Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded by Oleg Schchegolev and Dmitry Melnikov in 2008. According to the company, it’s used by more than 7 million people and is one of the most commonly utilized SEO tools.
Semrush will give you a wealth of information that can help make your life easier.
Find out what people are looking for online
Create fresh web content that draws in traffic
Find link-building opportunities
Your site could be enhanced to increase the search engine rankings.
Semrush can, for instance offer suggestions for keywords based upon the keywords you have entered. These can be used to help you write blog posts that will be highly ranked on search engines.
It will also show the difficulty of certain search terms to be ranked.
It will suggest websites to visit for backlinks.
It allows to do an SEO audit and determine if your website could be improved to improve search engine rankings.
This is only the beginning. Semrush also provides other features that will aid your website in ranking higher in search results.
These benefits will also be explained in the following paragraphs. I will point out the advantages of each.
Let’s go! Let’s look at domain analysis.
A basic domain analysis is the foundation of most SEO projects. This is an overview of the domain’s ‘quality from an SEO standpoint.
This is used to evaluate SEO opportunities on your site or the site of a competitor in order to determine how difficult they are to rank higher in the search results.
A domain analysis may also be done on a site to determine if it is worthwhile to contact the owner of the site to ask for a link to your site. This is due to external hyperlinks (or “backlinks”) from high-quality websites that are related to your content can significantly improve your search engine’s performance.
Semrush makes domain analysis simple: simply type a domain URL into the “domain overview‘ section and you’ll be able to get an immediate impression of its performance in results from searches.
Keyword research in Semrush
Keyword research typically is based on:
It can be used to determine how many people are searching for a particular keyword.
It is important to understand how difficult it is to be ranked for a particular keyword.
Find out who ranks for your search term.
Receive suggestions from others
Semrush makes easy access to all information.
Basic keyword data access
To get basic statistics regarding keywords within Semrush you can use our Keyword Overview tool.
You will be able look up:
The number search results this keyword receives every month on Google
Its difficulty score for its keyword
A list of websites that rank for it.
Here’s the list of terms you could think of making use of instead
It is similar to domain analysis however it can be performed per country.
Semrush includes an “Keyword Magic“ option that gives you specific keyword suggestions for a particular phrase.
It’s simpler to use if it was simply referred to as “Keyword Suggestions.” While the name “Keyword Magic” might sound a little vague at first, once you reach this section of Semrush your life will be much easier.
The list of keywords that are related to your keyword will be shown. To sort the keywords, you can choose from a variety of choices.
The word difficulty
The total number of searches for keywords per month.
Google Ads costs per click to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still much to be accomplished. The only Google search results have the data. It could be more useful when other search engines also had metrics.
Google continues to dominate searches (92% according to Statcounter at the time of the). However, there are territories all over the world with other search engine taking a significant part of the market. For instance, in the USA almost 6% searches are conducted using Bing.
Moz Ahrefs provides you with access to Bing data. Ahrefs also has YouTube search data. This is very beneficial to any video producer.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools, as well as a suite o tools for marketing content (as as soon as you’ve got a “Guru” plan).
These will permit you to:
Discover new topics to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Write Assistant” is my absolute favorite tool within the content-marketing toolkit of Semrush. This allows you to copy/paste content from Semrush and review it. Semrush allows you to create your own copy and offer immediate assistance.
Once you’ve done this, you’ll be given suggestions on how to improve your the results of search engines. Warnings about content that appears to be like it was scraped from other websites
It is incredible to be able to just copying and pasting the URL of your website into these links and receiving suggestions. The problem of copy/paste is a pain.
“Rank Tracking” or “position Tracking” is a method of tracking the performance of your website over time in search engines by using a certain keyword.
It is easy to set-up within Semrush. Just visit the section for position trackers. Enter your domain name, keywords, and click “Start Tracking”. A report will be generated that will show the position of your site for every key word.
You will be able to monitor your progress in ranking higher on the phrases you choose by adding more data to Semrush.
Semrush also allows for the entry of data from competitor websites in its tool for tracking positioning. This will allow to evaluate the performance of your site over time, for specific keywords with that of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A site’s rank in search engines will be affected by how many backlinks it has received from other websites.
Semrush offers two methods of looking at backlinks. The one is using “backlink analysis” and the other is to an audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Also, this section is available to view at
Anchor text for every backlink. Top level domain distribution (how many are.com.,.org., and.gov). Information on your IP addresses. This allows you to know which domains have backlinks and their value.
The ‘backlink inspection’ is another method to examine backlinks within Semrush. This is used to assess the ‘quality and toxicity’ of any backlinks.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the act of getting other websites linked to your website, is key to the success of any SEO project. Websites that have more links to their site tend to be given higher search result positions by search engines (as as the links are on relevant, quality websites span>
Semrush’s tool for link building works by
See who your competitors are and how they are ranked.
Examining the content of your site
I’d like you to write down the terms you would like to rank
After that it will build an index of potential websites that it thinks is worth contacting for guest articles or backlinks.
SEMrush Domain prospects This tool allows you to connect your email address to Semrush and can send outreach emails right from the program.
The development of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer free trial of SEMrush
Semrush provides a free seven-day trial. For a short period, you can get an extended 14-day trial.
Utilize this tool to test all of the key features and information.
Get an extended, free trial
Broken link building
Broken link construction is an important SEO technique.
This involves finding a broken hyperlink (i.e. It involves locating an unreliable hyperlink (i.e. one that doesn’t point to any place) and then making the dead content that it was using as a pointer at. Then, ask anyone linking to that dead content to directly link to your site.
This allows you to create backlinks to your website’s content. This allows you to build backlinks for your website. The more backlinks you can have, the better your content will rank on search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a report on backlinks, navigate to the “indexed page” section, then click the “target error” option, and then export this Excel or CSV file. broken links.
Although it is tedious, you can import broken links into Semrush along with the relevant email addresses. It is also possible to conduct your outreach within Semrush using a linked mailbox or CRM ‘pipeline’ approach previously mentioned.
There are areas that need to improve. Ahrefs can click the “broken Links” button, which returns a list containing all broken links, both inbound and outgoing, for that domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu options can be divided into useful categories like keyword research as well as competitive research, and link building.
It isn’t easy to understand all the information even though there’s so much. It will become easier as you get used to it.
Semrush’s visualization of data can help users to overcome the feelings of overwhelming data. Many metrics are graphed so that it’s easier to understand.
Semrush’s interface is more compatible when used with smartphones. Semrush’s interface isn’t responsive. Therefore when you sign in to Semrush with an mobile device, you will see the standard desktop user interface. This means you cannot read large volumes of text, and you can also zoom out and in more.
Using SEMrush on a mobile device requires more pinching and zooming.
The good thing is that Semrush offers a mobile app that lets you access your position tracking data. However, access via mobile to all Semrush features would be an excellent addition.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and intuitive to use. To make the most from Semrush however, you’ll need a desktop PC.
Value and prices
Semrush is more costly than other types of SaaS (software as a Service) apps.
This is quite understandable since you’re not just paying for functionality, but also to access huge quantities of data that could include a large amount of data from your competitors.
Semrush is available in three main pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option of using the Custom‘ platform. Corporate customers can design their own plans, with more flexibility in the limits of reports and queries as well as more accounts. You can find more information here.
A free trial of Semrush is offered to anyone who wants to try it before committing to a paid plan. Standard version is valid for 7 days. Semrush also provides 14 days of trial for free. It is available here. The trial is comparable to those offered by other competitors. It’s shorter than Ahrefs seven-day trial for paid users however it’s more than Moz’s 30-day free ).
To get the full-featured trial, you’ll need to enter your credit cards information. This can be a annoying method to use SEO tools.
Semrush’s fees are comparable to the prices of its major competitors Moz and Ahrefs, Majestic, and Majestic. Majestic offers a lower monthly plan at $49 per month but it is significantly less functional than the plans that are its entry-level ones.
Semrush plans have differences:
The limit is the amount of reports you can create every day
The number of keywords you can monitor each calendar month
Access to marketing content tools
Access data from the past
Make more money out of your cash.
Let’s take a look at the pricing structure to determine if Semrush offers an excellent value for money.
The worst thing about Semrush’s pricing structure is the fact that every plan, even the $449.95 Business plan, is only a single user account or seat. You will need to pay an additional fee of $45-100 per user if you wish to allow Semrush access to multiple users within your company (depending on the plan).
This is in stark contrast to all Semrush’s rivals who tend to boost the number of seats or charge less for more seats.
This could be an issue for your company. Semrush might offer the Custom plan. It allows you to negotiate pricing to include a custom number/users as the name suggests.
Semrush cannot be used on domains that are classified as projects. Site audits (backlink audits) and position tracking all fall into this category.
The amount of projects you are able to manage in a Semrush plan will impact the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush offers a generous number of reports it is able to send daily. It is able to receive 3000 domain analysis reports each day even on the entry-level plan. This is a lot higher than the 175 reports that you could run each week on Ahrefs‘ basic plan.
As you climb through the pricing ladder, the generosity will continue. The Semrush daily limit to reports for its $449.95 Plan of 10,000 is Ahrefs‘ $399 Plan has a limit in place of 1750 per week.
Competitive intelligence and add-ons
Semrush is a program that lets you compare websites with other users. But, this functionality is only available through the purchase of the ‘Trends’ add-on.
This is what you will get when you buy it
Market Explorer (market participants and market shares ), and audience gender, age, and behavior.
Analytics (visitor interaction and traffic sources desktop, smartphones audience overlap, historical data, geographic info and more.)
This add-on costs $200 per month, which is to be quite expensive. In certain instances, it’s more costly than the other plans. The results are as follows.
If you wish to utilize local SEO features, you will have to pay an additional cost.
There are two local SEO add-ons available. The ‘Basic Location’ option costs $20 per month while the ‘Premium Location’ option is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
User comments and suggestions
Premium version comes with a local Heatmap‘ that allows for you to compare the company with other businesses in your area in Google Maps. You can also reply directly to reviews from the Semrush interface.
Data taken from the PPC
Semrush could provide more value than the competition if it is utilized in conjunction with SEO and PPC.
Semrush provides more PPC information than other tools. While other tools provide the basic CPC figures for specific terms, Semrush provides detailed CPC distribution and competition information, live ads, and PPC campaign planning tools.
SEO tools like Semrush aren’t easy to use and require a lot of support.
Semrush allows customers to contact them via chat, email or phone.
Semrush’s contact information is easy to find and is different from other SaaS product. A help page online can be located at the bottom of the page and a phone number is listed at the bottom of the page.
There is no need to look through our help pages first before we provide you with a phone number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is a great SEO tool, is available. Semrush provides all the information necessary for running a successful SEO software. While the former allows the creation of backlinks in a ‘CRM’ fashion and the latter provides a list of simple ways you can improve on-page and technical SEO.
What are the main disadvantages? The main negatives?
It is a bit disappointing that you cannot unlock certain competitive intelligence features by paying $200 per month.
Semrush is a powerful tool that can aid in improving the search engine ranking. You can get an extended trial for free here. Here’s a summary and some details about Semrush.
The benefits of using Semrush
It is simple to use
Semrush simplifies domain analysis. All the data you require in one place.
Semrush offers a wealth of information, but it is also easy to use. The interface displays the metrics in a clear manner by using graphs and visualisations.
Semrush’s functionality for link-building is extraordinary. It can be used to aid in outreach.
The site auditing function of the program provides simple guidelines on improving the technical SEO and other elements of your site.
Semrush offers a wide range of PPC data in addition to the organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support available: chat telephone, email and chat. This is more extensive than rivals Ahrefs or Moz (especially Moz).
It is possible to obtain 14 days of trial at no cost. This gives you a significant advantage over the competitors.
The disadvantages of semrush
It provides only information for Google. Ahrefs and other tools provide information for other search engines.
Semrush plans include only one account. Additional seats can be purchased for an extra cost.
A project is limited to specific key characteristics. Semrush limits the number of projects that you can concurrently be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken Link Building is not as simple and easy as you think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top rivals to Semrush. While we haven’t yet looked at all of them but you can view a comparison between Ahrefs as well as Semrush. While I prefer Semrush’s versatility with regards to user accounts, it may not be the best option if you have many users that require access to an online SEO tool.
GrowthBar is a brand new tool that helps you rank higher in search engines. It’s less expensive than other tools.
Here’s the link to a five-day GrowthBar trial. Or, you can review our GrowthBar review here.
Do you have any questions or comments about Semrush? Comment below to share your thoughts and questions regarding Semrush