What is Semrush?
Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was founded in 2008 by Oleg Schegolev and Dmitry Melnikov. According to the company, it is used by over 7 million users and is one the most popular SEO tools.
Semrush gives you lots of details that you can use to make your life easier.
Discover what people want on the internet
Create web content that can be used to draw traffic
Find link-building opportunities
You can enhance the technical aspect of your site’s content to increase the rank of your website in search results.
Semrush offers suggestions for keywords for you based on the words you have used. These keywords can be used to help create blog posts that rank highly in search engine results.
It will also show the difficulty of certain search terms to be ranked.
It will suggest sites worth to visit to get backlinks.
It allows to do an SEO audit to determine whether your site could be improved to improve search engine rankings.
This is just the beginning. Semrush also offers additional features to help your site rank higher in search engine results.
These will all be explained in greater depth in the following paragraphs. I will discuss all of their benefits.
Let’s start! Let’s get started by looking at the domain analysis.
A domain analysis in the beginning is vital for all SEO initiatives. It provides a an overview of the domain’s quality from an SEO perspective.
Domain analysis is typically done on your website to find SEO opportunities or even on your competitor’s website to determine how difficult it will to rank higher in search results.
To determine whether it’s worthwhile to contact the website owner to ask for links to your website A domain analysis could be done. Because hyperlinks from other websites (or “backlinks”) that are relevant to your content, can greatly improve the site’s search engine performance.
Semrush makes domain research simple. Just type the domain’s URL into the “domain overview” section and you will be able to see an immediate indication of its performance in search engine results.
Keyword research in Semrush
Keyword research generally is based on:
It is possible to figure out how many people are searching for one keyword.
It is important to figure out how difficult it is to rank a keyword.
Check out the ranking of your keyword.
Get suggestions from others
Semrush lets you quickly find the information you require.
Basic keyword data access
To get basic statistics regarding keywords in Semrush you can use our ‘Keyword Overview tool.
The number of searches that this keyword is receiving on Google every year
It’s the keyword difficulty score
A listing of websites that rank for it.
Here are some suggestions for keywords you could consider making use of instead
It is like domain analysis, however it can be performed in each country.
You can use Semrush’s “Keyword Magic” option to receive specific keyword suggestions based upon a phrase that you have entered.
It would be much more useful if it was named just “Keyword Suggestions.” It may sound a bit unclear however once you’ve gotten to this section of Semrush, you’ll find it easy to use.
A list of terms that are related to the search term you typed will appear. The keywords can be sorted using different filters, such as:
The word difficulty
The number of keywords that are searched each month
Cost per Click for Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still the opportunity to make improvements. Data is not available for searches other than Google. It would be more valuable if other search engine metrics were available.
In fairness, Google continues to dominate searches (92 percent at the time of writing according to Statcounter) however, there are some territories, not just the USA, that have other search engines enjoying a decent part of the market (in the US for example, almost 6% of searches are conducted by Bing).
Moz Ahrefs gives you access to Bing data. Ahrefs provides YouTube search data which is very useful to anyone who produces videos.
Semrush’s Content Market Toolkit
Semrush offers tools for keyword research and a suite tools for marketing content (as as long as you are on a Guru‘ plan or greater).
They will allow you to:
Get new topics to discuss for
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
My personal favorite feature of Semrush’s content marketing toolkit is the “SEO writing assistant”. You can copy/paste content to Semrush for review. Semrush can also be used to make copies.
You will receive suggestions on how to improve the performance of your content in search results.
It would be fantastic to be able simply to paste the URL to your site to receive these suggestions. This copy/paste thing can get annoying.
“Rank tracking” or “position tracking” is the method of analyzing your website’s performance over time in search engines for a specific keyword.
It is easy to set this up it in Semrush. Simply visit the section for position trackers and enter your domain name and keyword. A report will be generated which shows you the rank of your site for every keyword.
You can monitor your progress towards ranking higher for keywords you choose as you input more information to Semrush.
Semrush also allows the import of data from competitor websites to its position tracker. This will allow to evaluate the performance of your site over time for particular keywords against that of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
How well a site performs in search engine result pages will be determined by the number of backlinks” it has from other websites.
It is possible to look at backlinks in Semrush two methods the first is using the option to analyze backlinks and the other is to conduct an audit of backlinks. Let’s take a look at each one individually.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
Additionally, this section is available to view at
Anchor text for each link Top level domain distribution (how many the links are.com.org. or.gov). Data regarding the IP addresses for your website. This will enable you to determine which domains have been gaining backlinks and the worth of these backlinks.
A Audit of Backlinks is a different way of looking at backlinks within Semrush. It is used to assess the’site health and the toxicity of backlinks which link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
SEO projects can only be effective if they are backed by a strong link-building strategy. This is how other websites link to yours. Rankings in the top search results are usually awarded to websites that have more hyperlinks (as long they are linked to relevant and high-quality websites span>).
Semrush’s tool for link building works by
Find out about your competitors and how they rank.
Examining the content of your site
You will be required to provide the keyword for
Then it will make a list with potential websites that it believes is worthy of contacting to request a guest post or backlink.
SEMrush Domain prospects Utilizing this tool, you can connect your email to Semrush. Then, you can send out outreach messages directly from Semrush.
You can track the progress of each approach by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail an extended-term trial for free
Semrush offers a standard seven-day trial at no cost. However, you can get a 14-day extended test for a short duration.
Utilize this tool to check all the major features, and all information.
Access the extended free test is available here.
Broken link building
Broken link construction is an important SEO tactic.
This involves finding an invalid URL (i.e. one that isn’t leading anywhere) and then making the “dead” content that it was pointed to and asking anyone linking to that dead content to link directly to yours.
This lets you create backlinks to your website content. As you can see, the more backlinks pointing towards your website, the better your content will do in the search results.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Create a report on backlink analysis. Go to the “indexed pages” section, then click “target errors”, then export the Excel or CSV files. You can filter or sort the file to locate the error code 404. broken links.
While it isn’t easy broken links are able to be imported into Semrush. It is also possible to conduct outreach from Semrush using the CRM pipeline method.
There’s still a lot to be done. Ahrefs gives you the ability to select the “broken Links” option. This will return an inventory of all broken outgoing and incoming links for a particular domain.
User interface and simplicity
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could arrange the menu options into useful categories such as competitive and keyword research ranking tracking, link building, and rank tracking.
It can appear overwhelming at first, as there is many things to think about. It will get easier to it.
Semrush’s data visualization helps you overcome the feeling of overwhelming data. A variety of metrics are graphed to ensure that it is easier to understand.
Semrush’s interface should be compatible with smartphones. The interface isn’t responsive as it stands. That means that when you sign in with an smartphone to Semrush it will show the normal desktop-based interface. This means you cannot read large amounts of text, and you can also zoom in and out.
SEMrush is harder to use on a mobile than .
The positive side is that Semrush has a mobile application which lets you access your position tracking data. It would be amazing to have mobile access to all Semrush functions.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and easy to use. However, you will need to use an operating system on your desktop to get the most of Semrush’s interface.
Value and pricing
semrush is more expensive than other kinds of ‘SaaS apps (software as service).
The reason it’s understandable is that you’re not only paying for the functionality, but also access to a lot of information, including many details from rivals.
Semrush offers three major pricing choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also opt to use our ‘Custom” platform. Corporate customers can create their own plans with more flexibility in the limits of reports and queries as well as more accounts. Find out more.
Semrush can be tried for free by anyone who wishes to test the effectiveness before purchasing an upgrade to a paid subscription. Semrush offers a 14-day trial for no cost. It is available on this page. The trial is a good match to other offerings by competitors. It’s shorter than Ahrefs’ (7-day paid trial), but more generous than Moz (a 30-day free trial ).
You’ll require your credit card information to avail the full-featured trial. This is an annoying practice when you use SEO tools.
Semrush’s fees compare to Majestic, Majestic and Moz, Ahrefs. Majestic however offers a monthly plan that costs $49, but is much less efficient than its basic plans.
The Semrush Plans differ from each other in the following:
The number of reports you can run in a day
The number of keywords that can be tracked each month
Access marketing tools for content
Access historic data
Make more money from your cash.
Let’s have an overview of some of the pricing information and see if Semrush is a great value for money.
Semrush is known for allowing only one user per plan. It will cost you an additional $45-100 to allow Semrush access and access to other users in your organization depending on the plan type.
It’s a negative comparison to all Semrush’s competitors who generally raise the amount of seats they offer as they go up the price ladder (or are less expensive for seats that are not available).
This might be an issue within your business. Semrush could offer you a Custom Plan. As the name implies it allows you to negotiate prices for a service that comes with the creation of a unique number or user.
Semrush can only be used for domains designated as projects. Website audits. Backlink audits. Tracking of position.
The number and extent of projects you are able to manage will depend on which Semrush plan you select.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush lets you make as many reports per day as you want. It is able to receive 3000 domain analysis reports each day, even with the basic plan. This is a lot more than the 175 reports you can run every week on Ahrefs‘ entry-level plan.
As you progress through the pricing ladder, this generosity continues. The Semrush daily limit to reports on its $449.95 Plan of 10,000 is Ahrefs‘ $399 Plan has a limit in place of 1750 per week.
Competitive intelligence and add-ons
You can use Semrush to examine websites of competitors, but these tools aren’t available without the purchase of an ‘Trends’ add-on.
This is what you will get
Market Explorer (market participants, market shares and audience age, gender, behavior, seasonal peak, etc.
Traffic analytics: Visitor interaction with traffic sources, desktops and traffic audience overlap, historical information, geographic information.
The add-on cost is $200 month, which is quite high. In some instances, it’s more costly than the other plans. These are the results.
You’ll have to pay an additional fee if you wish to use local SEO functions.
Two SEO Add-ons are available for local SEO A ‘Basic spot‘ costing $20 per month, and an ‘Premium location’ that costs $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listings and Facebook Listings
User comments and suggestions
Premium version also includes the local Heatmap‘, which allows users to evaluate their business against other businesses in the vicinity on Google Maps. Semrush also allows you the ability to respond directly to reviews.
Data derived from the PPC
Semrush may be more beneficial than its competitors if you are involved in a mix of SEO and PPC projects.
Semrush offers more PPC information than other tools. Semrush offers more detailed CPC information than other tools, including distribution as well as CPC competition information, live ads and tools for planning PPC campaigns.
SEO tools such as Semrush can be complex and require lots of assistance.
Semrush offers three ways to contact customer support. This contrasts with other services, such as Moz that doesn’t provide telephone support.
Semrush allows users to locate contact information, unlike other SaaS products. There is a help chatbox at each page’s bottom, and a footer with the number to call.
Our help pages aren’t needed before we are able to give you a number. You can get help immediately.
Conclusion of the Semrush Review
Semrush is a great SEO tool. Semrush provides all the tools you need for a successful SEO campaign. The first lets you create backlinks using a ‘CRM’ approach, while the latter gives you a list of easy ways to improve the technical SEO and on-page SEO.
What’s the main drawback?
It’s a little disappointing to learn that some capabilities of competitive intelligence cannot be unlocked by an add-on of $200 per month.
Semrush offers an effective solution to increase search engine rankings. An extended trial for free is offered here. In conclusion, you’ll find below a summary of the main advantages and disadvantages of Semrush as well as information on other SEO products.
Semrush What are the benefits?
It’s usually simple to use
Semrush simplifies domain analysis. You have all the information you require in one place.
Semrush provides a wealth of data, but it is simple to use. The interface shows the metrics in a clear manner by using graphs and visualisations.
Semrush’s ability to build links is outstanding. It comes with CRM-style features to assist users with outreach.
Site auditing capabilities of the software offer simple-to-understand guidelines to improve technical SEO.
Semrush gives you a wide selection of PPC data that you can combine along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three support channels: chat, phone and e-mail.
The 14-day free trial version of is now available. This is an enormous advantage over many other software companies.
The cons of semrush
It provides only information for Google. Ahrefs is a different tool that offers data for a variety of search engines.
Semrush plans come with only one user account. Additional seats are available at a high price.
Certain key features can’t be found unless you’re part of an “project”. Semrush limits how many projects you can run simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Broken link building isn’t as simple as you would imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic is the main rival in the race against Semrush. Ahrefs, Moz and Majestic are also available. Although we have not yet looked at all of them, you can see a comparison between Ahrefs as well as Semrush. Semrush offers a more user-friendly account system, however when you have a lot of users and require an SEO tool, Semrush may be more flexible.
GrowthBar is a brand new tool that lets you to be more prominent on search engines, is available. It’s cheaper than other products.
GrowthBar is available for download for five days from here. You can also read our GrowthBar review right here
Best of luck!
Questions or comments about Semrush ? Comment below to tell us about it.