What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is used by over 7 million users, and is among the most popular SEO tools.
Semrush will give you a wealth of details that will simplify your life.
Find out what people are looking on the internet
Create web-based content that draws in viewers
Find link-building opportunities
To boost your site’s search ranking You can implement technical changes to its content.
Semrush can, for instance, provide keyword suggestions based upon the keywords you have entered. These can be used to assist you in writing blog posts that rank well on search engines.
This will indicate how difficult it can be to rank for certain keywords.
It will suggest sites that are worth visiting to get backlinks.
It allows you to conduct an SEO audit of the website to determine whether you can make technical improvements to enhance the results of search engines.
This is only the beginning. Semrush also provides additional features to aid your website in ranking higher in search results.
These will be explained in depth in the following paragraphs. They all have many benefits, which I will emphasize.
Let’s begin! Let’s take an overview of domain analysis.
A domain analysis is the foundation of the majority SEO initiatives.
Domain analysis is performed to examine your site for SEO potential or to assess the competition’s websites to see whether they have any SEO opportunities to help you rank better in search results.
A thorough analysis of a site’s domain can be performed to determine whether it is worthwhile to contact the owner to request a link. Since external hyperlinks (or “backlinks”) can significantly improve your site’s search engine ranking.
Semrush makes the process of evaluating domains simple. Simply type your domain’s URL into the section ‘domain overview where you’ll get a quick analysis of its performance in search results.
Keyword research in Semrush
Keyword research generally revolves around:
It is possible to determine how many people are searching for a particular search term.
It’s important to know how difficult it can be to be ranked for a particular keyword.
Find out who is ranked for the keyword.
Get ideas for others
Semrush makes it easy to get all the information you need.
Basic keyword data access
Use the ‘Keyword Overview Tool to get basic statistics on keywords within Semrush.
The monthly search volume for this term on Google
Its keyword difficulty score
A list of websites that rank for it.
Here are some suggestions for keywords that you might consider using instead
Like analysis of domains, this can also be performed per country.
Semrush offers “Keyword Magic” to provide keyword suggestions based on a specific phrase you’ve typed in.
It would be more usable when it was referred to as simply ‘Keyword Suggestions.’ It might sound vague, but once you’ve reached this area of Semrush you’ll discover it simple to use.
A list of keywords will be displayed in relation to the keyword you typed in. You can sort the keywords applying filters like:
The keyword difficulty
The total number of keyword searches each month
Google Ads costs per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is a lot to be accomplished. The data is only available to Google searches. It would be more useful if the data could be made available to other search engines.
While Google remains the most popular search engine (92% as of the time Statcounter announced), there are other search engines that are taking a large share of market share in certain countries (in the US as an example more than 6% of searches are made by using Bing)
Moz Ahrefs and other competitors give you access Bing data. Ahrefs also offers YouTube search data which can be very valuable for video producers.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools as well as a suite of tools for marketing content (as as long as you have a “Guru” plan or higher).
These will allow you to:
Find new topics to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The SEO Writing Assistance‘ is my favorite Semrush feature. It allows you to copy and paste material from Semrush and review it. Semrush lets you create your own copy and offer immediate assistance.
This will provide suggestions about how to improve your content’s ranking in results of a search.
It would be wonderful to be able simply to paste the URL on your site to get these suggestions. The problem of copy/paste can be annoying.
“Rank Tracking” or “position Tracking” is a method for tracking the performance of your site over time on search engines by using a certain keyword.
This is simple to set up it in Semrush. Just go to the position tracker area and type in your domain name and keyword. The report will display the ranking of each keyword on your website.
You’ll be able to monitor your progress towards ranking higher on the phrases you choose by adding more data to Semrush.
Semrush allows users to include data from other websites to its position tracker tool. This will allow you to see over time how your site does in relation to certain keywords compared to the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A site’s search engine ranking is affected by the number of backlinks it’s received from other sites.
You can look at backlinks in Semrush two ways: one is to use the option to analyze backlinks and the other is to do an audit of backlinks. Let’s take a look at each one in turn.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can also be viewed:
Anchor text for each backlink Top-level distribution of domains (how many links are.com,.org., or.gov). Information about the IP addresses of your site. This data lets you know the domains that have received backlinks and the value of those links. This information can be used to improve your SEO efforts or gain insight into the activities of competitors.
You can also perform a backlink audit’ to determine if backlinks are used on your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be effective if they are backed by an effective link-building strategy. This is the way other websites connect to your site. Websites with more links to their site are often awarded higher rankings in search results by search engines (as long they are linked to high-quality, relevant websites). span>
Semrush’s tool for link building works by
Learn about your competitors and then rank them.
Examining the content of your site
You are asked to list the keywords you would like to use for
Next It will create a list of potential websites that it believes are worth contacting to get an affiliate link or guest post.
SEMrush Domain prospects The tool allows you to connect your email address to Semrush, and can send an email to outreach directly from the program.
Tracking the progress of every strategy can be done by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Take an extended test of SEMrush
Semrush provides a standard 7-day trial at free. For a limited time however, you’ll be able to receive a 14-day extended trial.
This allows users to look over all the key features and access all of its information.
Access the full free test can be found here
Broken link building
Broken link building is a crucial SEO strategy.
This is done by locating a broken URL (i.e. one that doesn’t lead to any other website) and then creating the “dead” content that it was pointed to and soliciting anyone linking to the dead content to directly link to yours.
This lets you create backlinks. As we have already mentioned, the more backlinks that link to your website the more effective your content will be in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, then click “target errors” and then export the Excel or CSV files. You can sort or filter the file to locate the 404 error. broken links.
While it’s a bit difficult, you can import broken links into Semrush along with relevant email addresses. It is also possible to make use of the CRM pipeline approach or a connected mailbox to conduct outreach.
There is still much to be done. Ahrefs allows you to hit “broken Links”, which provides a list of inbound or outgoing broken links for a domain.
Simple user interface
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can group the menu choices into categories that are useful, such as keyword research and competitive research, as well as link building, and rank monitoring.
Although there is a lot to deal with, it can be overwhelming at first. It will get easier as you get used to it.
Semrush’s data visualization can help you overcome the problem of data overflow. The majority of metrics are plotted in a manner that makes it easier to understand the information.
It would be wonderful it Semrush could make its interface more compatible with smartphones. Semrush’s interface isn’t responsive to smartphones. It will display the desktop-like interface when you log into the app using a mobile device. This means you can only read small amounts of text. There’s also plenty of zooming and pinching.
SEMrush is more difficult to operate on a mobile as compared to .
Semrush provides a mobile app which allows you to access your location tracking data. It would be wonderful if the mobile app offered access to all other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and simple user interface. To make the most of Semrush, you’ll need a desktop computer.
Pricing and value
semrush is more costly than other types’ of ‘SaaS apps (software as a service).
This is quite understandable since you are paying not only for functionality, but also for access large amounts of data which may include a large amount of data from your competitors.
Semrush can be purchased at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You also have the option of using the Custom‘ platform. Corporate customers can design their own plans, with more flexibility in the limits of reports and queries, and more accounts. Find more information here.
A trial version of Semrush is offered to anyone who wants to test it out before committing to a paid plan. The standard version is available for seven days. However, the company provides a 14-day complimentary trial. You can access it here. This trial is comparable with other offerings from competitors. It’s smaller than Ahrefs (7-day trial) however it’s more expansive than Moz (30-day free span>
You’ll require your credit card information to avail the full-featured trial. This is an annoying practice when using SEO tools.
Semrush’s costs are similar to the prices of its major rivals Moz and Ahrefs, Majestic, and Majestic. Majestic offers a monthly fee of $49 plan, but it’s less functional than its entry levels plans.
Semrush plan differences are:
The limit on the number of reports you can make every day
The number of keywords you can track each calendar month
Access content marketing tools
Access to historical data
You can get more value for your dollars.
Let’s take a closer look at the pricing structure to determine if Semrush offers a value for the money.
Semrush is known for only allowing one user per plan. It will cost you between $45 and $100 to allow Semrush access as well as access to multiple users in your organization depending on the plan you choose.
This is an adverse contrast to Semrush’s competitors, who generally increase the amount of seats as they climb the pricing ladder (or are less expensive for seats that are not available).
This could be an issue within your company. It is possible that a Custom plan that integrates Semrush might be a good option. This allows you to negotiate the price for an option that has the number of users or users, as per the name.
Semrush is only utilized for domains that have been classified as projects. Site audits backlink audits, site audits, and position tracking are key features that fall under this category.
The amount of projects you are able to manage at any given time will depend on which Semrush plan your on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can send a lot of reports per day. Even with the basic plan, it lets you get 3,000 domain analysis reports each day. This is more than the 175 reports that are available on Ahrefsthe entry-level plan.
As the cost of your plan rises and you’ll receive more benefits: Semrush offers a $449.95 plan that includes 10,000, Ahrefs plans cost $399 and has a limit of 1750 weekly.
Competitive intelligence and add-ons
You can use Semrush to examine websites of competitors, but these tools aren’t available without the purchase of a ‘Trends add-on.
What you get when it is purchased
Market Explorer (market share, audience age and gender, market participation and seasonal peak, etc.)
Traffic analytics (visitor interaction traffic sources, desktop, mobile overlap, audience as well as historical data, as well as geographic information.
The add-on cost is $200 monthly, which seems quite high. Some instances are more expensive than others.
Local SEO options require an additional fee.
Two SEO Add-ons are available for local SEO: a ‘Basic place‘ costing $20 per month, and an ‘Premium location’ that costs $40 per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
Monitor user reviews and offer suggestions
Premium version includes a local Heatmap‘ that lets you compare your business with other local businesses by using Google Maps. Semrush gives you the ability to respond directly to reviews.
Data from PPC
Semrush might be more effective if you combine SEO and PPC.
Semrush offers more PPC data that other tools. Semrush has detailed CPC statistics for specific terms. Other tools might provide basic CPC figures.
SEO tools such as Semrush can be complex and require a lot of support.
Semrush provides three options to contact customer support. This contrasts with other services, like Moz that doesn’t provide phone support.
Semrush’s contact details are easy to find and is different from other SaaS product. There is a help chatbox on every page’s bottom as well as a footer that has a phone number.
There is no need to search our help pages to get a number. Help is instant.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush is an excellent SEO tool. While the former allows you create backlinks in an “CRM” style, the latter provides a list of simple ways you can enhance technical and on-page SEO.
What are the Main drawbacks? What main downsides?
It is a bit disappointing that you are unable to unlock certain competitive intelligence features by paying $200 per month.
Semrush is an outstanding tool that will aid in improving the search engine ranking. Take a free test here. Below is a summary of Semrush’s main benefits and disadvantages and also information about other SEO products.
Overall score, 4.3/5
Semrush – The advantages
It is simple to utilize.
Semrush makes domain analysis easy. You get all the information you need in one place.
Semrush provides a wealth of data, but it’s easy to make use of. To help users understand the metrics, the interface employs graphs and visualisations.
Semrush’s outstanding link-building capabilities make it an excellent option. It comes with similar features to CRM that can aid you with outreach.
Site auditing capabilities of the software provide easy-to understand instructions to improve technical SEO.
Semrush provides a wide variety of PPC-related data, as well as organic search results.
Semrush’s reports are much more extensive than its competitors.
There is three ways to contact assistance: chat, phone and email.
It is possible to get a 14 day trial for no cost. This gives you an advantage over your competition.
The cons for using semrush
It only provides information for one search engine, Google. Ahrefs, along with other tools offer data for several different search engines.
Semrush plans are limited to one account per user. Additional seats may be purchased at a cost. price.
A project can only contain specific essential characteristics. Semrush limits the number you can run concurrently.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the two main competitors to Semrush. We haven’t yet reviewed each of them however, we have a comparison for Ahrefs vs Semrush. Although I think Semrush has greater flexibility with regards to accounts for users than Ahrefs, you might find another option cheaper if you have multiple users who need access to an SEO tool.
GrowthBar will aid you in ranking higher in search results. It’s also cheaper than other tools.
Here’s the link to a 5-day GrowthBar trial. Or, you can read our GrowthBar review here
The very best!
Have questions or feedback about Semrush ? Leave a post below with your thoughts and questions.