Moz and Semrush can be compared. They are the two most popular SEO keyword tools. Both have their advantages and disadvantages. In this article we’re going to compare Moz vs Semrush and discuss when to really use one over the other with your campaigns. After reading this article you should have a good idea of when to take your Moz vs Semrush campaigns to the next level with their performance.
Both tools are excellent for keyword research and backlink analysis. This should be a standard feature in both tools, but it’s not always. Search engine optimization (SEO) marketers have been debating whether or not both backing and keyword research are as important to optimize a website as they should be. Many argue that backlink analysis doesn’t really matter and is only relevant if you have poor backlinks, or if the site has not been optimized for search engines. SEO experts believe that keyword research plays as big a role as backlink analyses in determining the success of a website.
If you don’t think backlink analysis is important, both tools offer a decent and free version you can test to see how each one works. If you’re doing a paid search campaign, you definitely want to pay close attention to both these factors as they are going to play a large role in your overall campaign results. What I personally like about Moz is that it shows you how many competitors you have in your niche as well as a general overview of what keywords your competitors are optimizing for. This is my opinion, a better way to see a general overview about which keywords are performing well and where competitors are spending their PPC money.
Moz doesn’t provide a comprehensive overview of your competitors. Although it does show you the number of pages linking to you from Moz, it doesn’t provide any other information. I think a good PPC tool, which gives you a complete overview of your competitors, is worth exploring in more detail. Relevancy is a key factor to evaluate SEO tools like Moz and SEMrush. If you’re simply trying to obtain a list of backlinks to make it look like you’re getting a lot of traffic, then these two PPC tools aren’t going to help you.
So, what do we mean by “relevancy” in terms of tackling building? The anchor text on your site (the text that links to it) should match the theme of your blog or website, or your main keyword theme, if you’re focused on SEO. This doesn’t mean you have to copy your competitor’s text. It means you have to mirror their style. This is one of SEO’s most powerful features. If your anchor text doesn’t match your content, it’s probably not worth trying. If your main keyword theme was architecture, you wouldn’t want the same anchor text copied as someone who posts about stained glasses. Instead, you would prefer to use “building architecture” as the anchor text because it is more relevant and more likely to be clicked.
In addition to relevancy, Moz and Semrush both offer some form of buckling analysis. These backlink reports are useful for finding the most popular way to get your website traffic. They also provide information on the best ways to build backlinks over time. (I prefer the first, but that’s just how I feel). Both of these reports are excellent and if you can understand how they work and why they’re useful, you should definitely consider taking advantage of them when undertaking any type of online marketing project. Moz is only recommended for complex projects or where there is a lot of manual SEO.
Moz and Semrush both have a long history of providing excellent support to their customers, particularly bloggers. The site is run by two bloggers who keep adding new material on a regular basis and they are always willing to help users who need to do keyword research or backlink analysis. Both bloggers provide this valuable help and even have tutorials that will teach you everything you need to optimize for search engines. This is not something you can get from any SEO company, but it is worth looking into if you need help optimizing for popular keywords.
Moz and Semrush will be your best options if you have never done keyword research before and are having trouble optimizing for Google. Their backlink analysis is superior to what you could do on your own, but the cost they charge is almost always worth it. They also provide excellent support after you’ve established your campaigns and are willing to provide plenty of training.