Semrush: What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it has more than 7 million users, and is among the most popular SEO tools.
Semrush provides an abundance of information to help you make your life simpler.
Find out what people are searching on the internet
Create brand new web contents that draw in traffic
Find link-building opportunities
Your site can be improved to improve the search engine rankings.
Semrush for instance, can provide you with keyword suggestions based off the keywords you’ve entered. These can help you create blog posts that rank highly in search results.
This indicates how difficult it can be to rank for specific search terms.
It will suggest sites to visit in order to build backlinks.
It lets you conduct an SEO audit of the site to determine if you can make technical improvements to enhance search engine results.
This is only the beginning. There are many other features provided by Semrush to boost your website’s ranking in search results.
These benefits will be explained more in detail below. They all have many benefits, which I will emphasize.
Let’s go! Let’s look at domain analysis.
A domain analysis in the beginning is vital for all SEO projects. It provides a brief overview of domain’s ‘quality from an SEO standpoint.
An analysis of domains is often performed on your website to identify SEO opportunities. It can be performed on the website of a competitor to determine the difficulty of getting higher on search results.
It is also possible to conduct a domain analysis to see whether a site is worth asking its owner for a link to your site. This is because external links (or “backlinks”) that come from high-quality websites that are related to your content can greatly improve its search engine’s performance.
Semrush makes domain evaluation easy. Simply input a domain URL to the ‘domain overview section where you’ll get an instant analysis of its performance in the search results.
Keyword research in Semrush
Keyword research usually revolves around:
It’s possible to determine the number of people who are looking for a particular keyword.
It is vital to establish how difficult it might be to rank the term.
Find out the rank of your search term.
Get suggestions for other HTML0 users.
Semrush allows finding every piece of information you need simple.
Basic keyword data access
You can use the ‘Keyword Overview tool to get basic information on the keywords used within Semrush.
The amount of searches that this keyword is getting on Google every year
Its “keyword difficulty score”
A listing of websites that rank for it.
Here are some suggestions for keywords that you might consider using instead
Similar to domain analysis, it is be done for each country.
Semrush has an “Keyword Magic“ option that will give specific keywords for a particular keyword.
It would be much more useful if it was named just “Keyword Suggestions.” Although ‘Keyword Magic” sounds a little unclear, once you’ve reached this section of Semrush you will discover it simple to utilize.
The list of keywords that are relevant to your search term will be shown. You can sort these keywords by using filters such as:
The word difficulty
Number of keywords used in a month
Google Ads cost per click to display keywords results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the need to improve. The information is available only to Google search results. It would be much more valuable if other search engine metrics were available.
Although Google remains the top search engine (92 percent as of the time of Statcounter’s writing) However, there are some territories where other search engines are enjoying a substantial share of the market. In the US for example, nearly 6% are made by Bing.
Moz Ahrefs or other competitors let you gain access to Bing data. Ahrefs also provides YouTube search data. This can be extremely useful for anyone who makes videos.
Semrush’s Content Market Toolkit
Semrush includes keyword research tools as well as a suite of content marketing toolskits (as as long as your ‘Guru’ strategy is not lower).
Find topics that are new for you to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The “SEO Writing Assistant” is my favorite part of Semrush’s toolkit for content marketing. Copy/paste content into Semrush to be reviewed. Semrush also allows you to create copy and get real-time advice.
Once you’ve done this, you’ll receive suggestions on how to improve your the results of search engines. Warnings about content that appears to be like it was scraped from other websites
It would be incredible to be able to simply pasting the URL from your site into these links and getting suggestions. Copy and paste can be annoying.
“Rank tracking” (or “position tracking”) is a process that monitors your website’s performance over time when you search for a specific keyword.
It is simple to set this up using Semrush. Go to the position tracker section, and enter your domain name. You will receive a report that displays the position of your website for each keyword.
It is possible to to track your progress towards ranking higher for the phrases you choose as you add more data to Semrush.
Semrush also allows the import of data from competitor websites in its position tracker. This lets you evaluate the performance of your site over time, for specific keywords against your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It is determined the performance of a website in search engines results by the number and quality of its ‘backlinks‘.
It is possible to examine backlinks using Semrush two methods: one is to use the ‘backlink analysis option’ and the second is to do an audit of backlinks. Let’s take a look at each one in turn.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section may also be viewed:
Anchor text that is used for every backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Data about the IP addresses of your website. This data lets you know which domains have gained backlinks and the value of these links. The information you collect can help improve your SEO efforts, or get a better understanding of the actions of competitors.
You can also perform an audit of backlinks to determine if backlinks are being used to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building refers to the process of obtaining other websites linking to yours. It is crucial to every SEO project’s success. Sites with many links to them are often rewarded by search engines with more prominent positions in search results when they’re located on top-quality websites. span>
Semrush’s tool for link building works by
Find out who are your competition and where they rank.
Examining the content of your site
You are asked to list the keywords you would like to use for
Then it will make a list with potential websites that it thinks are worth contacting to request an article or backlink.
SEMrush Domain prospects This tool lets you to connect your email address with Semrush and send an email to outreach directly from the tool.
Monitoring the progress of every strategy can be done using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Enjoy a longer, trial for free of SEMrush
Semrush provides the standard 7-day trial for free. A 14-day trial extension is offered for a limited time.
Utilize this tool to check all of the key features, and all information.
You can get an extended free trial
Broken link building
Broken linking is an important SEO strategy.
This involves finding the broken hyperlink (i.e. It involves the search for an unresponsive link (i.e.
This lets you build backlinks that point to your content. As you can observe that the more backlinks point towards your website, the better your content will do in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
You will need to run a backlink analyze report, navigate to an “indexed” pages section, click on the “target errors” option, and then export the results in Excel or CSV format. This report can be filtered or sorted to find the 404 errors i.e. broken links.
Although tedious, it’s possible to import broken links into Semrush along with relevant email addresses. You can also make outreach using the connected mailboxes or CRM “pipeline” approach.
There are areas that need that need to be improved. Ahrefs lets you hit the “broken Links”, which provides an inventory of broken outgoing or inbound links for a domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu options into categories that are useful, such as keyword research, competitive research, link building and rank tracking.
It is overwhelming at first There are a lot of things to do. However, you will soon become familiar with it.
Semrush’s data visualization will help you get rid of the feeling of overflow. Most metrics are plotted in a manner that makes it easier to comprehend the data.
Semrush would like to have a more user-friendly interface that is compatible with smartphones. The interface is not responsive, meaning that when you log into Semrush from a mobile device you will see the standard desktop-based interface. It’s possible to read small amounts of text, and there’s plenty of pinching and zooming.
Using SEMrush on a mobile device requires more pinching and zooming.
Semrush has a mobile app which allows you to see your position tracking data. This is a good thing. It would be great to have all Semrush functions could be accessible via mobile devices.
SEMrush’s mobile application for rank tracking
Semrush is simple to use and easy to learn. But, you’ll require a desktop computer to make the most of it.
Pricing and value
Semrush is more costly than other kinds of ‘SaaS (software as a Service) applications.
The reason it’s understandable is because you’re not just paying for the functionality, but also access to large amounts information, which can include a lot of information from rivals.
Semrush comes in three price options:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the “Custom platform. This allows corporate customers to design their own plans.
Semrush can be tried at no cost for anyone looking to see if it works before purchasing an upgrade to a paid subscription. Semrush also provides a 14-day free trial. It can be accessed here. The trial is similar to other offerings from competitors. It’s shorter that Ahrefs’ (7-day, paid trial), but provides more than Moz (a 30-day span>).
To avail the full feature trial, you will need to enter the details of your credit card. This is a snare when you use SEO tools.
Semrush’s fees are comparable to the prices of its major rivals Moz and Ahrefs, Majestic, and Majestic. Majestic offers a $49 monthly plan, however it’s less efficient than the plans that are its entry-level ones.
Semrush plans vary in the following:
The maximum amount of reports you can run every day
The number of keywords you can track each month in the calendar
Access Marketing tools
Access data from the past
More for your money.
Let’s take a look at the pricing structure and see if Semrush offers an excellent value for money.
Semrush is known for allowing only one user per plan. It will cost you an additional $45-100 to allow Semrush access and access to other users in your organization depending on the plan you choose.
The negative contrast applies to all Semrush competitors who expand the number of seats as they move up the pricing ladder or are more expensive for additional seats.
This could be a problem for your company. A Custom plan that integrates Semrush could be an ideal option. This allows you to determine pricing and add a custom number of users.
Semrush is only utilized for domains that have been classified as projects. Site audits, backlink audits and position tracking are key elements that fall into this category.
The amount of projects you can manage on the go will depend on the Semrush program you are using.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush provides a wide range of reports it can send each day. It can send up to 3,000 domain analysis report per day on the basic plan. This is a lot higher than the 175 reports that you can run every week on Ahrefs‘ entry-level plan.
This generous offer is not over as you move up the pricing ladder The daily limit for reports on Semrush’s $449.95 plan of 10,000, Ahrefs‘ $399 plan, has a limit of 1750 for each work week.
Competitive intelligence and add-ons
Semrush allows you to examine the websites of your competitors. However, this feature cannot be purchased without the Trends add-on.
What do you receive when it is purchased
Market Explorer (market participants and market shares ), and audience age, gender, and behavior.
Traffic analytics (visitor interactions and traffic sources on desktops overlap with mobile audiences, historical data, geographic data.
The cost of the add-on is 200 dollars each month. This is very disappointing. In certain instances, it’s more expensive than other plans. The results are as follows.
Local SEO features require an additional cost.
Two SEO extensions to local SEO are available. ‘Basic’ costs $20 per month. ‘Premium’ is $40 per per month.
Both allow for the user to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business Listings and Facebook Listings
Review user comments and make suggestions
Premium version offers a ‘local Heatmap which allows you to compare the company with other businesses within your region on Google Maps. Semrush lets you respond directly to reviews.
Data from the PPC
Semrush is more effective than other search engines if you work on both SEO projects and PPC campaigns.
Semrush has a greater amount of PPC information than other tools. Semrush has extensive CPC figures for certain terms. Other tools might only offer basic CPC figures.
SEO tools like Semrush can be complex and need a lot of assistance.
Semrush offers three options for customer support. It is different from other products like Moz which do not provide phone support.
Semrush is unlike other SaaS applications, making it simple to find its contact information. The help chat box is at the bottom of every page and a phone number is prominently displayed in the footer.
Our help pages are not required before we can provide you with a phone number. Assistance is available immediately.
Conclusion of the Semrush Review
Semrush is a great choice to use as an SEO tool. Semrush provides all the information necessary to run a successful SEO program. While the former allows you create backlinks in an ‘CRM’ fashion and the latter offers a checklist of simple ways you can improve technical and on-page SEO.
What are the main disadvantages? What main downsides?
It is a bit disappointing that you are unable to access certain features of competitive intelligence for $200 per month.
Semrush is a great tool to help you increase your search engine rankings. Here is an option to download an extended trial for free. Here’s a brief summary and details about Semrush.
Overall score, 4.3/5
Semrush What are the advantages?
It is a method of using HTML0 in a straightforward way.
Semrush simplifies domain analysis. All information is available all in one place.
Semrush provides large amounts of data but is user-friendly. Semrush’s interface displays metrics as graphs and in visualisations.
Semrush’s link building functionality is outstanding. It has similar features to CRM that can assist you in outreach.
The site auditing function of the program provides simple instructions for improving the technical SEO and other elements of your website.
Semrush offers a broad variety of PPC data, as well as organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three options for support Chat (phone), email and mail.
A 14-day trial is offered for free. This is a significant advantage over its rivals.
The cons for using semrush
It provides data only for one search engine, Google. Ahrefs is another tool that provides data for a variety of search engines.
Semrush plans only provide one user account. Additional seats can also be purchased for a high cost.
Certain key features can only be found as part of a ‘project‘. Semrush restricts the amount of projects you are able to simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking is not as simple as it appears.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
GrowthBar is a revolutionary tool that will aid you in ranking higher on search engines. It’s much less expensive than other products.
GrowthBar is available as an unrestricted trial for five days. You can also read our GrowthBar review here.
Have questions or feedback about Semrush ? Drop an open comment below to share your thoughts and questions.