Semrush – What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded by Oleg Schchegolev, Dmitry Melnikov in 2008. It has been cited as one of the most widely-used SEO tools, and has more than 7,000,000 users.
Semrush offers a wealth of information that will assist you in making your life simpler.
What are people searching for on the internet?
Create web-based content to attract viewers
Find link-building opportunities
Your site could be enhanced to increase its search engine ranking.
Semrush, by example will give you keywords based on the keywords that you have entered. They can serve as a guide to writing blog posts that be highly ranked in search engines.
This will show the difficulty of certain search terms to rank.
It will recommend websites to visit for backlinks.
You can perform an SEO audit to your website to determine if technical improvements could improve the results of search engines.
This is only the beginning. Semrush also offers other features that will help your site rank higher in search engine results.
These benefits will be explained more in detail below. I will highlight all of their benefits.
Let’s get started! Let us begin by analyzing domains.
A fundamental analysis of the domain is the foundation of most SEO initiatives. This is a quick review of the domain’s “quality‘ from an SEO standpoint.
This is done to evaluate SEO opportunities on your site or the website of a competitor to determine the difficulty with which they will rank higher for the search results.
A domain analysis can also be conducted on a site to determine if it is worthwhile to contact the owner of the site to request a link to your site. This is due to the fact that hyperlinks from high-quality websites can improve your website’s search engine ranking.
Semrush allows domain research to be easy. Simply type in the domain URL into the “domain overview” section and you’ll get an instant indication of its performance in search results.
Keyword research in Semrush
Keyword research generally is based on:
It can be used to determine the number of people who are using for a particular keyword.
It is vital to determine the difficulty to rank the term.
Check out the ranking of your keyword.
Find suggestions for other users.
Semrush allows you to quickly find the information you need.
Basic keyword data access
To find basic information regarding keywords within Semrush you can utilize our ‘Keyword Overview tool.
You’ll be able see:
The number of search results this keyword receives every month on Google
It’s the keyword score of difficulty
A list of websites that rank for it.
These are some terms you might want to use instead
Similar to domain analyses This can also be done per nation.
Semrush includes an “Keyword Magic“ option that will give specific keywords for a specific phrase.
It would be easier for people to utilize it if its name was just “Keyword Suggestions”. Although the term “Keyword Magic” might sound a little vague at first but once you get to this section of Semrush your life will become much simpler.
The list of keywords that are related to your keyword will be displayed. There are filters that you can apply to sort these keywords, for example:
The keyword difficulty
The number per keyword searched each month
Google Ads’ cost per click to display keywords search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still a lot to be done. The information is available only to Google searches. It would be even more valuable if the information could be made available to other search engines.
While Google remains the most popular search engine (92 percent as of the time Statcounter reported), there are several other search engines taking a large part of market share in some countries (in the US as an example, nearly 6 percent of searches are made using Bing)
Moz Ahrefs or other competitors allow you to gain access to Bing data. Ahrefs also provides you with YouTube search data, which is extremely useful for anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush has keyword tools for research and a suite o tools for marketing content (as soon as you have an “Guru” plan).
These will allow you to:
Find new topics to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s toolkit for content marketing is the “SEO writing assistant”. Copy/paste content into Semrush to be reviewed. Semrush can also be used to create copies.
You will be given suggestions for improving the effectiveness of your website in search results.
It would be great to just paste the URL from your site and receive these suggestions. The copy/paste problem can be annoying.
“Rank monitoring” or “position monitoring” is a way to track the performance of your website in search engines for certain keywords over the course of.
It’s simple to set it up it’s easy to set it up in Semrush. Simply go to the section for position trackers. Enter your domain name, keywords, and click “Start Tracking”. The report will show you where your website ranks for each keyword.
As you add more information it will be possible to track your ranking for specific phrases.
Semrush allows users to include information from other sites to its position tracker tool. This will enable you to evaluate your website’s performance in terms of particular terms over time with the results of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A site’s rank in search engines is affected by the number of backlinks it’s received from other websites.
You can look at backlinks in Semrush two methods the first is using the option to analyze backlinks and the second is to do a backlink audit. Let’s take a look at each one individually.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section may be viewed as follows:
Anchor text to be used for each backlink. Top-level domain distribution. (How many hyperlinks are.com.org.,or.gov). Data about the IP addresses of your website. This data can be used to identify which domains have been awarded backlinks, and how valuable they are.
The ‘backlink inspection’ is another method to examine backlinks within Semrush. This is done in order to determine the’site quality and toxicity’ of any backlinks.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building (also known as getting other sites to link to you is essential for any SEO project. Websites that have more links to them are often recognized by search engines as having more prominent positions in search results when they’re on high-quality websites span>
Semrush’s tool for link building works by
See who your competitors are and how they are ranked.
Examining the content of your site
We are asking you to write down the keywords you’d like to rank for
Then it will make a list with potential websites that it thinks are worth contact to request an article or backlink.
SEMrush domain prospects You can connect your email address with Semrush and send out outreach emails from Semrush.
You can monitor the progress of every strategy by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush offers a seven-day free trial. For a short time, you may be eligible for a 14 day extended trial.
This lets users review all of the product’s important features and gain access to all its data.
Access the full free test can be found here.
Broken link building
Broken link building is a crucial SEO strategy.
This involves finding a broken hyperlink (i.e. It is about finding an unresponsive link (i.e.
This lets you create backlinks to your content. This allows you to create backlinks to your site. The more backlinks you have more your website will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To perform a backlink analyse report, navigate through the section “indexed” pages and click on the target errors option, then export the Excel/CSV format results. broken links.
While it’s a hassle but you can transfer your broken links to Semrush together with the appropriate email addresses. You can also do your outreach within Semrush using a linked mailbox or the pipeline approach to CRM mentioned earlier.
There are still improvements to be implemented. Ahrefs has the ability to click the “broken Links” button, that will return a list of all broken outgoing and inbound links for that domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu choices into categories that are useful, such as keyword research, competitive research, link building and rank monitoring.
It can appear overwhelming at first, as there is so much to consider. You will soon become used to it.
Semrush’s visualisation of data helps to overcome the data overload. The majority of metrics are graphed in a way that makes it easier to understand the information.
However, it would be great if Semrush’s interface worked with smartphones better. Semrush’s interface isn’t as responsive as it is. Mobile users only be able to see the standard desktop interface when they log in to Semrush. It means that you’ll only be able to read small amounts of text. There is also lots of clicking, zooming and squinting.
SEMrush needs an extensive amount of zooming and pinching to use on smartphones.
Semrush also offers a mobile application which lets you see the location data. It would be amazing if mobile access was available for every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. To make the most of Semrush’s interface, you’ll require a computer that has a keyboard and mouse.
Price and value
Semrush may be more expensive than other ‘SaaS’ apps.
The reason it’s logical is because you’re not just paying for functionality as well as access to large amounts information, including a lot of information from competitors.
Semrush comes in three different price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the ‘Custom platform. Corporate customers can also utilize the platform ‘Custom’ to design their own plans with flexibility in reporting and limit on queries.
A free trial of Semrush is available for anyone who would like to try it before committing to a monthly subscription. The standard version is available for 7 days. However, the company offers a 14-day trial for a trial for free. It can be accessed here. The trial is similar to other trials offered by competitors. It’s less than Ahrefs seven-day trial for paid users, but it’s longer than Moz’s 30 day free ).
To get the full-featured trial, you’ll have to enter your credit cards information. This is an annoying method used by SEO tools.
Semrush’s fees compare to Majestic, Majestic and Moz, Ahrefs. Majestic, however, has a cheaper monthly plan at $49 per month, but it is significantly less functional than its entry-level plans.
Semrush plans have differences:
The number of reports you can run each day
The maximum number of keywords you can track in a given month
Access to marketing content tools
Access to historical data
Get more value for your money.
Let’s take a look at some of the pricing information and see whether Semrush is an excellent price for the price.
Semrush is notorious for only allowing one user per plan. It will cost you an additional $45-100 to grant Semrush access as well as access to other users within your company based on the plan you choose.
It’s a negative comparison to all Semrush’s competitors which tend to increase the number of seats they offer as they go up the pricing ladder (or are cheaper for additional seats).
This could be an issue within your company. Semrush offers the Custom plan. Like the name implies you are able to negotiate prices for a plan that includes a customized number, or user.
Semrush may only be used on domains designated as projects. Website audits. Audits of backlinks. Position tracking.
The details of your Semrush plan will determine the number of projects you are able to manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush can send a lot of reports daily. You can pull up to 3,000 domain analysis reports every day with the basic plan. This is a lot more than the 175 reports that you could run each week on Ahrefs‘ entry-level plan.
As the price of your plan increases and you’ll see more generosity: While Semrush offers a $449.95 plan for 10,000 users, Ahrefs plan costs $399, and is capped of 1750 weekly.
Competitive intelligence and add-ons
Semrush lets you look at websites of your competition. However this feature cannot be purchased without the ‘Trends‘ add-on.
What you receive when it is purchased
Market Explorer (market participants and shares of market, as well as audience gender, age and behaviour.
Traffic analytics (visitor interactions and traffic sources on desktops overlap with mobile audiences, historical data, geographic information.
The cost of the add-on is $200 each month. This is very disappointing. In some cases, it is more costly than the other plans. These are the results.
Local SEO, you’ll be required to pay an additional fee.
You can purchase two local SEO addons: ‘Basic locationis $20 per month and ‘Premium place is $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Review user reviews and offer suggestions
Premium versions include a local Heatmap that lets you compare your business to other local businesses on Google Maps. Semrush interface also allows you to respond to reviews directly.
Data from PPC
Semrush may be more beneficial than competitors if you are involved in a mix of SEO and PPC projects.
Semrush offers more PPC data that other tools. Semrush provides more PPC data than the other tools. It provides detailed CPC distribution and competition data as well as live ads, tools for planning campaigns, and PPC campaign planning templates.
SEO tools such as Semrush can be complex and require a lot of support.
Semrush provides three options for customer assistance: phone, email and chat. This is an improvement over other products that don’t provide phone support (Moz doesn’t provide live chat support).
Semrush makes it simple to find contact information unlike other SaaS products. There is a help chatbox at each page’s bottom, and a footer with the number to call.
We don’t require you to go through our help pages prior to providing you with a phone number. We can help you right away.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush provides all the information necessary to run a successful SEO software. The first lets you create backlinks with the ‘CRM’ method, while the latter gives you a checklist of methods to boost technical and on page SEO.
What’s the biggest disadvantage? What’s the most significant disadvantage?
It’s a little disconcerting that certain competitive intelligence features can’t be unlocked with a $200 per-month add-on.
Overall, Semrush is an excellent solution that gives you the data you require to boost the search engine ranking. We recommend you test the tool before you buy. Here’s an option to download a free extended trial. This concludes our review of Semrush’s pros and cons and details about other SEO products.
Overall score 4.3/5
The advantages of using Semrush
It is usually easy to use
Semrush makes domain analysis easy. All the information is accessible in one location.
Semrush can store huge amounts of data yet is easy-to-use. Semrush’s interface shows metrics in graphs and visualizations.
Semrush is a great tool for building links. It comes with CRM-style features to assist you with outreach.
This program provides easy-to-follow directions for improving technical SEO on your website.
Semrush offers you a wide selection of PPC data to go along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are 3 ways to support available: chat, phone, and email.
The 14-day trial version of is available. This is a huge benefit over other software companies.
The cons to using semrush
It is restricted to Google search engines. But, other tools, like Ahrefs, offer data for quite a few other search engines.
Semrush plans offer only one user account. Additional seats can be purchased at an extra cost.
A project is limited to certain key features. Semrush restricts the number of programs you can run concurrently.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top rivals to Semrush. We haven’t looked at each of them, however there is an Ahrefs comparison to Semrush. Although I think Semrush offers greater flexibility with regards to accounts for users than Ahrefs, you may find one of the other options cheaper when you have many users that require access to an SEO tool.
GrowthBar can aid you in ranking higher in search results. It is much more affordable than other tools.
You can access a five-day trial of GrowthBar here. Or, you may check out our GrowthBar reviews here
All the best!
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