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Semrush – What is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. It’s used by more than 7 million users and is the most used SEO tool.

 Semrush offers a lot of information that can make your life simpler.

Find out what people are looking for on the internet

Create web content that draws in visitors

Find link-building opportunities

You can enhance the technical aspects of your site’s content to improve the rank of your website in search results.

Semrush could, for example, provide keyword suggestions based upon the keywords you typed. These can help you create blog posts that rank highly in search results.

This will show you how difficult certain search terms are to be ranked.

It will suggest sites to visit in order to build backlinks.

It allows the user to conduct an SEO audit on their website in order to determine if you can make technical improvements that will improve search engine results.

This is just the beginning. Semrush offers a variety of additional features to increase your site’s position in search results.

These benefits will be explained more in detail below. I will point out the advantages of each.

Let’s start! Let’s get started by taking a look at domain analysis.

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Domain analysis

 Domain analysis is the basis of the majority SEO projects

Domain analysis is performed on your website to find SEO opportunities. Also, you can look at the site of your competitor to see the difficulty or ease with which it will rank higher on results from a search.

A thorough analysis of a site’s domain is a good way to determine whether it is worth contacting the owner to request the site’s owner to provide a link. This is because external hyperlinks (or “backlinks”) that come from high-quality websites that are related to your site’s content could significantly improve your search engine performance.

Semrush makes domain research simpleSimply type in the domain URL in the “domain overview” section and you’ll be able to see an immediate indicator of its performance in search results.

Keyword research in Semrush

Keyword research typically revolves around:

It’s possible to figure out the number of people looking for a particular keyword.

It’s important to know how difficult it can be to rank for a keyword.

Find out who’s in the top position for this keyword.

Find ideas for other people

 Semrush allows you to quickly find the information you need.

Basic keyword data access

Utilize the “Keyword Overview” Tool‘ to obtain basic statistics about keywords in Semrush.

The amount of searches that this keyword gets on Google every month

Its keyword difficulty score

A list of websites that rank high in it.

Here are a few keywords you might want to use instead

Like domain analysis, this could also be done per country.

Keyword suggestions

Semrush can offer suggestions for keywords based on the words you typed.

It would be easier to use if it were simply referred to as “Keyword Suggestions.” Although the name “Keyword Magic” might be confusing, once you get to this area of Semrush it’s easy to utilize.

The list of keywords that are related to your keyword will be shown. To sort the keywords you have several choices.

 The keyword difficulty 

The number of keywords used in a month.

Google Ads’ cost per click to show keywords search results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is the need for improvement. The data is only available for Google searches. It would be even more useful if the data was available for other search engines.

Although Google continues to be the leader in searches (92 percent as of the time of the writings of Statcounter), there are still some territories that have other search engines taking a significant part of the market. In the US for example, nearly 6% are made by Bing.

Moz Ahrefs is a competitor which gives you access to Bing data. Ahrefs also provides YouTube search information. This can be very beneficial to any video producer.

Semrush’s Content Market Toolkit

Semrush provides tools for keyword research and a range of content marketing tools (as long you are on an “Guru” plan or higher).

These will allow you to:

Discover new topics related to

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand names

The ‘SEO Write Assistant’ is my absolute favorite tool within the toolkit for marketing content of Semrush. This allows you to copy/paste material from Semrush and review it. Semrush is also a tool to make copy.

After you have done this, you will receive suggestions on ways to boost the performance of your website’s content on search results. These suggestions include the urge to increase or decrease your word count, recommending that you add keywords to your text, and advising you regarding content that looks like it was scraped from a different site.

It would be great to just be able to copy the URL of your site and receive these suggestions. Sometimes copy/paste can be irritating.

Tracking rank

“Rank monitoring” or “position monitoring” is a method to track your website’s performance on search engines for specific keywords in the course of time.

It’s very simple to set this up it is very easy to set this up in Semrush. Simply go to the position tracker section and type in your domain’s name and keywords. You will get an overview of where your site ranks for each keywordYou can also track your site’s ranking per country.

As you add more data it will be possible to track your ranking for specific phrases.

Semrush can also allow users to input data from competitor websites in its position tracker tool. This allows you to evaluate your website’s performance in terms of specific terms over time with the results of your competition.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

The amount of backlinks‘ from other sites that connect to a website will determine the quality of its performance in search results.

 Semrush has two ways of looking at backlinks. The first is to use “backlink analysis” and the second is do a audit. 

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

It is also possible to view this section:

Anchor text for every link Top level distribution of domains (how much links Information about the IP addresses for your website. This information will allow you to determine which domains have been gaining backlinks and the value of those backlinks.

Backlink audits

Backlink audits are another way to examine backlinks within Semrush. This is done to determine the ‘health and toxicity’ of any backlinks to your site.

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, the method of gaining other websites to link to your site, is crucial to the success of any SEO project’s success. Search engines typically reward websites with more links them with higher search results positions (as long as they are located on high-quality, relevant websites). ).

Semrush’s tool for link building works by

Learn about your competitors and how they stand.

Examining the content of your site

We are asking you to list keywords you want to rank for.

Then it will create a directory of sites it believes are worth contacting about a guest post.

SEMrush Prospects for websites This tool lets you connect to Semrush via email, and allows you to send out outreach emails.

You can monitor the progress of each strategy using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Get a longer free trial of SEMrush

Semrush provides a standard 7-day trial for no cost. However, you can get a 14-day extended test for a limited time.

This allows to test all key features and obtain all the information.

The extended free trial can be accessed here

Broken link building

Broken linking is an important SEO strategy.

This involves finding a broken URL (i.e. one that doesn’t lead anywhere) and then creating the “dead” content it used to point at and soliciting anyone who links to that dead content to directly link to yours.

This lets you create backlinks to your website content. As we have already mentioned the more backlinks link to your website, the more effective your content will be in the search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

You will need to run a backlink analyze report. Navigate to an “indexed” page section, select a “target errors” option, and then export the results in Excel or CSV format. The file can be sortable or filtered to locate the 404 errors i.e. broken links.

Although it is tedious but you can transfer your broken links to Semrush along with the relevant email addresses. It is also possible to conduct your outreach within Semrush using a linked mailbox or CRM ‘pipeline’ approach previously mentioned.

There are numerous areas to improve. Ahrefs has the ability to click the “broken Links” button, which returns a list containing the broken links, both inbound and outgoing, for the domain.

Simple interface for users

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

The menu choices can be divided into useful categories such as keyword research as well as competitive research, and link building.

It is overwhelming at first There are a lot of things to do. However, you’ll soon become used to it.

Semrush’s data visualization is an excellent way to get over the sensation of being overwhelmed by data. Many metrics are graphed in a manner that helps you to comprehend the information.

Semrush’s interface would work better when used with smartphones. Semrush’s interface isn’t as responsive as it is. Mobile users will only see the desktop-like interface once they sign into Semrush. This means you will only read small amounts and will require more zooming and pinching.

SEMrush needs an extensive amount of zooming and pinching in order to work on a smartphone.

Semrush offers a mobile application which allows you to see the data from your location trackingIt’s a good aspect. It would be great if all of the Semrush functions could be accessed from mobile.

SEMrush’s mobile application for rank tracking

Semrush is easy to use and intuitive. But, you’ll need to use an operating system on your desktop to get the most of it.

Value and pricing

 Semrush costs more than other kinds of SaaS’ (software as an a Service) apps.

The reason it’s understandable is that you’re not only paying for functionality, but also access to a lot of information, including a lot of information from rivals.

Semrush comes in three different price choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

The ‘Custom’ platform is also available. This allows corporate customers the ability to design their own plans.

trial version of Semrush is available for anyone who would like to test it out before committing to a paid planThe standard version is available for 7 days. The company also offers the option of a 14-day trial for free. It is available here. This trial is comparable with other trials offered by rivals. It’s less than Ahrefs’ (7-day, paid trial), but provides greater value than Moz (a 30 day span>).

To take advantage of the full test experience You will require credit card information. This is a common practice in SEO tools.

Semrush’s fees are comparable to Majestic (majestic), Majestic (moz and Ahrefs) and Majestic. Majestic offers a $49 monthly plan, but it’s significantly less efficient than the plans that are its entry-level ones.

Semrush plans differ in these ways:

The number of reports that you can run each day

The number of keywords you can monitor every calendar month

Access to content marketing tools

 Access historical data 

Get more value for your money.

Let’s have a closer review of some aspects of the pricing structure and see if Semrush is a good value for price.


Semrush is a shambles pricing structure. Semrush will charge an additional $45 to $100 per user to give access to Semrush to more people within your organization, depending on the plan.

This is a negative contrast to Semrush’s competitors, which typically increase the number of seats as they climb the price ladder (or are cheaper for additional seats).

It could be a problem within your business. It is possible that a Custom plan that integrates Semrush might be a good option. Like the name suggests it allows you to negotiate prices for a service that comes with a custom number or users.


 Semrush is only available for domains that have been classified as being projectsPosition tracking, backlink audits, as well as site audits are the most important features that fall within this category.

The number of projects you can manage at any time is contingent on which Semrush software you’re using.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

Requests for reports

Semrush provides a wide range of reports that it is able to send daily. Even on the entry-level plan, this allows you to get 3000 domain analysis reports per day. This is far more than the 175 reports per week Ahrefs the entry-level plan permits you to run.

As the cost of your plan rises, you will receive more benefits: Semrush provides a $449.95 plan for 10,000 users, Ahrefs plans cost $399, and is capped at 1750 per week.

Competitive intelligence and add-ons

Semrush can be used to analyse competitors’ websites, but this feature isn’t available without purchasing an add-on for Trends.

This is what it appears like when you purchase it.

Market Explorer (market participants, market shares and audience age, gender, behavior, seasonal peak, etc.

Analytics of traffic (visitor interaction, traffic sources, desktop, mobile, audience overlap as well as historical data, geographic information.

The add-on is $200 per month. Some cases cost more than others.

For local SEO, you’ll need to pay an additional fee.

Two local SEO add-ons are available: ‘Basic location’ costs $20 per month, and  Premium location costs $40 per month.

Both let you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business listings and Facebook Listings

Monitor user reviews and offer suggestions

Premium versions include a local Heatmap‘ which lets you compare your business to other local businesses on Google Maps. Semrush also allows you the ability to respond directly on reviews.

Data from the PPC

Semrush can be more valuable than its competitors when used in combination with SEO and PPC.

Semrush has more PPC information than any other tool. While other tools provide basic CPC figures for specific keywords, Semrush provides detailed CPC distribution and competition information, live ads, as well as PPC campaign planning tools.

Customer support

SEO tools such as Semrush aren’t easy and require more support.

Semrush has three options for customer support. It is distinct from other products such as Moz that do not offer telephone support.

Semrush is different from other SaaS applications in that it makes it easy to locate its contact details. The bottom of every page is a chat box, while the footer displays a number.

There is no need to search for help on our pages to find an answer. We are able to assist you right away.

Conclusion of the Semrush Review

Semrush can be used as an SEO tool. Semrush provides all the information necessary for running an effective SEO program. The former lets you build backlinks with a ‘CRM’ approach, while the latter gives you a list of easy methods to boost the technical SEO and on-page SEO.

What are the primary drawbacks of what are the major drawbacks of ? 

Somewhat disappointing is that you are unable to access certain features of competitive intelligence by paying $200 per month.

Semrush generally is a fantastic tool that gives you the information you need for your search engine rankings. Here’s a link to a free extended trial. Below is a an overview of Semrush’s major benefits and disadvantages and also details on different SEO products.

Overall score: 4.3/5

Semrush Benefits

It’s generally easy to utilize.

Semrush makes domain analyses easy. All the data you require in one place.

Semrush offers a wealth of information, but it is also user-friendly. The interface uses graphs and visualizations to show what the metrics are.

Semrush’s link-building functionality is amazing. It has CRM-like tools to help you in outreach.

Site auditing functions of the software provide easy-to understand instructions for improving technical SEO.

Semrush gives you a wide selection of PPC data to go along with organic search data.

Semrush’s reports are much more extensive than its competitors.

 There are three ways to contact support: phone, chat and email. 

It is possible to obtain 14 days of trial at no cost. This is a significant advantage over the competitors.

The cons of semrush

It only provides information for one search engine: Google. Ahrefs also provides information for other search engines, but.

Semrush plans offer only one user account. Additional seats can be purchased for a higher price.

A project can only contain certain essential characteristics. Semrush limits how many projects you can run simultaneously.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Link building isn’t simple.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic, Ahrefs, and Moz are the top competitors to Semrush. While we haven’t yet reviewed them all, you can see a comparison between Ahrefs as well as Semrush. believe that Semrush is more flexible when it comes to user accounts. However, if you have many users that need access to an SEO tool One of the alternatives may be more affordable.

GrowthBar, a new tool that lets you to rank higher on search engines, is available. It’s also cheaper than other tools.

Take advantage of a five-day free GrowthBar trial right here. You can also view our GrowthBar review here

Best of luck!

Have any questions or comments about Semrush? Comment below to let us know your thoughts and concerns regarding Semrush