What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. According to the company, it is used by over 7 million users and is one the most popular SEO tools.
Semrush provides a wealth of information that can make your life simpler.
Find out what people are looking for on the internet
Create web content that draws in visitors
Find link-building opportunities
To improve your website’s search ranking, you can make technical improvements to the contents.
Semrush could, for example, provide keyword suggestions based upon the keywords you typed. These suggestions can be used by you to write articles that are highly ranked in results from a search.
It also indicates how difficult it is to rank for specific search phrases.
It’ll suggest sites worth a look for backlinks.
It lets you perform an SEO audit on your website to determine whether you can make technical improvements to improve search engine results.
This is just the beginning. Semrush has many other features that can help you rank higher in results for searches.
These will all be explained in greater detail in the following paragraphs. I will highlight the advantages of each.
Let’s get started! Let’s start by studying domain analysis.
A domain analysis is the foundation of the majority SEO projects.
Domain analysis is performed on your website to find SEO opportunities. Also, you can look at the site of your competitor to see how difficult or easy it will rank higher on results from a search.
A domain analysis can also be conducted on a site to determine if it is worth contacting its owner to request the inclusion of a link on your website. This is due to external hyperlinks (or “backlinks”) that come from quality websites that are linked to your content can significantly improve your search engine performance.
Semrush makes domain analysis easy: just enter a domain’s URL into the “domain overview‘ section and you’ll get an immediate impression of the performance of your results from searches.
Keyword research in Semrush
Keyword research generally revolves around:
It is possible determine the number of people who are looking for a particular keyword.
It’s important to find out the difficulty for a keyword to rank.
Find out who’s in the top position for this keyword.
Find ideas for other people
Semrush makes access to all information easy.
Basic keyword data access
You can utilize the ‘Keyword Overview tool to get basic information on keywords in Semrush.
You’ll be able to see:
The monthly volume of searches for this term on Google
It’s “keyword difficulty score”
A listing of websites that rank for it.
Here are some suggestions for keywords you might think about instead
A similar process to analysis of domains can be carried out for each country.
You can utilize Semrush’s “Keyword Magic” option to get specific keywords based on a phrase that you have entered.
It would be more usable when it was referred to as simply “Keyword Suggestions.’ While the term “Keyword Magic” might be confusing, once you’ve got to this section of Semrush it will be simple to use.
A list of terms that are related to the keyword entered will appear. These keywords are sorted by different filters, such as:
The keyword problem
The total number of searches for keywords per month.
Cost per click to Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are still areas for improvement. This data is available only for Google searches. It could be more valuable when other search engines also had metrics.
While Google remains the most popular search engine (92 percent at the time Statcounter announced) There are several other search engines that are taking a large part of the market in certain countries (in the US, for instance, nearly 6% of searches are conducted by using Bing)
Moz Ahrefs, and other competitors, give you access to Bing data. Ahrefs also provides YouTube search information. This is extremely valuable for any person who creates videos.
Semrush’s Content Market Toolkit
Semrush is a keyword research tool which also comes with a collection of content marketing tools. This is provided when you are using an ‘Guru’ plan or greater.
They will allow you to:
Search for interesting topics for writing about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The ‘SEO Writing Assistant’ is one of my top features in Semrush’s toolkit for content marketing. It allows you to copy/paste content into Semrush to review. You can also create copy within Semrush and receive real-time advice.
This will provide suggestions on how you can increase the visibility of your website’s content in search results.
It would be wonderful to just paste the URL to your website to receive these suggestions. Sometimes, copy and paste can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time on search engines for a certain key word.
This is very simple to setup within Semrush. Just go to the position tracker section and enter your domain name and keywords. The report will show you the ranking of each keyword for your site.
You will be able to track your progress towards getting higher rankings for the keywords you choose by adding more information to Semrush.
Semrush allows users to include data from other websites to its position tracking tool. This will enable you to evaluate your website’s performance for specific terms over time with the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The amount of backlinks‘ from other sites that connect to a website will determine how well it performs in search results.
Semrush lets you look at backlinks in two ways. One is to use the option to analyze backlinks, and the other is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can also be viewed:
Anchor text for every link Top level distribution of domains (how many the links are.com.org. or.gov). Information about the IP addresses of your website. This information allows you to see the domains that have received backlinks and the value of those links. This information can be used to enhance your SEO efforts, or get a better understanding of the actions of competitors.
Another method to verify backlinks in Semrush is to perform a ‘backlink audit. This will determine the health of your website and the toxicity of backlinks to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link development (also known as getting other sites to link to you is essential to the success of any SEO project. Sites with many links to them are often recognized by search engines as having higher search results positions, provided they are on high-quality websites span>
Semrush’s tool for link building works by
See who your competitors are and how they are ranked.
Examining the content of your site
Please list the keywords that you’d like to rank for.
Then, it will compile an inventory of websites it feels is worthwhile to contact in order to obtain an affiliate link or guest blog.
SEMrush Domain prospects This tool lets users to connect their email address with Semrush and send out outreach emails directly from the program.
Monitoring the progress of every strategy is possible by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush Get an extended-term trial for free
Semrush provides a free seven-day trial. However, you can avail a 14-day extended trial for a short duration.
Utilize this tool to test all the major features and information.
Get an extended, free trial
Broken link building
Broken linking is an important SEO method.
This involves finding an invalid URL (i.e. It involves the search for a broken link (i.e.
This allows for you to create backlinks. Like we said, backlinks to your website can be a fantastic method to boost the results of your search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run an analysis of backlinks, navigate to the “indexed page” section, then click the “target error” option, and finally export this Excel or CSV file. broken links.
While it is time-consuming, you can import your broken links and the relevant email addresses to Semrush. You can also conduct outreach from the platform by making use of the CRM pipeline‘ method.
There are numerous areas to improve. Ahrefs offers you the option to select the “broken Links” option. This will return an inventory of all broken outgoing and inbound links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It’s possible to arrange the menu choices into helpful categories like search for keywords, competitor research link-building, rank tracker, and so on.
It can appear overwhelming at first, as there’s so much to consider. But, it will become second nature.
Semrush’s data visualization can help you overcome data overload. Many metrics are graphed in a manner that makes it easier for you to understand the information.
However, it would be great if Semrush’s interface could work with smartphones better. The interface isn’t responsive in the current version. That means that when you sign in with an smartphone to Semrush, you will see the normal desktop-based interface. It’s possible to read small portions of text. There’s also a lot more pinching and zooming.
SEMrush requires a lot more zooming, pinching, and scrolling to work on a smartphone.
Semrush’s mobile application gives you access to your position tracking data. This is an advantage. It would be fantastic if all of the Semrush functions could be accessible via mobile.
SEMrush’s mobile application for rank tracking
Semrush is easy to use and easy to learn. To make the most from Semrush however, you’ll require a desktop computer.
Value and Pricing
Semrush can be more expensive than other SaaS-based apps.
The reason this is so understandable is that you’re not only paying for functionality, but also access to large amounts information, including a lot of information from competitors.
Semrush can be purchased at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also choose to use the ‘Custom’ platform. Corporate customers can also use the platform ‘Custom’ to create their own plans with flexible reporting and query limits.
Semrush allows anyone to trial it for free before they purchase a subscription. The company also offers a 14 day free trial. You can access it here. This trial is very similar to trials offered by other competitors. It’s shorter that Ahrefs’ (7-day, paid trial) however, it offers more than Moz (a 30-day span>).
To avail the full-featured trial, you have to input your credit card information. This is a common practice in SEO tools.
Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic’s monthly plans cost $49 per month however they are less efficient than the basic plans.
Semrush plans vary in the following:
The maximum number of reports that you are able to run every day
The number of keywords that can be tracked every month
Access to content marketing tools
Access to historical data
You can get more for your money.
Let’s look at the pricing structure and determine if Semrush is a an excellent value for money.
Semrush is notorious for only allowing one user for each plan. It will cost you between $45 and $100 to allow Semrush access and access to multiple users in your organization depending on the plan type.
This comparison is negative to competitors like Semrush, who typically increase the number of seats with increasing pricing or are more affordable for seating.
This may be an issue for your organization. You might need to consider a Custom plan that works with Semrush. Like the name implies, you can negotiate pricing for a solution which includes a customized number, or user.
Semrush is available only for domains that have been classified as being projects. Position tracking, backlink audits, as well as site audits are key features that fall into this category.
The amount of projects you are able to manage in a Semrush plan will impact the amount of projects you can manage.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush is generous in the number of reports it can send per day. It is able to pull 3,000 domain reports per day even with the basic plan. This is more than the 175 reports you could run each week on Ahrefsthe entry-level plan.
The amount of free reports grows as you climb the pricing ladder. While Semrush offers a daily limit of 10,000 reports per Semrush plan, the $449.95 plan comes with Ahrefs 399 plan with an annual limit of 1750.
Competitive intelligence and add-ons
Semrush lets you examine the websites of your competitors. However this feature can’t be purchased without a Trends add-on.
This is what it appears like when you purchase it.
Market Explorer (market players and market shares) gender, age and behaviour, etc.
Analytics of traffic: Visitor interaction, traffic sources and desktops audience overlap, historical information, geographic information.
The cost costs 200 dollars per month. This is disappointing. While the majority of these measures are worth paying for however, $200 per month is to be a lot. The add-on may be more expensive than other plans.
If you wish to use local SEO features, you will have to pay an additional cost.
There are two local SEO add-ons available. The Basic Location option is priced at $20 per month while the premium location option costs $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Review user reviews and make suggestions
Premium version includes a ‘local Heatmap‘ which allows you to compare your business to other local businesses using Google Maps. The Semrush interface allows you to respond directly to reviews.
Data from the PPC
Semrush can be more value than the competition when used in combination with SEO and PPC.
Semrush offers more PPC information than other tools. Semrush provides more PPC data than other tools. It offers detailed CPC distribution and competition information, live ads, campaign planning tools, and PPC campaign template for planning.
Search Tools for Optimizing Engines like Semrush are complex and can require lots of support.
Semrush offers three ways to contact customer support. This contrasts with other services, such as Moz that doesn’t provide telephone support.
Semrush, unlike other SaaS products, makes it simple to locate its contact information. An online help box is found at the bottom and a phone number is displayed in the footer.
There is no need to go to our help pages to get a number. We are able to assist you right away.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush provides all the information needed to run a successful SEO software. The former allows you to create backlinks in a “CRM‘ fashion, while the latter offers a list of easy ways you can enhance your technical SEO and on-page SEO.
What are the Main disadvantages? What main downsides?
It’s a little disappointing to learn that some capabilities of competitive intelligence cannot be unlocked by an additional $200 per month.
Overall, Semrush is an excellent solution that gives you the data you require to increase your search engine rankings. We suggest you try Semrush before purchasing. The free trial extended is available here. Here’s a brief summary and information about Semrush.
Overall rating of : 4.3/5
The advantages of using Semrush
It is generally easy to use.
Semrush makes domain analysis easy. It has all the information that you need in one spot.
Semrush offers large amounts of data, but it’s easy to use. The interface allows users to view the metrics through graphs and visualisations.
Semrush’s outstanding link-building capabilities make it an excellent choice. It comes with CRM-style features to assist users in outreach.
The auditing feature for websites of the software provides easy-to-follow guidelines on improving the technical SEO as well as other aspects of your website.
Semrush has a variety of PPC-related data that can be combined with the organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support including chat telephone, email and chat. This is more extensive than competitors Ahrefs or Moz (especially Moz).
Get a 14-day free trial. This is an benefit over other software.
The cons for using semrush
It provides only information only for Google. Ahrefs is a different tool that provides information for many search engines.
Semrush plans include only one account. Additional seats can be purchased at a cost higher than.
Certain essential features are only available as part of a ‘project‘. Semrush limits how many projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken Link Building isn’t as simple and easy as you might think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar can help you rank higher in search engine results. It’s much less expensive than other tools.
Get a free five-day GrowthBar trial right here. Or, check out our GrowthBar Review here
Best of luck!
Do you have comments or questions about Semrush? Leave a comment below to share your thoughts about Semrush