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Semrush What is it?

Semrush, as its name suggests, is a tool that optimizes your website for search engines.

It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it has over 7 million users, and is one the most widely used SEO tools.

 Semrush has a lot to offer that can simplify your life.

Learn what people are searching on the internet

Create web-based content to attract viewers

Find link-building opportunities

Improve the technical aspects of your site to increase its ranking in search results.

Semrush could, for example offer suggestions for keywords in response to the keywords you entered. These can be used as a guide to writing blog posts that be highly ranked in search engines.

It will also indicate the difficulty it has to rank for certain keywords.

It’ll suggest websites worth checking out to find backlinks.

It permits the user to conduct an SEO audit on their site in order to determine whether you are able to make technical improvements that will improve search engine results.

This is just the beginning. Semrush also offers additional features to aid your website in ranking higher in search results.

The benefits will be discussed in greater detail below. All of these benefits will be discussed.

Let’s take a look! Let’s look at the analysis of domains.

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Domain analysis

 A domain analysis in the beginning is vital for any SEO initiativesIt provides a brief overview of domain’s ‘quality from an SEO standpoint.

A domain analysis is done to analyze your site for SEO potential or to look at the competitors’ websites to determine if they have any to aid you in ranking higher in search results.

A thorough analysis of a site’s domain can be performed to determine whether it is worthwhile to contact the owner of the site to request the site’s owner to provide a link. Since external links (or “backlinks”) can greatly improve your website’s search engine performance.

Semrush allows domain evaluation easy. Simply input a domain URL to the ‘domain overview section‘, and you’ll see an instant indication of its performance within search results.

Keyword research in Semrush

Keyword research typically revolves around

It is a way to calculate how many people are searching one keyword.

It is important to figure out the difficulty to rank a keyword.

Find out who ranks for the term.

Get suggestions from

 Semrush lets you quickly access the information that you require.

Basic keyword data access

To find basic information about keywords in Semrush you can utilize our  Keyword Overview tool.

The monthly search volume for this term on Google

It’s the ‘keyword difficulty score

A list containing sites that rank for it.

Here’s a list of keywords you might think about making use of instead

Similar to analysis of domains, this could also be done for each country.

Keyword suggestions

Semrush’s Keyword Magic option can be used to find specific keyword ideas based on the phrase you have entered.

It could be easier to use, if it were simply called “Keyword Suggestions.” Although the term “Keyword Magic”, may seem a bit unclear initially, once you reach this section of Semrush your life will be much simpler.

A list of keywords that are related to the keyword entered will appear. To sort the keywords, you have several options.

 The keyword difficulty 

Number of keywords used in a month

Cost per click for Google Ads to display keyword results.

Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.

There is still a lot to be done. Only Google search results contain data. It would be more valuable to have metrics for all other search engines.

While Google remains the top search engine (92 percent as of the time of the writings of Statcounter) However, there are certain countries where other search engines are enjoying a substantial part of the market. In the US for example, nearly 6% are made on Bing.

Moz Ahrefs provides you with access to Bing data. Ahrefs also provides YouTube search information. This can be extremely useful for any person who creates video content.

Semrush’s Content Market Toolkit

Semrush includes keyword research tools along with a suite of content marketing toolkits (as as long as your ‘Guru’ plan is not lower).

These are

Find new subjects to discuss

SEO perspective: Audit your content.

Identify keywords your commentators are using in posts

Monitor brand names

The ‘SEO Write Assistant’ is my favorite tool in the content-marketing toolkit of Semrush. You can copy and paste material into Semrush to read. Semrush is also a tool to make copy.

 You will be given suggestions on how to improve the effectiveness of your website on search results

It would be fantastic to just paste the URL on your website to receive these suggestions. The copy/paste thing isn’t always pleasant.

Tracking rank

“Rank tracking” or “position tracking” is the process of monitoring your website’s performance over time on search engines for a certain keyword.

It is simple to set this up using Semrush. Simply visit the section for position trackers and enter your domain name and keyword. The report will display the position of each keyword for your website.

With more information in Semrush, you can monitor your progress and improve your ranking for certain phrases.

Semrush also permits the input of data from competitor websites into its positioning tracker tool. This allows your website to be compared to other websites for selected keywords.

Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.

Overall, Semrush’s position tracking functionality is excellent.

Analyse backlinks

 It is determined the performance of a website in search engine results based on the quantity and quality of its  backlinks‘.

You can examine backlinks using Semrush two methods: one is to use the ‘backlink analysis option’ and the other is to do a backlink audit. Let’s take an examination of each in turn.

Analyse backlinks

Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.

 The section can also be seen here: 

Anchor text for each link Top level domain distribution (how many the links Information about the IP addresses of your website. This information allows you know which domains have backlinks and their value.

Backlink audits

 The “backlink inspection” is a different method to examine backlinks in Semrush. This is used to assess the’site quality and toxicity’ of backlinks.

Semrush Link Building

Semrush’s link building tool is one of its most distinctive features.

Link building is the process of getting other websites to link to yours. It is crucial to every SEO project’s success. Higher search results positions are often awarded to sites with more links (as as they’re linked to relevant and high-quality sites span>).

Semrush’s tool for link building works by

Learn about your competition and rank them.

Examining the content of your site

You are required to list the keywords you would like to use for

Then it will make a list of websites it considers worthy of contacting regarding the possibility of a guest blog.

SEMrush domain prospects You can link your email address with Semrush and send out outreach emails from the tool.

You can track the progress of every approach using CRM.

SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.

Try an extended test of SEMrush

Semrush provides the standard 7-day trial for free. For a short time, you may be eligible for an extended 14-day trial.

This lets you test the main features of the product and get all the data it provides.

You can get the extended free trial

Broken link building

Broken links are a crucial SEO strategy.

This is done by locating an unresponsive link (i.e. It is about the search for a broken link (i.e.

This allows you to build backlinks to your website’s content. Like we said that backlinks to your site are a great method to boost search results.

Semrush’s broken-link building feature is more difficult to “get at” than I would like.

It is necessary to run a backlink analysis report. Navigate to the “indexed” page section, select a “target errors” option, and finally export the results in Excel or CSV format. This report can be sortable or filtered to locate the 404 errors, i.e. broken links.

While it’s a bit difficult, you can transfer broken links to Semrush along with appropriate email addresses. You can also make outreach using the connected mailboxes or the CRM “pipeline” method.

There are still improvements to be made. Ahrefs allows you to hit “broken Links”, which provides an inventory of broken outgoing or inbound links for the domain.

User interface and simplicity

Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.

You can categorize the menu options into categories that are useful, such as keyword research and competitive research, as well as link building, and rank tracking.

It can be overwhelming at first There are a lot of things to do. It will become easier as you get used to it.

Semrush’s data visualization can help you overcome data overload. Many metrics are graphed so that it’s more comprehensible.

Semrush would like to have a better interface that is compatible with smartphones. Semrush’s interface isn’t responsive to mobile devicesIt will display the desktop interface when you log in using a mobile device. This means that you will only be able to read small quantities of text. Additionally, there is lots of pinching, zooming, and looking at the screen.

 Utilizing SEMrush on mobile devices requires more zooming and pinching

The good thing is that Semrush offers a mobile app that allows you to access your position tracking data. It would be great if it offered mobile access to the other Semrush features.

SEMrush’s mobile application for rank tracking

Semrush’s interface is simple and easy to use. To make the most from Semrush, however, you will need a desktop PC.

Value and price

Semrush is more expensive that other kinds of SaaS(software-as-a-service) (software-as-a-service) applications.

It is understandable that you are not only paying for access to functionality, but also large amounts information. This data contains a great deal of information from your competitors.

Semrush comes in three different price choices:

  1. Pro: $199.95 per month
  2. Guru: $229.95 per Month
  3. Business: $449.95 per month

You can also opt to utilize our “Custom” platform. This allows corporate customers to design their own plans, with more flexibility in the limits of reports and queries as well as more accounts. Find out more.

Semrush can be tried for free for anyone looking to see if it works before purchasing an upgrade to a paid subscription. Semrush offers a 14-day trial for free. You can find it here. This trial is very similar to trials offered by other competitors. It’s shorter than Ahrefs (7-day trial) however it’s more expansive than Moz (30-day trial for free). span>

To get the full-featured trial, you’ll need to input your credit card details. This is a snare when using SEO tools.

Semrush’s fees compare with Majestic, Majestic and Moz, Ahrefs. Majestic has a monthly $49 plan, however it’s less functional than the plans that are its entry-level ones.

Semrush plans differ in the following:

The number of reports that you can run in a day

The number of keywords you can monitor each calendar month

Access marketing tools for content

Access to historical data

You will get more for your money.

Let’s take a close review of certain elements of the pricing structure to find out if Semrush is a good value for money.


 Semrush pricing structure is a disasterEvery plan that includes the $449.95 Business plan, allows only one account per userIf you want Semrush to allow access to additional users in your organization (depending on which plan type), you will require an additional fee of $45-100.

It’s a negative comparison to all Semrush’s competitors which tend to raise the amount of seats as they climb the pricing ladder (or are less expensive for seats that are not available).

This might be a problem for your company. Semrush may be able to offer the option of a Custom Plan. It allows you to negotiate pricing and include an individual number of users.


 Semrush cannot be used on domains designated as projects. Site audits (backlink audits) and position tracking all fall into this category.

The maximum amount of projects you are able to handle on the go depends on the Semrush software you’re using.

Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.

Requests for reports

Semrush offers a generous number of reports it can send each day. Even on the entry-level plan, this lets you pull 3,000 domain analysis reports each day. This is a lot more than the 175 reports that you can run every week on Ahrefsthe basic plan.

This generosity is not over as you move up the price ladder: The daily limit for reports on Semrush’s $449.95 plan is 10,000. Ahrefs‘ $399 plan, has a limit of 1750 per workweek.

Competitive intelligence and add-ons

Semrush is a tool that allows you to compare websites with other users. But, this functionality can only be obtained by purchasing the  add-on ‘Trends.

What you get when your purchase it

Market Explorer (market share, gender and age of the audience, market participation, seasonal peak, etc.)

Analytics of traffic (visitor interactions and traffic sources on desktops overlap with mobile audiences, historical data, geographical information.

This add-on costs $200 per month, which is disappointing. While most of these measures are worth paying for, $200 per month seems a lot. It could be more expensive than other plans in certain instances.

For local SEO tools, you’ll need an additional fee.

You can purchase two local SEO addons: ‘Basic location‘ costs $20 per monthly and ‘Premium place‘ costs $40 per Month.

Both let you:

Distribute business information to directories

suppress duplicate listings

Track local rankings

Manage Google My Business Listings and Facebook Listings

View user reviews and make suggestions

Premium version comes with the local Heatmap which allows you to evaluate your business’s performance with other local businesses by through Google Maps. The Semrush interface allows you to immediately respond to reviews.

Data – PPC

Semrush is more valuable than the competition when you are involved in both SEO projects as well as PPC campaigns.

Semrush has more PPC information than other tools. Semrush offers detailed CPC figures for certain keywords. Other tools might only offer basic CPC figures.

Customer support

SEO tools such as Semrush aren’t easy to use and require lots of support.

 Semrush allows customers to contact them via email, chat or by phone

Semrush like other SaaS products makes it easy to locate its contact information. The bottom of every page is a chat box, while the footer shows a phone number.

We don’t ask you to go through our help pages prior to providing you with a phone number. Instant help is available.

Conclusion of the Semrush Review

Semrush is a great SEO tool. Semrush offers all the data that you require to conduct a successful SEO campaign. The former allows for backlink creation in a CRM’ manner, while it provides a list with easy ways to improve technical or on-page SEO.

What’s the main disadvantage? 

The fact that some competitive Intelligence features cannot be unlocked using an add-on fee of $200 per month is a bit disappointing.

Semrush, in general, is a fantastic tool that gives you the information you need to improve your search engine ranking. You can download a free extended trial here. Here’s a summary and some details about Semrush.

Overall rating: 4.3/5

Semrush What are the advantages?

It is simple to use

Semrush simplifies the process of domain analysis. All information is available in one location.

Semrush is easy to use and provides huge amounts of information. The interface makes use of graphs and visualisations to make it clear what the metrics are.

Semrush’s functionality for link-building is extraordinary. Semrush has CRM-like features which will aid you with outreach.

The software’s auditing function provides clear instructions on how you can improve the technical SEO on your site.

Semrush offers you a wide selection of PPC data to go with your organic search results.

Semrush’s reports are much more extensive than its competitors.

 There are three channels of support: chat, phone and email

It is possible to get a 14-day trial for no cost, which is a significant advantage over some of its competitors.

The cons for using semrush

It only provides data for Google. Ahrefs, however, offers data that can be used by many search engines.

Semrush plans can only be used for one user account. Additional seats may be purchased at a cost. price.

A project is limited to specific key characteristics. Semrush restricts your ability to run several projects simultaneously.

Competitive analysis features can be purchased for an additional $200 per calendar month.

Broken linking isn’t as simple as it appears.

Although it is helpful, the free trial requires you to enter your credit card details before accessing it.

It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.

Alternatives to Semrush

Majestic’s primary competitors to Semrush are Ahrefs (Moz) and Majestic. We have not looked at all of them, but there is an Ahrefs comparison to Semrush. believe that Semrush is more flexible when it comes to user accounts, however when you have a lot of users that need access to an SEO tool, one alternative could be more cost-effective.

GrowthBar is a brand-new tool that can help you get higher rankings on search engines. It’s less expensive than other products.

Get a free five-day GrowthBar trial right here. Or, read our GrowthBar Review here

The best of the best!

 Questions or comments regarding Semrush ? Comment below to tell us about it.