Semrush Toolbar

Semrush – What is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is the most popular SEO tool and has more than 7 million users.

 Semrush provides a wealth of information that can simplify your life.

See what other people are searching on the internet

Create new web content that draws in traffic

Find link-building opportunities

Your site could be enhanced to increase its search engine ranking.

Semrush, by example, can provide you with keywords based on the keywords that you have entered. These can be used to assist you in writing blog posts that rank well in search results.

This indicates the difficulty it is to rank for specific search terms.

It will recommend websites worth visiting to get backlinks.

It allows you to conduct an SEO audit of your website in order to determine whether you are able to make technical improvements that will improve search engine results.

This is just the beginning. Semrush also offers other features that will help your site rank higher in search engine results.

They will be explained in detail later. I will highlight all of their benefits.

Let’s start! Let’s get started by looking at the domain analysis.

Semrush Toolbar

Domain analysis

 A domain analysis in the beginning is vital for all SEO projectsIt provides a brief overview of domain’s ‘quality from an SEO perspective.

Domain analysis is typically performed on your site to identify SEO opportunities, or on the competitor’s website to assess the difficulty be to be ranked higher in search results.

You can also do a domain analysis to see if a website is worth it to ask its owner for a link to yours. Because hyperlinks from other sites (or “backlinks”) that are relevant to your site’s content could greatly enhance the site’s search engine performance.

Semrush makes the process of evaluating domains simple. Simply input your domain’s URL into the  section ‘domain overview where you’ll get an instant analysis of its performance in the search results.

Keyword research in Semrush

Keyword research usually is centered around:

You can find out how many people search for a keyword.

It is vital to determine how difficult it might be to rank the keyword.

Find out who’s in the top position for this keyword.

Get suggestions for others.

 Semrush gives easy access to all information.

Basic keyword data access

Utilize the “Keyword Overview” Tool to get basic statistics on keywords within Semrush.

The monthly volume of searches for this keyword on Google

Its difficulty score for its keyword

listing of websites that rank for it.

Here’s the list of terms you could think of using instead

Like analysis of domains, this can also be done per country.

Keyword suggestions

You can use Semrush’s “Keyword Magic” option to receive specific keyword suggestions based upon the phrase you’ve entered.

It would be much more beneficial if it were called just “Keyword Suggestions.” It might sound unclear however once you’ve gotten to this area of Semrush, you’ll find it simple to use.

The list of keywords that are relevant to your search term will be shown. There are filters that you can apply to sort these keywords for example:

 The keyword difficulty 

The amount of searches per keyword each month

Cost per click for Google Ads to display keywords results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is still the need to improve. The only Google search results contain information. It could be more useful when other search engines also had metrics.

Google still dominates searches (92 percent at the time of writing according Statcounter) however, other search engines are also enjoying a fair share of market share in certain territories (in the US, for example)

Moz Ahrefs and other competitors allow you to access Bing data. Ahrefs also provides YouTube search data. This is very beneficial to any video creator.

Semrush’s Content Market Toolkit

Semrush includes keyword research tools and an array of content marketing tools (as soon as you have a “Guru” plan).

These will permit you to:

Find new topics for you to write about

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand mentions

My favorite feature in Semrush’s toolkit for content marketing is the “SEO writing assistant”. You can copy and paste material into Semrush to read. Semrush also allows users to write copies and receive real-time guidance.

 This will provide suggestions on how you can increase the visibility of your website’s content in search results

It is incredible to be able to just copying and pasting the URL of your site into these links, and then receiving suggestions. This copy/paste thing can get annoying.

Tracking rank

“Rank Tracking” or “position Tracking” is a method of monitoring the performance of your website over time in search engines by using a certain keyword.

This is very simple to set-up within Semrush. Just go to the section for position trackers and enter your domain name and keyword. You will get a report that shows you where your site ranks for each key wordYou can also track your site’s ranking per country.

You can track your progress towards ranking higher for phrases you select as you input more information to Semrush.

Semrush lets you input data from competitors websites into its position tracker. This will allow you to compare with time how your website performs for selected keywords with the performance of your competitors.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

website’s search engine ranking is affected by how many backlinks it’s received from other sites.

 Semrush lets you examine backlinks in two ways. One is to use the backlink analysis option’ while the other option is a backlink audit. 

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

This section can also be viewed:

Anchor text for each link Top level distribution of domains (how many the links Data regarding the IP addresses for your site. This data lets you know which domains have gained backlinks and the value of those backlinksThe information you collect can help improve your SEO efforts, or get a better understanding of the actions of a competitor.

Backlink audits

 You can also perform a backlink audit’ to see if any backlinks are being used to your website

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

SEO projects are only successful if they have a strong link-building strategy. This is the way other websites connect to your site. Sites with more hyperlinks to them are usually rewarded by search engines with higher search results positions, provided they are on high-quality websites span>

Semrush’s tool for link building works by

Learn about your competition and where they rank.

Examining the content of your site

You will be asked to provide the keyword for

After that it will build an index of potential websites that it thinks is worth contacting for guest articles or backlinks.

SEMrush domain prospects It is possible to connect your email address to Semrush and send out outreach emails from the tool.

With CRM, you are able to track every stage of the process.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Try a longer test of SEMrush

Semrush’s seven-day standard free trial lasts. The 14-day trial extension is offered for a restricted period of time.

Use this tool to test all the major features and information.

Get an extended, free trial

Broken link building

Broken links are an important SEO tactic.

This is done by locating an invalid URL (i.e. one that doesn’t lead anywhere) and then creating the “dead” content that it was pointed to, and then soliciting anyone linking to the dead content to link directly to yours.

This allows you build backlinks for your content. Like we said that backlinks to your site can be a fantastic method to boost search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

To run a backlink analysis report, navigate to the “indexed” pages section and click on the “target errors” option. The Excel or CSV file can be then sort or filter to find the errors 404. broken links.

It’s not an easy task, but it is possible to import broken links to Semrush with the appropriate email addresses. You can also reach out to Semrush via a connected mailbox, or through the CRM pipeline method previously described.

There are numerous areas to improve. Ahrefs allows you to hit “broken Links”, which provides an inventory of broken outgoing or inbound links for the domain.

User interface

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

You can choose to group menu options into categories that are useful, such as keyword research and research on competitive issues.

Although it is overwhelming, there are still numerous things to take care of. But, it will become routine.

Semrush’s visualization of data is an excellent way to get over the sensation of being overwhelmed by data. A variety of metrics are plotted in a manner that helps you to understand the data.

Semrush’s interface would work better with smartphones. The interface isn’t responsive as it standsThat means that when you log in from an mobile device to Semrush, you will see the normal desktop-based interface. This means you cannot read large amounts of text, and you can also zoom in and out.

 SEMrush is more difficult to operate on a mobile as compared to . 

Semrush’s mobile app allows you access to the location tracking informationThis is an advantage. It would be ideal if it offered mobile access to all of the other Semrush features.

SEMrush’s mobile application for rank tracking

Semrush is easy to use and easy to learn. To make the most from Semrush, however, you will need a desktop PC.

Price and value

 semrush is more expensive than other types’ of ‘SaaS apps (software as service).

The reason this is so logical is that you’re not only paying for the functionality, but also access to a lot of information, including many details from rivals.

Semrush offers three major pricing choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You can also choose to use the ‘Custom’ platform. Corporate customers can create their own plans with more flexible limits on reports and queries, as well as additional accounts. You can find more information here.

Anyone who is interested in trying Semrush before committing to a subscription plan is able to avail a free seven-day trial. However, the company provides the option of a 14-day trial for free. It is available here. It’s quite similar to other offerings from competitors. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s more generous than Moz (a free 30 day span>).

To get the full test experience You will require credit card details. This is a snare when using SEO tools.

Semrush’s fees are comparable to those of key competitors Moz and Ahrefs, Majestic, and Majestic. Majestic offers a $49 monthly plan, however it’s less efficient than its entry level plans.

The Semrush Plans differ in the following:

The amount of reports that you can run in a day

The amount of keywords that you can track every month

 Access to content marketing sources 

Access data from the past

You can get more for your dollar.

Let’s have a closer review of certain elements of the pricing structure to see if Semrush is a good value for price.


 Semrush is notorious for allowing only one user per plan. It will cost you between $45 and $100 to allow Semrush access as well as access to other users within your company based on the plan you choose.

It’s a negative contrast to all Semrush’s competitors which tend to increase the number of seats as they go up the price ladder (or are cheaper for seats that are not available).

It could be a problem within your business. Semrush may be able to offer the option of a Custom Plan. As the name implies it allows you to negotiate pricing for a service that comes with a custom number or users.


 Semrush only works with domains that have already been designated projects. Key features that are included in this category are backlink audits, position tracking and site audits.

The maximum number of projects you can manage at any time is contingent on the Semrush program you’re on.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

For requests for reports

Semrush offers a large limit on the number of reports it can send out per hour. This means that you can get 3,000 domain reports every day, even on the entry plan. This is significantly more than the 175 reports that are allowed per week on Ahrefs the basic plan.

The amount of free reports increases as you go up the pricing scale. While Semrush has a daily limit of 10,000 reports for each Semrush plan, its $449.95 plan comes with Ahrefs 399 with an annual limit of 1750.

Competitive intelligence and add-ons

Semrush can be used to analyze competitors’ websites, but this feature isn’t accessible without the purchase of an add-on for Trends.

This is what it appears like when you purchase it

Market Explorer (market participants and shares of market, as well as audience gender, age, and behavior.

Analytics (visitor interaction and traffic sources, desktop, smartphone, audience overlap historical data, geographical information and more.)

This add-on costs $200 per monthly, which seems quite high. It can be more expensive over other plans in certain instances.

For local SEO tools, you’ll have to pay an an additional fee.

Two SEO add-ons to local SEO are available. ‘Basic’ is $20 per month. ‘Premium’ is $40 per per month.

Both permit you to:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business and Facebook Listings

Read user reviews and offer suggestions

Premium version comes with a local Heatmap‘, which allows users to compare their business with other businesses in the vicinity in Google Maps. The Semrush interface lets you immediately respond to reviews.

Data From the PPC

Semrush is more valuable than the competition if you work on both SEO projects as well as PPC campaigns.

Semrush offers more PPC information than other tools. Semrush has detailed CPC figures for certain keywords. Other tools may only offer basic CPC figures.

Customer support

SEO tools like Semrush aren’t easy and require more assistance.

 Semrush provides three support channels for customers: chat telephone, chat and email. 

Semrush, unlike other SaaS products makes it easy to locate its contact information. An online help box is found at the bottom and a phone number is listed in the footer.

We don’t require you to go through our help pages prior to providing you with a phone number. Instant help is available.

Conclusion of the Semrush Review

Semrush is an excellent SEO tool. Semrush is an excellent SEO tool. The first lets you create backlinks using a “CRM” fashion while the second offers a list of easy ways you can enhance the technical SEO and on-page SEO.

What are the main drawbacksWhat main downsides?

It’s a little disappointing to learn that some capabilities of competitive intelligence cannot be unlocked by an add-on of $200 per month.

Semrush offers an effective solution to improve the search engine ranking. The extended free trial is available here. To conclude, you will find below a overview of the major advantages and disadvantages of Semrush as well as information on other SEO products.

Overall score: 4.3/5

Semrush The benefits

It is generally simple to use.

Semrush simplifies domain analysis. It has all the information that you require in one place.

Semrush can store large amounts of data yet is simple to use. The interface uses graphs and visualisations to make it clear what the metrics mean.

Semrush’s ability to build links is exceptional. It features CRM-style features that will help you with outreach.

The auditing feature for websites of the software provides easy-to-follow instructions for how to improve technical SEO and other elements of your site.

Semrush offers a wide variety of PPC-related information in addition to organic search data.

Semrush’s reports are much more extensive than its competitors.

 There are three support channels: chat, phone and e-mail

It is possible to obtain 14 days of trial at no cost. This is a significant advantage over the competitors.

The pros and cons of semrush

It is restricted to Google search engines. Ahrefs, however, offers information which can be utilized for various search engines.

Semrush plans only provide one account per user. Additional seats are available at a cost higher than.

Some key features cannot be found unless you’re part of a “project”. Semrush limits the amount of projects you are able to simultaneously be running.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken link construction isn’t as easy as you think.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic is the main rival to Semrush. Ahrefs, Moz, and Majestic are also available. We are yet to test them all but you can find an analysis of Ahrefs against Semrush. While I believe Semrush offers more flexibility when it comes to accounts for users as opposed to Ahrefs, you may find one of the other options cheaper if you have multiple users that require access to an SEO tool.

GrowthBar is a revolutionary tool that can help you rank higher with search engines. It’s also cheaper than other tools.

GrowthBar is available for download for five days from here. Or, check out our GrowthBar Review here.

All the very best!

Do you have any questions or suggestions? Please comment below to send your thoughts and queries about Semrush