What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is the most popular SEO tool and has more than 7 million users.
Semrush gives you lots of information that can be used to simplify your life.
See what other people are searching on the internet
Create web content that draws in viewers
Find link-building opportunities
Improve your technical features of your website to increase its ranking in search results.
Semrush can, for instance offer suggestions for keywords in response to the keywords you entered. The keywords you typed can be used to help write blog articles that rank well in search results.
It will also show the difficulty of certain search phrases to rank.
It suggests websites worth visiting to get backlinks.
You can perform an SEO audit of your site to see if technical improvements could improve the results of search engines.
This is only the beginning. Semrush offers a variety of other features that can help improve your website’s visibility on search results.
These will all be discussed in more depth below. I will point out all their benefits.
Let’s get started! Let’s take a look at the domain analysis.
Basic domain analysis is the foundation for most SEO initiatives. This is an overview of the domain’s “quality” from an SEO perspective.
This is done to assess SEO potential on your website or on the website of a competitor in order to determine the difficulty with which they will rank higher for the search results.
To determine if it’s worthwhile to contact the owner of your website to request links to your website, a domain analysis can be conducted. External links (or “backlinks”) to high-quality websites that are related to your content could significantly improve the performance of search engines.
Semrush simplifies analysis of domains: Just enter a domain URL and receive an instant report of its performance based on results from searches.
Keyword research in Semrush
Keyword research typically is based on:
It’s possible to determine how many people are searching a specific keyword.
It is essential to know the difficulties it could pose to rank for certain keywords.
Find out what keyword is in the top position.
Receive suggestions from others
Semrush allows searching for all the information you need easy.
Basic keyword data access
To get basic information regarding keywords in Semrush, you can use the Keyword Overview tool.
The amount of searches that this keyword gets on Google every month
Its keyword difficulty score
A list of websites that rank for it.
These are some keywords you could want to consider using instead
It is like domain analysis, however it can be performed in each country.
Semrush’s Keyword Magic option can be utilized to locate specific keywords based on the phrase you’ve entered.
It would be much easier for users to use it if the name was just “Keyword Suggestions”. Although the name “Keyword Magic” may be confusing, once you’ve got to this area of Semrush it’s easy to use.
There will be a listing of the keywords that match the keywords you typed in. The keywords can be sorted by filters like:
The keyword difficulty
The number per keyword searched each month
Google Ads costs per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is room for improvement. The data isn’t available for other searches than Google. It would make it more useful to include metrics for other search engines.
Google is still the most popular search engine (92% at time of writing, according to Statcounter), but other search engines are also enjoying a fair share of market share in certain territories (in the US, for example)
Moz Ahrefs, and other competitors, provide access to Bing data. Ahrefs also provides YouTube search information that can be very valuable for video makers.
Semrush’s Content Market Toolkit
Semrush provides tools for keyword research as well as a suite of tools for marketing content (as long as you have an ‘Expert plan or higher).
These will allow you to:
Discover new topics related to
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s toolkit for content marketing. You can copy/paste content to Semrush to be reviewed. Semrush allows you to create your own copy and offer immediate assistance.
This will provide suggestions on how you can improve your content’s ranking in search results.
It would be wonderful to just paste the URL on your site to receive these suggestions. It can be frustrating to have to copy and paste.
“Rank monitoring” or “position monitoring” is a method to track the performance of your website in search engines for certain keywords in the course of time.
It’s very simple to setup this in Semrush. Simply visit the position tracker area and type in your keyword and domain name. A report will be generated which shows you the rank of your website for every key word.
You can track your progress toward getting higher rankings for the keywords you choose as you add more data into Semrush.
Semrush also allows for the entry of data from competitor websites into its positioning tracker tool. This allows you to evaluate your website’s performance for particular terms over time with performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks from other websites that link to a site will determine the quality of its performance in search results.
Semrush provides two ways to look at backlinks. One is to utilize ‘backlink analysis’ and one is to perform a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is accessible to view:
Anchor text to be used for each backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Data on your site’s IP addresses. This data can be used to determine which domains have received backlinks, and how valuable they are.
Another method to verify backlinks in Semrush is to conduct an audit of backlinks. This will determine the health of your website and the the toxicity of backlinks on your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building is the process of obtaining other websites linking to yours. It is essential to every SEO project’s success. SEO engines reward sites with more links by giving them higher search results positions. So long as the links originate from high-quality, relevant websites span>
Semrush’s tool for link building works by
Find out about are your competition and how they rank.
Examining the content of your site
We are asking you to write down the keywords that you would like to rank for
After that it will build an index of potential websites that it thinks are worthy of guest articles or backlinks.
SEMrush Domain prospects Utilizing this tool, you are able to connect your email to Semrush. You can then make outreach calls directly using Semrush.
You can track the progress of each approach by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush offers a standard seven day trial for free. For a limited time, however, you can get a 14-day trial extension.
This lets you test all key features and obtain all the information.
You can get the free trial version that is extended
Broken link building
Broken link construction is a crucial SEO technique.
This is accomplished by locating broken hyperlinks (i.e. You will need to find a broken hyperlink that does not link to anywhere.
This allows you to create backlinks to your website’s content. This will allow you to build backlinks for your website. The more backlinks you have, the better your content will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report go to the “indexed” pages section and click on the “target errors” option. The Excel or CSV file can then be sort or filter to find the errors 404. broken links.
While it’s a bit difficult, you can transfer broken links to Semrush together with the relevant email addresses. You can also do your outreach on Semrush using a linked mailbox or the pipeline approach to CRM mentioned earlier.
There is room for improvement. Ahrefs provides the option of selecting “broken Links”, which will give you a list of all broken links, both outgoing and inbound for specific domains.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It’s possible to arrange the menu options into useful categories such as keyword research, competitor research, link-building, rank tracker, and so on.
While there’s a lot to deal with, it can be overwhelming at first. It will get less overwhelming as you become accustomed to it.
Semrush’s data visualization can help you get rid of the overwhelming feeling of data overflow. Many metrics can be visualized in a simple way.
Semrush’s interface is expected to work with smartphones. The interface isn’t responsive, meaning that when you log in to Semrush using a mobile device, you’ll see the typical desktop-based interface. This means that you can only read small amounts and will require more zooming and pinching.
To utilize HTML0 on a smartphone, you will have to zoom in and pinch to.
Semrush offers a mobile application that allows access to the location-based information. It would be wonderful to have the mobile app provide access to the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and intuitive to use. To get the most out of Semrush, however, you will need a desktop PC.
Prices and value
Semrush is more expensive than other kinds of SaaS(software-as-a-service) (software-as-a-service) applications.
It is normal that you are not only paying for access to functionality, but also large amounts information. This data includes a lot more details about your competition.
Semrush is offered in three pricing options.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option of using the Custom‘ platform. This platform permits corporate customers to design their plans with more flexibility on reporting and queries.
A free trial of Semrush is available to anyone who wants to try it before committing to a paid plan. Standard version is valid for 7 days. However, the company is offering a 14-day free trial. The trial is available on this page. This trial compares well with other trials offered by rivals. It’s shorter and more flexible than Ahrefs’ (7 day paid trial), but is also generouser than Moz (a free 30 day span>
You will need to provide your credit card details in order to get the full-featured demonstration. This is an annoying practice when you use SEO tools.
Semrush’s costs can be compared to Majestic (majestic), Majestic (moz and Ahrefs), and Majestic. Majestic offers a lower monthly plan at $49 per month but it’s significantly less useful than its entry-level plans.
Semrush plans are different in the following ways:
The number of reports that you can run in a day
The number of keywords you can track each month
Access content marketing tools
Access to Historical data
You can get more value for your dollars.
Let’s look at the pricing structure to determine whether Semrush offers an excellent value for money.
Semrush has a terrible pricing structure. Semrush will cost an additional $45- $100 per user in order to grant access to Semrush to more people within your organization, depending on the plan.
This is a negative contrast to all Semrush’s competitors which tend to increase the number of seats as they go up the pricing ladder (or are cheaper for additional seats).
It could be a problem in your company. You might need to consider a Custom plan that works with Semrush. Like the name suggests, this allows for you to negotiate prices for a service that comes with a custom number or users.
Semrush is not allowed on domains that are classified as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The amount of projects that you can manage per Semrush plan will affect the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush offers a generous number of reports it is able to send daily. Even on the basic plan, it allows you to get 3000 domain analysis reports per day. This is higher than the 175 reports you can run every week on Ahrefsthe basic plan.
This generous offer continues as you climb the price ladder The daily limit on reports for Semrush’s $449.95 plan is 10,000. Ahrefs $399 plan has an limit of 1750 per workweek.
Competitive intelligence and add-ons
It is possible to make use of Semrush to examine websites of your competitors, however these tools aren’t accessible without purchasing an ‘Trends’ add-on.
This what you get when your purchase it
Market Explorer (market share, audience age and gender market participation and seasonal peak, etc.)
Statistic regarding traffic (visitor interaction with traffic sources desktop and mobile users, audience overlaps and historical data, information about the geolocation of visitors).
This add-on costs $200 a month. In some instances, it’s more expensive than other plans. These are the results.
You’ll need to pay an additional cost for using local SEO features.
Two SEO extensions for local SEO are available. Basic costs 20 dollars per month. ‘Premium’ is $40 per month.
Both permit you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
Review user comments and make suggestions
Premium versions include a local Heatmap that allows you to evaluate your business against other local businesses using Google Maps. Semrush also allows users to reply directly on reviews.
Data from the PPC
Semrush is more valuable than the competition when you are involved in both SEO projects and PPC campaigns.
Semrush has more PPC information than other tools. Semrush provides more precise CPC information than other tools, such as distribution as well as CPC competition data, live ads, and tools to plan PPC campaigns.
SEO tools such as Semrush can be complicated and require a lot more support.
Semrush allows customers to reach them via chat, email or by phone.
Semrush makes it simple to locate contact information, unlike other SaaS products. There is a help chatbox on the bottom of each page, while the footer has a prominent display of the number of a telephone.
We don’t ask you to read our help pages prior to giving you a number. We are able to assist you right away.
Conclusion of the Semrush Review
Semrush offers a variety of amazing features. Semrush offers all the data needed for running a successful SEO program. The first lets you create backlinks using the “CRM” way, while the second offers a list of easy ways you can enhance the technical SEO and on-page SEO.
What are the the main disadvantages? What main downsides?
It is a bit disappointing that you cannot access certain features of competitive intelligence for $200 per month.
Semrush is a powerful tool that can aid in improving the search engine ranking. Take a free test here. Here is a brief summary of Semrush’s main advantages and drawbacks, as well as details on different SEO products.
Overall rating of : 4.3/5
It is usually easy to use.
Semrush makes domain analysis easy. You get all the information you need in one place.
Semrush has a lot of data but is very easy to use. To make it easy to comprehend the data, the interface uses visualisations and graphs.
Semrush’s outstanding link-building capabilities make it an excellent choice. Semrush has CRM-like features which will aid you with outreach.
Site auditing functions of the software offer easy-to understand instructions for improving technical SEO.
Semrush offers an extensive variety of PPC-related data, as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support available: chat telephone, email and chat. This is more extensive than competitors Ahrefs or Moz (especially Moz).
The 14-day trial version of is now available. This is an enormous advantage over many other software providers.
The cons to semrush
It only gives data for Google. Ahrefs is another tool that offers information for many search engines.
Semrush plans only provide one account per user. Additional seats are available at a high price.
Some key features cannot be found unless you’re part of a “project”. Semrush restricts the number of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s main rivals to Semrush are Ahrefs (Moz), and Majestic. We are yet to evaluate each of them, however there’s a comparison of Ahrefs against Semrush here. Semrush offers a more user-friendly account system, but if you have many users and require an SEO tool, Semrush may be more adaptable.
GrowthBar is a brand new tool that helps you rank higher in search engines. It’s also cheaper than other tools.
Here’s a link to a five-day GrowthBar trial. You can also read our GrowthBar review right here
All the very best!
Have questions or feedback on Semrush ? Drop a comment below with your thoughts and questions.