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What is Semrush?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is used by more than 7 million users and is one the most widely used SEO tools.

 Semrush offers a lot to offer that can make your life much easier.

Find out what users are searching for online

Create new web content that will draw traffic

Find link-building opportunities

You can enhance the technical aspects of your website content to increase its search ranking.

Semrush, for example, can provide keyword suggestions based on the phrases you entered. These suggestions can be utilized by you to write posts that rank high in search results.

This will tell the difficulty of certain search terms to be ranked.

It will recommend websites that are worth visiting for backlinks.

You can perform an SEO audit to your site to see if technical improvements could improve the results of search engines.

This is just the start. Semrush also provides additional features to help your site rank higher in search engine results.

The benefits will be discussed in the following paragraphs. I will discuss all of their benefits.

Let’s start! Let us get started with domain analysis.

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Domain analysis

 The foundation of the majority of SEO projects is a basic domain analysis. This brief overview shows the domain’s quality from an SEO standpoint.

This is done to assess SEO potential on your site or the website of a competitor to determine the difficulty with which they will rank higher for the search results.

To determine if it’s worthwhile to contact the owner of your website to request links to your website A domain analysis could be done. This is because hyperlinks from high-quality websites can boost your site’s search engine ranking.

Semrush makes domain research easySimply type in the domain URL into the “domain overview” section and you will get an instant indicator of its performance in search results.

Keyword research in Semrush

Keyword research is generally centered around:

It’s possible to to determine the number of people who are searching a specific keyword.

It is important to understand how difficult it can be to be ranked for a keyword.

Find out who ranks for the keyword.

Find suggestions for other users.

Semrush allows you to get all the information you need.

Basic keyword data access

Utilize the “Keyword Overview” Tool‘ to obtain basic statistics about keywords in Semrush.

You’ll be able to look up:

The number search results this keyword receives every month on Google

Its difficulty score for its keyword

set of websites that are highly ranked for it.

Here are some keywords you might think about as an alternative to HTML0.

Similar to domain analysis, it is be done for each country.

Keyword suggestions

Semrush includes a “Keyword Magic option that will give specific keywords for a specific keyword.

It would be much easier for people to utilize it if its name was just “Keyword Suggestions”. It might sound vague however once you’ve gotten to this section of Semrush you’ll discover it simple to use.

A list of keywords will appear related to the keyword that you typed in. The keywords are sorted using filters such as:

 The keyword difficulty 

The total amount of searches for keywords per month.

Google Ads cost per click to display keywords results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is still much to be accomplished. The data isn’t available for other searches than Google. It would make it more useful to have data for all other search engines.

Although Google remains the top search engine (92% as of the writings of Statcounter) However, there are certain countries where other search engines are taking a significant share of the market. In the US for example, nearly 6% are made by Bing.

Moz Ahrefs is a competitor that gives you access to Bing data. Ahrefs also provides YouTube search information that can be very valuable for video producers.

Semrush’s Content Market Toolkit

Semrush offers keyword research tools and a suite tools for marketing content (as as long as you are on an ‘Expert plan or greater).

These will permit you to:

Find new topics to write about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand mentions

The “SEO Writing Assistant” is my absolute favorite component of Semrush’s toolkit for content marketing. It lets you copy and paste content into Semrush for review. You can also create copy within Semrush and receive real-time advice.

 This will provide suggestions about how to increase the visibility of your website’s content in search results

It would be fantastic to just paste the URL to your website to get these suggestions. This copy/paste thing can get irritating.

Tracking rank

“Rank Tracking” or “position Tracking” is a method of tracking the performance of your website over time on search engines by using a certain keyword.

It is easy to setup in Semrush. Simply visit the section for position trackers and enter your keyword and domain name. You will get a report that displays the position of your website in every key word.

It is possible to monitor your progress in ranking higher for the phrases you select when you add more information to Semrush.

Semrush lets users include information from other sites to its position tracker tool. This will enable you to evaluate your website’s performance in terms of particular keywords over time with the performance of your competition.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

The performance of the site in search engine results is determined by the number of backlinks from other sites.

 Semrush offers two methods to look at backlinks. The one is using “backlink analysis” and the other is to an audit. 

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

 The section can also be seen here: 

Anchor text for every backlink Top-level domain distribution (how many of them,.org. Information about the IP addresses of your site. This information allows you to see which domains have gained backlinks, and the worth of those linksThe information you collect can help enhance your SEO efforts or get a better understanding of the actions of a competitor.

Backlink audits

 Another way to check backlinks in Semrush is to conduct an audit of backlinksThis will determine the health of your website and the the toxicity of backlinks on your site.

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, the method of gaining other sites to link to yours is essential to the success of any SEO project’s success. Rankings in the top search results are often awarded to sites that have more hyperlinks (as long they are linked to relevant and high-quality websites span>).

Semrush’s tool for link building works by

Find out about your competition and their rankings.

Examining the content of your site

We are asking you to list keywords you would like to rank for

After that it will build an index of websites it believes are worth contacting for guest articles or backlinks.

SEMrush Domain prospects This tool allows you connect your email address to Semrush and can send emails to your contacts directly from the tool.

You can monitor the progress of each strategy using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

SEMrush – Sign up for an extended trial for free

Semrush provides the standard 7-day free trial. For a short period however, you’ll be able to get a 14-day trial extension.

You can try the various features and obtain all the information it provides.

Get an extended, free trial

Broken link building

Broken Link Building is an important SEO tactic.

This involves finding an invalid URL (i.e. One that doesn’t go anywhere, making the “dead content” it used to point to and asking those who link to that dead content directly to yours.

This allows you build backlinks to your website content. As stated before, backlinks to your website are a great method to boost the results of your search.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

Run a backlink analysis reportGo to the “indexed pages” section, click on “target errors” then export the Excel or CSV files. You can sort or filter the file to locate the 404 error. broken links.

Although it can be tedious, broken links are able to be imported to Semrush. You can also reach out to the platform through a linked mailbox or the CRM pipeline approach previously described.

There is still much to be accomplished. Ahrefs lets you hit the “broken Links”, which provides an inventory of inbound or outgoing broken links for the domain.

User interface

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

The menu options could be grouped into categories that are useful, such as keyword research as well as competitive research, and link building.

It may seem overwhelming at first because there is many things to think about. But, you’ll quickly get used to it.

Semrush’s data visualization will aid you in overcoming data overflow. Many metrics can be graphed in a simple manner.

Semrush would like to have a better interface that works with smartphones. Semrush’s interface isn’t responsive. As such, when you log into Semrush using a smartphone, you’ll see the standard desktop user interface. This means that you can’t read large amounts of text, and you can also zoom in and out.

 Using SEMrush on a mobile device requires more zooming and pinching

Semrush offers a mobile application that allows you to view the data from your location trackingThis is a good aspect. It would be fantastic to have all Semrush features could be accessible from mobile.

SEMrush’s mobile application for rank tracking

Semrush’s interface is simple and easy to use. You will however need to be able to use an operating system on your desktop to get the best out of Semrush.

Price and value

 Semrush costs more than other types of SaaS’ (software as an a Service) applications.

The reason it’s understandable is because you’re not just paying for the functionality, but also access to large amounts information, which can include many details from rivals.

Semrush is available in three price choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You may also opt to use the ‘Custom’ platform. This allows corporate customers to create their own plans with more flexible limits on reports and queries, and more accounts. You can find more information here.

Anyone who is interested in trying Semrush before they commit to a subscription plan can get a free 7-day trial. However, the company offers a 14 day free trial. It is available here. It’s quite similar to other offerings from competitors. It’s shorter that Ahrefs’ (7-day, paid trial), but provides greater value than Moz (a 30 day span>).

To take advantage of the full-featured test, you will need credit card information. This is a snare in SEO tools.

Semrush’s fees are comparable to those of key competitors Moz and Ahrefs, Majestic, and Majestic. Majestic however offers a monthly plan that costs $49 but is less efficient than its basic plans.

The Semrush Plans differ from each other in the following ways:

Maximum amount of reports in a day

The maximum number of keywords you can monitor in a particular month

Access content marketing tools

 Access to historical data 

You can get more for your money.

Let’s take a look at the pricing structure and determine whether Semrush is a good value for money.


 Semrush’s pricing model comes with one problemDepending on the plan you choose, you’ll need to pay $45-100 for each additional user.

The negative contrast applies to all Semrush competitors who increase the number seats as they climb the pricing ladder or cost more to add seats.

This could be an issue within your company. Semrush might offer the Custom plan. Like the name suggests, this allows for you to negotiate pricing for a solution that includes the creation of a unique number or user.


 Semrush is not allowed on domains designated as projects. Site audits (backlink audits) and tracking of position all fall under this category.

The details of your Semrush plan will determine the number of projects you are able to manage at once.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

Requests for reports

Semrush offers a large limit on the amount of reports it will send per hour. This allows you to receive 3,000 domain analysis reports per day even on the entry-level plan. This is far higher than the 175 reports that are available on Ahrefs‘ entry level plan.

This generous offer is not over as you move up the pricing ladder: The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 per workweek.

Competitive intelligence and add-ons

Semrush can be used to analyse websites of competitors, however this feature isn’t accessible without the purchase of an add-on for Trends.

This is the format you will get when you buy it

Market Explorer (market share, gender and age of the audience market participation and seasonal peak, etc.)

Statistic on traffic (visitor interaction with traffic sources mobile and desktop users audience overlaps, historical data, information about the geolocation of visitors).

The add-on cost is $200 monthly, which seems quite high. The add-on may cost more than other plans.

Local SEO options are subject to an additional fee.

Two SEO Add-ons are available for local SEO A ‘Basic spot‘ costing $20 per month, and a ‘Premium spot’ costing $40 per month.

Both are accessible to you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business Listings and Facebook Listings

View user reviews and make suggestions

Premium version comes with a “local Heatmap” which allows you to compare your business’s location against other local businesses on Google Maps. It also allows you to reply directly to reviews within the Semrush interface.

Data taken from the PPC

Semrush could be more effective when you mix SEO and PPC.

Semrush provides more PPC data than any other program. Semrush has more PPC data than any other tool. While other tools offer CPC numbers for specific terms, Semrush gives detailed CPC distribution and competition information. Live advertisements are also accessible and are able to be used to design PPC campaigns.

Customer support

Search Tools for Optimizing Engines like Semrush are complicated and require a lot assistance.

 Semrush offers three customer support channels: chat telephone, chat and email. 

Semrush is unlike other SaaS applications in that it makes it simple to find its contact details. The help chat box is located at each page’s bottom, as well as a footer that has a phone number.

Our help pages aren’t required before we can give you a number. We can help you immediately.

Conclusion of the Semrush Review

Semrush, an excellent SEO tool, is now available. It has all the information you need to conduct an effective SEO campaign. Semrush’s standout features include its link building and site auditoring tools. The first lets you create backlinks using a “CRM” fashion and the other offers a list of easy ways you can enhance your technical and on-page SEO.

What are the the main drawbacksWhat main downsides?

Somewhat disappointing is that you are unable to access certain features of competitive intelligence for $200 per month.

Semrush, in general, is an excellent tool that gives you the information you need for your search engine rankings. You can get a free extended trial here. You will find below information on the advantages and disadvantages of Semrush as well as details on different SEO products.

Overall rating:

Semrush What are the advantages?

It’s usually simple to utilize.

Semrush makes domain analyses easy. It provides all the data you need in one place.

Semrush offers large amounts of information, yet it is simple to make use of. The interface makes use of graphs and visualizations to show what the metrics are.

Semrush’s ability to build links is outstanding. It comes with similar features to CRM that can aid you in outreach.

The site inspection function of the software gives you simple-to-follow instructions for improving technical SEO.

Semrush offers a broad range of PPC-related data as well as organic search information.

Semrush’s reports are much more extensive than its competitors.

 There are three support channels are chat, phone and e-mail

It is possible to get a 14-day trial for no cost, which is a significant benefit over its competitors.

The cons of semrush

It only provides information for one search engine, Google. Ahrefs also provides information for other search engines, however.

Semrush plans are only available for one account per user. Additional seats can be purchased at a high price.

Certain essential features are only available in a “project‘. Semrush limits the amount of projects you can simultaneously run.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Building broken links isn’t quite as simple as you might think.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic, Ahrefs, and Moz are the main competitors to Semrush. We are yet to evaluate them all, but there is a comparison of Ahrefs vs Semrush here. believe that Semrush is more flexible when it comes to user accounts. However when you have a lot of users that need access to an SEO tool One alternative could be more cost-effective.

GrowthBar is a brand new tool that can help you get higher rankings in search engines. It’s less expensive than other tools.

You can access the trial period of five days for GrowthBar here. You can also read our GrowthBar review right here

All the very best!

 Have questions or feedback on Semrush ? Drop an open comment below to share your thoughts and queries.