Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it’s utilized by more than 7 million people and is one of the most commonly utilized SEO tools.
Semrush offers a lot of information to make your life simpler.
See what people are looking online
Create web-based content that draws in visitors
Find link-building opportunities
Your website can be improved to improve its search engine ranking.
Semrush is a good example. It provides suggestions for keywords according to what you entered. These suggestions can be used by you to create posts that rank high in search results.
It will also tell you how difficult it might be to rank certain search phrases.
It will recommend websites that are worth to visit to get backlinks.
You could perform an SEO audit to your site to see whether technical changes could enhance search engine results.
This is only the beginning. Semrush provides many other features that can help increase your site’s position on search results.
The benefits will be discussed more in detail below. These are all benefits that I will talk about.
Let’s start! Let us begin by analyzing domains.
A domain analysis in the beginning is essential for all SEO projects. It provides a an overview of the domain’s quality from an SEO perspective.
A study of domains is often done on your site to identify SEO possibilities. It can be performed on the site of a competitor to determine the difficulty of getting higher in search engine results.
It’s possible to conduct a domain analysis on a site to determine whether it would be worthwhile to contact its owner in order to obtain a link to your website. Because external hyperlinks (or “backlinks”) can significantly improve your site’s search engine ranking.
Semrush simplifies domain analysis Simply type in the domain’s URL and you’ll get an instant overview of its performance based on results from searches.
Keyword research in Semrush
Keyword research generally is about:
It is possible to figure out how many people are searching for one keyword.
It is important to figure out how difficult it is to rank a keyword.
Find out which keywords are ranking.
Get recommendations for others
Semrush lets you quickly find the information you need.
Basic keyword data access
To find basic information about the keywords that are within Semrush you can use our ‘Keyword Overview tool.
You’ll be able see:
The amount of times this keyword is able to rank on Google every month
It’s “keyword difficulty score”
List of sites that are ranked highly for it.
Here are some suggestions for keywords that you might consider using instead
Similar to domain analysis, this can also been done per nation.
Semrush has an “Keyword Magic“ option that gives specific keywords for a particular phrase.
It would make it simpler to use if it were simply called “Keyword Suggestions.” While the term “Keyword Magic” may sound confusing, once you’ve got to this area of Semrush it will be easy to utilize.
A list of keywords will be displayed in relation to the keyword you typed in. These keywords are sorted using filters like:
The keyword difficulty
The number of keywords used in a month.
Cost per click of Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are areas that need improvement. The data is only available for Google searches. It would be useful to have other engines provide metrics.
Google continues to be the most popular of searches (92 percent according to Statcounter at the time of the). However, there are territories around the world that have other search engine enjoying a good share of this market. For instance, in the USA nearly 6% of searches are made via Bing.
Moz Ahrefs, along with other competitors, provide access to Bing data. Ahrefs also has YouTube search information. This is very beneficial to any video producer.
Semrush’s Content Market Toolkit
Semrush provides tools for keyword research as well as a suite of content marketing tools (as as long as you have an “Guru” plan or greater).
These will enable you to:
Find interesting topics for writing about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
My favorite feature in Semrush’s toolkit for content marketing is the “SEO writing assistant”. You can copy/paste content to Semrush to be reviewed. Semrush lets you make copy and get immediate feedback.
This will give you suggestions on how you can increase the visibility of your website’s content in search results.
It would be great to just paste your URL into the browser and receive these suggestions. The copy-paste process can be irritating.
“Rank tracking” (or “position tracking”) is a process that analyzes the performance of your website in the course of time, when you search for a specific key word.
This is easy to set up using Semrush. Simply go to the section for the position tracker and enter your domain name and keywords. You’ll receive a report showing the position of your website for each key phrase.
With more data in Semrush, you can monitor your progress and improve your ranking for specific phrases.
Semrush also allows users to input data from competitor websites in its tool for tracking positions. This will allow you compare the performance of your site over time for certain keywords with your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It determines how well a website performs in search engines results by the quantity and quality of its backlinks‘.
There are two methods to analyze backlinks in Semrush: the one is to utilize the “backlink analysis option” and the other is to conduct an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can be viewed as follows:
Anchor text for each backlink Top-level domain distribution (how many links are.com,.org., or.gov). Information on your IP address for your site. This allows you to see which domains have received backlinks, and the value they bring to your site.
Backlink audits are another way to examine backlinks in Semrush. This is used to assess the’site health and the toxicity’ of backlinks to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the process of having other websites linked to your site, is key to the success of any SEO project. Rankings in the top search results are often awarded to sites that have more links (as long they are linked to relevant and high-quality sites span>).
Semrush’s tool for link building works by
Learn about your competitors and their rankings.
Examining the content of your site
You will be asked to list the keywords you would like to use for
Then it will make an index of possible websites it thinks are worth contact to request a guest post or backlink.
SEMrush domain prospectors It is possible to connect your email address to Semrush and send outreach emails using the tool.
With CRM, you are able to track each step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush Get a longer-term free trial
Semrush’s standard seven-day free trial lasts. The 14-day extended trial is offered for a limited period of time.
You can test the various features and obtain all the data it provides.
You can get the free trial version that is extended
Broken link building
Broken Link Building is an important SEO tactic.
This is done by locating a broken hyperlink (i.e. You’ll need to locate a broken hyperlink that doesn’t link anywhere.
This allows you to build backlinks for your website’s content. As we’ve already discussed the more backlinks link to your website the better your content performs in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You will need to run a backlink analysis report. Navigate to the “indexed” pages section, click on a “target errors” option, and then export the results to Excel or CSV format. This file can be sortable or filtered to locate the 404 errors, i.e. broken links.
While it’s a hassle, you can import broken links into Semrush along with the relevant email addresses. You can also reach out to Semrush via a connected mailbox, or the CRM pipeline approach described earlier.
There are still many areas for improvement. Ahrefs lets you hit the “broken Links”, which provides a list of inbound or outgoing broken links for a domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can arrange the menu options into useful categories such as keyword and competitive research ranking tracking, link building and rank tracking.
It may seem overwhelming at first because there is so much to consider. But, you’ll soon become familiar with it.
Semrush’s data visualization will aid you in overcoming data overflow. A variety of metrics are graphed to ensure that it is more comprehensible.
Semrush would love to have a better interface that works with smartphones. Semrush’s interface isn’t responsive. As such when you sign in to Semrush with a mobile device, you will be presented with the desktop-like interface. This means you can only view small portions of text and that you will see a lot of zooming and pinching.
SEMrush needs an extensive amount of zooming and pinching to use on a smartphone.
The positive side is that Semrush has a mobile application which lets you track your location. It would be amazing if mobile access was available to every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is easy-to-use user interface. To get the most out of Semrush, however, you will need a desktop PC.
Value and price
semrush is more expensive than other types’ of ‘SaaS apps (software as a service).
You are not just paying for functionality. Additionally, you pay to access huge amounts of information. This includes data from other competitors.
Semrush is available at three different prices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the ‘Custom platform. This platform permits corporate customers to create their own plans with more flexibility on reports and questions.
Anyone who is interested in trying Semrush before committing to a paid subscription can get a free 7-day trial. The company provides a 14-day trial at free. You can access it here. It is quite comparable to other offers from rivals. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s also generouser than Moz (a free 30 day span>
To avail the full-featured trial, you will need to enter your credit card information. This is a snare when you use SEO tools.
Semrush’s fees can be compared to Majestic (majestic), Majestic (moz and Ahrefs) and Majestic. Majestic’s monthly plans are $49/month, but they are significantly less functional that the basic plans.
Semrush plans are different in these ways:
How many reports you can be able to run in a day?
The amount of keywords that you can monitor every month
Access Marketing tools
Access historical data
More value for your money.
Let’s have a closer look at some elements of the pricing structure to see whether Semrush is an excellent value for money.
Semrush’s pricing model has one problem. Depending on the plan type, you will need to pay $45-100 per additional user.
This is an adverse contrast to Semrush’s competitors, who typically increase the number of seats as they climb the price ladder (or are cheaper for seats that are not available).
This might be a problem for you organization. Semrush provides a Custom plan. As the name suggests, you can negotiate pricing for a solution which includes a customized number or user.
Semrush only works with domains that have already been designated projects. Key features that fall under this category include backlink audits, position tracking and site audits.
The amount of projects you are able to manage at any given time will depend on which Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous with the number of reports it can send out per day. Even with the entry-level plan you can pull 3,000 domain analyses reports per day. This is far more than the 175 reports you can run per week on Ahrefs the entry-level plan.
This generous offer continues as you climb the pricing ladder The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs $399 plan has an limit of 1750 per workweek.
Competitive intelligence and add-ons
Semrush is a program that allows you to examine websites against other users. But, this functionality can only be obtained through the purchase of the ‘Trends’ add-on.
What do you get when it is purchased
Market Explorer: market participants, market share and audience behavior.
Traffic analytics: Visitor interaction, traffic sources and desktops, audience overlap and historical data, geographical information.
This add-on costs 200 dollars per month. This is disappointing. While the majority of these measures are worth paying for however, $200 per month is a amount. This add-on can sometimes cost more than other plans.
If you wish to use local SEO, you’ll have to pay an additional cost.
You can buy two local SEO add-ons: ‘Basic Locationis $20 per month and ‘Premium Place‘ costs $40 per Month.
Both allow for the user to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
User reviews and suggestions
Premium version includes a ‘local Heatmap‘ which lets you evaluate your business against other local businesses on Google Maps. It also allows you to reply directly to reviews within the Semrush interface.
Data – PPC
Semrush might be more effective when you combine SEO and PPC.
Semrush has more PPC information than other tools. Semrush has more PPC data than any other software. While other tools provide CPC figures for certain keywords, Semrush gives detailed CPC distribution and competition information. Live advertisements are also accessible and can be used to design PPC campaigns.
SEO tools, like Semrush aren’t easy to use and require a lot of help.
Semrush offers three ways to get customer support. This contrasts with other products such as Moz, which doesn’t offer telephone support.
Semrush like other SaaS products makes it easy to locate its contact information. There is a help chatbox at the bottom of every page, while the footer features a prominent display of a phone number.
There is no need to look through for help before we can provide you with a phone number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is a great SEO tool, is available. Semrush is a great SEO tool. It lets you build backlinks in a ‘CRM‘ fashion, while the latter provides a checklist of easy ways you can enhance your technical SEO and on-page SEO.
What’s the biggest disadvantage? What’s the biggest downside?
A bit disconcerting is that certain features of competitive intelligence are not unlockable with an add-on fee of $200 per month to.
Semrush is a great tool that will help you increase the search engine ranking. Here is a link to a free extended trial. In conclusion, you’ll find below a overview of the major pros and cons of Semrush and information about other SEO products.
Overall score: 4.3/5
Semrush – The advantages
It is a method of using HTML0 in a simple method.
Semrush simplifies domain analysis. It provides all the data you require in one location.
Semrush is easy to use and offers large amounts information. The interface displays the metrics clearly using visualisations and graphs.
Semrush’s ability to build links is outstanding. Semrush comes with CRM-like features that can help you in outreach.
The software’s site auditing feature provides clear directions on how you can improve the technical SEO of your website.
Semrush provides a wide range of PPC data as well as organic search results.
Semrush’s reports are much more extensive than its competitors.
There are three support channels are phone, chat and e-mail.
Get a 14-day free trial. This is an advantage over other products.
The cons of semrush
It provides only information only for Google. However, some other tools, such as Ahrefs, provide data for quite a few other search engines.
Semrush plans are limited to one account. Additional seats can be purchased at a steep cost.
A project can only contain specific key features. Semrush limits the number that you can use concurrently.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as easy as you think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s main rivals. We have yet to review them all, but there is an analysis of Ahrefs against Semrush here. I think that Semrush is more flexible when it comes to user accounts, however, if you have many users that need access to an SEO tool, one of the alternatives may be more cost-effective.
GrowthBar is a brand-new tool that helps you get higher rankings in search engines. It’s less expensive than other tools.
GrowthBar can be downloaded for five days here. Or, you may read our GrowthBar reviews here
The very best!
Got questions or comments on Semrush ? Drop a post below with your thoughts and queries.