Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Shchegolev and Dmitry Melnikov. According to the company,, it is the most popular SEO tool and has more than 7 million users.
Semrush can provide you with a lot details that will simplify your life.
Find out what users are searching for on the internet
Create new web content that will bring in visitors
Find link-building opportunities
Improve the technical aspects of your site to increase its ranking in search results.
Semrush is a good example. It provides suggestions for keywords based on what you’ve typed. These keywords are able to create blog posts that rank well in search engine results.
This will tell you how difficult certain search terms are to rank.
It will suggest sites worth to visit for backlinks.
This tool lets you conduct an SEO audit of your website to see if there are any improvements in technology you could make to enhance search engine rankings.
This is only the beginning. Semrush also provides additional features to help your site rank higher in search engine results.
The benefits will be discussed more in detail below. I will highlight all their benefits.
Let’s get started! Let’s get started by looking at domain analysis.
Basic analysis of domains is the basis for the majority of SEO initiatives. This is an overview of the domain’s “quality” from an SEO perspective.
A domain analysis is performed to examine your website for SEO opportunities or to look at the competitors’ websites to determine if they have any to help you rank higher in the results of a search.
A thorough analysis of a site’s domain can be performed to determine whether it is worth contacting the owner to request the site’s owner to provide a link. Since hyperlinks from other sites (or “backlinks”) which are related to your site’s content, can greatly improve the site’s search engine performance.
Semrush simplifies analysis of domains Simply type in the domain’s URL and you’ll get an instant overview of its performance based on search results.
Keyword research in Semrush
Keyword research usually revolves around:
It’s possible to determine how many people are looking for a particular keyword.
It is important to understand how difficult it is to be ranked for a keyword.
Find out who ranks for your keyword.
Get suggestions for others.
Semrush makes finding all the information you need simple.
Basic keyword data access
The ‘Keyword Overview tool is a tool that can help you get basic statistics regarding keywords in Semrush.
You’ll be able look up:
The amount of searches that this keyword gets on Google every month
Its ‘keyword difficulty score’
A list of websites that rank for it.
Here’s some keyword ideas you might use instead
A similar process to analysis of domains can be performed per country.
Semrush will offer suggestions for keywords based on the words you entered.
It would be much more beneficial if it were named just “Keyword Suggestions.” Although the name “Keyword Magic” might be confusing, once you’ve got to this area of Semrush it will be easy to use.
The list of keywords that are relevant to your search term will be displayed. To sort the keywords you can choose from a variety of choices.
The keyword difficulty
The average monthly of searches for each keyword
Google Ads cost per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still much to be accomplished. This data is available only for Google searches. It would be more useful if other search engine metrics were available.
While Google remains the leader in searches (92 percent as of the time of Statcounter’s writing), there are still certain countries where other search engines are enjoying a substantial share of the market. In the US for example, nearly 6% are made on Bing.
Moz Ahrefs, and other competitors, provide access to Bing data. Ahrefs also offers YouTube search information, which is extremely useful for anyone who produces video content.
Semrush’s Content Market Toolkit
Semrush offers keyword research tools and a range of content marketing tools (as long you have a “Guru” plan or higher).
These will permit you to:
Discover new subjects to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my favorite feature of Semrush’s toolkit for content marketing. It lets you copy and paste content into Semrush to review. It also lets you create copy within Semrush and get real-time help.
Once you’ve done this, you will receive suggestions on ways to boost the performance of your website’s content in search results. These suggestions include the urge to increase or decrease your words, suggesting that you add keywords to the text, and advising you about material that appears to was scraped from a different site.
It is incredible to be able to simply pasting the URL from your website into these links and receiving suggestions. The copy-paste process can be annoying.
Position tracking or rank tracking is the method of analyzing the performance of your site in the search engine over time, for a specific keyword.
It’s easy to setup it’s easy to set it up in Semrush. Simply visit the section for position trackers and type in your domain name and keyword. The report will display the ranking of each keyword on your site.
As you add more information it will be possible to track your ranking for specific terms.
Semrush lets users add data from other websites to its position tracking tool. This allows you to evaluate your website’s performance in terms of specific terms over time with performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It is determined the performance of a website in search engines results by the number and quality of its backlinks‘.
There are two methods to analyze backlinks in Semrush The first is to use the “backlink analysis feature” and the other is to perform an audit of backlinks.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is accessible to view:
Anchor text for each link Top level distribution of domains (how many links are.com.org. or.gov). Information regarding the IP addresses for your website. This data is used to identify which domains have been awarded backlinks, and the value of them.
Backlink audits are another method of examining backlinks in Semrush. This is used to assess the ‘health and the toxicity’ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the act of getting other websites linked to your website is the key element of the success of any SEO project. Websites with more links to their site are often awarded higher rankings in search results by search engines (as long the links are on high-quality, relevant websites). span>
Semrush’s tool for link building works by
Learn about your competitors and their positions.
Examining the content of your site
You are required to provide the keyword you would like to use for
It then generates an index of websites it believes are worth contacting for a guest post or backlink.
SEMrush Domain prospects The tool allows users to connect their email address with Semrush and send an email to outreach directly through the program.
The development of each approach can be tracked using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try a longer test of SEMrush
Semrush offers a seven-day free trial. A 14-day trial extension is available for a limited time.
This allows you to test all of the key features of the software and access all the information it provides.
The extended free trial can be accessed here
Broken link building
Broken Link Building is a crucial SEO tactic.
This involves finding an invalid URL (i.e. It involves locating an unreliable hyperlink (i.e. one that doesn’t point to any place) and then making the dead content it used as a pointer. After that, you can ask any person linking to that dead content to link directly to yours.
This allows you build backlinks for your content. As you can observe that the more backlinks point towards your website, the more your site will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
It is necessary to run a backlink analysis report. Navigate to the “indexed” pages section, select a “target errors” option, and finally export the results in Excel or CSV format. This file can be filtered or sorted to find the 404 errors i.e. broken links.
Although difficult, you can transfer broken links to Semrush together with the appropriate email addresses. You can also conduct outreach from the platform by using the CRM pipeline method.
There are still areas that need to be improved. Ahrefs lets you select the ‘broken Links option. It provides a list of every broken outgoing or inbound links for a specific domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu options into categories that are useful, such as keyword research and competitive research, as well as link building and rank tracking.
Although there is a lot to deal with, it can feel overwhelming at the beginning. But, you’ll soon get used to it.
Semrush’s visualisation of data helps to get rid of data overflow. Numerous metrics can be graphed in an easy-to-understand manner.
It is a great thing if the Semrush interface worked with smartphones more effectively. Semrush’s interface isn’t responsive. As such when you sign in to Semrush with a smartphone, you’ll be presented with the desktop-like interface. This means you cannot read large volumes of text and can zoom in and out more.
To utilize HTML0 on your smartphone, you will need to zoom in and pinch more.
Semrush has a mobile app that allows you to view your position tracking data. It’s a positive thing. However, mobile access to all Semrush features is a great addition.
SEMrush’s mobile application for rank tracking
Semrush is easy to use and easy to learn. To get the most out of Semrush, you’ll need an operating system for your desktop.
Value and Pricing
Semrush can be more expensive than other SaaS-based applications.
You are not only paying for the features. Additionally, you pay to access large amounts of information. This includes information from competitors.
Semrush is available in three main pricing options.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option to use the Custom platform. You have the option to use the ‘Custom platform that gives corporate customers more control over reports and queries.
Anyone who is interested in trying Semrush before committing to a subscription plan can get a free 7-day trial. Semrush offers a 14-day trial for free. It’s available here. The trial is similar to similar trials offered by rivals. It’s shorter than Ahrefs 7-day paid trial however it’s more than Moz’s 30 day free ).
To get the full feature trial, you need to enter the details of your credit card. This is a snare when using SEO tools.
Semrush’s costs are comparable to Majestic, Majestic and Moz, Ahrefs. Majestic, however, has a cheaper monthly plan at $49 per month, but it’s significantly less useful than its entry-level plans.
The Semrush plans differ from the following:
The maximum amount of reports you can run every day
The maximum number of keywords you can track in a given month
Access to marketing content tools
Access to data from the past
You get more for your dollars.
Let’s have a closer look at some elements of the pricing structure to find out if Semrush is an excellent price for the price.
The most annoying aspect of Semrush’s pricing structure is the fact that every plan, even the $449.95 Business plan, is only a single user account or seat. You will have to pay an additional $45-100 per user if you wish to grant Semrush access to multiple users within your organization (depending upon the plan type).
The negative contrast is for all Semrush competitors who expand the number of seats as they climb the pricing ladder or are more expensive to add seats.
This may be an issue for your organization. It is possible that a Custom plan that integrates Semrush could be an ideal alternative. Like the name implies, you can negotiate pricing for a plan that includes a custom number, or user.
Semrush is not allowed on domains classified as projects. Site audits (backlink audits) and position tracking all fall under this category.
The details of your Semrush plan will define how many projects you are able to manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous in the number of reports it can send out per day. This allows you to receive 3000 domain analysis reports each day even on the basic plan. This is far higher than the 175 reports available on Ahrefs‘ entry level plan.
As you move up the pricing ladder, this generosity continues: The Semrush daily limit for reports on its $449.95 plan of 10,000 is, while Ahrefs $399 plan has a limit of 1750 per week.
Competitive intelligence and add-ons
Semrush is a tool that lets you compare websites with other users. But, this functionality is only available through the purchase of the ‘Trends’ add-on.
This what you get when your purchase it
Market Explorer: market participants, market share and consumer behavior.
Analytics of traffic (visitor interactions, traffic sources desktop overlap with mobile audiences, historical data, geographic data.
The add-on cost is $200 month, which is quite high. In some cases, it is more expensive than other plans. The results are as follows.
You’ll have to pay an additional fee if you wish to use local SEO functions.
There are two local SEO add-ons available. The ‘Basic Location’ option is priced at $20 per month while the ‘Premium Location’ option is $40 per month.
Both permit the user to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
User reviews and suggestions
Premium version includes a ‘local Heatmap that allows you to evaluate your business against other local businesses using Google Maps. Semrush also allows users to reply directly to reviews.
Data derived from the PPC
Semrush is more effective than other search engines when you are involved in both SEO projects as well as PPC campaigns.
Semrush offers more PPC data than any other program. Semrush provides more precise CPC information than other tools, including distribution and CPC competition data as well as live ads and tools to plan PPC campaigns.
SEO tools, such as Semrush aren’t easy to use and require lots of help.
Semrush offers three channels for customer assistance: phone, email and chat. This is a positive contrast to other products that do not offer phone support (Moz does not offer live chat support).
Semrush is different from other SaaS applications, making it easy to locate its contact details. The help chat box is at the bottom of every page, and a number is prominently located at the bottom of every page.
Our help pages are not required before we can give you a number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush has all the tools you need for an effective SEO campaign. The latter allows backlink building in a CRM’ manner, while it provides a list with easy ways to improve technical or on-page SEO.
What is the primary disadvantage?
A bit disappointing is the fact that some features of competitive intelligence cannot be unlocked by a $200 per month add on.
Semrush is a powerful tool that will aid in improving your search engine rankings. An extended trial for free is available here. This concludes the review of the pros and cons of Semrush as well as information about other SEO products.
Overall score: 4.3/5
It is generally simple to utilize.
Semrush simplifies domain research. Everything you require is in one place.
Semrush provides a wealth of information, yet it’s easy to make use of. It makes use of graphs and visualizations to show what the metrics are.
Semrush’s link building functionality is exceptional. It has CRM-like tools to help users in outreach.
The software’s auditing feature provides clear directions on how you can improve the technical SEO on your site.
Semrush provides a wide variety of PPC-related data, along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels are chat, phone and e-mail.
It is possible to avail a 14-day trial no cost, which is a significant benefit over its competitors.
The pros and cons of semrush
It only provides information only for Google. Ahrefs, along with other tools provide data for several different search engines.
Semrush plans include only one account. Additional seats can be purchased at an extra price.
Certain key features can’t be found unless you’re part of a “project”. Semrush limits the amount of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t as simple as you might think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar is a brand new tool that lets you to be more prominent in search results, is available. It’s less expensive than other tools.
GrowthBar is available for download for five days from here. You can also view our GrowthBar review here.
All of the top!
Do you have any questions or comments about Semrush? Comment below to let us know your thoughts and concerns about Semrush