Semrush, what is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev and Dmitry Melnikov. It is used by over 7 million people and is the most popular SEO tool.
Semrush provides you with a wealth of details that can be used to make your life easier.
Find out what people are looking for online
Create new web content that draws in traffic
Find link-building opportunities
Your website can be improved to improve its search engine ranking.
Semrush provides keyword suggestions to you based on words you have used. These can be used to assist you in writing blog posts that be highly ranked in search results.
This indicates the difficulty it is to rank for certain search terms.
It will suggest websites worth checking out to find backlinks.
You can conduct an SEO audit to your website to determine if technical improvements could improve the results of search engines.
This is just the beginning. Semrush offers a variety of other features that can help you rank higher in results for searches.
These will be discussed in detail in the following paragraphs. Each of them has numerous benefits that I will highlight.
Let’s get started! Let us begin by analyzing domains.
Basic analysis of domains is the foundation for most SEO initiatives. This is an overview of the domain’s “quality” from an SEO standpoint.
This is used to assess SEO potential on your website or on the site of a competitor in order to determine the difficulty with which they will rank higher for the search results.
You can also do an analysis of the domain to determine if a website is worth it to ask the owner to link to your site. This is due to external links (or “backlinks”) from quality websites that are linked to your content can significantly improve your search engine’s performance.
Semrush simplifies analysis of domains: Just enter a domain URL and receive an instant report of its performance based on results from searches.
Keyword research in Semrush
Keyword research typically revolves about:
It is possible to determine the number of people searching for one keyword.
It is important to understand how difficult it is to be ranked for a keyword.
Find out the rank of your keyword.
Get ideas for others
Semrush allows access to all information easy.
Basic keyword data access
You can utilize the tool ‘Keyword Overview’ to get basic information on keywords within Semrush.
You’ll be able to see:
The number of search results this keyword gets every month on Google
Its “keyword difficulty score”
A listing of websites that rank for it.
Here is the list of terms you could think of making use of instead
Like domain analysis, this could also be performed per country.
Semrush’s Keyword Magic option can be used to find specific keyword ideas that are based on the keyword you have entered.
It would be easier for people to utilize it if its name was simply “Keyword Suggestions”. Although ‘Keyword Magic” may sound a bit vague, once you have arrived at this area of Semrush you will discover it easy to use.
A list of terms that are related to the keyword entered will be displayed. These keywords are sorted using filters such as:
The problem with the keyword
The total amount of keyword searches each month
The cost per click for Google Ads to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There’s still plenty to be done. The only Google search results contain information. It would be more useful to have data for other search engines.
Google is still the most popular search engine (92 percent at the time of writing according Statcounter), but other search engines are enjoying a fair share of market share in certain territories (in the US for instance)
Moz Ahrefs and other competitors let you access Bing data. Ahrefs also gives you YouTube search data. This is extremely useful for any person who creates videos.
Semrush’s Content Market Toolkit
Semrush offers tools for keyword research as well as a suite of content marketing tools (as long as you have an ‘Expert‘ plan or greater).
They will allow you to:
Get new topics to discuss for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s toolkit for content marketing is the “SEO writing assistant”. It allows you copy/paste content directly into Semrush to allow it to be examined. It also lets you create content within Semrush and get real-time help.
When you do this, you will get suggestions on ways to improve your content’s search engine efficiency.
It would be great to just paste your URL into the browser and receive these suggestions. The problem of copy/paste can be annoying.
“Rank tracking” or “position tracking” is the process of monitoring the performance of your website over time on search engines for a specific key word.
It’s easy to set it up it’s easy to set it up in Semrush. Simply go to the section for position trackers. Enter your domain name as well as keywords and click “Start Tracking”. The report will display the position of each keyword for your website.
You will be able to track your progress towards ranking higher on the phrases that you select by adding more data to Semrush.
Semrush allows users to add data from other websites to its position tracker tool. This allows you to compare the performance of your website over time for particular keywords against that of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A site’s search engine ranking is affected by the number of backlinks it has received from other websites.
There are two ways to analyze backlinks in Semrush: the one is to utilize the “backlink analysis option” and the second is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Additionally the section is available to view at
Anchor text for each backlink Top level domain distribution (how many links are.com,.org., or.gov). Information on your IP address for your site. This information allows to track which domains have gained backlinks. Also, it provides an insight into the activities of competitors.
An Audit of Backlinks is another way of looking at backlinks within Semrush. It is used to assess the’site health and toxicity‘ of backlinks that point to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the process of getting other sites to link to your site, is crucial to any SEO project. SEO engines reward websites that have more links, granting them higher positions in search results. As long as the links originate from high-quality, relevant websites span>
Semrush’s tool for link building works by
Get to know your competition and rank them.
Examining the content of your site
Please indicate the keywords that you would like to rank.
Then it will make an index of potential websites that it believes is worthy of contacting for a guest post or backlink.
SEMrush domain prospectors It is possible to link your email address with Semrush and send outreach emails using Semrush.
Monitoring the progress of each strategy can be done by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush Get a longer-term free trial
Semrush provides a free seven-day trial. For a short period, however, you can get a 14-day trial extension.
Utilize this tool to check all of the key features and information.
The extended trial is available here.
Broken link building
Broken link building is an important SEO tactic.
This is done by locating a broken hyperlink (i.e. one that isn’t leading to any other website), making the “dead” content it pointed to, and then soliciting anyone who links to the dead content to link directly to yours.
This will allow you to create backlinks for your content. As stated before, backlinks to your website are a great way to improve the results of your search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report, navigate to the “indexed” pages section and select the “target errors” option. The Excel or CSV file can then be sort or filter in order to locate the 404 errors. broken links.
It’s not an easy task, but you can transfer broken links into Semrush with relevant email addresses. You can also conduct outreach from Semrush using the CRM pipeline approach.
There are still areas that need to be improved. Ahrefs gives you the ability to click on the “broken Links” option. This will return an inventory of broken outgoing as well as incoming links for a specific domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu options could be divided into useful categories such as keyword research as well as competitive research, and link building.
It can appear overwhelming at first, as there’s many things to think about. However, you’ll soon become used to it.
Semrush’s visualisation of data helps to get rid of data overload. A variety of metrics are graphed in a manner that makes it easier for you to comprehend the data.
However, it is a great thing if the Semrush interface could work with smartphones more effectively. The interface is not responsive, which means that when you sign in to Semrush from a mobile device you will see the standard desktop interface. This means you will only read small amounts and will require more pinching and zooming.
SEMrush is more difficult to use on a mobile than .
Semrush offers a mobile application which allows you to access your location tracking data. However, it would be great to have mobile access to all of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface has an intuitive and simple user interface. However, you will need to use an operating system on your desktop to get the most of it.
Value and Pricing
Semrush is more costly than other kinds of SaaS(software-as-a-service) (software-as-a-service) applications.
This is understandable as you are paying not only for the functionality, but for access large quantities of data that could include a lot from competitors.
Semrush offers three major pricing choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. This platform permits corporate customers to design their plans with more flexibility on reporting and questions.
Semrush can be tried at no cost by anyone who wishes to see if it works before purchasing an upgrade to a paid subscription. The company provides a 14-day trial at no cost. It can be accessed here. The trial is similar to trials provided by competitors. It is shorter than Ahrefs (7-day trial) however it’s more expansive than Moz (30-day trial for free). span>
For the full-featured free trial, you’ll have to input your credit card details. This can be a annoying practice with SEO tools.
Semrush’s fees are comparable to those of key competitors Moz and Ahrefs, Majestic, and Majestic. Majestic however offers an annual plan for $49 but is less functional than its entry-level plans.
Semrush plan differences are:
The maximum number of reports that you are able to run every day
The number of keywords you can monitor each month in the calendar
Access to content marketing sources
Access data from the past
Get more for your dollar.
Let’s take a closer review of some elements of the pricing structure to see whether Semrush is an excellent value for price.
Semrush’s pricing structure comes with one issue. Depending on the plan type, you will be required to pay between $45 and $100 for each additional user.
This is a negative comparison to Semrush’s other competitors, which typically increase the number of seats they offer as they move up the price ladder (or are cheaper for additional seats).
This might be an issue in your company. Semrush offers the Custom plan. This allows you negotiate pricing to include a specific number of users, just like the name suggests.
Semrush is only compatible only with domains that have been identified as projects. Key features that are included in this category are backlink audits, tracking of positions and site audits.
The amount of projects you can manage at any given time will depend on the Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush allows you to send as many reports as you want. Even on the basic plan, you can pull 3,000 domain analyses reports every day. This is higher than the 175 reports that are available on Ahrefsthe entry-level plan.
The price of your plan increases and you’ll see more generosity: While Semrush provides an $449.95 plan that includes 10,000 users, Ahrefs plans cost $399 and has a limit at 1750 per week.
Competitive intelligence and add-ons
Semrush lets you look at websites of your competition. However, these features are not available without the ‘Trends‘ add-on.
This is the format you get when you buy it.
Market Explorer Market participants, market share and consumer behavior.
Analytics of traffic (visitor interaction traffic sources, desktops, mobiles overlap, audience as well as historical data, as well as geographic information.
The add-on costs $200 each month. This is very disappointing. In certain cases, it is more costly than the other plans. These are the results.
Local SEO features require an additional fee.
There are two local SEO add-ons available. The Basic Location option costs $20 per month while the premium location option is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Monitor user reviews and make suggestions
Premium version comes with a local Heatmap which allows you to compare the company with other businesses within your region on Google Maps. Semrush interface lets you respond directly to reviews.
Data – PPC
Semrush could be more effective when you mix SEO and PPC.
Semrush offers more PPC information than other tools. Semrush provides more precise CPC data than the other tools, including distribution as well as CPC competition data as well as live ads, and tools for planning PPC campaigns.
SEO tools such as Semrush may be complicated and require lots of help.
Semrush provides three options for customer support: email, phone and chat. This is an improvement over other products that don’t offer phone support (Moz doesn’t offer live chat support).
Semrush is different from other SaaS applications in that it makes it simple to find its contact details. You will find a help chatbox on the bottom of each page, and the footer features prominently displayed the number of a telephone.
You don’t need search our help pages to get a number. You can get help immediately.
Conclusion of the Semrush Review
Semrush can be used to aid in SEO. Semrush offers all the data needed to run an effective SEO program. While the former allows the creation of backlinks in a ‘CRM’ fashion and the latter provides a list of simple ways you can improve on-page and technical SEO.
What’s the main drawback?
It’s a little disconcerting that certain competitive intelligence features cannot be unlocked using an add-on fee of $200 per month.
Semrush generally is a fantastic tool that provides you with the information you need to improve your search engine ranking. A free extended trial is offered here. Below is a an overview of Semrush’s major benefits and disadvantages, as well as details on other SEO products.
Semrush The benefits
It is generally simple to use.
Semrush makes domain research easy. Everything you need is in one place.
Semrush provides a wealth of data, but it’s easy to use. It makes use of graphs and visualizations to make it clear what the metrics are.
Semrush’s ability to build links is outstanding. It has similar features to CRM that can assist you with outreach.
The function for analyzing websites of the program provides simple-to-follow instructions for improving the technical SEO.
Semrush offers a range of PPC data that could be used in conjunction with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three avenues of support available: chat, phone and email. This is more extensive than rivals Ahrefs or Moz (especially Moz).
Get a 14-day free trial. This is an advantage over other software.
The pros and cons of semrush
It only provides information only for Google. Ahrefs, however, offers information that can be used for many search engines.
Semrush plans can only be used for one user account. Additional seats can be purchased for a higher price.
You can only find certain key features in the context of a project. Semrush restricts the amount of projects that you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not simple.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar, a new tool that allows you to rank higher in search results It’s available. It’s also much less expensive than other products.
You can access a five-day trial of GrowthBar here. You can also read our GrowthBar Review here
We wish you all the best!
Have questions or feedback on Semrush ? Drop an open comment below with your thoughts and queries.