What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Shchegolev and Dmitry Melnikov. According to the company, it has over 7 million users and is one the most popular SEO tools.
Semrush offers a lot of information to simplify your life.
Find out what other people are searching online
Create web-based content to attract viewers
Find link-building opportunities
Your site could be enhanced to increase the search engine rankings.
Semrush, by example, can provide you with keywords based on the keywords that you have entered. They can assist you in creating blog posts that are highly ranked in search results.
It will also indicate how difficult it is to rank for specific search phrases.
It recommends websites that are worthwhile to visit in order to gain backlinks.
It allows the user to conduct an SEO audit on their site in order to determine if you can make technical improvements that will enhance search engine rankings.
This is only the beginning. Semrush offers many other features to help improve your site’s rank in the search results.
These will be discussed in detail below. These are all benefits that I will talk about.
Let’s get started! Let’s start by looking at domain analysis.
Basic domain analysis is the foundation for most SEO initiatives. This is an overview of the domain’s “quality” from an SEO perspective.
Domain analysis is typically performed on your site to identify SEO opportunities, or on the competitor’s website to assess the difficulty be to be ranked higher in search results.
A domain analysis can also be done on a site to determine if it’s worthwhile to contact the owner of the site to ask for a link to your site. This is because external hyperlinks (or “backlinks”) from quality websites that are linked to your site’s content could greatly improve its search engine performance.
Semrush makes domain analysis easy: just enter a domain’s URL into the “domain overview section” and you’ll immediately get a sense of how it does in search results.
Keyword research in Semrush
Keyword research usually is centered around:
It’s possible to to determine how many people are searching a specific keyword.
It is essential to know how difficult it may be to rank for keywords.
Find out what keywords are ranking.
Get suggestions from
Semrush allows you to access all of the information you require.
Basic keyword data access
To get basic statistics about the keywords that are within Semrush you can use our ‘Keyword Overview tool.
The number search results this keyword is able to receive on Google each month
Its difficulty score for its keyword
A listing of sites that rank for it.
Here are some keywords to think about instead
Similar to domain analysis This can also be done per nation.
Semrush’s Keyword Magic option can be used to find specific keyword ideas based on the phrase you’ve entered.
It could be easier to use, if it were simply called “Keyword Suggestions.” Although ‘Keyword Magic” may sound a bit unclear, once you’ve reached this section of Semrush you will find it simple to use.
The list of keywords relevant to your search term will be displayed. There are filters that you can use to sort these keywords, such as:
The keyword difficulty
The monthly average number of searches for each keyword
Google Ads’ cost per click to display keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is a lot to be accomplished. The data is only available to Google searches. It would be even more valuable if the information could be made available to other search engines.
Google continues to be the most popular of searches (92% as per Statcounter at the time of the). However, there are territories all over the world with another search engine that is taking a significant part of the market. For instance, in the USA nearly 6% of searches are made via Bing.
Moz Ahrefs is a rival which provides access to Bing data. Ahrefs also provides you with YouTube search data, which is extremely useful for those who create videos.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools along with a suite of content marketing toolskits (as as long as your ‘Guru’ strategy is not lower).
These will let you:
Find new subjects to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s toolkit for content marketing. You can copy/paste content to Semrush for review. Semrush allows you to make copy and get immediate feedback.
Once you’ve done this, you’ll receive suggestions for ways to improve search engine results. Warnings about content that appears to be scraped from other sites
It would be amazing to be capable of just copying and pasting the URL of your site into these links and receiving suggestions. The problem of copy/paste can be annoying.
“Rank tracking” or “position tracking” is the process of analyzing the performance of your website over time in search engines to find a certain key word.
It’s very simple to set this up it is very easy to set this up in Semrush. Simply visit the section for position trackers and type in your domain’s name as well as keywords. You will get a report that displays the position of your website in each key word.
You can track your progress toward getting higher rankings for the phrases you select as you input more information to Semrush.
Semrush can also allow the transfer of information from competitor websites in its position tracker. This allows you to compare your site’s performance for particular terms over time with performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A site’s search engine ranking will be affected by the number of backlinks it’s received from other sites.
It is possible to look at backlinks in Semrush two methods the first is using the ‘backlink analysis option’ and the second is to conduct an audit of backlinks. Let’s take a look at each one in turn.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
The section can also been viewed here:
Anchor text for every link Top level distribution of domains (how many links are.com.org. or.gov). Data about the IP addresses for your site. This data allows you to determine which domains have gained backlinks. It also gives an insight into the activities of competitors.
A ‘backlink audit is another way to examine backlinks within Semrush. This is used to assess the ‘health and toxicity’ of any backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, or the act of getting other websites linked to your site, is key to the success of any SEO project. Sites with many links to them are often rewarded by search engines with more prominent positions in search results when they’re located on top-quality websites. span>
Semrush’s tool for link building works by
Learn about your competition and then rank them.
Examining the content of your site
You will be asked to provide the keyword you would like to use for
Then it will create a directory of websites it considers worthy of contacting regarding the possibility of a guest blog.
SEMrush Website prospects This program lets you connect to Semrush via email, and allows you to send out email outreach.
With CRM, you are able to track every step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
You can get a longer, free trial of SEMrush
Semrush’s standard free trial of seven days lasts. A 14-day extended trial is available for a limited period of time.
You can test all the features and get all the data it provides.
The extended free trial is available here.
Broken link building
Broken Link Building is a crucial SEO strategy.
This involves finding a broken URL (i.e. One that doesn’t go anywhere, creating the “dead content” it was pointing to and asking those who link to that dead content directly to yours.
This lets you create backlinks to your website content. As stated before, backlinks to your website can be a fantastic method to boost search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You’ll need to run a report on backlinks. Go to the “indexed page” section, click the “target error” option, and then export this Excel or CSV file. broken links.
While it is laborious, you can transfer broken links as well as the relevant email addresses to Semrush. You can also conduct outreach using the linked mailboxes or CRM “pipeline” approach.
There are still many areas for improvement. Ahrefs lets you select the ‘broken Links‘ option, which provides a list of every broken outgoing or inbound links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
The menu choices could be divided into categories that are useful, like keyword research, competitive research and link building.
It is overwhelming at first There are a lot of things to be done. You will soon become used to it.
Semrush’s visualisation of data helps to get rid of data overload. Numerous metrics can be graphed in a simple way.
However, it is a great thing if the Semrush interface worked with smartphones more effectively. Semrush’s interface isn’t responsive to smartphones. You will still see the desktop interface when you sign into the app from your mobile device. This means you cannot read large amounts of text and can zoom out and in more.
Utilizing SEMrush on mobile devices requires more pinching and zooming.
Semrush has a mobile app that allows you to view your position tracking data. It’s a positive thing. It would be great if it offered mobile access to of the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and simple to use. But, you’ll require a desktop computer to make the most of it.
Pricing and Value
Semrush is more costly than other types of ‘SaaS (software as an Service) apps.
It is understandable that you are not only paying for access to functionality, but also large amounts information. This information contains a great deal of information about your competition.
Semrush offers three major pricing choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. This allows corporate customers the ability to create their own plans.
Semrush lets anyone try it for free before they purchase a subscription. Semrush also provides a 14-day free trial. You can access it here. It’s quite similar to other offerings from competitors. It is smaller than Ahrefs (7-day trial) however it’s more generous than Moz (30-day trial for free). span>
You will need your credit card details to access the full feature trial. This is a frustrating practice when using SEO tools.
Semrush costs are similar to Majestic’s key competitors Majestic, Majestic, Moz and Ahrefs. Majestic has a monthly $49 plan, however it’s less functional than its entry level plans.
The Semrush Plans differ in the following ways:
Maximum number of reports per day
Number of keywords that are tracked every month
Access Marketing tools
Access to data from the past
Make more money out of your cash.
Let’s have a look at some of the pricing details and find out whether Semrush is an excellent value for price.
Semrush pricing structure is terrible. Each plan, including the $449.95 Business, only allows one account per user. If you want Semrush to access more users within your organization (depending on which plan type) you’ll require an additional fee of $45-100.
This negative comparison applies to all Semrush competitors who expand the number of seats as they move up the price ladder or are more expensive to add seats.
This could be a problem for your business. Semrush may offer the Custom plan. As the name suggests you are able to negotiate prices for a solution which includes a customized number, or user.
Semrush cannot be used on domains designated as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The maximum number of projects you can handle on the go depends on which Semrush software you’re using.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush can provide a large number of reports per day. Even on the basic plan you can pull 3,000 domain analyses reports every day. This is far more than the weekly limit of 175 reports that Ahrefs the entry-level plan allows you to run.
The generosity increases as you go up the price scale. While Semrush offers a daily limit of 10,000 reports per Semrush plan, the $449.95 plan comes with Ahrefs 399 with a weekly limit of 1750.
Competitive intelligence and add-ons
Semrush is a tool that allows you to compare websites with other users. However, this feature can only be obtained through the purchase of the add-on ‘Trends.
What you receive when it is purchased
Market Explorer Market participants, market share and consumer behavior.
Traffic analytics: Visitor interaction with traffic sources, desktops and traffic, audience overlap and historical data, geographical information.
The cost of the add-on is 200 dollars each month. This is a bit disappointing. The add-on may cost more than other plans.
For local SEO tools, you’ll have to pay an an additional cost.
Two local SEO add-ons are offered Basic location is $20 per month, and Premium location costs $40 per month.
Both permit you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Review user reviews and make suggestions
Premium version offers a ‘local Heatmap‘ that allows for users to compare their company to other businesses in your region in Google Maps. Semrush interface lets you respond to reviews directly.
Data from the PPC
Semrush can be more value than the competition if it is used in combination with SEO and PPC.
Semrush offers more PPC information than other tools. Semrush offers more detailed CPC information than other tools, including distribution and CPC competition information as well as live ads and tools to plan PPC campaigns.
SEO tools such as Semrush can be complex and require lots of support.
Semrush provides three options for customer assistance: phone, email and chat. This is a positive contrast to other products that don’t offer phone support (Moz doesn’t provide live chat support).
Semrush allows users to locate contact information, unlike other SaaS products. A help chatbox is located on the bottom of each page and a phone number is prominently displayed at the bottom of every page.
We don’t ask you to go through our help pages before giving you a number. Help is instant.
Conclusion of the Semrush Review
Semrush is a great choice to use to aid in SEO. Semrush provides all the tools you require for a successful SEO campaign. The former allows for backlink creation in a CRM’ manner, while it provides a list with simple ways to enhance technical or on-page SEO.
What are the main disadvantages? The main downsides?
The fact that some competitive Intelligence features are not unlockable with a $200 per monthly add-on is somewhat disappointing.
Semrush is a great tool to aid in increasing the search engine ranking. A free extended trial is available here. You will find below information on the advantages and disadvantages of Semrush and also information about other SEO products.
Overall rating, 4.3/5
Semrush – The benefits
It is generally simple to utilize.
Semrush simplifies domain analysis. All information is available in one location.
Semrush can store large quantities of data, yet it is simple to use. The interface displays the metrics in a clear manner using visualisations and graphs.
Semrush has excellent link-building capabilities. You can use it to help with outreach.
The site inspection function of the program provides simple-to-follow instructions for improving technical SEO.
Semrush offers an array of PPC data to go with your organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels: phone, chat and e-mail.
The 14-day trial of is available. This is a huge benefit over other software providers.
The pros and cons of semrush
It only provides data for Google. Ahrefs, along with other tools provide information for different search engines.
Semrush plans can only be used for only one account per user. Additional seats can also be purchased at a steep cost.
You can only find specific key features only when you are part of an organization. Semrush limits the amount of projects you are able to simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t as easy as you might think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the main competitor in the race against Semrush. Ahrefs, Moz and Majestic are also available. We are yet to test all of them however, you can see an analysis of Ahrefs against Semrush. Semrush has a better user account system, however if you have many users and need to use an SEO tool, Semrush may be more adaptable.
GrowthBar is a brand new tool that allows you to be more prominent on search engines It’s available. It’s less expensive than other products.
You can get a five-day trial of GrowthBar here. You can also read our GrowthBar review right here
Best of luck!
Questions or comments regarding Semrush ? Comment below to let us know.