Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schchegolev and Dmitry Melnikov. According to the company it is the most popular SEO tool, and has more than 7 million users.
Semrush can give you a wealth of information that can help simplify your life.
Find out what users are searching for online
Create new web content that can be used to draw traffic
Find link-building opportunities
Your site could be enhanced to increase its search engine ranking.
Semrush can, for instance offer suggestions for keywords based upon the keywords you entered. The suggestions are utilized by you to write articles that are highly ranked in results from a search.
It also informs you how difficult it could be to rank certain search phrases.
It will suggest websites that are worth to visit to get backlinks.
This tool lets you conduct an SEO audit of your website to see whether there are any technical improvements you can make that will improve search engine results.
This is only the beginning. Semrush provides a variety of other features to help improve the rank of your website in search results.
All of these will be discussed in more detail below. These are the benefits I will discuss.
Let’s start! Let’s start by looking at domain analysis.
A domain analysis is the basis of the majority SEO projects.
A study of domains is often done on your site to find SEO opportunities. It can also be done on the site of a competitor to assess the difficulty of getting higher in search engine results.
An analysis of a website’s domain is a good way to determine whether it is worth contacting the owner of the site to request the site’s owner to provide a link. Because hyperlinks from other websites (or “backlinks”) which are related to your site’s content, can greatly improve the performance of your site’s search engine.
Semrush simplifies domain analysis: Just enter the domain’s URL and you’ll get an instant overview of its performance on results from searches.
Keyword research in Semrush
Keyword research is typically centered around:
You can find out how many people search for a keyword.
It is crucial to determine the difficulty to be ranked for this keyword.
Find out which keywords are ranking.
Get suggestions for others.
Semrush gives easy access to all details.
Basic keyword data access
Use the ‘Keyword Overview Tool‘ to obtain basic statistics about keywords in Semrush.
You’ll be able to look up:
The number of search results this keyword receives every month on Google
It’s “keyword difficulty score”
A list of websites that rank for it.
Here’s a list of keywords you might think about using instead
Similar to domain analysis, this could also be performed for each country.
Semrush’s Keyword Magic option can be utilized to locate specific keywords that are based on the keyword you have entered.
It would be easier to use if it were simply referred to as “Keyword Suggestions.” It might sound vague, but once you’ve reached this area of Semrush, you’ll find it easy to use.
The list of keywords relevant to your search term will be displayed. To sort these keywords, you can choose from a variety of options.
The keyword difficulty
The total amount of searches for keywords per month.
Cost per click for Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still much to be done. The data is only available for Google searches. It would be more useful to have data for all other search engines.
Google still dominates searches (92% at time of writing according Statcounter) however, other search engines are also enjoying some market share in certain territories (in the US, for example)
Moz Ahrefs, along with other rivals, give you access Bing data. Ahrefs also provides YouTube search information. This can be extremely valuable for any person who creates video content.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research that also offers a set of content marketing tools. It is available as long as you have an ‘Guru’ plan or greater.
These will allow you to:
Find new subjects to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s content-marketing toolkit. It lets you copy and paste material directly into Semrush to allow it to be examined. You can also create copy within Semrush and receive real-time advice.
After you have completed this step, you will receive suggestions on ways to boost your content’s performance on search results. These suggestions include encouraging you to increase or reduce the word count, recommending that you include keywords in the text, and advising you regarding material that appears to was scraped from a different site.
It would be great to just paste your website’s URL in the browser and receive these suggestions. It is difficult to copy and paste.
“Rank Tracking” or “position Tracking” is a method of monitoring the performance of your website over time in search engines by using a certain keyword.
It’s simple to setup it’s easy to set it up in Semrush. Just go to the section for position tracker and enter your domain name and keywords. You’ll receive a report showing the position of your website for each key phrase.
You’ll be able to track your progress in ranking higher on the phrases you choose by adding more data to Semrush.
Semrush lets users add information from other websites to its position tracker tool. This will allow you to see over time how your site performs for selected keywords with the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It determines the performance of a website in search engine results based on the number and quality of its ‘backlinks‘.
Semrush offers two options for looking at backlinks: one is to use “backlink analysis” and the other is to conduct an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also been viewed here:
Anchor text for every backlink. Top-level domain distribution (how many are.com.,.org., and.gov). Information about your IP addresses. This data allows you to determine which domains have gained backlinks. Also, it provides an insight into the activities of competitors.
The ‘backlink inspection’ is another way to look at backlinks in Semrush. This is used to assess the’site quality and toxicity’ of any backlinks.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the process of getting other sites to link to your site is essential to the success of any SEO project’s success. Sites with more hyperlinks to them are usually rewarded by search engines with more prominent positions in search results, provided they are on high-quality websites span>
Semrush’s tool for link building works by
Find out about your competition and where they rank.
Examining the content of your site
You are asked to list the keywords you would like to use for
Then, it will create a list with possible websites it thinks are worth contact for an article or backlink.
SEMrush Domain prospects This tool lets you connect your email address to Semrush and allows you to send out emails to your contacts directly from the tool.
With CRM, you are able to monitor every step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Enjoy a longer, free trial of SEMrush
Semrush offers a standard seven day free trial. However, for a limited time, you may be eligible for an extended 14-day trial.
You can test all the features and get all the data it provides.
You can get an extended, free trial
Broken link building
Broken link construction is a crucial SEO tactic.
This involves finding the broken link (i.e. It involves locating a broken hyperlink (i.e. one that doesn’t point to any place) and then making the dead content that it was using as a pointer. Then, ask any person linking to that dead content to directly link to yours.
This will allow you to create backlinks for your website’s content. As mentioned before, the more backlinks that direct to your site the better your website will perform in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You’ll need to conduct an analysis of backlinks, navigate to an “indexed page” section, click the “target error” option, and finally export this Excel or CSV file. broken links.
Although it is tedious but you can transfer your broken links to Semrush along with the relevant email addresses. You can also do your outreach within the platform using a connected mailbox or pipeline approach to CRM previously mentioned.
There are many improvements that need to be made. Ahrefs can hit the “broken Links” button, which returns a list containing all broken links, both inbound and outgoing, for the domain.
Simple user interface
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu choices could be divided into categories that are useful, like keyword research as well as competitive research, and link building.
It may seem overwhelming at first because there is many things to think about. It will become less overwhelming as you become accustomed to it.
Semrush’s visualisation of data helps to overcome data overflow. Many metrics are graphed in a manner that helps you to comprehend the information.
Semrush’s interface is more compatible when used with smartphones. The interface is not responsive, which means that when you log into Semrush using a mobile device, you’ll see the typical desktop-based interface. This means that you will only be able to view tiny amounts of text. Additionally, there is a lot more pinching, zooming, and squinting.
SEMrush is more difficult to operate on a mobile than .
Semrush offers a mobile application which allows you to see your position tracking data. This is a good thing. It would be great to have all Semrush features could be accessed via mobile.
SEMrush’s mobile application for rank tracking
Semrush’s interface has an easy-to-use user interface. However, you must have a desktop computer in order to make the most of Semrush.
Value and pricing
Semrush is more expensive than other kinds of SaaS (software as a Service) applications.
It’s not a problem but you are not only paying for the functionality, but also access to a huge amount of data, which includes lots of data from your competitors.
Semrush comes in three different price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You may also choose to utilize our “Custom” platform. Corporate clients can utilize the platform ‘Custom’ to design their own plans with flexibility in reporting and limit on queries.
Semrush allows anyone to trial the service for free prior to deciding to buy a plan. The company also offers the option of a 14-day trial for free. The trial is available here. The trial is similar to other trials offered by competitors. It’s less than Ahrefs’ (7-day paid trial), but more generous than Moz (a 30-day trial for free). ).
To get the full test experience, you will need credit card details. This is a snare in SEO tools.
Semrush’s fees are comparable to those of key competitors Moz and Ahrefs, Majestic, and Majestic. Majestic’s monthly plans cost $49 per month however they are less efficient than the basic plans.
Semrush plans vary in the following:
How many reports can you run per day
The maximum number of keywords you are able to monitor in a particular month
Access content marketing tools
Access historic data
Get more value for your money.
Let’s take a close look at the pricing structure and decide if Semrush offers a value for the money.
Semrush pricing structure is a disaster. Every plan, including the $449.95 Business, only allows one user account. If you want Semrush to access additional users in your company (depending on which plan type), you will require an additional fee of $45-100.
It’s a negative contrast to Semrush’s rivals who generally increase the number of seats as they go up the pricing ladder (or are less expensive for seats that are not available).
This may be an issue for your organization. Semrush may be able to offer a Custom Plan. This allows you negotiate pricing to include a specific number of users as the name implies.
Semrush may only be used for domains that are designated as projects. Website audits. Audits of backlinks. Position tracking.
The details of your Semrush plan will determine the number of projects you are able to manage at one time.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can send a lot of reports daily. You can pull up to 3,000 domain analysis report per day on the basic plan. This is far more than the 175 reports per week that Ahrefs‘ entry level plan allows you to run.
The amount of free reports grows as you climb the price ladder. While Semrush offers daily limits of 10,000 reports per Semrush plan, the $449.95 plan comes with Ahrefs 399 with an annual limit of 1750.
Competitive intelligence and add-ons
You can make use of Semrush to analyze websites of competitors, but these features are not accessible without purchasing an ‘Trends’ add-on.
This is the format you will get when you buy it.
Market Explorer (market participants and shares of market, and audience age, gender, and behavior.
Statistic on traffic (visitor interaction with traffic sources, desktop and mobile users, audience overlaps, historical data and geo-information).
The add-on cost is $200 month, which is quite high. In some instances, it’s more costly than the other plans. The results are as follows.
You’ll have to pay an additional cost if you wish to use local SEO features.
Two local SEO add-ons are available Basic location costs $20 per month, and ‘Premium location’ costs $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Review user reviews and offer suggestions
Premium version comes with a “local Heatmap” which allows you to compare your business’s location with other local businesses on Google Maps. Semrush also allows users to reply directly on reviews.
Data from the PPC
Semrush might be more effective when you mix SEO and PPC.
Semrush has more PPC information than other tools. Semrush has detailed CPC statistics for specific keywords. Other tools might only offer basic CPC figures.
SEO tools such as Semrush can be complex and require lots of assistance.
Semrush provides three customer support channels including chat telephone, chat and email.
Semrush allows users to find contact information unlike other SaaS products. The help chat box is located on every page’s bottom as well as a footer that has a phone number.
There is no need to look through for help before we can give you a number. We are able to assist you immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. It has all the information that you require to run an effective SEO campaign. Semrush’s most notable features are its link building and auditing tools. The former allows for backlink creation using a CRM-like method and the latter offers a list of easy ways to improve the technical SEO or on-page SEO.
What’s the main drawback?
Somewhat disappointing is that you are unable to unlock certain competitive intelligence features for $200 per month.
Semrush offers a powerful solution to help improve search engine rankings. The free trial extended is available on this page. In conclusion, you’ll see below a brief summary of the main advantages and disadvantages of Semrush and information about different SEO products.
Overall score, 4.3/5
The advantages of using Semrush
It is generally simple to use.
Semrush makes domain research easy. All information is available in one location.
Semrush offers large amounts of data, but it’s easy to make use of. The interface makes use of graphs and visualizations to make it clear what the metrics mean.
Semrush’s link-building functionality is amazing. It comes with similar features to CRM that can assist you in outreach.
Site auditing functions of the software provide simple-to-understand guidelines to improve the technical SEO.
Semrush offers a range of PPC data that can be used in conjunction with organic search data.
Semrush’s reports are much more extensive than its competitors.
There is three ways to contact support: phone, chat and email.
You can avail a 14-day trial of HTML0. trial. This gives you an benefit over other products.
The disadvantages of using semrush
It’s limited to Google search engines. But, other tools, such as Ahrefs, provide information for a variety of other search engines.
Semrush plans offer only one account per user. Additional seats are available for a higher price.
Certain essential features can only be found in a “project‘. Semrush limits the amount of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t quite as easy as you might imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the main rivals to Semrush. We are yet to evaluate them all, but there is an analysis of Ahrefs vs Semrush here. I think that Semrush is more flexible with regards to user accounts. However when you have a lot of users that need access to an SEO tool, one alternative could be more cost-effective.
GrowthBar is a brand-new tool that helps you get higher rankings in search engines. It’s also much less expensive than other products.
GrowthBar can be downloaded for five days here. You can also review our GrowthBar review here.
We wish you all the best!
Have questions or feedback on Semrush ? Drop an open comment below to share your thoughts and questions.