Semrush – What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded by Oleg Schchegolev and Dmitry Melnikov in 2008. According to the company,, it is the most popular SEO tool and has more than 7 million users.
Semrush has many advantages that will simplify your life.
Find out what people are looking online
Create new web content that attracts viewers
Find link-building opportunities
Improve your technical features of your website to improve its search ranking.
Semrush, for instance can offer keyword suggestions based on what you’ve entered. The keywords you typed are able to write blog posts that rank highly in search results.
It also shows how difficult it is for certain search phrases to rank.
It recommends websites that are worth visiting to get backlinks.
It lets you conduct an SEO audit of your site to determine if you can make technical improvements to improve search engine results.
This is only the beginning. Semrush provides many additional features to increase your site’s position in search results.
These will all be discussed in more detail below. I will highlight all their benefits.
Let’s get started! Let’s get started by looking at the domain analysis.
Basic domain analysis is the basis for the majority of SEO projects. This is an overview of the domain’s “quality” from an SEO perspective.
Domain analysis is usually done on your website to identify SEO opportunities, or on the competitor’s website to determine how difficult it will to rank higher in search results.
It is possible to do an analysis of the domain on a website in order to determine whether it would be worthwhile to contact its owner in order to obtain a hyperlink to your site. This is due to external hyperlinks (or “backlinks”) that come from high-quality websites that are related to your site’s content could significantly improve your search engine’s performance.
Semrush makes domain evaluation easy. Simply input your domain’s URL into the section ‘domain overview where you’ll get a quick analysis of its performance in search results.
Keyword research in Semrush
Keyword research generally revolves around:
It is possible to find out the number of people who look up a particular keyword.
It is important to understand how difficult it can be to be ranked for a keyword.
Find out who’s in the top position for this keyword.
Get suggestions from
Semrush allows access to all details simple.
Basic keyword data access
The ‘Keyword Overview tool can be used to obtain basic statistics regarding keywords within Semrush.
The monthly volume of searches for this keyword on Google
Its “keyword difficulty score”
A list containing sites that rank for it.
Here are some keywords you might consider as an alternative to HTML0.
A similar process to domain analysis can also be performed per country.
Semrush will offer suggestions for keywords based on the words you entered.
It would be easier to utilize if it were simply called “Keyword Suggestions.” It may sound a bit unclear however once you’ve gotten to this section of Semrush you’ll discover it easy to use.
A list of terms that are related to the keyword entered will be displayed. These keywords are sorted using filters such as:
The keyword difficulty
Number of keywords searched each month
Google Ads cost per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is the opportunity to improve. The data is only available for Google searches. It would be more useful if the data was available for other search engines.
Google is still the most popular search engine (92 percent at the time of writing according Statcounter) however, other search engines are enjoying some market share in certain territories (in the US for instance)
Moz Ahrefs and other competitors provide access to Bing data. Ahrefs also provides YouTube search data. This can be extremely useful for any person who creates videos.
Semrush’s Content Market Toolkit
Semrush offers keyword research tools and a suite tools for marketing content (as long as you have an ‘Expert‘ plan or higher).
These will allow you to:
Find new subjects to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand names
The ‘SEO Writing Assistant’ is my favorite feature of Semrush’s toolkit for content marketing. Copy/paste content into Semrush for review. You can also create content within Semrush and get real-time help.
This will provide suggestions on how you can increase the visibility of your website’s content in results of a search.
It would be wonderful to be able to copy and paste the URL of your website and get these suggestions. The copy/paste thing can be annoying.
“Rank tracking” (or “position tracking”) is a process that monitors your website’s performance in the course of time, when you type in a specific keyword.
This is very simple to setup within Semrush. Simply go to the section for position trackers. Enter your domain’s name as well as keywords and then click “Start Tracking”. The report will show you the ranking of each keyword for your website.
You’ll be able to track your progress in getting higher rankings for the keywords you choose by adding more data to Semrush.
Semrush can also allow the transfer of information from websites of competitors in its position tracker. This will allow you to see with time how your website does in relation to certain keywords compared to those of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
It determines the performance of a website in search engine results based on the quantity and quality of its backlinks‘.
It is possible to examine backlinks using Semrush two ways: one is to use the ‘backlink analysis option’ and the second is to do an audit of backlinks. Let’s take an examination of each individually.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section is accessible to view:
Anchor text for every backlink Top level distribution of domains (how many links are.com,.org., or.gov). Information about your IP address for your site. This information can be used to identify which domains have been awarded backlinks, and the value of them.
Another way to check backlinks in Semrush is to perform an audit of backlinks. This will determine the’site health’ and toxicity of backlinks to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be successful if they have a strong link-building strategy. This is the way other websites connect to your site. Websites that have more links to them are often rewarded by search engines with more prominent positions in search results, provided they are located on top-quality websites. span>
Semrush’s tool for link building works by
Get to know your competitors and then rank them.
Examining the content of your site
Asking you to list the keywords that you would like to rank for.
It then generates an index of websites it believes are worth contacting for a guest post or backlink.
SEMrush Website prospects This tool lets you connect to Semrush via email, and lets you send email outreach.
The progress of each approach can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended trial of SEMrush
Semrush offers a standard seven-day trial for free. For a limited time, however, you can get a 14-day trial extension.
You can try all the features and get all the information it offers.
Download the free extended trial
Broken link building
Broken links are an important SEO strategy.
This involves finding a broken link (i.e. One that doesn’t go anywhere and then making the “dead content” it used to point to, and asking people who link to the dead content directly to link to your website.
This lets you build backlinks that point to your website’s content. As stated before, backlinks to your website can be a fantastic way to improve the results of your search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To perform a backlink analyse report, navigate through the section “indexed” pages, click on a target errors option, then export the Excel/CSV results. broken links.
Although it is tedious but you can transfer broken links into Semrush together with the appropriate email addresses. You can also make outreach on the platform by making use of the CRM pipeline approach.
There’s still a lot to be accomplished. Ahrefs offers you the option to select the “broken Links” option. This will return a list of broken outgoing as well as incoming links for a particular domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could arrange the menu options into useful categories like keyword and competitive research ranking tracking, link building and rank tracking.
It can be overwhelming at first There are a lot of things to do. However, you’ll soon become used to it.
Semrush’s data visualization can assist you in overcoming the feeling of overload. Most metrics are plotted in a way that it makes it easier to comprehend.
It would be great it Semrush could improve its interface to be more responsive to smartphones. Semrush’s interface does not respond to mobile devices. It will display the desktop interface when you sign into the app using a mobile device. It means that you’ll only be able to read tiny amounts of text. There is also lots of clicking, zooming and looking at the screen.
SEMrush requires a lot more zooming and pinching in order to work on a smartphone.
Semrush also has a mobile application that lets you view the location data. It would be great to have the mobile app provide access to the other Semrush features.
SEMrush’s mobile application for rank tracking
Semrush is easy to use and easy to learn. You will however need to be able to use an operating system on your desktop to make the most of it.
Pricing and Value
Semrush may cost more than other types ‘SaaS’ apps.
It’s not just paying for features. You also pay for access to huge amounts of data. This includes data from other competitors.
Semrush can be purchased at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also available. This platform allows corporate customers to design their plans and have more flexibility in reports and questions.
Semrush is available for free for anyone looking to see if it works before they purchase an upgrade to a paid subscription. The company also provides a 14-day trial for free. The trial is available on this page. The trial is comparable to similar offerings from competitors. It’s shorter than Ahrefs’ (7-day paid trial) however, it’s more generous than Moz (a 30-day trial for free). ).
You’ll need to enter your credit card details in order to get the full-featured demo. This is an annoying practice when you use SEO tools.
Semrush fees are comparable with those of Majestic Majestic Majestic and Moz Ahrefs. Majestic offers a monthly fee of $49 plan but it is far less functional than the plans that are its entry level.
The Semrush Plans differ from each other in the following:
The number of reports that you can run in a day
How many keywords can you track per month
Access to marketing and content sources
Access historical data
You get more value for your money.
Let’s take a closer look at the pricing structure and determine whether Semrush offers a value for the money.
Semrush is known for allowing only one user for each plan. It will cost you an additional $45-100 to allow Semrush access and access to multiple users in your organization depending on the plan you choose.
This negative comparison is for all Semrush competitors who increase the number seats as they climb the price ladder or cost more for additional seats.
It could be a problem with your organization. It is possible that a Custom plan with Semrush could be an ideal option. As the name implies it allows you to negotiate prices for a solution that includes a custom number or users.
Semrush is only compatible with domains that have already been identified as projects. Key features that fall under this category include backlink audits, position tracking and site audits.
The number and complexity of the projects you are able to manage will depend on which Semrush plan you select.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush is generous with the amount of reports it can send out per day. This allows you to receive 3,000 domain analysis reports per day, even with the basic plan. This is considerably higher than the 175 reports that are allowed per week on Ahrefs‘ basic plan.
The generosity grows as you climb the price ladder. While Semrush has daily limits of 10,000 reports per Semrush plan, the $449.95 plan includes Ahrefs 399 with a weekly limit of 1750.
Competitive intelligence and add-ons
Semrush allows you to examine the websites of your competitors. However this feature can’t be purchased without the Trends add-on.
This is what you get when you purchase it
Market Explorer (market participants, market shares and the audience age, gender, behavior, seasonal peak, etc.
Statistics on traffic (visitor interaction with traffic sources, mobile and desktop users audience overlaps and historical data and information about the geolocation of visitors).
This add-on costs $200 per month, which is quite high. The add-on may be more expensive than other plans.
You’ll need to pay an additional fee for using local SEO functions.
Two local SEO add-ons are available: ‘Basic location’ is $20 per month and ‘Premium location’ costs $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
View user reviews and make suggestions
Premium version includes a local Heatmap‘ that allows you to compare your business against other local businesses using Google Maps. Semrush allows you to reply directly to reviews.
Data from PPC
Semrush could be more beneficial than rivals if you’re working on a combination of SEO and PPC projects.
Semrush has more PPC information than other tools. Semrush offers more detailed CPC data than the other tools, including distribution as well as CPC competition information, live ads and tools for planning PPC campaigns.
SEO Tools such as Semrush may be complicated and need a lot of assistance.
Semrush offers three customer support channels including chat telephone, chat and email.
Semrush is making it simpler than many other SaaS products to locate its contact information. The help chat box is at the bottom of every page and a phone number is prominently displayed at the bottom of every page.
We don’t ask you to read our help pages prior to providing you with a phone number. We are able to assist you immediately.
Conclusion of the Semrush Review
Semrush, an excellent SEO tool, is now available. Semrush provides all the information you need to conduct a successful SEO campaign. The former lets you build backlinks using the ‘CRM’ method and the latter offers you a list of easy ways to improve the technical SEO and on-page SEO.
What are the main drawbacks? The main downsides?
It is a bit disappointing that you are unable to unlock certain competitive intelligence features by paying $200 per month.
Overall, Semrush is an excellent solution that gives you the information you need to boost the search engine ranking. We recommend you test the tool before you buy. The free trial extended is available on this page. Below is a summary of Semrush’s main advantages and drawbacks, as well as details on different SEO products.
Overall rating, 4.3/5
Semrush What are the advantages?
It’s usually simple to use
Semrush simplifies the process of domain analysis. All the information you need is available in one location.
Semrush can store huge quantities of data, yet it is easy-to-use. Semrush’s interface shows metrics as graphs and in visualizations.
Semrush is a great tool for building links. It has CRM-like features that will assist you in outreach.
The site inspection function of the program provides simple-to-follow instructions for improving the technical SEO.
Semrush provides a wide range of PPC data along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are 3 ways to support available: chat, phone, and email.
It is possible to avail a 14-day trial no cost, which is a significant benefit over its competitors.
The disadvantages of using semrush
It provides only data for Google. Ahrefs is another tool that provides data for a variety of search engines.
Semrush plans include only one account. Additional seats are available for a higher price.
Certain key features cannot be included in a project. Semrush limits the number of projects that you can concurrently be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t quite as easy as you think.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs and Moz are Semrush’s primary competitors. We are yet to evaluate them all, but there’s a comparison of Ahrefs against Semrush here. While I prefer Semrush’s versatility in terms of account users, it may not be the most appropriate choice if you have many users who require access to an online SEO tool.
GrowthBar can help you rank higher in search engine results. It’s also less expensive than other products.
You can get a five-day trial of GrowthBar here. We also have a GrowthBar review here.
All of the top!
Do you have any questions or comments about Semrush? Comment below to share your thoughts and concerns regarding Semrush