Semrush: What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev & Dmitry Melnikov. According to the company, it is the most used SEO tool, and has more than 7 million users.
Semrush provides a wealth of information that can simplify your life.
Find out what people are searching for on the internet
Create new web contents that will draw traffic
Find link-building opportunities
You can improve the technical aspect of your website content to increase the rank of your website in search results.
Semrush provides keyword suggestions to you based on keywords you’ve used. They can assist you in creating blog posts that are highly ranked in search results.
It also informs the user how hard it could be to rank certain search phrases.
It suggests websites worth visiting to get backlinks.
This tool lets you conduct an SEO audit of your website to see whether there are any improvements in technology you can make that will improve search engine results.
This is just the beginning. Semrush offers a variety of other features that will aid in ranking higher in results for searches.
All of these will be explained in greater depth below. These are all benefits that I will talk about.
Let’s get started! Let’s start by studying the analysis of domains.
The foundation of the majority of SEO projects is a basic domain analysis. This brief overview highlights the quality of the domain from an SEO standpoint.
Domain analysis is usually done on your website to find SEO opportunities or even on your competitor’s website to determine how difficult it will be to be ranked higher in search results.
A domain analysis can also be conducted on a website to determine if it’s worth contacting its owner to request a link to your site. External hyperlinks (or “backlinks”) to quality websites that are that are related to your content could dramatically improve search engine performance.
Semrush simplifies domain analysis: Just enter a domain URL and get an instant overview of its performance based on results from searches.
Keyword research in Semrush
Keyword research generally revolves about:
It is possible to determine how many people are searching for a particular search term.
It’s important to find out the difficulty to rank a keyword.
Find out who’s in the top position for this keyword.
Get suggestions from
Semrush makes it easy to access all of the information you require.
Basic keyword data access
To find basic information regarding keywords in Semrush you can use our ‘Keyword Overview tool.
You’ll be able to look up:
The monthly search volume for this keyword on Google
It’s “keyword difficulty score”
A list of websites that rank for it.
Here’s a list of keywords you might think about using instead
Similar to analysis of domains, it is be done for each country.
Semrush provides “Keyword Magic” to generate keywords based on a specific keyword you’ve entered.
It would be much easier for people to use it if the name was just “Keyword Suggestions”. Although the term “Keyword Magic”, may seem a bit unclear at first, once you reach this section of Semrush your life will be much simpler.
A list of terms that are related to the search term you typed will be displayed. To sort these keywords, you have several options.
The keyword difficulty
The total number of searches for keywords per month.
Google Ads cost per click to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still room to make improvements. This data is available only for Google searches. It could be more useful when other search engines also included metrics.
Although Google continues to be the top search engine (92% as of Statcounter’s writing), there are still certain countries that have other search engines enjoying a substantial share of the market. In the US for instance, close to 6 percent of searches are conducted on Bing.
Moz Ahrefs and other competitors allow you to access Bing data. Ahrefs offers YouTube search data which is very useful to anyone who produces video content.
Semrush’s Content Market Toolkit
Semrush is a keyword research tool which also comes with a collection of tools for marketing content. It is available when you are using the ‘Guru’ plan or greater.
These will allow you to:
Get new topics to discuss for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
My favorite feature in Semrush’s toolkit for content marketing is the “SEO writing assistant”. It allows you to copy and paste material from Semrush and then review it. Semrush lets you create your own copy and offer real-time assistance.
Once you’ve done this, you’ll receive suggestions for ways to improve the results of search engines. Warnings about content that looks scraped from other sites
It is amazing to be capable of simply pasting the URL from your site into these links and receiving suggestions. Sometimes copy/paste can be irritating.
“Rank Tracking” or “position Tracking” is a method of tracking the performance of your site over time in search engines using a specific keyword.
This is very simple to set-up in Semrush. Just visit the position tracker section and enter your domain name and keywords. You will receive an overview of the position of your website in every keyword.
When you’ve added more data it will be possible to monitor your rank for specific terms.
Semrush lets users add data from other sites to its position tracking tool. This will allow to evaluate the performance of your website over time, for specific keywords with the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The site’s performance in search results will be determined by the amount of backlinks to other websites.
Semrush allows you to look at backlinks using two methods. One is to use the backlink analysis option’, and the other is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also be viewed here:
Anchor text to be used for each backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Data about your site’s IP addresses. This information allows you to see the domains that have received backlinks, and the worth of those links. This information can be used to enhance your SEO efforts, or get a better understanding of the actions of competitors.
You may also conduct an audit of backlinks to see if any backlinks are used on your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be effective if they are backed by an effective link-building strategy. This is the way other websites link to yours. Websites with more links to their website tend to be awarded higher rankings in search results by search engines (as long they are linked to relevant, quality websites span>
Semrush’s tool for link building works by
Learn about your competition and where they stand.
Examining the content of your site
Please indicate the keywords that you’d like to rank for.
It then generates an index of websites it believes are worth contacting in exchange for a guest posting or backlink.
SEMrush Domain prospects Utilizing this tool, you are able to connect your email account to Semrush. You can then send out outreach messages directly from Semrush.
With CRM, you can monitor every step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended test of SEMrush
Semrush provides the standard 7-day trial for free. For a short period, however, you can receive a 14-day extended trial.
Utilize this tool to test all the major features and information.
Access the full free test is available here
Broken link building
Broken link construction is an important SEO tactic.
This involves finding a broken hyperlink (i.e. This involves finding an unreliable hyperlink (i.e. one that doesn’t point anywhere), and creating the dead content it used as a pointer. Then, ask anyone linking to that dead content to directly link to yours.
This allows for you to create backlinks. As you can observe that the more backlinks point towards your website, the better your content will do in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To perform a backlink analyse report, navigate the section “indexed” pages, click on a report option that targets errors, and then export Excel/CSV format results. broken links.
Although difficult, you can import broken links into Semrush together with the relevant email addresses. It is also possible to make outreach using the connected mailboxes or CRM “pipeline” method.
There is still much to be accomplished. Ahrefs offers you the option to select the “broken Links” option. This will return a list of broken outgoing as well as incoming links for a particular domain.
Simple user interface
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It is possible to arrange the menu options into useful groups like keyword research, competitor research link-building, rank tracker, and so on.
It can seem overwhelming at first because there is many things to think about. However, it will soon become routine.
Semrush’s data visualization is a great method to overcome the sensation of being overwhelmed by data. A variety of metrics are plotted in a way which helps you to comprehend the information.
It would be great if Semrush could improve its interface to be more responsive to smartphones. Semrush’s interface does not respond to mobile devices. You will still see the desktop interface when you sign into the app using a smartphone. It’s possible to read small amounts of text, and there’s plenty of zooming and pinching.
To utilize HTML0 on a smartphone, you will need to zoom in and pinch more.
The positive side is that Semrush offers a mobile app which allows you to access your position tracking data. However, access via mobile to all Semrush features would be a great addition.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. However, you will need to use an operating system on your desktop to get the most of it.
Pricing and value
Semrush can cost more than other types ‘SaaS’ apps.
The reason this is so logical is that you’re not only paying for functionality as well as access to large amounts information, including a lot of information from rivals.
Semrush is available in three different price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the ‘Custom platform. This platform permits corporate customers to create their own plans with more flexibility on reports and queries.
Anyone who is interested in trying Semrush before they commit to a subscription plan is able to avail a free seven-day trial. Semrush provides a 14-day trial at free. It is available here. This trial is very similar to trials offered by other competitors. It’s smaller than Ahrefs (7-day trial), but it’s more generous than Moz (30-day trial for free). span>
You will need to provide your credit card information to access the full-featured demonstration. This is a common method used by SEO tools.
Semrush’s fees compare to Majestic, Majestic and Moz, Ahrefs. Majestic has a cheaper monthly price of $49 per month, but it’s significantly less useful than its entry-level plans.
The Semrush plans differ in the following ways:
The limit is the amount of reports you can create every day
The number of keywords you can monitor every month in the calendar
Access to marketing content tools
Access to data from the past
Make more money out of your cash.
Let’s take a close look at some aspects of the pricing structure and see whether Semrush is a good price for the money.
Semrush’s pricing structure comes with one issue. Depending on the plan type, you will be required to pay between $45 and $100 for each additional user.
This is an adverse contrast to Semrush’s competitors, which typically increase the number of seats as they climb the pricing ladder (or are less expensive for additional seats).
This might be an issue within your business. A Custom plan that integrates Semrush might be a good alternative. It allows you to bargain on pricing and include a custom number/users, just like the name implies.
Semrush may only be used on domains designated as projects. Website audits. Backlink audits. Tracking of position.
Your Semrush plan will define how many projects you can manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
For requests for reports
Semrush offers a generous number of reports that it can send each day. Even on the entry-level plan, this lets you pull 3000 domain analysis reports per day. This is significantly more than the 175 reports allowed per week on Ahrefs the basic plan.
The generosity increases as you go up the price scale. While Semrush offers a daily limit of 10,000 reports for each Semrush plan, the $449.95 plan includes Ahrefs 399 with a weekly limit of 1750.
Competitive intelligence and add-ons
Semrush lets you analyze the websites of competitors. But this feature can’t be purchased without the Add-on called Trends.
This is how it appears like when you purchase it.
Market Explorer Market participants, market share and consumer behavior.
Analytics of traffic (visitor interactions, traffic sources desktop overlap with mobile audiences, historical data, geographic data.
This add-on costs $200 a month. This add-on can sometimes cost more than other plans.
You’ll need to pay an additional fee for using local SEO functions.
Two SEO Add-ons are offered for local SEO: a ‘Basic place that costs $20 per month and an ‘Premium location’ that costs $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
View user reviews and offer suggestions
Premium version comes with a local Heatmap which allows you to compare your business with other local businesses by through Google Maps. Semrush interface also allows you to respond directly to reviews.
Data derived from the PPC
Semrush could be more valuable than competitors if you are working on a combination of SEO and PPC projects.
Semrush offers more PPC information than other tools. Semrush offers more PPC information than other tools. It provides complete CPC distribution and competition information, live ads, tools for planning campaigns, and PPC campaign planning templates.
SEO tools like Semrush aren’t easy to use and require a lot of assistance.
Semrush offers three ways to get support from the customer. This contrasts with other products such as Moz that doesn’t provide phone support.
Semrush has made it simpler than other SaaS products to locate its contact details. The bottom of each page is a chat box, while the footer displays a number.
Before we give you an address, you don’t need to look up our help pages. Help is instant.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush has all the features you need to run an effective SEO campaign. The former lets you create backlinks in an ‘CRM’ fashion and the latter offers a checklist of easy ways that you can enhance technical and on-page SEO.
What’s the main drawback?
It is a bit disappointing that you cannot access certain features of competitive intelligence by paying $200 per month.
Semrush offers a powerful solution to help improve search engine rankings. Here is a link to a free extended trial. Below is a an overview of Semrush’s major benefits and disadvantages and also details on other SEO products.
Overall rating 4.3/5
Semrush – The advantages
It is usually easy to utilize.
Semrush simplifies domain analysis. Everything you need is in one place.
Semrush can store large amounts of data yet is easy-to-use. It uses graphs and visualizations to make it clear what the metrics are.
Semrush’s functionality for link-building is extraordinary. It has similar features to CRM that can aid you with outreach.
This program provides simple-to-follow instructions to improve the technical SEO of your site.
Semrush provides a wide range of PPC-related data as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three options for support: chat (phone), email and mail.
The 14-day free trial version of is available. This is a huge advantage over many other software companies.
The cons for using semrush
It provides only data for Google. Ahrefs is a different tool that offers information for many search engines.
Semrush plans can only be used for only one account per user. Additional seats can be purchased for a high cost.
Only certain key features can be included in a ‘project. Semrush restricts the number of projects that you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link construction isn’t as easy as you imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top competitors to Semrush. We haven’t yet reviewed all of them yet, but we do have a comparison for Ahrefs vs Semrush. While I prefer Semrush’s flexibility with regards to user accounts, it may not be the best option if you have many users who need access to an online SEO tool.
GrowthBar is a brand new tool that allows you to rank higher in search results It’s available. It’s far cheaper than other products.
Get a free five-day GrowthBar trial here. You can also check out our GrowthBar reviews here.
We wish you all the best!
Any questions or comments? Please comment below to share your thoughts and questions about Semrush