Semrush What is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. According to the company it is the most popular SEO tool and has more than 7 million users.
Semrush gives you lots of details that you can use to simplify your life.
What are people searching for on the internet?
Create web content that will attract traffic
Find link-building opportunities
Your website could be enhanced to increase its search engine ranking.
Semrush, for example, can provide keyword suggestions in response to the keywords you entered. These suggestions can be used by you to write posts that rank high in search results.
It also indicates the difficulty it has to rank for certain search phrases.
It will recommend websites to visit for backlinks.
It permits you to conduct an SEO audit of your website in order to determine if you can make technical improvements that will enhance search engine rankings.
This is only the beginning. Semrush offers a variety of additional features to improve your website’s visibility on search results.
They will be explained in depth below. I will discuss all of their benefits.
Let’s begin! Let’s take an overview of domain analysis.
A domain analysis in the beginning is essential for all SEO projects. It provides a an overview of the domain’s quality from an SEO standpoint.
Domain analysis is performed on your website to find SEO opportunities. Or on the site of your competitor to see the difficulty or ease with which it will rank higher on results from a search.
To determine if it’s worth contacting the website owner to ask for links to your site A domain analysis could be conducted. Since links from other sites (or “backlinks”) which are related to your site’s content, can greatly improve the performance of your site’s search engine.
Semrush allows the process of evaluating domains simple. Simply input a domain URL to the ‘domain overview section‘, and you’ll see a quick indication of its performance within the search results.
Keyword research in Semrush
Keyword research generally revolves around:
It is possible determine how many people are looking for a particular keyword.
It is vital to determine the difficulty to rank the term.
Find out who is ranked for the keyword.
Get suggestions from other users
Semrush makes finding all the information you require easy.
Basic keyword data access
To find basic statistics regarding keywords in Semrush, you can use the Keyword Overview tool.
You’ll be able to see:
The amount of searches that this keyword is getting on Google every year
Its keyword difficulty score
A list of websites that rank for it.
These are some terms you could want to consider using instead
Similar to domain analyses, this can also been done per nation.
You can utilize Semrush’s “Keyword Magic” option to receive specific keyword suggestions based upon a phrase that you have entered.
It could be easier to use, by naming it “Keyword Suggestions.” While “Keyword Magic” may sound a bit confusing, once it’s within this area of Semrush, it’s very simple to use.
You will see a list keywords that are related to the keywords you’ve entered. To sort these keywords you have several choices.
The keyword difficulty
The total amount of searches for keywords per month.
Google Ads costs per click to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are areas that need improvement. The data is only available to Google searches. It would be more useful if other search engine metrics were available.
Google continues to dominate searches (92% according to Statcounter at the time). However there are regions all over the world with other search engine enjoying a good part of the market. For example, in the USA nearly 6% of searches are conducted using Bing.
Moz Ahrefs, along with other competitors, give you access to Bing data. Ahrefs offers YouTube search data that is extremely helpful to anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research that also offers a set of content marketing tools. This is provided when you are using the ‘Guru’ plan or higher.
These will enable you to:
Get new topics to discuss for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my favorite part of Semrush’s toolkit for content marketing. It lets you copy and paste material directly into Semrush to allow it to be examined. Semrush is also a tool to make copies.
If you do this, you will receive suggestions on how to improve your content’s search engine performance.
It would be great to be able to copy the URL of your website and receive these suggestions. Copy and paste can be annoying.
“Rank monitoring” or “position monitoring” is a way to track the performance of your website in search engines for certain keywords in the course of time.
It is easy to set this up in Semrush. Simply visit the section for the position tracker and type in your domain name and keywords. A report will be generated which will show the position of your site for each key word.
You can monitor your progress towards ranking higher for phrases you select as you add more data into Semrush.
Semrush also allows the import of data from websites of competitors to its position tracker. This allows you to evaluate your website’s performance in terms of particular terms over time with results of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The performance of the site in search results will be determined by the amount of backlinks from other sites.
Semrush has two ways to look at backlinks. The first is to use “backlink analysis” and the other is to do a audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is also available to be viewed:
Anchor text for each backlink Top level distribution of domains (how many links are.com,.org., or.gov). Information on the IP addresses of your site. This will enable you to determine the domains that have gained backlinks as well as the worth of these backlinks.
A ‘backlink audit is another way to examine backlinks in Semrush. This is used to assess the’site health and toxicity’ of any backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the act of getting other websites to link to your site is the key element of the success of any SEO project. SEO engines reward sites that have more links by giving them higher search results positions. As as they originate from high-quality, relevant websites span>
Semrush’s tool for link building works by
Learn about your competition and rank them.
Examining the content of your site
We are asking you to write down the keywords you would like to rank for
Then, it will create a list with potential websites that it believes is worth contact for an article or backlink.
SEMrush domain prospects You can connect your email address with Semrush and send out outreach emails from Semrush.
Tracking the progress of every strategy can be done using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended test of SEMrush
Semrush’s standard free trial of seven days is valid for seven days. A 14-day extended trial is offered for a limited period of time.
This lets you test the main features of the software and access all the information it provides.
You can get the free trial version that is extended
Broken link building
Broken link building is a crucial SEO tactic.
This involves finding a broken URL (i.e. You’ll need to locate a broken hyperlink that doesn’t link anywhere.
This allows you build backlinks for your content. As we’ve already discussed the more backlinks link to your website the more effective your content will be in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis go to the “indexed” pages section and click on the “target errors” option. The Excel or CSV file can then be filtered or sorted to find the errors 404. broken links.
It’s not an easy task, but you can import broken links to Semrush with the appropriate email addresses. You can also make outreach on Semrush using the CRM pipeline‘ approach.
There’s still a lot to be accomplished. Ahrefs has the ability to hit the “broken Links” button, which returns a list containing all broken outgoing and inbound links for that domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu options into useful categories like keyword research and competitive research, as well as link building, and rank monitoring.
Although there is a lot to deal with, it may be overwhelming at first. However, you will quickly get used to it.
Semrush’s visualisation of data helps to overcome data overflow. Most metrics are graphed in a way that makes it easier to understand the information.
It would be great if Semrush could improve its interface to be more responsive to smartphones. The interface isn’t as responsive in the current version. This means that if you sign in with an smartphone to Semrush it will show the standard desktop-based interface. It’s because you only see small amounts of text, and there is a lot more clicking and zooming.
SEMrush requires a lot more zooming, pinching and scrolling to be used on a smartphone.
The good thing is that Semrush has a mobile application that lets you track your location. It would be wonderful to have the mobile app provide access to all other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and easy to use. But, you’ll require a desktop computer to make the most of Semrush’s interface.
Prices and value
semrush is more costly than other types’ of ‘SaaS‘ apps (software as service).
It’s understandable, however, because you are not only paying for the functionality, but also access to a huge amount of data, which includes a lot of information from your competitors.
Semrush is available in three main pricing choices.
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You may also opt to use the platform ‘Custom. Corporate customers can also use the platform ‘Custom’ to design their own plans, with flexible reporting and query limits.
A trial version of Semrush is available for anyone who would like to try it before committing to a monthly subscription. The standard version is available for 7 days. However, the company provides a 14-day complimentary trial. It’s available here. This trial is very comparable to those provided by competitors. It’s shorter that Ahrefs’ (7-day, paid trial) however, it offers more than Moz (a 30-day spangreater than).
To avail the full-featured trial, you will need to enter the details of your credit card. This is a frustrating practice when using SEO tools.
Semrush’s costs are comparable to Majestic, Majestic and Moz, Ahrefs. Majestic has a monthly $49 plan, but it’s significantly less efficient than the plans that are its entry-level ones.
Semrush plans vary in the following ways:
Maximum amount of reports in a day
How many keywords can you monitor per month?
Access to marketing content tools
Access to historical data
You get more value for your money.
Let’s examine certain aspects of the pricing structure and determine whether Semrush represents a good value.
Semrush’s pricing model comes with one problem. Depending on the plan you choose, you’ll be required to pay between $45 and $100 per additional user.
This negative comparison applies for all Semrush competitors that expand the number of seats as they climb the pricing ladder or are more expensive to add seats.
This may be an issue for your organization. A Custom plan that integrates Semrush might be a good alternative. It allows you to negotiate pricing and include an individual amount of users.
Semrush can only be used on domains that are designated as projects. Website audits. Audits of backlinks. Tracking of position.
The amount of projects you are able to manage at any time is contingent on which Semrush program you’re on.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for Reports
Semrush has a generous limit on the amount of reports it can send out per hour. Even on the entry-level plan, this allows you to get 3,000 domain analysis reports each day. This is far more than the weekly limit of 175 reports Ahrefs‘ entry level plan permits you to run.
As you progress through the pricing ladder, the generosity will continue. The Semrush daily limit to reports for its $449.95 Plan of 10,000 is Ahrefs $399 Plan, which has a limit in place of 1750 each week.
Competitive intelligence and add-ons
Semrush lets you examine the websites of your competitors. But, this feature cannot be bought without the Trends add-on.
What do you get when it is purchased
Market Explorer: market participants, market share and consumer behavior.
Analytics (visitor interaction and sources of traffic desktop, smartphones audience overlap, historical data, geographic info, etc.)
The cost of the add-on is $200 each month. This is a bit disappointing. You may find it more expensive than other plans.
For local SEO tools, you’ll need an additional fee.
There are two local SEO add-ons that are available. The Basic Location option is priced at $20 per month while the premium location option costs $40 per month.
Both let you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings
Review user reviews and make suggestions
Premium version comes with a local Heatmap which allows users to compare their company with other businesses in your region in Google Maps. Semrush also allows you the ability to respond directly on reviews.
Data from the PPC
Semrush could be more valuable than other competitors if you’re involved in both SEO and PPC projects.
Semrush offers more PPC data than any other program. Semrush has more PPC information than any other tool. While some tools only offer CPC numbers for specific keywords, Semrush gives detailed CPC distribution and competition information. Live ads are also available and are able to be used to plan PPC campaigns.
Search Tools for Optimizing Engines such as Semrush are complicated and require lots of support.
Semrush provides three customer support channels: chat telephone, chat and email.
Semrush, unlike other SaaS products, makes it simple to locate its contact information. The bottom of each page is a chat box, while the footer shows a phone number.
You don’t have to search our help pages first before we give you a number. Our help is immediate.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. Semrush is a great SEO tool. The former allows for backlink creation in a CRM’ manner, while it offers a list of easy ways to improve technical or on-page SEO.
What are the the main disadvantages? What main downsides?
It’s a bit disappointing to learn that certain competitive intelligence capabilities are not unlockable with an add-on of $200 per month.
Semrush offers an effective solution to increase search engine rankings. An extended trial for free is offered here. In conclusion, you’ll see below a brief summary of the main pros and cons of Semrush and information about different SEO products.
Overall score, 4.3/5
Semrush The advantages
It is generally simple to utilize.
Semrush simplifies domain research. You get all the information you need in one place.
Semrush can store large amounts of data yet is easy-to-use. The interface allows users to view the metrics through graphs and visualisations.
Semrush is a great tool for building links. Semrush comes with CRM-like features that can help you in outreach.
The software’s site auditing function provides clear instructions on how to improve technical SEO on your site.
Semrush provides a wide range of PPC data along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three ways to support you Chat (phone), email and mail.
A 14-day trial of HTML0 is offered for free. This is a major advantage over its rivals.
The disadvantages of semrush
It is limited to Google search engines. Ahrefs and other tools offer data for several different search engines.
Semrush plans come with only one account per user. Additional seats can be purchased at a cost. cost.
Certain key features can’t be discovered unless you’re part of an “project”. Semrush limits the possibility of running several projects simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link construction isn’t as simple as you would think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the main competitors to Semrush. We have yet to review them all, but there is an analysis of Ahrefs against Semrush here. I believe that Semrush is more flexible with regards to user accounts, however when you have a lot of users that need access to an SEO tool One of the alternatives may be more affordable.
GrowthBar is a revolutionary tool that will aid you in ranking higher on search engines. It’s also cheaper than other tools.
You can get the trial period of five days for GrowthBar here. Or, you can review our GrowthBar review here
Best of luck!
Do you have any questions or comments about Semrush? Comment below to let us know your thoughts and concerns about Semrush