What exactly is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded by Oleg Schchegolev, Dmitry Melnikov in 2008. According to the company, it is the most used SEO tool, and has more than 7 million users.
Semrush offers a lot of information that can simplify your life.
See what other people are searching on the internet
Create brand new web content that draw in visitors
Find link-building opportunities
Improve the technical aspects of your site to increase the search engine results.
Semrush, by example, can provide you with keyword suggestions based off the keywords you’ve entered. These keywords are able to write blog posts that rank highly in search engine results.
It will also indicate how difficult it is to rank for certain keywords.
It will recommend sites to visit in order to create backlinks.
It permits the user to conduct an SEO audit on their website to determine whether you are able to implement technical changes that enhance search engine rankings.
This is just the start. Semrush offers a variety of other features that will aid in ranking higher in search results.
These will be described in detail later. I will discuss the advantages of each.
Let’s get started! Let’s start by studying domain analysis.
A fundamental analysis of the domain is the basis of many SEO projects. This is an review of the domain’s “quality from an SEO standpoint.
An analysis of domains is often performed on your website to find SEO opportunities. It can be performed on the site of a competitor to assess the difficulty of getting higher in search engine results.
It is possible to do an analysis of the domain on a site to determine if it is beneficial to reach out to the owner in order to obtain a link to your site. External links (or “backlinks”) to high-quality websites that are related to your content could dramatically improve search engine performance.
Semrush makes domain analysis simple: simply enter a domain’s URL into the ‘domain overview‘ section and you’ll be able to get an instant impression of the performance of your search results.
Keyword research in Semrush
Keyword research typically is centered around:
It is possible to determine how many people are looking for a particular keyword.
It’s important to find out the difficulty to rank a keyword.
See who ranks for the keyword.
Find suggestions for other users.
Semrush makes access to all the information simple.
Basic keyword data access
The tool ‘Keyword Overview’ can be used to obtain basic statistics regarding keywords within Semrush.
The amount of search results this keyword is able to receive on Google every month
Its keyword difficulty score
A collection of sites that rank well for it.
Here’s some keyword ideas you might use instead
Similar to domain analysis, this could also be done for each country.
Semrush includes a “Keyword Magic“ option that will give specific keywords for a specific keyword.
It would make it easier to use, if it were simply called “Keyword Suggestions.” Although the term “Keyword Magic”, may seem a bit vague initially, once you reach this area of Semrush your life will be much easier.
You will see a list keywords related to the keywords you’ve entered. You can sort these keywords by using filters such as:
The word difficulty
The number of keywords that are searched each month
Google Ads cost per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the opportunity to make improvements. The data is only available for Google searches. It would be more useful to have metrics for all other search engines.
Although Google continues to be the leader in searches (92% as of Statcounter’s writing) However, there are certain countries where other search engines are enjoying a substantial share of the market. In the US for example, nearly 6% are made on Bing.
Moz Ahrefs, along with other rivals, provide access to Bing data. Ahrefs also gives you YouTube search data. This can be extremely useful for any person who creates videos.
Semrush’s Content Market Toolkit
Semrush offers keyword research tools and a range of content marketing tools (as as long as you have a ‘Guru” plan or greater).
Discover new topics related to
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
My personal favorite feature of Semrush’s toolkit for content marketing is the “SEO writing assistant”. It allows you to copy/paste content into Semrush for review. Semrush can also allow users to write copy and get real-time advice.
When you complete this task, you’ll get suggestions on ways to improve your content’s search engine performance.
It is incredible to be able to just copying and pasting the URL of your site into these links and receiving suggestions. Sometimes, copy and paste can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing your website’s performance over time on search engines to find a specific key word.
It’s easy to setup it’s easy to set it up in Semrush. Just go to the position tracker area and enter your domain name and keyword. You will get a report that shows you where your site ranks for each key word. It is also possible to track your site’s ranking per country.
You will be able to monitor your progress in getting higher rankings for the keywords that you select by adding more data to Semrush.
Semrush can also allow the transfer of information from competitor websites to its position tracker. This will allow to evaluate the performance of your website over time for specific keywords with that of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The number of ‘backlinks from other websites that connect to a website will determine the quality of its performance in search engine results.
There are two ways to analyze backlinks in Semrush The one is to utilize the “backlink analysis option” and the other is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
You can also look at this section:
Anchor text for every link Top level distribution of domains (how many links are.com.org. or.gov). Data regarding the IP addresses of your website. This data is used to identify which domains have been awarded backlinks and the value of them.
An Backlink audit is a different way of looking at backlinks within Semrush. It is used to evaluate the ‘health and toxicity‘ of backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link development (also known as getting others to link to your site is essential for any SEO project. Websites that have many hyperlinks to them are usually recognized by search engines as having higher search results positions, provided they are on high-quality websites span>
Semrush’s tool for link building works by
Learn about your competitors and their positions.
Examining the content of your site
We want you to list keywords you would like to rank for.
Then, it will compile a list of potential websites it feels is worthwhile to contact in order to obtain a backlink or guest blog.
SEMrush domain prospectors It is possible to link your email address to Semrush and send outreach emails using Semrush.
The progress of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Enjoy a longer, free trial of SEMrush
Semrush’s standard seven-day free trial lasts. A 14-day trial extension is available for a limited time.
You can test the various features and obtain all the information it provides.
Download the free extended trial
Broken link building
Broken linking is an important SEO method.
This is done by finding broken hyperlinks (i.e. It is about finding an unresponsive link (i.e.
This allows you create backlinks that point to your content. As we have already mentioned the more backlinks link to your website, the more effective your content will be in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis, navigate to the “indexed” pages section, and select the “target errors” option. The Excel or CSV file will be then sort or filter to find the errors 404. broken links.
While it is time-consuming, you can import your broken links and the relevant email addresses to Semrush. It is also possible to use the CRM ‘pipeline’ method or a connected mailbox to conduct outreach.
There are still many areas for improvement. Ahrefs offers you the option to select the “broken Links” option. It will provide a list of all broken outgoing and inbound links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could arrange the menu options into useful categories such as competitive and keyword research, rank tracking, link building and rank tracking.
Although there is a lot to deal with, it may be overwhelming at first. However, you’ll soon become used to it.
Semrush’s visualization of data can help you overcome the feeling of overwhelming data. Many metrics are graphed in a manner that helps you to comprehend the information.
Semrush’s interface would work better with smartphones. Semrush’s interface isn’t responsive. Therefore when you sign in to Semrush using an smartphone, you’ll be presented with the desktop-like interface. This means you cannot read large amounts of text and can zoom out and in more.
Using SEMrush on mobile devices requires more zooming and pinching.
Semrush’s mobile application gives users to access your position tracking data. That is a plus. It would be fantastic to have all Semrush features could be accessed from mobile.
SEMrush’s mobile application for rank tracking
Semrush’s interface makes it easy and easy to use. You will however need to have a desktop computer in order to make the most of Semrush.
Value and pricing
Semrush is more expensive than other kinds of SaaS’ (software as an a Service) apps.
It’s understandable but you are not only paying for functionality but also for access to large amounts of data, which includes a lot of information from your competitors.
Semrush is available at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. You have the option of using the Custom platform, which allows corporate customers more control over reports and queries.
A trial version of Semrush is offered for anyone who would like to try it before you commit to a monthly subscription. The standard version is available for seven days. However, the company provides the option of a 14-day trial for free. It is available on this page. The trial is similar to other trials offered by rivals. It’s shorter than Ahrefs 7-day paid trial, but it’s longer than Moz’s 30 day free ).
To take advantage of the full test experience You will require credit card details. This is an annoying practice when using SEO tools.
Semrush’s fees are comparable to those of key rivals Moz and Ahrefs, Majestic, and Majestic. Majestic however offers an annual plan for $49 but is less efficient than its basic plans.
Semrush plans differ in the following ways:
How many reports you can be able to run in a day?
The number keywords you can track every month in the calendar
Access Marketing tools
Access historic data
Get more for your dollar.
Let’s take a closer look at certain elements of the pricing structure to find out whether Semrush is an excellent value for money.
The worst thing about Semrush’s pricing structure is the reality that each plan, including the $449.95 Business plan, only includes one user account or seat. You will have to pay an additional fee of $45-100 per user if you wish to allow Semrush access to multiple users within your organization (depending on the plan).
The negative contrast applies for all Semrush competitors that increase the number seats as they move up the pricing ladder or cost more to add seats.
It could be a problem within your company. Semrush might provide a Custom plan. As the name suggests, you can negotiate pricing for a plan that includes a custom number or user.
Semrush cannot be used on domains that are designated as projects. Site audits (backlink audits) and tracking of position all fall into this category.
The number of projects you can handle on the go depends on which Semrush software you’re using.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush can provide a large number of reports per day. This means that you can pull 3,000 domain reports per day even with the entry plan. This is far more than the weekly limit of 175 reports Ahrefs the entry-level plan permits users to run.
As you move up the pricing upwards, this generousness continues: The Semrush daily limit on reports for its $449.95 plan of 10,000 is; Ahrefs $399 plan has a limit of 1750 per week.
Competitive intelligence and add-ons
Semrush can be used to analyze competitors’ websites, but this feature isn’t available without purchasing a Trends addon.
This is how it appears like when you buy it.
Market Explorer (market share, gender and age of the audience, market participation, seasonal peak, etc.)
Analytics (visitor interaction and traffic sources, desktop, smartphone audience overlap historical data, geographical information, etc.)
This add on costs $200 per month, which is quite disappointing. In certain instances, it’s more costly than the other plans. The results are as follows.
If you wish to use local SEO features, you will have to pay an additional cost.
Two SEO Add-ons are offered for local SEO: a ‘Basic place that costs $20 per month and an ‘Premium location’ that costs $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Read user feedback and submit suggestions
Premium version comes with the local Heatmap‘, which allows users to compare their business with other businesses in the vicinity on Google Maps. The Semrush interface allows you to immediately respond to reviews.
Data from PPC
Semrush might be more valuable if you combine SEO with PPC.
Semrush has more PPC data than any other tool. While other tools offer the basic CPC figures for certain terms, Semrush provides detailed CPC distribution and competition details, live ads and PPC campaign planning tools.
Search Tools for Optimizing Engines like Semrush are complex and can require a lot assistance.
Semrush allows customers to contact them via chat, email or phone.
Semrush allows users to locate contact information, unlike other SaaS products. There is a help chatbox at each page’s bottom, and a footer with the number to call.
There is no need to look through our help pages first before we give you a number. Our help is immediate.
Conclusion of the Semrush Review
Semrush is a great SEO tool. Semrush provides all the information you need to run an effective SEO campaign. The first lets you create backlinks using a ‘CRM’ approach, while the latter gives you a list of easy methods to boost the technical SEO and on-page SEO.
What is the most significant disadvantage? What’s the most significant disadvantage?
A bit disappointing is the fact that certain competitive intelligence features cannot be unlocked by an add-on fee of $200 per month on.
In the end, Semrush is an excellent tool that provides you with the information you need to increase your search engine rankings. We suggest you try Semrush before purchasing. Take a free test here. You will find below information about the pros and cons of Semrush and also information on other SEO products.
Overall score 4.3/5
Semrush The advantages
It is easy to use
Semrush simplifies domain analysis. You have all the information you require in one place.
Semrush provides a wealth of information, yet it’s easy to make use of. The interface allows users to see the metrics using graphs and visualisations.
Semrush’s link-building functionality is amazing. It has CRM-like features that will help you in outreach.
This program provides simple-to-follow instructions to improve the technical SEO of your website.
Semrush provides a wide variety of PPC-related data, along with organic search results.
Semrush’s reports are much more extensive than its competitors.
There is three ways to contact assistance: chat, phone and email.
It is possible to obtain 14 days of trial at free. This is a significant advantage over the competition.
The pros and cons of semrush
It provides only data only for Google. Ahrefs also provides information for other search engines, however.
Semrush plans come with only one account per user. Additional seats can be purchased for a higher cost.
A project is limited to certain key characteristics. Semrush limits the number of projects that you can concurrently run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking isn’t as easy as it seems.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar is a brand new tool that can help you rank higher in search engines. It is much more affordable than other products.
Here’s a link to a 5-day GrowthBar trial. Or, you can read our GrowthBar review here.
All of the best!
Got questions or comments about Semrush ? Drop a comment below to share your thoughts and queries.