Semrush. It means that you’ll only be able to view small amounts of text. Additionally, there is a lot more pinching, zooming, and squinting.
Using SEMrush on mobile devices requires more zooming and pinching.
Semrush has a mobile app which allows you to see the data from your location tracking. It’s a good aspect. However, mobile access to all Semrush features is a great feature.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. However, you must have an operating system on your desktop to make the most of Semrush.
Pricing and Value
semrush is more expensive than other types’ of ‘SaaS apps (software as service).
It’s understandable, however, because you’re not just paying for the functionality, but also for access to large amounts of information, including lots of data from competitors.
Semrush has three main pricing choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. This gives corporate customers the ability to create their own plans.
Semrush lets anyone try the service for free prior to deciding to purchase a subscription. The company also provides a 14-day free trial. The trial is available on this page. It’s quite similar to other offers from competitors. It’s less than Ahrefs’ (7-day, paid trial), but provides more than Moz (a 30-day span>).
For the full-featured free trial, you’ll need to enter your credit cards information. This is an annoying practice when using SEO tools.
Semrush charges are comparable to Majestic’s main competitors Majestic, Majestic, Moz and Ahrefs. Majestic, however, has a cheaper monthly plan at $49 per month but it’s significantly less useful than its entry-level plans.
The Semrush Plans differ in the following ways:
The maximum number of reports you can run per day
The number of keywords you can track every month in the calendar
Access to Tools for marketing content
Access to data from the past
More for your money.
Let’s take a closer glance at the pricing structure to decide if Semrush provides a good price for money.
Semrush’s pricing model has one issue. Depending on the plan you choose, you’ll need to pay $45-100 for each additional user.
This is a negative comparison to all Semrush’s competitors who generally increase the number of seats they offer as they climb the pricing ladder (or are less expensive for seats that are not available).
This might be a problem for your company. Semrush provides the Custom plan. It lets you bargain the cost of a solution that includes the number of users or users, based on the name.
Semrush cannot be used on domains that are classified as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The details of your Semrush plan will define the number of projects you can manage at one time.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush provides a wide range of reports that it can send each day. Even on the basic plan you can run 3,000 domain analysis reports every day. This is far more than the weekly limit of 175 reports that Ahrefs the entry-level plan permits users to run.
This generous offer continues as you climb the price ladder: The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs $399 plan has an limit of 1750 per work week.
Competitive intelligence and add-ons
Semrush is a tool that lets you compare websites with other users. However, this feature can only be obtained through the purchase of the ‘Trends’ add-on.
This’s what you get
Market Explorer (market share, audience age and gender, market participation, seasonal peak, etc.)
Traffic analytics: interaction of visitors, traffic sources and desktops audience overlap, historical data, geographical information.
The add-on cost is $200 monthly, which seems quite high. In certain cases, it is more costly than the other plans. The results are as follows.
For local SEO tools, you’ll need an additional cost.
Two SEO extensions to local SEO are available. ‘Basic’ costs 20 dollars per month. ‘Premium’ is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
User comments and suggestions
Premium version comes with a “local Heatmap” which allows you compare your business against other local companies in Google Maps. Semrush lets you respond directly to reviews.
Data From the PPC
Semrush can be more value than the competition when utilized in conjunction with SEO and PPC.
Semrush provides more PPC data than any other program. Semrush has more PPC information than any other software. While some tools only provide CPC numbers for specific terms, Semrush gives detailed CPC competition and distribution information. Live ads are also available and are able to be used to plan PPC campaigns.
SEO tools, such as Semrush aren’t easy to use and require a lot of support.
Semrush offers three channels for customer support: email, phone and chat. This is an improvement over other products that do not offer phone support (Moz doesn’t offer live chat support).
Semrush, unlike other SaaS products, makes it simple to find its contact details. The bottom of every page is a chat box, and the footer shows a phone number.
There is no need to look through our help pages before we can provide you with a phone number. Our help is immediate.
Conclusion of the Semrush Review
Semrush is a great SEO tool. Semrush is a great SEO tool. While the former allows you create backlinks in an ‘CRM’ fashion and the latter provides a list of simple ways you can improve technical and on-page SEO.
What are the primary disadvantages? The main downsides?
The fact that certain competitive Intelligence features cannot be unlocked using a $200 per monthly add-on is a bit disappointing.
Semrush offers a powerful solution to help improve the search engine ranking. Get a free extended test here. To conclude, you will see below a brief overview of the major pros and cons of Semrush and information about different SEO products.
Overall score 4.3/5
Semrush – The benefits
It is a method of using HTML0 in a simple way.
Semrush simplifies domain analysis. All the information is accessible all in one place.
Semrush is full of data but is very user-friendly. The interface shows the metrics in a clear manner using visualisations and graphs.
Semrush has excellent link-building capabilities. You can use it to help with outreach.
This software offers easy-to-follow directions to improve the technical SEO of your site.
Semrush offers an extensive range of PPC data as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support available: chat, phone and email.
It is possible to get 14 days of trial at no cost. This gives you an advantage over your competition.
The disadvantages of using semrush
It provides data only for one search engine: Google. Ahrefs is a different tool that offers information for many search engines.
Semrush plans come with only one user account. Additional seats can be purchased at a cost. price.
Some key features cannot be found in the absence of an “project”. Semrush restricts the amount of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as simple as you would imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the main competitor in the race against Semrush. Ahrefs, Moz, and Majestic are also available. While we haven’t yet reviewed them all, you can see a comparison between Ahrefs and Semrush. Although I like Semrush’s flexibility in terms of account users, it might not be the best option for you if you have a lot of users that need access to an online SEO tool.
GrowthBar, a new tool that allows you to rank higher in search results It’s available. It’s also less expensive than other products.
GrowthBar can be downloaded for five days here. You can also read our GrowthBar review right here
The best of the best!
Any questions or comments? Please comment below to share your thoughts and questions regarding Semrush