What exactly is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is the most popular SEO tool, and has more than 7 million users.
Semrush has a lot to offer that can simplify your life.
Find out what people are looking for online
Create new content on the web that will bring in visitors
Find link-building opportunities
Your website can be improved to improve its search engine ranking.
Semrush, by example will give you keywords based on the keywords that you have entered. These can be used to help you write blog posts that will rank high in search engines.
It will also tell you how difficult it might be to rank certain search terms.
It will suggest sites to visit in order to create backlinks.
It permits you to conduct an SEO audit to find out whether your site could be improved to improve the search engine ranking.
This is just the beginning. Semrush also offers additional features to aid your website in ranking higher in search engine results.
The benefits will be discussed in greater detail below. I will discuss all of their benefits.
Let’s start! Let’s start by studying the analysis of domains.
A domain analysis in the beginning is essential for any SEO initiatives. It provides a brief overview of domain’s ‘quality from an SEO standpoint.
Domain analysis is performed on your website to find SEO opportunities. Also, you can look at the site of your competitor to see the difficulty or ease with which it will rank higher on search results.
A domain analysis can also be done on a site to determine if it’s worth contacting its owner to ask for the inclusion of a link on your website. External hyperlinks (or “backlinks”) to quality websites that are related to your content can dramatically improve search engine performance.
Semrush simplifies domain analysis Simply type in a domain URL and receive an instant report of its performance based on results from searches.
Keyword research in Semrush
Keyword research usually is based around
It’s possible to find the number of people who are searching for a particular keyword.
It is crucial to know how difficult it can be to be ranked for this keyword.
Find out who ranks for the keyword.
Receive suggestions from other users
Semrush makes an easy access to all the details.
Basic keyword data access
You can utilize the tool ‘Keyword Overview’ to find basic statistics on the keywords used in Semrush.
You’ll be able to see:
The monthly search volume for this term on Google
Its keyword difficulty score
A listing of websites that rank for it.
Here’s a list of keywords you might think about making use of instead
Similar to domain analyses This can also be conducted per country.
Semrush’s Keyword Magic option can be utilized to locate specific keywords based on the phrase you have entered.
It would be much more beneficial if it were named simply “Keyword Suggestions.” While the term “Keyword Magic” sounds a little unclear, once you’ve arrived at this area of Semrush you will find it easy to utilize.
You will see a list keywords related to the keyword you have entered. The keywords are sorted by filters such as:
The word difficulty
The number of keywords searched each month
Google Ads’ cost per click to show keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the need for improvement. The information is available only to Google searches. It would be more useful to have metrics for all other search engines.
To be fair, Google continues to dominate searches (92% at the time of writing according to Statcounter), but there are certain countries, not just the USA, that have other search engines that are enjoying a decent share of the market (in the US for example, almost 6% of searches are made on Bing).
Moz Ahrefs or other competitors allow you to access Bing data. Ahrefs also provides YouTube search data which can be very valuable for video producers.
Semrush’s Content Market Toolkit
Semrush is a keyword research tool that also offers a set of tools for marketing content. It is available as long as you have the ‘Guru’ plan or higher.
These will allow you to:
Explore new topics about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The ‘SEO Writing Assistant’ is one of my top features in Semrush’s toolkit for content marketing. It allows you to copy/paste content into Semrush to review. Semrush allows you to make copy and get immediate feedback.
This will provide suggestions about how to increase the visibility of your website’s content in search results.
It would be great to just copy the URL of your website into and get these suggestions. The copy-paste process can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time on search engines to find a specific keyword.
It is simple to set this up using Semrush. Simply go to the section for position trackers and type in your domain’s name and keywords. You will receive a report that shows you where your site ranks for each key word. It is also possible to track per-country.
You can track your progress towards ranking higher for phrases you select as you add more data into Semrush.
Semrush also allows for the input of information from competitors’ websites into its positioning tracker tool. This allows you to see over time how your site performs for selected keywords with the performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It determines how well a website performs in search engines results by the number and quality of its ‘backlinks‘.
There are two ways to analyze backlinks in Semrush: the first is to use the “backlink analysis option” and the second is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section may be viewed as follows:
Anchor text for each backlink Top-level distribution of domains (how many links are.com,.org., or.gov). Information on the IP addresses of your site. This information allows you know which domains have backlinks and their value.
You can also perform a backlink audit’ to determine if backlinks are being used to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be effective if they are backed by a strong link-building strategy. This is how other websites link to yours. Higher search results positions are usually awarded to websites with more links (as long they are linked to relevant and high-quality websites span>).
Semrush’s tool for link building works by
See who your competitors are and how they rank.
Examining the content of your site
You are required to list the keywords for
Then it will make a list of sites it believes are worth contacting about a guest post.
SEMrush Domain prospects This tool lets users to connect their email address to Semrush and send out outreach emails directly from the tool.
The progress of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer free trial of SEMrush
Semrush offers the standard 7-day free trial. You can however get a 14-day extended test for a limited time.
You can try the various features and obtain all the data it provides.
You can get an extended free trial
Broken link building
Broken links are an important SEO strategy.
This involves finding an invalid URL (i.e. This involves finding a broken hyperlink (i.e. one that doesn’t point to any place) and then making the dead content that it was using as a pointer at. After that, you can ask any person linking to that dead content to directly link to your site.
This allows for you to create backlinks. As we have already mentioned the more backlinks link to your website, the better your content performs in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, click on “target errors” and then export the Excel or CSV files. You can filter or sort this file to find the 404 error. broken links.
While it’s a bit tedious, it’s possible to import broken links into Semrush together with the appropriate email addresses. It is also possible to make outreach using the connected mailboxes or the CRM “pipeline” method.
There are areas that need that need to be improved. Ahrefs allows you to hit “broken Links”, which provides a list of broken outgoing or inbound links for the domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can group the menu choices into categories that are useful, such as keyword research, competitive research, link building, and rank monitoring.
It is overwhelming at first, but there are many things to do. But, it will become routine.
Semrush’s visualization of data can help users to overcome the feelings of data overload. Many metrics can be visualized in a simple manner.
It would be wonderful if Semrush could improve its interface to be more compatible with smartphones. Semrush’s interface is not responsive. Therefore, when you log into Semrush with an mobile device, you will be presented with the desktop-like interface. This means you can only see small amounts of text and that you will see a lot of clicking and zooming.
Using SEMrush on a mobile device requires more pinching and zooming.
Semrush provides a mobile app that allows access to the location-based information. It would be ideal to have mobile access to of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and simple to use. You will however need to have an operating system on your desktop to make the most of it.
Value and prices
Semrush is more expensive than other kinds of SaaS’ (software as an as a Service) apps.
This is quite understandable since you’re not just paying for the functionality, but to access huge amounts of data which may include a large amount of data from your competitors.
Semrush offers three pricing options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also opt to use our ‘Custom” platform. This platform allows corporate customers to create their own plans with more flexibility on reporting and questions.
Semrush allows anyone to trial it for free before they buy a plan. However, the company offers a 14-day trial for a trial for free. The trial is available here. The trial is comparable to those offered by other competitors. It’s less than Ahrefs’ (7-day, paid trial) however, it provides greater value than Moz (a 30-day span>).
You will need your credit card details to access the full-featured trial. This is a standard procedure in SEO tools.
Semrush’s costs are comparable to Majestic (majestic), Majestic (moz and Ahrefs), and Majestic. Majestic has a monthly $49 plan, but it’s significantly less efficient than its entry level plans.
The Semrush plans differ from the following ways:
The number of reports you can run in a day
The number of keywords that you can track every month
Access content marketing tools
Access historical data
Get more value for your money.
Let’s have a close look at some aspects of the pricing structure and see if Semrush is a good value for money.
The most annoying thing about Semrush’s pricing model is fact that every plan, even the $449.95 Business plan, only includes one user account or seat. You will have pay an additional fee of $45-100 per user if you wish to grant Semrush access to multiple users within your organization (depending on the plan).
This is an adverse comparison to Semrush’s other competitors, which generally increase the amount of seats they offer as they move up the pricing ladder (or are cheaper for seats that are not available).
This could be an issue within your company. Semrush may be able to offer a Custom Plan. This lets you determine pricing and add a custom amount of users.
Semrush can only be used only for domains designated as projects. Site audits backlink audits, site audits, and tracking of position are the most important features that fall under this category.
The number of projects you are able to manage on the go will depend on which Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush offers a large limit on the amount of reports it will send out per hour. It is able to receive 3,000 domain analysis reports per day even on the basic plan. This is a lot more than the 175 reports that you can run each week on Ahrefs‘ entry-level plan.
As you climb higher up the price ladder, this generosity continues: The Semrush daily limit for reports on its $449.95 plan of 10,000 is, while Ahrefs‘ $399 plan comes with an upper limit of 1750 reports per week.
Competitive intelligence and add-ons
Semrush can be used to analyse websites of competitors, however this feature isn’t available without purchasing a Trends addon.
This what you will get when you purchase it
Market Explorer Market participants, market share and audience behavior.
Analytics of traffic: Visitor interaction, traffic sources and desktops, audience overlap and historical data, geographical information.
The cost costs 200 dollars per month. This is quite disappointing. While most of these metrics are worthwhile, $200 per month seems to be a lot. It could be more expensive than other plans in some instances.
To use local SEO tools, you’ll need an additional cost.
Two SEO extensions for local SEO are available. Basic costs $20 per month. Premium is $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
Read user reviews and offer suggestions
Premium version offers a ‘local Heatmap‘ that allows for you to compare the company with other businesses in your region on Google Maps. Semrush lets you respond directly to reviews.
Data from PPC
Semrush is more valuable than other search engines when you are involved in both SEO projects as well as PPC campaigns.
Semrush offers a higher amount of PPC data than most other tools. Semrush offers more detailed CPC data than the other tools, such as distribution and CPC competition information as well as live ads, and tools for planning PPC campaigns.
SEO Tools such as Semrush may be complicated and require lots of help.
Semrush has three customer support options. It is distinct from other products such as Moz which do not provide phone support.
Semrush, unlike other SaaS products, makes it simple to find its contact details. A help page online can be found at the bottom and a contact number is displayed in the footer.
You don’t have to search our help pages before we can provide you with a phone number. We can help you right away.
Conclusion of the Semrush Review
Semrush can be used to aid in SEO. Semrush offers all the data needed to run an effective SEO program. While the former allows you create backlinks in an “CRM” style, the latter provides a list of easy ways that you can enhance on-page and technical SEO.
What is the most significant drawback? What’s the most significant disadvantage?
It’s a little disappointing that some capabilities of competitive intelligence can’t be unlocked with an add-on fee of $200 per month.
Overall, Semrush is an excellent solution that gives you the data you require to increase the search engine ranking. We suggest you try Semrush before purchasing. The free trial extended is available on this page. To conclude, you will see below a brief summary of the main pros and cons of Semrush as well as information on other SEO products.
Overall score 4.3/5
Semrush What are the advantages?
It’s usually simple to use
Semrush makes domain research easy. It has all the information that you require in one place.
Semrush is simple to use and provides huge amounts of data. Semrush’s interface displays metrics as graphs and in visualisations.
Semrush’s outstanding link-building capabilities make it a great option. It has CRM-like features to assist you in outreach.
Site auditing functions of the software provide easy-to understand instructions for improving the technical SEO.
Semrush offers a wide variety of PPC-related information in addition to organic search data.
Semrush’s reports are much more extensive than its competitors.
There are 3 channels of support: chat, phone, and email.
Get a 14-day free trial. This is an advantage over other software.
The pros and cons of semrush
It is limited to Google search engines. Ahrefs, along with other tools offer information for different search engines.
Semrush plans are only available for one account per user. Additional seats can be purchased at a high price.
Only certain key features can be included in a ‘project. Semrush restricts the number of projects you can run simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Making broken links isn’t as easy as you think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s primary competitors. We have yet to review them all, but there is a comparison of Ahrefs vs Semrush here. While I prefer Semrush’s flexibility with regards to user accounts, it might not be the most appropriate choice for you if you have a lot of users who require access to an online SEO tool.
GrowthBar will help you rank higher in search results. It’s cheaper than other products.
You can access the trial period of five days for GrowthBar here. You can also read our GrowthBar reviews here.
All the best!
Have questions or feedback on Semrush ? Drop a post below to share your thoughts and queries.