Semrush, what is it?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Scchegolev and Dmitry Melnikov. It has been cited as one of the most widely-used SEO tools, and has more than 7,000,000 users.
Semrush provides a wealth of information to make your life simpler.
Learn what people are searching online
Create new web content to draw in traffic
Find link-building opportunities
Improve the technical aspects of your website to improve the search engine results.
Semrush, for instance provides suggestions for keywords based on what you’ve entered. These keywords are able to help write blog articles that rank highly in search results.
This will indicate how difficult it can be to rank for certain keywords.
It will recommend websites you should visit to build backlinks.
It permits you to conduct an SEO audit of your website to determine whether you are able to implement technical changes that enhance search engine rankings.
This is just the beginning. Semrush provides many additional features to improve your website’s visibility on search results.
They will be explained in greater detail in the future. Each advantages will be highlighted.
Let’s start! Let’s get started by looking at domain analysis.
An initial domain analysis is essential for all SEO projects. It provides a brief overview of domain’s ‘quality from an SEO perspective.
Domain analysis is performed to examine your site for SEO potential or to look at the competitors’ websites to determine if they have any to help you rank better in search results.
It’s possible to conduct an analysis of the domain on a site to determine if it is worthwhile to contact its owner in order to obtain a link to your website. Since external hyperlinks (or “backlinks”) can significantly improve your site’s search engine performance.
Semrush makes domain analysis easy: just type a domain URL into the “domain overview section’ and you’ll get an immediate sense of its performance in results from searches.
Keyword research in Semrush
Keyword research is typically focused around:
It’s possible to find the number of people who are looking for a specific search term.
It is crucial to understand how difficult it may be to rank for certain keywords.
See who is ranked for the term.
Get suggestions from other users
Semrush makes access to all information simple.
Basic keyword data access
You can use the tool ‘Keyword Overview’ to get basic information on the keywords used within Semrush.
You can see
The number of times this keyword is able to rank on Google each month
It’s the ‘keyword difficulty score
A list of websites that rank high for it.
Here are some suggestions for keywords that you might consider making use of instead
This is similar to domain analysis but can be done per country.
You can use Semrush’s “Keyword Magic” option to receive specific keyword suggestions based upon the phrase you’ve entered.
It would be easier for users to utilize it if its name was just “Keyword Suggestions”. It might sound unclear however once you’ve gotten to this section of Semrush you’ll discover it easy to utilize.
There will be a listing of the keywords that are matched to the keywords you typed in. The keywords can be sorted by various filters, including:
The problem with the keyword
The total number of keyword searches each month
Google Ads costs per click to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There’s still plenty to do. The information is available only to Google searches. It would be much more useful if other search engine metrics were made available.
Google is still the most popular search engine (92 percent at the time of writing according Statcounter), but other search engines are enjoying a fair share of market share in specific regions (in the US, for example)
Moz Ahrefs, along with other rivals, provide access to Bing data. Ahrefs also provides YouTube search information. This can be very beneficial to any video producer.
Semrush’s Content Market Toolkit
Semrush provides keyword research tools as well as a suite of content marketing tools (as as long as you are on an ‘Guru” plan or higher).
These will let you:
Find new topics to discuss
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Write Assistant” is my favorite tool in the toolkit for marketing content of Semrush. This allows you to copy/paste content from Semrush and then review it. Semrush allows you to create copy and provide immediate assistance.
You will be given suggestions on how to improve the effectiveness of your website on search results.
It is amazing to be capable of simply pasting the URL from your site into these links, and then getting suggestions. This copy/paste thing can get annoying.
“Rank monitoring” or “position monitoring” is a way to monitor your website’s performance on search engines for specific keywords in the course of the course of.
It’s simple to set it up in Semrush. Go to the section for position trackers and type in your domain name. You will get a report that displays the position of your website for each keyword.
You will be able to monitor your progress towards getting higher rankings for the keywords that you select by adding more data to Semrush.
Semrush also allows the import of data from websites of competitors in its position tracker. This will enable you to compare your site’s performance for specific keywords over time with performance of your competitors.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The number of ‘backlinks from other websites that link to a site will determine how well it performs in search results.
There are two methods to look at backlinks within Semrush: the one is to utilize the “backlink analysis feature” and the second is to perform a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
It is also possible to look at this section:
Anchor text for every backlink. Top level distribution of domains (how many are.com.,.org., and.gov). Information on your IP addresses. This information allows you see which domains have received backlinks and their value.
Another way to check backlinks in Semrush is to perform an audit of backlinks. This will determine the’site health’ and toxicity of backlinks to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building (also known as getting others to link to you, is crucial for any SEO project. Search engines typically reward websites with more links them by giving them higher search result places (as long as they are located on high-quality, relevant websites). ).
Semrush’s tool for link building works by
Find out about your competition and where they stand.
Examining the content of your site
You are asked to provide the keyword for
Then, it will create an index of websites that it thinks are worth contacting for guest posts or backlinks.
SEMrush domain prospects It is possible to connect your email address to Semrush and send out outreach emails from Semrush.
Monitoring the progress of every strategy is possible using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Try an extended trial of SEMrush
Semrush offers a standard seven-day trial at free. However, for a limited period of time, you could be eligible to receive an extended 14-day trial.
Use this tool to test all of the key features, and all information.
Access the extended free test can be found here
Broken link building
Broken link building is an important SEO strategy.
This is done by finding broken hyperlinks (i.e. One that doesn’t go anywhere and then creating the “dead content” it was pointing to, and asking people who link to that dead content directly to link to your website.
This allows for you to create backlinks. Like we said that backlinks to your site can be a fantastic way to improve the results of your search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To conduct a report on backlink analysis go to the “indexed” pages section and select the “target errors” option. The Excel or CSV file can then be sort or filter in order to locate the 404 errors. broken links.
It is not easy however, it is possible to transfer broken links into Semrush with the appropriate email addresses. It is also possible to connect to Semrush via a connected mailbox, or through the CRM pipeline method previously described.
There is still the need to improve. Ahrefs allows you to hit the broken Links‘ option, which returns a list with every broken outgoing or inbound links for a specific domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You can categorize the menu options into useful categories like keyword research and competitive research, as well as link building and rank tracking.
It isn’t easy to understand all the information, even though there is so much. It will get easier to it.
Semrush’s data visualization will aid you in overcoming the problem of data overload. A variety of metrics are plotted in a way which makes it easier for you to comprehend the data.
Semrush would love to have a more user-friendly interface that is compatible with smartphones. The interface isn’t responsive, which means that when you sign in to Semrush from a mobile device you will see the standard desktop-based interface. This means you will only read small portions and require more pinching and zooming.
SEMrush needs lots of zooming, pinching, and scrolling to work on smartphones.
Semrush also has an application for mobile devices which lets you see the location data. It would be amazing if mobile access was available for every Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface has an intuitive and simple user interface. You will however need to be able to use a desktop computer in order to make the most of it.
Price and value
Semrush is more costly than other kinds of SaaS (software as a Service) apps.
The reason this is so logical is that you’re not only paying for functionality as well as access to a lot of information, including many details from rivals.
Semrush is available at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
The Custom platform is also accessible. This platform allows corporate customers to design their plans and have more flexibility in reports and questions.
Semrush can be tried for free by anyone who wishes to see if it works before purchasing a paid plan. The company also provides a 14-day free trial. It is available here. The trial is comparable to similar offerings from competitors. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s more generous than Moz (a free 30 day span>
You’ll need your credit card details to access the full-featured trial. This is a common practice in SEO tools.
Semrush’s fees compare to Majestic, Majestic and Moz, Ahrefs. Majestic offers a monthly fee of $49 plan, but it’s less effective than the plans that are its entry level.
The Semrush Plans differ in the following ways:
The maximum number of reports you can run every day
How many keywords you can track per month
Access to content marketing tools
Access data from the past
You get more value for your money.
Let’s take a closer look at the pricing structure and decide if Semrush provides a good price for the money.
Semrush has a terrible pricing structure. Semrush will charge an additional $45 to $100 per user to give access to Semrush to more people within your company, based on the plan type.
This is a negative contrast to Semrush’s competitors which tend to increase the number or charge less to add seats.
This might be a challenge for your company. You might need to look into a Custom plan with Semrush. This allows you to negotiate the price for an option that has the number of users or users, based on the name.
Semrush can only be used for domains that are designated as projects. Website audits. Backlink audits. Position tracking.
The number of projects you are able to manage per Semrush plan will impact the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush provides a wide range of reports that it can send each day. Even on the basic plan, it allows you to pull 3000 domain analysis reports per day. This vastly exceeds the 175 reports you can run per week on Ahrefs‘ entry-level plan.
As the price of your plan increases and you’ll see more generosity: While Semrush offers a $449.95 plan for 10,000 users, Ahrefs plans cost $399, and is capped at 1750 per week.
Competitive intelligence and add-ons
You can use Semrush to examine websites of your competitors, however these features are not accessible without purchasing a ‘Trends add-on.
What you get when it is purchased
Market Explorer: market participants, market share and consumer behavior.
Analytics (visitor interaction and traffic sources, desktop, smartphone, audience overlap historical data, geographical information, etc.)
The add-on costs 200 dollars each month. This is very disappointing. In certain cases, it is more expensive than other plans. The results are as follows.
Local SEO features require an additional cost.
There are two local SEO add-ons available. The Basic Location option is priced at $20 per month and the ‘Premium Location’ option costs $40 per month.
Both are accessible to you:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listing and Facebook Listings
Review user comments and submit suggestions
Premium version comes with a local Heatmap‘, which lets users compare their business with other nearby businesses in Google Maps. The Semrush interface allows you to immediately respond to reviews.
Data derived from the PPC
Semrush could be more valuable than other competitors if you’re involved in both SEO and PPC projects.
Semrush has more PPC information than other tools. Semrush has extensive CPC figures for certain keywords. Other tools may provide basic CPC figures.
SEO tools, like Semrush aren’t easy to use and require a lot of support.
Semrush provides three support channels for customers including chat telephone, chat and email.
Semrush is making it easier than many other SaaS products to find its contact information. You will find an online help section on the bottom of each page, and the footer features a prominent display of a phone number.
Before we give you a phone number, you don’t need to look up our help pages. You can get help immediately.
Conclusion of the Semrush Review
Semrush is an excellent SEO tool. It has all the information that you require to conduct an effective SEO campaign. Semrush’s standout features include the ability to build links and site auditoring tools. The latter allows backlink creation using a CRM-like method and the latter offers a list of easy ways to improve technical or on-page SEO.
What are the main drawbacks? What main downsides?
It’s a little disconcerting that certain competitive intelligence features cannot be unlocked using an add-on fee of $200 per month.
Semrush is a powerful tool that can aid in improving your search engine rankings. You can download a free extended trial here. This concludes the summary of the pros and cons of Semrush, and details on different SEO products.
The benefits of using Semrush
It is easy to use
Semrush makes domain analyses easy. You have all the information you need in one location.
Semrush offers a wealth of data but is user-friendly. Semrush’s interface displays metrics in graphs and visualisations.
Semrush’s excellent link-building functionality makes it a great option. It can be used to help with outreach.
The site auditing function of the program provides simple instructions for how to improve technical SEO as well as other aspects of your site.
Semrush offers a broad range of PPC-related data as well as organic search information.
Semrush’s reports are much more extensive than its competitors.
There are 3 channels of support available: chat, phone and email.
The 14-day free trial of is now available. This is an enormous advantage over many other software companies.
The cons to using semrush
It provides only data only for Google. But, other tools, such as Ahrefs, provide information for a variety of different search engines.
Semrush plans can only be used for only one account per user. Additional seats can be purchased at an extra cost.
You can only find certain key features in the context of an organization. Semrush limits the amount of projects that you can concurrently be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken linking isn’t as easy as it seems.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s primary competitors to Semrush are Ahrefs (Moz), and Majestic. Although we have not yet reviewed them all but you can view a comparison between Ahrefs and Semrush. Although I think Semrush has greater flexibility with regards to user accounts than Ahrefs, you may choose one of the other options more cost-effective if you have multiple users who need access to an SEO tool.
GrowthBar, a new tool that lets you to be more prominent on search engines, is available. It’s far cheaper than other tools.
GrowthBar is available as a free trial for five days. You can also view our GrowthBar review here
The very best!
Have questions or feedback on Semrush ? Leave an open comment below to share your thoughts and questions.