Semrush What exactly is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was launched in 2008 by Oleg Schegolev and Dmitry Melnikov. It’s used by over 7 million users and is the most popular SEO tool.
Semrush can give you a wealth of details that will make your life easier.
Learn what people are looking for on the internet
Create new web contents that draw in traffic
Find link-building opportunities
Your website could be enhanced to increase the search engine rankings.
Semrush offers suggestions for keywords for you based on the words you have used. The keywords you typed can be used to write blog articles that rank highly in search engine results.
It also indicates how difficult it is to rank for certain keywords.
It will suggest websites you should visit to build backlinks.
It allows you to perform an SEO audit on your website to determine whether you can make technical improvements to improve search engine results.
This is only the beginning. Semrush provides a variety of additional features that can help increase the rank of your website in search results.
These will be explained in depth below. I will discuss the advantages of each.
Let’s go! Let’s look at the analysis of domains.
Basic analysis of domains is the foundation for most SEO initiatives. This is an overview of the domain’s “quality” from an SEO perspective.
A study of domains is usually performed on your website to identify SEO opportunities. It can also be done on the site of a rival to assess the difficulty of getting higher in search engine results.
An analysis of a website’s domain can be performed to determine whether it is worth contacting the owner to request a link. Because hyperlinks from other websites (or “backlinks”) which are related to your site’s content, can greatly improve the performance of your site’s search engine.
Semrush makes domain analysis easy: just enter a domain’s URL into the “domain overview‘ section and you’ll get an instant impression of its performance in search results.
Keyword research in Semrush
Keyword research typically is based on:
It is possible to determine the number of people looking for a particular keyword.
It is crucial to determine the difficulty to be ranked for this term you are searching for.
Find out what keywords are ranking.
Find ideas for other people
Semrush makes easy access to all details.
Basic keyword data access
You can utilize the ‘Keyword Overview tool to get basic information on the keywords used in Semrush.
You will be able look up:
The amount of searches that this keyword is able to rank on Google each month
It’s the keyword difficulty score
A listing of websites that rank for it.
Here’s a list of keywords you could think of using instead
Like domain analysis, this can also be performed for each country.
Semrush can offer suggestions for keywords based on the words you entered.
It would be much more beneficial if it were named just “Keyword Suggestions.” Although the name “Keyword Magic” might sound confusing, once you’ve got to this area of Semrush it’s easy to use.
Keywords will be displayed related to the keyword that you have entered. These keywords can be sorted by various filters, including:
The word difficulty
The number of searches per keyword each month
Google Ads’ cost per click to show keywords in search results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still room to make improvements. Only Google search results have the information. It would be more useful when other metrics from search engines were made available.
Although Google continues to be the top search engine (92 percent as of the time of Statcounter’s writing) However, there are certain countries that have other search engines taking a significant share of the market. In the US for example, nearly 6% are made by Bing.
Moz Ahrefs, along with other competitors, provide access to Bing data. Ahrefs also offers YouTube search data, which is extremely useful for anyone who produces video content.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research which also comes with a collection of content marketing tools. This is provided as long as you have the ‘Guru’ plan or higher.
These will permit you to:
Search for interesting topics for writing about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The SEO Writing Assistance is my favorite Semrush feature. It allows you to copy and paste content from Semrush and review it. Semrush lets you make copy and get immediate feedback.
After you have completed this step you will be given suggestions on ways to boost your content’s performance on the results of a search. These suggestions include encouraging you to increase or decrease your word count, recommending that you include keywords in your text, and advising you about content that looks like it was scraped from a different site.
It would be amazing to be capable of just copying and pasting the URL of your site into these links, and then receiving suggestions. This copy/paste thing can get annoying.
Position tracking, also known as rank tracking is the process of analyzing the performance of your site in search engines over time for a particular keyword.
It is very easy to set this up it is very easy to set this up in Semrush. Simply visit the section for position trackers and enter your domain name and keywords. The report will show you the ranking of each keyword on your website.
It is possible to to track your progress in ranking higher for the phrases you choose when you add more information to Semrush.
Semrush also allows the transfer of information from competitor websites to its position tracker. This will allow your site to be evaluated over time with other sites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The way a website performs on search engine result pages will be determined by the number of backlinks” it has from other websites.
Semrush lets you look at backlinks using two methods. One option is to utilize the option to analyze backlinks, and the other is a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can be viewed as follows:
Anchor text for every backlink Top-level domain distribution (how many links are.com,.org., or.gov). Information on the IP addresses of your site. This allows you to see which domains have received backlinks, and the value they bring to your site.
A ‘backlink audit is another method of examining backlinks within Semrush. This is used to assess the ‘health and toxicity’ of any backlinks to your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building is the process of obtaining other websites linking to your site. It is crucial to every SEO project’s success. Search engines typically reward websites that have more links to them by giving them higher search result positions (as long as they’re on relevant, high-quality websites ).
Semrush’s tool for link building works by
Find out about your competition and where they rank.
Examining the content of your site
You will be required to list the keywords for
Then, it will create an index of possible websites it believes is worthy of contacting for a guest post or backlink.
SEMrush Domain prospects With this tool, you are able to connect your email account to Semrush. You can then send out outreach messages directly using the tool.
With CRM, you are able to monitor each step of the process.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail a longer-term free trial
Semrush’s standard seven-day trial lasts. For a limited time, however, you can receive a 14-day extended trial.
This lets you test all key features and obtain all the information.
The extended free trial is available here.
Broken link building
Broken linking is a crucial SEO strategy.
This involves finding a broken URL (i.e. You’ll need to locate an unreliable hyperlink that doesn’t link anywhere.
This allows you create backlinks that point to your website’s content. This allows you to build backlinks for your website. The more backlinks you can have, the better your content will rank on search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report, navigate through the section “indexed” pages, click on a target errors option, then export Excel/CSV format results. broken links.
It’s not an easy task however, it is possible to transfer broken links to Semrush with relevant email addresses. You can also make outreach using the connected mailboxes or the CRM “pipeline” method.
There are many improvements that need to be made. Ahrefs offers the option of selecting “broken Links”, which will give you the list of broken links, both outgoing and inbound to specific domains.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
It’s possible to organize the menu options into useful groups such as search for keywords, competitor research link-building, and rank tracker.
It can be overwhelming to understand all the information, even though there is so much. It will get easier as you get used to it.
Semrush’s data visualization helps you overcome the feeling of data overload. A variety of metrics are graphed to ensure that it’s easier to understand.
However, it is a great thing if the Semrush interface worked with smartphones more effectively. Semrush’s interface isn’t responsive. Therefore, when you log into Semrush using a smartphone, you’ll be presented with the desktop-like interface. This means you can only read small amounts of text, and there’s plenty of pinching and zooming.
SEMrush is more difficult to use on a phone as compared to .
Semrush’s mobile application gives you access to your position tracking data. This is an advantage. It would be amazing to have mobile access to every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is intuitive and simple to use. However, you will require an operating system on your desktop to get the most of Semrush’s interface.
Prices and value
Semrush can cost more than other types ‘SaaS’ apps.
It is normal that you aren’t just paying to access functionality but also a lot of data. This information contains a great deal of details from your competitors.
Semrush is available in three price choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
There is also the ‘Custom platform. This platform allows corporate customers to create their own plans with more flexibility on reporting and questions.
Semrush provides a trial period for free to anyone who would like to test the service before buying a plan. However, the company provides a 14-day complimentary trial. The trial is available on this page. It’s quite similar to other offers from competitors. It’s less than Ahrefs seven-day trial for paid users however it’s more than Moz’s 30 day trial for free. ).
To take advantage of the full test experience You will require credit card details. This can be a irritating method to use SEO tools.
Semrush fees are comparable with the rates of Majestic Majestic Majestic and Moz Ahrefs. Majestic however has a monthly plan that costs $49 but is less efficient than its basic plans.
Semrush plans have differences:
The limit on the number of reports you are able to make each day
The number of keywords that are tracked every month
Access to marketing content tools
Access to historical data
You can get more value for your money.
Let’s take a look at the pricing structure to determine whether Semrush offers good value for money.
Semrush’s pricing structure has one problem. Depending on the plan type, you will be required to pay between $45 and $100 for each additional user.
It’s a negative contrast to all Semrush’s competitors which tend to increase the number of seats as they go up the price ladder (or are less expensive for seats that are not available).
This might be a problem for your company. Semrush may offer a Custom plan. It lets you negotiate pricing and include a custom number of users.
Semrush cannot be used on domains classified as projects. Site audits (backlink audits) and tracking of position all fall under this category.
The details of your Semrush plan will determine the number of projects you are able to manage at once.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush offers a generous number of reports that it can send each day. You can pull up to 3,000 domain analysis report per day on the entry level plan. This is a lot higher than the 175 reports that you could run each week on Ahrefsthe entry-level plan.
As you climb higher up the price upwards, this generousness continues: The Semrush daily limit on reports for its $449.95 plan of 10,000 is, while Ahrefs‘ $399 plan comes with an upper limit of 1750 reports per week.
Competitive intelligence and add-ons
Semrush is a program that allows you to examine websites against other users. But, this functionality can only be obtained through the purchase of the ‘Trends’ add-on.
What you get when it is purchased
Market Explorer (market share, gender and age of the audience, market participation and seasonal peak, etc.)
Analytics of traffic: interaction of visitors with traffic sources, desktops and traffic, audience overlap and historical information, geographic information.
This add-on costs 200 dollars per month. This is quite disappointing. While most of these measures are worth paying for however, $200 per month is a lot. In some cases, it is more expensive than other plans. These are the results.
You’ll have to pay an additional fee if you wish to use local SEO features.
You can purchase two local SEO add-ons: ‘Basic Locationis $20 per month and ‘Premium Place is $40 per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Review user comments and submit suggestions
Premium version comes with a local Heatmap that lets users compare their business with other nearby businesses in Google Maps. The Semrush interface lets you immediately respond to reviews.
Data From the PPC
Semrush could be more effective when you mix SEO and PPC.
Semrush has a greater quantity of PPC data than most other tools. Semrush provides more PPC data than other tools. It offers complete CPC distribution and competition information, live ads, campaign planning tools, and PPC campaign planning templates.
SEO tools such as Semrush aren’t easy to use and require a lot of assistance.
Semrush lets customers contact them via email, chat or by phone.
Semrush is unlike other SaaS applications in that it makes it easy to locate its contact details. There is a help chatbox at each page’s bottom, and a footer with a phone number.
You don’t have to search for help first before we give you a number. We can help you right away.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. It has all the information you need to run a successful SEO campaign. Semrush’s standout features include the ability to build links and site auditoring tools. It lets you build backlinks in a ‘CRM way, and the latter offers a list of easy ways you can improve technical and on-page SEO.
What are the main drawbacks? What main downsides?
It’s a bit disappointing to learn that certain competitive intelligence capabilities are not unlockable with an add-on of $200 per month.
In the end, Semrush is an excellent solution that gives you the data you require to boost the search engine ranking. We recommend you test the tool before you buy. A free extended trial is available here. Here’s a summary and some information about Semrush.
Overall score: 4.3/5
Semrush – The benefits
It’s generally easy to use
Semrush makes domain analysis easy. You have all the information you need in one location.
Semrush can store large quantities of data, yet it is simple to use. To make it easy to comprehend the metrics, the interface employs graphs and visualisations.
Semrush’s capabilities for building links are exceptional. Semrush has CRM-like features which will aid you with outreach.
The site auditing function of the program provides simple instructions for how to improve technical SEO and other aspects of your site.
Semrush provides a broad variety of PPC-related information in addition to organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three avenues of support available including chat, phone and email. This is more extensive than competitors Ahrefs or Moz (especially Moz).
You can avail a 14-day trial of HTML0. trial. This gives you an benefit over other software.
The disadvantages of semrush
It is restricted to Google search engines. Ahrefs also provides information for other search engines, but.
Semrush plans are based on one account per user. Additional seats can be purchased for an extra cost.
Certain key features can only be found in a “project‘. Semrush restricts the amount of projects you can simultaneously run.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t quite as simple as you imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic, Ahrefs, and Moz are the top competitors to Semrush. Although we have not yet reviewed them all but you can view a comparison between Ahrefs and Semrush. While I prefer Semrush’s versatility in terms of account users, it may not be the most appropriate choice if you have many users who need access to an online SEO tool.
GrowthBar is a new tool that is able to help you rank higher in search engines. It’s much less expensive than other products.
GrowthBar can be downloaded for five days here. We also have a GrowthBar review right here
The best of the best!
Do you have any questions or suggestions? Please comment below to send your thoughts and questions about Semrush