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What exactly is Semrush?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was founded in 2008 by Oleg Schchegolev and Dmitry Melnikov. It’s used by more than 7 million users and is the most popular SEO tool.

Semrush provides you with a wealth of details that can be used to make your life easier.

See what people are looking on the internet

Create fresh web content to draw attention to your site

Find link-building opportunities

You can enhance the technical aspect of your site’s content to improve its search ranking.

Semrush provides keyword suggestions for you based on the keywords you’ve used. These can be used to help you write blog posts that rank well in search results.

This indicates the difficulty it is to rank for specific keywords.

It recommends websites worth visiting to get backlinks.

It permits the user to conduct an SEO audit on their website in order to determine if you can make technical improvements that will improve search engine results.

This is just the beginning. Semrush also offers other features that will aid your website in ranking higher in search results.

All of these will be discussed in more depth below. These are all benefits that I will talk about.

Let’s start! Let us get started with domain analysis.

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Domain analysis

basic domain analysis is the basis of many SEO projects. This is a quick overview of the domain’s ‘quality from an SEO perspective.

Domain analysis can be performed on your website to find SEO opportunities. Or on the competitor’s site to determine the difficulty or ease with which it will rank higher on search results.

It is possible to conduct a domain analysis on a site to determine whether it is beneficial to reach out to the owner in order to obtain a link to your site. Because hyperlinks from other sites (or “backlinks”) which are related to your content, can greatly improve the performance of your site’s search engine.

Semrush makes domain analysis easy: just type in a domain URL into the “domain overview section” and you’ll instantly be able to see the way it performs on search results.

Keyword research in Semrush

Keyword research usually revolves around

It is possible to determine the number of people who search for a keyword.

It is important to determine how difficult it can be to be ranked for this keyword.

Find out the rank of your search term.

Get ideas for others

 Semrush lets you quickly access the information that you require.

Basic keyword data access

To find basic information about keywords in Semrush you can utilize our ‘Keyword Overview tool.

You’ll be able see:

The number of times this keyword gets on Google every month

It’s the ‘keyword score of difficulty

list of websites that rank for it.

Here are some keywords to consider instead

This is like domain analysis, however it can be performed in each country.

Keyword suggestions

You can utilize Semrush’s “Keyword Magic” option to get specific keywords based on the phrase you’ve entered.

It would be much more useful if it was called just “Keyword Suggestions.” While the name “Keyword Magic” might seem a bit vague initially but once you get to this area of Semrush your life will become much easier.

Keywords will appear related to the keyword that you have entered. There are filters that you can use to sort these keywords such as:

The problem with the keyword

Number of keywords used in a month

Cost per click for Google Ads to display keyword results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is still much to be done. The data is only available to Google search results. It would be much more valuable when other metrics from search engines were made available.

To be fair, Google continues to dominate searches (92% as of the date of writing according to Statcounter), but there are some territories, not just the USA, that have other search engines enjoying an adequate share of the market (in the US for instance, nearly 6 percent of searches are made on Bing).

Moz Ahrefs is a rival which provides access to Bing data. Ahrefs also provides YouTube search information. This can be very beneficial to any video creator.

Semrush’s Content Market Toolkit

Semrush includes keyword research tools along with an array of content marketing toolkits (as as long as your ‘Guru’ strategy isn’t less).

These are

Find new topics to discuss for

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand mentions

The ‘SEO Writing Assistant’ is my favorite feature of Semrush’s toolkit for content marketing. It allows you to copy and paste content into Semrush to read. Semrush is also a tool to make copies.

 This will provide suggestions about how to increase the visibility of your website’s content in search results

It would be wonderful to be able to copy and paste the URL of your site and get these suggestions. The copy/paste problem can be annoying.

Tracking rank

“Rank tracking” (or “position tracking”) is a process that monitors your website’s performance over time when you type in the exact key word.

It is simple to set this up in Semrush. Simply go to the section for position tracker and enter your domain name and keywords. You will receive a report that displays where your site ranks for every keyword.

With more information in Semrush it is possible to track your progress to rank higher for certain phrases.

Semrush can also allow users to input data from competitor websites into its tool for tracking positions. This lets you evaluate the performance of your site over time for certain keywords with your competitors.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

How well a site performs in search engine result pages will depend on how many ‘backlinks” it receives from other sites.

You can examine backlinks using Semrush two ways the first is using the  option to analyze backlinks and the other is to do a backlink audit. Let’s take an examination of each individually.

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

 The section can also be viewed here: 

Anchor text for each link Top level domain distribution (how much the links Data regarding the IP addresses of your website. This will enable you to determine which domains have been gaining backlinks and the value of those backlinks.

Backlink audits

 The “backlink inspection” is a different method to examine backlinks in Semrush. This is done in order to determine the ‘quality and toxicity’ of backlinks.

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building, which is the process of getting other sites to link to yours is essential to the success of any SEO project’s success. SEO engines reward sites that have more links, granting them higher positions in search resultsAs as they originate from high-quality, relevant websites span>

Semrush’s tool for link building works by

Find out about your competition and their rankings.

Examining the content of your site

Asking you to list the keywords you’d like to rank for

After that, it will create an index of potential websites that it believes are worthy of guest articles or backlinks.

SEMrush Website prospects This program allows you to connect to Semrush via email and allows you to send out outreach emails.

The progress of each approach can be tracked using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

SEMrush – Sign up for a longer free trial

Semrush’s standard free trial of seven days lasts. However, for a limited period of time, you could be eligible to receive an extended 14-day trial.

Utilize this tool to check all of the key features and information.

You can get an extended free trial

Broken link building

Broken Link Building is a crucial SEO strategy.

This involves finding the broken hyperlink (i.e. It is about finding a broken link (i.e.

This allows for you to build backlinks. As you can see that the more backlinks point to your site, then the more your site will rank in the search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

It is necessary to conduct an analysis of backlinks. Go to an “indexed page” section, then click the “target error” option, and finally export this Excel or CSV file. broken links.

While it’s a bit difficult, you can transfer broken links to Semrush along with relevant email addresses. It is also possible to conduct your outreach within the platform using a connected mailbox or the pipeline approach to CRM mentioned earlier.

There are still many areas for improvement. Ahrefs allows you to hit “broken Links”, which provides a list of inbound or outgoing broken links for the domain.

Simple interface for users

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

It is possible to arrange the menu choices into helpful groups like keyword research, competitor research link-building, and rank tracker.

It can be overwhelming to understand all the information even though there’s so much. You will soon become used to it.

Semrush’s data visualization will help you overcome data overload. Many metrics are graphed so that it’s more comprehensible.

It would be great it Semrush could improve its interface to be more responsive to smartphones. Semrush’s interface is not responsive. As such, when you log into Semrush with a smartphone, you’ll see the standard desktop user interface. This means you can only read small amounts of text. There’s also plenty of pinching and zooming.

SEMrush needs an extensive amount of zooming and pinching to use on a smartphone.

Semrush’s mobile app allows users to access your position tracking dataThis is an advantage. However, mobile access to all Semrush features would be an excellent feature.

SEMrush’s mobile application for rank tracking

Semrush’s interface is intuitive and is easy to use. To make the most of Semrush, you’ll need an operating system for your desktop.

Value and price

Semrush is more costly that other types of SaaS (software-as-a-service) applications.

It’s not a problem but you’re not just paying for functionality but also access to a huge amount of data, which includes a lot of information from your competitors.

Semrush has three main pricing choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

There is also the option to use the Custom platform. You have the option to use the  Custom platform that gives corporate customers more control over reports and queries.

Anyone who is interested in trying Semrush before they commit to a subscription plan is able to avail a free seven-day trial. Semrush also provides a 14-day free trial. It is available here. This trial is very similar to trials provided by competitors. It’s less than Ahrefs’ (7-day paid trial), but more generous than Moz (a 30-day free trial ).

To get the full-featured test You will require credit card details. This is an annoying practice when you use SEO tools.

Semrush costs are similar to the rates of Majestic Majestic Majestic and Moz Ahrefs. Majestic has a cheaper monthly price of $49 per month, but it is significantly less functional than its entry-level plans.

Semrush plan differences are:

Maximum number of reports per day

The number of keywords that are tracked every month

Access to content marketing tools

 Access to data from the past 

More for your money.

Let’s take a closer look at the pricing structure and determine if Semrush provides a good price for the money.


Semrush is a shambles pricing structure. Semrush will charge an additional $45 to $100 per user in order to grant access to Semrush to more people within your organization, depending on the plan.

This is an adverse contrast to Semrush’s competitors, who typically increase the number of seats as they climb the price ladder (or are cheaper for additional seats).

It could be a problem within your company. It is possible that a Custom plan that integrates Semrush could be an ideal alternative. This allows you to determine pricing and add an individual amount of users.


 Semrush is only available for domains that have been classified as being projectsPosition tracking, backlink audits, and site audits are the most important features that fall into this category.

The number and complexity of the projects you are able to manage will be contingent on the Semrush plan you select.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

Requests for Reports

Semrush offers a generous number of reports it can send each day. Even with the entry-level plan, this allows you to pull 3000 domain analysis reports per day. This is significantly higher than the 175 reports that are allowed per week for Ahrefs basic plan.

As the cost of your plan rises, you will receive more benefits: Semrush provides a $449.95 plan that includes 10,000, Ahrefs plans cost $399 and has a limit of 1750 weekly.

Competitive intelligence and add-ons

Semrush lets you look at websites of your competitors. However, these features are not available without the ‘Trends addon.

What you receive when it is purchased

Market Explorer (market share, audience age and gender, market participation, seasonal peak, etc.)

Traffic analytics (visitor interactions and traffic sources on desktops, mobile audience overlap and historical data, geographic data.

The cost is 200 dollars per month. This is disappointing. While the majority of these measures are worthwhile however, $200 per month is a amount. This add-on can sometimes be more expensive than other plans.

For local SEO tools, you’ll need an additional fee.

There are two local SEO add-ons available. The  Basic Location option costs $20 per month and the ‘Premium Location’ option costs $40 per month.

Both permit you to:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business Listings and Facebook Listings

Read user feedback and make suggestions

Premium version comes with a local Heatmap‘ that allows for users to compare their company with other businesses within your region in Google Maps. Semrush interface allows you to respond to reviews directly.

Data derived from the PPC

Semrush could be more beneficial than other competitors if you’re involved in both SEO and PPC projects.

Semrush offers a higher amount of PPC information than other tools. Semrush provides more precise CPC data than the other tools, including distribution and CPC competition information as well as live ads, and tools to plan PPC campaigns.

Customer support

SEO tools such as Semrush aren’t easy and require more support.

 Semrush lets customers reach them via email, chat or phone

Semrush makes it simple to find contact information unlike other SaaS products. The bottom of each page is a chat box, and the footer displays a number.

There is no need to go to our help pages to get an answer. We can help you immediately.

Conclusion of the Semrush Review

Semrush is a great choice to use as an SEO tool. Semrush offers all the data you need to conduct a successful SEO campaign. While the former allows the creation of backlinks in a “CRM” style, the latter provides a list of simple ways you can enhance on-page and technical SEO.

What’s the primary drawback? 

little disappointing is the fact that certain competitive intelligence features are not unlockable with an add-on fee of $200 per month to.

Semrush is a powerful tool that can aid in improving your search engine rankings. You can download a free extended trial here. This concludes our summary of the pros and cons of Semrush, as well as information about different SEO products.

Overall rating: 4.3/5

Semrush Benefits

It is simple to utilize.

Semrush makes domain analysis simple. Everything you need is in one place.

Semrush can store huge quantities of data, yet it is simple to use. The interface displays the metrics clearly by using graphs and visualisations.

Semrush’s capabilities for building links are extraordinary. Semrush comes with CRM-like features that can help you in outreach.

The auditing feature for websites of the program provides simple instructions for improving the technical SEO as well as other aspects of your site.

Semrush offers you a wide selection of PPC data that you can combine with your organic search data.

Semrush’s reports are much more extensive than its competitors.

 There three support channels: phone, chat and e-mail

You can obtain 14 days of trial at no cost. This gives you an advantage over your competition.

The disadvantages of semrush

It provides only information for Google. Ahrefs however, provides information which can be utilized for various search engines.

Semrush plans only allow only one account per user. Additional seats are available for a higher price.

Certain key features can only be found as part of a ‘project‘. Semrush restricts the amount of projects you can simultaneously run.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken link building is not as simple as you would imagine.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic and Ahrefs are the main rivals to Semrush. We are yet to evaluate them all, but there is a comparison of Ahrefs vs Semrush here. Semrush seems more flexible in terms of user accounts. If you need to access an SEO tool for several users, one of the alternatives might be more suitable.

GrowthBar is a brand new tool that can help you get higher rankings on search engines. It’s cheaper than other products.

GrowthBar is available for download for five days here. You can also view our GrowthBar review here

We wish you all the best!

 Questions or comments regarding Semrush ? Comment below to tell us about it.