Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. It has been cited as being among the most widely-used SEO tools, with over 7 million users.
Semrush can provide you with a lot details that will simplify your life.
Find out what people are looking for on the internet
Create web-based content to attract viewers
Find link-building opportunities
Enhance the technical aspects of your website to improve search rankings.
Semrush provides keyword suggestions for you based on the keywords you’ve used. They can assist you in creating blog posts that are highly ranked in search results.
It also indicates how difficult it is to rank for certain search phrases.
It will suggest websites you should visit to build backlinks.
It lets you conduct an SEO audit of the site to determine if you could make improvements to the technical aspects of your website to improve the results of search engines.
This is only the beginning. Semrush has many other features that can aid in ranking higher in results for searches.
They will be explained in detail later. These are all benefits that I will talk about.
Let’s get started! Let’s take an overview of the domain analysis.
Domain analysis is the basis of most SEO projects.
Domain analysis is typically performed on your site to identify SEO opportunities, or even on your competitor’s to determine how difficult it will to be ranked higher in search results.
It is possible to do an analysis of the domain on a website in order to determine if it would be worthwhile to contact its owner to request a link to your website. This is due to the fact that links from quality websites can improve your website’s search engine ranking.
Semrush allows domain evaluation easy. Simply type a domain URL to the section ‘domain overview where you’ll get an instant indication of its performance within search results.
Keyword research in Semrush
Keyword research typically revolves around
It is possible to determine how many people look up a particular keyword.
It is crucial to know the difficulty to be ranked for this term you are searching for.
Find out the rank of your keyword.
Find suggestions for other users.
Semrush makes it easy to access all of the information you need.
Basic keyword data access
The tool ‘Keyword Overview’ is a tool that can help you get basic information about keywords within Semrush.
You can see
The number of searches that this keyword gets on Google every month
It’s the ‘keyword difficulty score
A listing of websites that rank for it.
Here is a list of keywords you might think about making use of instead
Similar in nature to domain analyses, this can also been done per nation.
Semrush can provide keyword suggestions based off a phrase you have typed.
It would be easier for people to utilize it if its name was simply “Keyword Suggestions”. Although ‘Keyword Magic” may sound a bit vague, once you have arrived at this section of Semrush you will discover it simple to use.
A list of keywords related to the keyword entered will appear. You can filter the keywords applying filters like:
The word difficulty
The number per keyword used in a month.
Google Ads’ cost per click to show keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There’s still plenty to be done. The data is only available for Google searches. It would be more useful if the data was available for other search engines.
In fairness, Google continues to dominate searches (92 percent at the time of writing according to Statcounter) however, there are some territories, not just the USA with other search engines that are enjoying an adequate share of the market (in the US for example, almost 6 percent of searches are conducted on Bing).
Moz Ahrefs gives you access to Bing data. Ahrefs also provides YouTube search information that can be very valuable for video producers.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools as well as a suite of tools for marketing content (as long you have a ‘Guru” plan or higher).
Find new topics to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The SEO Writing Assistance is my favorite Semrush feature. You can copy and paste material into Semrush to read. Semrush is also a tool to make copy.
This will provide suggestions on how you can improve your content’s ranking in search results.
It is amazing to be capable of just copying and pasting the URL of your website into these links and getting suggestions. The copy-paste process can be irritating.
“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time in search engines for a specific key word.
It is very easy to setup this in Semrush. Simply visit the position tracker area and type in your domain name and keyword. You will get an overview of where your site ranks for each keyword. It is also possible to track your site’s ranking per country.
You can track your progress towards ranking higher for keywords you choose as you input more information into Semrush.
Semrush lets you input data from competitors websites into its position tracker. This will allow your site to be evaluated over time with other sites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks from other websites that link to a site will determine how well it performs in search engine results.
There are two ways to look at backlinks within Semrush The first is to use the “backlink analysis option” and the second is to conduct an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
It is also possible to view this section:
Anchor text for each backlink. Top-level distribution of domains (how many are.com.,.org., and.gov). Information about your IP addresses. This information can be used to determine which domains have received backlinks and how valuable they are.
A Backlink audit is another way of looking at backlinks in Semrush. It is used to assess the’site health and toxicity‘ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the process of getting other sites to link to your site is essential to any SEO project. Websites that have more hyperlinks to them are usually rewarded by search engines with higher search results positions when they’re located on top-quality websites. span>
Semrush’s tool for link building works by
Find out about your competitors and how they rank.
Examining the content of your site
Please indicate the keywords you would like to rank.
After that, it will create an index of potential websites it thinks is worth contacting for guest articles or backlinks.
SEMrush Domain prospects This tool allows you connect your email address to Semrush and can send outreach emails right within the program.
Tracking the progress of every strategy is possible using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended trial of SEMrush
Semrush offers a standard seven-day trial at no cost. However, for a limited period of time, you could be eligible for an extended 14-day trial.
This allows users to look over all the important features and gain access to all of its information.
You can get the extended free trial
Broken link building
Broken linking is a crucial SEO strategy.
This means locating the broken link (i.e. It involves locating a broken hyperlink (i.e. one that doesn’t point to any place), and making the dead content that it was using as a pointer. After that, you can ask any person who links to the dead content to link directly to your site.
This allows for you to create backlinks. As you can observe that the more backlinks point to your site, then the better your content will do in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You’ll need to run a report on backlinks. Go to the “indexed page” section, then click the “target error” option, and finally export the report to Excel or CSV file. broken links.
It’s not an easy task however, it is possible to transfer broken links into Semrush with relevant email addresses. It is also possible to conduct your outreach on the platform using a connected mailbox or the CRM ‘pipeline’ approach previously mentioned.
There are still areas to improve. Ahrefs has the ability to click the “broken Links” button, that will return a list of all broken links, both inbound and outgoing, for the domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It is possible to organize the menu options into useful groups such as keyword research, competitor research link-building, and rank tracker.
It can be overwhelming to understand all the information even though there’s so much. But, you’ll quickly get used to it.
Semrush’s data visualization will help you overcome the problem of data overflow. A variety of metrics are graphed in a manner that helps you to comprehend the information.
Semrush would love to have a more user-friendly interface that is compatible with smartphones. Semrush’s interface isn’t as responsive to mobile devices as it does. Mobile users will only see the desktop-like interface once they sign into Semrush. This means that you can’t read large amounts of text and can zoom out and in more.
SEMrush needs a lot more zooming and pinching in order to work on smartphones.
Semrush’s mobile application gives you access to the location tracking information. That is a plus. It would be incredible if mobile access was available to every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and is easy to use. You will however need to have a desktop computer in order to make the most of it.
Price and value
semrush is more expensive than other kinds of ‘SaaS‘ apps (software as a service).
The reason this is so understandable is because you’re not just paying for the functionality, but also access to large amounts information, which can include many details from competitors.
Semrush can be purchased at three different prices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also opt to use our ‘Custom” platform. You have the option to use the ‘Custom platform that gives corporate customers to have more control over queries and reports.
Anyone looking to try Semrush before they commit to a paid subscription can get a free 7-day trial. Semrush offers a 14-day trial for free. You can access it here. This trial is comparable with other offerings from competitors. It’s less than Ahrefs’ (7-day, paid trial) however, it offers greater value than Moz (a 30-day span>).
You will need to provide your credit card details in order to get the full-featured demo. This is an annoying practice in SEO tools.
Semrush’s costs are similar to those of key rivals Moz and Ahrefs, Majestic, and Majestic. Majestic however has a monthly plan that costs $49 but is less functional than its entry-level plans.
Semrush plans vary in the following ways:
The amount of reports you can run in a day
The number keywords you can monitor every calendar month
Access to content marketing tools
Access to data from the past
You can get more value for your money.
Let us take a closer look to certain aspects of the pricing structure, and see if Semrush represents a good price.
Semrush’s pricing model comes with one problem. Depending on the plan you choose, you’ll need to pay $45-100 per additional user.
This is an adverse comparison to Semrush’s other competitors, who generally increase the amount of seats as they climb the pricing ladder (or are less expensive for additional seats).
This could be a problem for your company. Semrush may be able to offer a Custom Plan. This allows you to negotiate pricing and include an individual number of users.
Semrush is only used for domains that have been classified as projects. Site audits backlink audits, site audits, and tracking of position are the most important elements that fall into this category.
The amount of projects that you can manage per Semrush plan will affect the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for Reports
Semrush is generous in the amount of reports it will send per day. It can send up to 3,000 domain analysis report every day with the basic plan. This is significantly more than the 175 reports allowed per week for Ahrefs‘ basic plan.
This generous offer continues as you climb the price ladder The daily limit on reports for Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 for each work week.
Competitive intelligence and add-ons
Semrush lets you examine the websites of your competitors. But, this feature cannot be bought without the Trends add-on.
This is what you will get when you purchase it.
Market Explorer (market participants, market shares and audience age, gender, behavior seasonal peak, etc.
Analytics of traffic (visitor interaction traffic sources, desktops, mobiles, audience overlap and historical data, geographic information.
The cost of the add-on is $200 per month. This is very disappointing. This add-on can sometimes be more expensive than other plans.
For local SEO features you will be required to pay an additional charge.
Two local SEO add-ons are offered: ‘Basic location’ costs $20 per month, and Premium location costs $40 per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Read user reviews and make suggestions
Premium version includes a local Heatmap which lets you compare your business against other local businesses through Google Maps. Semrush gives users to reply directly to reviews.
Data from PPC
Semrush could be more valuable if you mix SEO and PPC.
Semrush has a greater quantity of PPC information than other tools. While other tools offer basic CPC figures for specific terms, Semrush provides detailed CPC competition and distribution information, live ads, as well as PPC tools for planning campaigns.
SEO tools such as Semrush may be complicated and need lots of help.
Semrush provides three options to contact support from the customer. This contrasts with other products such as Moz that doesn’t provide phone support.
Semrush’s contact details are easily accessible, unlike other SaaS product. A help page online can be found at the bottom and a contact number is displayed in the footer.
You don’t have to search for help before we can give you a number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush provides all the tools you need for an effective SEO campaign. The former allows you to build backlinks in a ‘CRM way, and the latter provides a checklist of simple ways to improve technical and on-page SEO.
What are the main disadvantages? The main downsides?
A little disappointing is the fact that certain competitive intelligence features cannot be unlocked by a $200 per month add to.
Semrush offers an effective solution to increase the search engine ranking. A free extended trial is offered here. This concludes the review of the pros and cons of Semrush and details about different SEO products.
Semrush The advantages
It is simple to utilize.
Semrush makes domain analysis simple. It has all the information that you need in one spot.
Semrush offers large amounts of data, but it’s easy to make use of. The interface makes it easy to view the metrics through graphs and visualizations.
Semrush is a great tool for building links. It has CRM-like features that will aid you in outreach.
Site auditing functions of the software provide simple-to-understand guidelines for improving the technical SEO.
Semrush offers a range of PPC data that can be combined with the organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support: chat, phone and email. This is more extensive than rivals Ahrefs or Moz (especially Moz).
It is possible to get a 14-day trial for no cost this is an important benefit over its competitors.
The cons and benefits of semrush
It only provides data only for Google. Ahrefs and other tools offer data for several other search engines.
Semrush plans only provide one account per user. Additional seats can be purchased at a cost. price.
A project is limited to specific essential features. Semrush restricts the number of projects that you can concurrently run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not simple.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s main competitors. We are yet to test them all but you can find an analysis of Ahrefs against Semrush. Although I think Semrush has greater flexibility with regards to user accounts than Ahrefs, you might choose one of the other options cheaper if you have multiple users that require access to an SEO tool.
GrowthBar can help you rank higher in search results. It’s much less expensive than other products.
Here’s the link to a 5-day GrowthBar trial. You can also read our GrowthBar Review here.
Best of luck!
Do you have any questions or suggestions? Please comment below to share your thoughts and queries about Semrush