Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was started by Oleg Schchegolev, Dmitry Melnikov in 2008. According to the company, it is the most popular SEO tool and has more than 7 million users.
Semrush provides a wealth of information to make your life simpler.
Learn what people are searching online
Create web content that draws in visitors
Find link-building opportunities
Improve the technical aspects on your site to increase search rankings.
Semrush offers suggestions for keywords for you based on the keywords you’ve used. They can assist you in creating blog posts that are highly ranked in results from a search engine.
It also informs the user how hard it could be to rank certain search phrases.
It will suggest websites you should visit to build backlinks.
It permits you to conduct an SEO audit of your website to determine if you can implement technical changes that enhance search engine rankings.
This is just the beginning. Semrush also provides additional features to help your site rank higher in search engine results.
They will be explained in depth in the following paragraphs. These are the benefits I will discuss.
Let’s start! Let’s get started by taking a look at the domain analysis.
Domain analysis is the foundation of most SEO initiatives.
An analysis of domains is usually performed on your website to identify SEO opportunities. It could also be done on the site of a competitor to assess the difficulty of getting higher in search engine results.
To determine whether it’s worth contacting the owner of your website to ask for links to your site A domain analysis could be conducted. This is due to the fact that hyperlinks from high-quality websites can improve your website’s search engine ranking.
Semrush makes domain analysis simple: simply type a domain URL into the “domain overview section’ and you’ll be able to get an immediate impression of the performance of your results from searches.
Keyword research in Semrush
Keyword research is generally centered around:
It can be used to calculate how many people are searching one keyword.
It’s important to find out the difficulty for a keyword to rank.
Find out who ranks for the keyword.
Get suggestions for other HTML0 users.
Semrush makes searching for all the information you require simple.
Basic keyword data access
To get basic information about keywords in Semrush, you can use the Keyword Overview tool.
You’ll be able look up:
The amount of search results this keyword is able to receive on Google every month
Its difficulty score for its keyword
A list of websites that rank for it.
Here are some keywords to think about as an alternative to HTML0.
Similar to domain analyses This can also be conducted per country.
Semrush provides “Keyword Magic” to provide keywords based on a specific phrase you’ve typed in.
It would be easier for users to use it if the name was simply “Keyword Suggestions”. Although the term “Keyword Magic” might sound a little vague initially, once you reach this area of Semrush your life will be much simpler.
There is a list of keywords that are related to the keywords you’ve entered. The keywords can be sorted using filters such as:
The problem with the keyword
The average monthly number of searches for each keyword
Google Ads’ cost per click to show keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are areas that need improvement. The only Google search results contain information. It would be more useful to include data for other search engines.
To be fair, Google continues to dominate searches (92% as of the date of writing according to Statcounter) however, there are certain countries, not just the USA with other search engines that are enjoying an adequate part of the market (in the US for instance, nearly 6 percent of searches are conducted on Bing).
Moz Ahrefs, along with other competitors, provide access to Bing data. Ahrefs also provides YouTube search data. This is very beneficial to any video creator.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools as well as a suite of content marketing toolskits (as as long as your ‘Guru’ plan isn’t lower).
These will let you:
Find new topics for you to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s content-marketing toolkit. Copy/paste content into Semrush for review. Semrush allows you to create your own copy and offer immediate assistance.
If you complete this task, you’ll get suggestions on ways to enhance your website’s search engine performance.
It would be wonderful to just paste the URL from your website into and get these suggestions. Sometimes copy/paste can be irritating.
Position tracking or rank tracking is the process of analyzing your website’s performance in the search engine over time, for a particular key word.
It’s simple to set it up in Semrush. Just go to the position tracker area and enter your keyword and domain name. You’ll receive a report showing you where your website ranks for each key phrase.
You’ll be able to track your progress in ranking higher for the phrases you choose as you add more data to Semrush.
Semrush allows you to input data from competitors sites into their position tracker. This allows you to compare your site’s performance in terms of particular terms over time with results of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A website’s rank in search engines will be affected by how many backlinks it’s received from other sites.
There are two ways to analyze backlinks in Semrush: the one is to utilize the “backlink analysis option” and the second is to perform an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is available to be viewed:
Anchor text for each link Top level distribution of domains (how many the links are.com.org. or.gov). Data about the IP addresses of your site. This information will allow you to identify the domains that have gained backlinks as well as the worth of these backlinks.
You can also perform a backlink audit’ to see if any backlinks are used on your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects are only successful if they have an effective link-building strategy. This is the way other websites link to yours. Search engines often reward sites with more links them with higher search results positions (as long as they’re located on high-quality, relevant websites). ).
Semrush’s tool for link building works by
Find out about your competition and their positions.
Examining the content of your site
We want you to write down the keywords you would like to rank for.
Then, it will compile a list of potential websites that it believes are worthwhile to contact in order to obtain a backlink or guest blog.
SEMrush Domain prospects The tool allows you to connect your email address with Semrush, and can send an email to outreach directly through the tool.
You can monitor the progress of every strategy using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
You can get a longer, trial for free of SEMrush
Semrush offers the standard 7-day trial for free. For a short period, however, you can get a 14-day trial extension.
This allows users to review all of the product’s key features and access all its data.
Download the extended free trial
Broken link building
Broken links are a crucial SEO tactic.
This involves finding a broken hyperlink (i.e. It involves locating an unreliable hyperlink (i.e. one that doesn’t point to any place) and then creating the dead content that it was using as a pointer. Then, ask any person linking to that dead content to link directly to your site.
This lets you create backlinks to your website content. As stated before, backlinks to your website are a great method to boost search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report, navigate to the “indexed” pages section, and click on the “target errors” option. The Excel or CSV file will then be sort or filter to find the errors 404. broken links.
While it’s a hassle, you can import your broken links to Semrush together with the appropriate email addresses. You can also make outreach on Semrush making use of the CRM pipeline approach.
There are still numerous areas to improve. Ahrefs allows you to hit the broken Links option. It provides a list of all broken outgoing or incoming links for a specific domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could arrange the menu options into useful categories such as keyword and competitive research ranking tracking, link building and rank tracking.
It isn’t easy to understand all the information, even though there is plenty. But, you’ll soon get used to it.
Semrush’s data visualization can help you get rid of the feeling of overflow. A variety of metrics are graphed to ensure that it is easier to understand.
Semrush’s interface is more compatible with smartphones. As it stands, the interface is not responsive, which means that when you log in to Semrush from a mobile device you will see the standard desktop-based interface. This means you will only read small portions and require more zooming and pinching.
SEMrush needs a lot more zooming, pinching and scrolling to work on a smartphone.
Semrush offers a mobile application that allows you to view the data from your location tracking. This is a good thing. However, it would be ideal if it offered mobile access to of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush is easy to use and intuitive. But, you’ll require a desktop computer to make the most of it.
Value and Pricing
Semrush is more expensive than other kinds of SaaS (software as a Service) applications.
It is normal that you aren’t just paying for access to functionality, but also large amounts data. This data includes a lot more information about your competition.
Semrush is offered in three pricing options.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the option of using the Custom platform. This platform allows corporate customers to design their plans with more flexibility on reporting and queries.
Semrush can be tried at no cost for anyone looking to see if it works before they purchase a paid plan. Semrush also provides a 14-day trial for free. It is available here. This trial is very similar to trials offered by other competitors. It’s less than Ahrefs 7-day paid trial however it’s more than Moz’s 30 day trial for free. ).
To get the full-featured trial, you’ll need to input your credit card information. This is a standard procedure in SEO tools.
Semrush’s costs are comparable to Majestic (majestic), Majestic (moz and Ahrefs) and Majestic. Majestic’s monthly plans cost $49 per month, but they are significantly less efficient than its entry-level ones.
Semrush plans differ in the following:
The limit is the amount of reports you are able to create each day
The maximum number of keywords you are able to monitor in a particular month
Access Marketing tools
Access to data from the past
You can get more for your dollars.
Let’s examine certain aspects of the pricing structure, and see if Semrush represents a good price.
Semrush pricing structure is terrible. Every plan that includes the $449.95 Business plan, allows only one account per user. If you want Semrush to access additional users in your organization (depending on which plan type), you will need an additional $45-100.
This is a negative contrast to Semrush’s rivals who generally increase the number of seats as they climb the pricing ladder (or are cheaper for additional seats).
This could be a problem for your company. Semrush offers the Custom plan. This allows you to negotiate pricing and include a custom amount of users.
Semrush is only available for domains that have been classified as projects. Position tracking, backlink audits, and site audits are key features that fall into this category.
The number of projects you can handle on the go depends on the Semrush program you’re on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush can send a lot of reports daily. Even with the entry-level plan you can run 3,000 domain analysis reports every day. This is higher than the 175 reports you could run each week on Ahrefsthe entry-level plan.
The amount of free reports increases as you go up the price scale. While Semrush has a daily limit of 10,000 reports per Semrush plan, its $449.95 plan comes with Ahrefs 399 plan with an annual limit of 1750.
Competitive intelligence and add-ons
Semrush lets you examine the websites of your competitors. However this feature can’t be bought without the Trends add-on.
This is what you will get when you purchase it
Market Explorer (market share, gender and age of the audience, market participation and seasonal peak, etc.)
Statistics regarding traffic (visitor interaction with traffic sources desktop and mobile users, audience overlaps and historical data and geo-information).
The add-on costs 200 dollars per month. This is a bit disappointing. It could be more expensive than the other plans.
If you want to utilize local SEO, you’ll have to pay an additional cost.
Two local SEO add-ons are offered: ‘Basic location’ costs $20 per month, and Premium location costs $40 per month.
Both are accessible for you to use:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Monitor user reviews and make suggestions
Premium versions include a local Heatmap that lets you evaluate your business against other local businesses using Google Maps. The Semrush interface allows you to respond directly to reviews.
Data From the PPC
Semrush could be more valuable than competitors if you’re working on both SEO and PPC projects.
Semrush has more PPC information than other tools. While other tools offer the basic CPC figures for certain keywords, Semrush provides detailed CPC competition and distribution details, live ads as well as PPC campaign planning tools.
SEO tools like Semrush can be complex and require a lot of assistance.
Semrush lets customers contact them via chat, email or phone.
Semrush’s contact information is easy to find and is different from other SaaS products. The bottom of every page has a help chat box, while the footer displays a number.
Before we give you a phone number, you don’t need to look up for help on our pages. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush has many great features. Semrush provides all the features you need for a successful SEO campaign. The first allows you to build backlinks using the “CRM” way, and the other provides a list of simple methods to improve the technical SEO and on-page SEO.
What are the the main drawbacks? What main downsides?
It is a bit disconcerting that certain competitive intelligence features can’t be unlocked with an add-on fee of $200 per month.
Semrush is a powerful tool that will aid in improving the search engine ranking. You can get an extended trial for free here. Here’s a brief summary and information about Semrush.
Semrush What are the benefits?
It can be used in a simple method.
Semrush simplifies domain research. All the information you require is available in one location.
Semrush can store large amounts of data yet is simple to use. To make it easy to comprehend the data, the interface employs graphs and visualisations.
Semrush is a great tool for building links. It comes with similar features to CRM that can aid you in outreach.
The site inspection function of the software gives you easy-to follow instructions to improve the technical SEO.
Semrush provides a broad range of PPC information in addition to organic search results.
Semrush’s reports are much more extensive than its competitors.
There three support channels are phone, chat and e-mail.
The 14-day trial version of is now available. This is a huge benefit over other software companies.
The cons of using semrush
It is limited to Google search engines. Ahrefs and other tools provide information for other search engines.
Semrush plans include only one account. Additional seats can also be purchased for a high cost.
Some key features cannot be found in the absence of a “project”. Semrush restricts the number of programs that you can use simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as simple as you would imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the main rivals to Semrush. We are yet to evaluate each of them, however there’s an analysis of Ahrefs against Semrush here. While I prefer Semrush’s versatility with regards to user accounts, it might not be the best option if you have many users that need access to an online SEO tool.
GrowthBar is a brand new tool that allows you to be more prominent in search results It’s available. It’s also less expensive than other products.
Take advantage of a five-day free GrowthBar trial right here. You can also view our GrowthBar review here.
All the very best!
Do you have any questions or comments regarding Semrush? Comment below to let us know your thoughts and questions about Semrush