Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was created in 2008 by Oleg Schchegolev and Dmitry Melnikov. According to the company, it is the most used SEO tool and has more than 7 million users.
Semrush provides an abundance of information to assist you in making your life simpler.
Find out what people are looking for online
Create brand new web content that draw in traffic
Find link-building opportunities
Improve the technical aspects of your site to increase the search engine rankings.
Semrush could, for example offer suggestions for keywords in response to the keywords you have entered. The suggestions are used by you to write articles that are highly ranked in results from a search.
It also shows how difficult it is for certain search terms to be ranked.
It will recommend websites to visit for backlinks.
It permits you to conduct an SEO audit of your site to determine whether you are able to make technical improvements that will improve search engine results.
This is only the beginning. Semrush offers many additional features that can help increase the rank of your website in search results.
The benefits will be discussed more in detail below. These are all benefits that I will discuss.
Let’s go! Let’s look at domain analysis.
Domain analysis is the foundation of most SEO projects.
Domain analysis is performed on your site to identify SEO opportunities. Or on the competitor’s site to determine how difficult or easy it is to rank higher in results from a search.
To determine if it’s worth contacting the owner of your website to request links to your website A domain analysis could be done. Since external links (or “backlinks”) can significantly improve your site’s search engine ranking.
Semrush allows domain analysis easy: just type in a domain URL in the “domain overview section” and you’ll immediately be able to see how it performs on the results of a search.
Keyword research in Semrush
Keyword research generally revolves around:
It’s possible to determine the number of people looking for a particular keyword.
It is crucial to establish how difficult it might be to rank the term.
Find out who ranks for your search term.
Receive suggestions from
Semrush makes access to all information easy.
Basic keyword data access
You can use the ‘Keyword Overview tool to get basic information on keywords in Semrush.
You’ll be able look up:
The amount of search results this keyword is able to receive on Google each month
Its ‘keyword difficulty score’
A list of websites that rank for it.
Here are some suggestions for keywords to consider instead
This is like domain analysis, however it can be performed in each country.
You can utilize Semrush’s “Keyword Magic” option to receive specific keywords based on a phrase that you have entered.
It’s easier to utilize if it were simply called “Keyword Suggestions.” While the term “Keyword Magic” may be confusing, once you’ve got to this area of Semrush it’s easy to use.
The list of keywords related to your keyword will be shown. The keywords are sorted by filters like:
The keyword difficulty
The number per keyword used in a month.
Google Ads cost per click to show results for keywords.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There is still room to improve. The only Google search results have the information. It would be useful to have other engines provide data.
Google still dominates searches (92 percent at the time of writing according Statcounter) however, other search engines are enjoying some market share in certain territories (in the US for instance)
Moz Ahrefs and other competitors allow you to access Bing data. Ahrefs also provides YouTube search information. This can be extremely useful for any video creator.
Semrush’s Content Market Toolkit
Semrush is an instrument for keyword research which also comes with a collection of content marketing tools. It is available as long as you have an ‘Guru’ plan or higher.
These will permit you to:
Find new topics for you to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s content-marketing toolkit. It allows you to copy and paste material into Semrush to review. Semrush lets you create copy, and receive real-time feedback.
Once you’ve done this, you will receive suggestions about ways to improve your content’s performance on search results. These suggestions include the urge to increase or decrease your word count, recommending that you include keywords in the text, and advising you about content that looks like it was scraped from a different site.
It would be amazing to be capable of simply pasting the URL from your website into these links and receiving suggestions. Copy and paste can be annoying.
“Rank Tracking” or “position Tracking” is a method for tracking the performance of your website over time in search engines by using a certain keyword.
It’s easy to setup it’s easy to set it up in Semrush. Simply visit the section for position trackers and type in your domain name and keyword. A report will be generated which will show the position of your site for each key word.
You’ll be able to monitor your progress in ranking higher on the phrases you choose by adding more data to Semrush.
Semrush can also allow the transfer of information from websites of competitors in its position tracker. This will allow your site to be evaluated to other websites using the keywords you choose.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
The number of ‘backlinks‘ from other sites that connect to a website will determine the quality of its performance in search engine results.
There are two methods to look at backlinks within Semrush The first is to use the “backlink analysis feature” and the other is to conduct a backlink audit.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
This section can be viewed as follows:
Anchor text for each backlink. Top level distribution of domains (how many are.com.,.org., and.gov). Information on the IP addresses of your users. This information allows to track which domains have gained backlinks. It also gives an insight into the activities of competitors.
Backlink audits are another way to examine backlinks within Semrush. This is used to assess the’site health and toxicity’ of any backlinks that link to your website.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building, which is the method of gaining other sites to link to your site, is crucial to the success of any SEO project’s success. Sites with more hyperlinks to them are usually recognized by search engines as having higher search results positions, provided they are on high-quality websites span>
Semrush’s tool for link building works by
Find out about your competition and their rankings.
Examining the content of your site
I’d like you to write down the terms you would like to rank
Then It will create an inventory of websites that it believes are worthwhile to contact in order to obtain a backlink or guest blog.
SEMrush Website prospects This program lets you connect to Semrush via email, and lets you send email outreach.
Each approach’s progress can be tracked with CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
Get a longer trial for free of SEMrush
Semrush’s standard free trial of seven days is valid for seven days. However, for a limited time, you can avail a 14-day extended trial.
You can try the various features and obtain all the data it provides.
Access the full free test is available here
Broken link building
Broken linking is an important SEO strategy.
This involves finding an unresponsive link (i.e. one that isn’t leading to any other website), making the “dead” content it used to point at and asking anyone linking to the dead content to directly link to yours.
This will allow you to build backlinks to your website’s content. This allows you to build backlinks for your website. The more backlinks you have more your website will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
Run a backlink analysis report. Navigate to an “indexed pages” section, then click “target errors”, and then export the Excel or CSV files. You can filter or sort this file to find the error code 404. broken links.
It is not easy however, it is possible to transfer broken links into Semrush with the appropriate email addresses. It is also possible to conduct your outreach within the platform using a connected mailbox or pipeline approach to CRM mentioned earlier.
There are still areas that need to be improved. Ahrefs gives you the ability to select the “broken Links” option. It will provide an inventory of broken outgoing as well as inbound links for a particular domain.
Interface for users and simple
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You could group the menu options in useful categories like competitive and keyword research, rank tracking, link building and rank tracking.
It can be initially overwhelming, but there are many things to do. But, you’ll quickly get used to it.
Semrush’s data visualization can help you get rid of the overwhelming feeling of data overflow. Many metrics are plotted in a manner that makes it easier for you to understand the data.
It would be great if Semrush could improve its interface to be more responsive to smartphones. As it stands, the interface isn’t responsive, which means that when you sign into Semrush using a mobile device, you will see the standard desktop interface. This means you can only see small amounts of text and that there is a lot more zooming and pinching.
Using SEMrush on mobile devices requires more pinching and zooming.
Semrush’s mobile app allows users to access your position tracking data. This is an advantage. However, access via mobile to all Semrush features is an excellent feature.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and intuitive to use. But, you’ll need to use an operating system on your desktop to get the most of it.
Price and value
Semrush costs more than other kinds of SaaS’ (software as an a Service) applications.
It’s not just paying for functionality. Additionally, you pay to access huge amounts of information. This includes information from other competitors.
Semrush is available at three different costs:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also opt to utilize our “Custom” platform. This platform permits corporate customers to create their own plans and have more flexibility in reports and questions.
Semrush can be tried at no cost by anyone who wishes to test the effectiveness before they purchase an upgrade to a paid subscription. Semrush also provides a 14-day trial for free. It is available here. The trial is similar to similar trials offered by rivals. It is smaller than Ahrefs (7-day trial) however it’s more expansive than Moz (30-day trial for free). span>
For the full-featured free trial, you’ll have to input your credit card details. This is a common practice in SEO tools.
Semrush’s fees are comparable to Majestic (majestic), Majestic (moz and Ahrefs), and Majestic. Majestic offers a monthly fee of $49 plan but it is far less functional than its entry levels plans.
Semrush plans are different in the following ways:
The maximum number of reports that you are able to run per day
The maximum number of keywords you can track in a given month
Access Marketing tools
Access to data from the past
Get more value for your money.
Let’s have an overview of some pricing information and see if Semrush is an excellent value for money.
Semrush is notorious for allowing only one user per plan. It will cost you an additional $45-100 to allow Semrush access as well as access to other users in your organization depending on the plan type.
This comparison is negative to Semrush’s competitors who usually expand the seating capacity with increasing pricing or are less expensive for additional seating.
This may be an issue for your organization. A Custom plan with Semrush might be a good alternative. It allows you to bargain on pricing and include a custom number/users, just like the name suggests.
Semrush is not allowed on domains that are classified as projects. Site audits (backlink audits) and position tracking all fall into this category.
The number of projects that you can manage per Semrush plan will impact the number of projects.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Requests for reports
Semrush allows you to make as many reports per day as you like. Even on the entry-level plan, this allows you to get 3,000 domain analysis reports each day. This vastly exceeds the 175 reports that you can run per week on Ahrefs the basic plan.
The amount of free reports grows as you climb the price ladder. While Semrush offers daily limits of 10,000 reports per Semrush plan, its $449.95 plan includes Ahrefs 399 with an annual limit of 1750.
Competitive intelligence and add-ons
You can make use of Semrush to examine websites of your competitors, however these features are not available without the purchase of a ‘Trends add-on.
What you will get when you purchase it
Market Explorer: market participants, market share and audience behavior.
Statistics on traffic (visitor interaction with traffic sources mobile and desktop users audience overlaps, historical data, geo-information).
This add on costs $200 per months and is a bit disappointing. It could be more expensive than other plans in some instances.
You’ll have to pay an additional cost for using local SEO functions.
Two local SEO add-ons are available Basic location costs $20 per month, and Premium location costs $40 per month.
Both permit you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business and Facebook Listings
Read user feedback and make suggestions
Premium version includes a ‘local Heatmap that allows you to compare your business to other local businesses on Google Maps. Semrush lets you respond directly to reviews.
Data derived from the PPC
Semrush is more effective than other search engines if you work on both SEO projects as well as PPC campaigns.
Semrush offers more PPC information than other tools. Semrush provides more PPC information than the other tools. It offers detailed CPC distribution and competition information as well as live ads, campaign planning tools, and PPC campaign template for planning.
Search Engine Optimization tools like Semrush are complex and can require lots of assistance.
Semrush offers three channels for customer support: email, phone and chat. This is a positive contrast to other products that don’t offer phone support (Moz doesn’t provide live chat support).
Semrush is making it simpler than other SaaS products to find its contact information. There is an online help section on the bottom of each page, while the footer features prominently displayed a phone number.
You don’t need go to for help on our pages to find an answer. Help is instantaneous.
Conclusion of the Semrush Review
Semrush can be used as an SEO tool. Semrush has all the tools you need for an effective SEO campaign. The first allows you to create backlinks in a “CRM” way, and the other offers a list of easy ways you can improve your technical and on-page SEO.
What are the primary drawbacks? The main negatives?
It’s a little disappointing to learn that some capabilities of competitive intelligence cannot be unlocked by an add-on of $200 per month.
Semrush is an outstanding tool that can aid in improving the search engine ranking. Here’s an option to download a free extended trial. Here’s a summary and some details about Semrush.
Semrush – The benefits
It is usually simple to use.
Semrush simplifies domain analysis. All the data you require in one place.
Semrush is easy to use and provides large amounts data. It makes use of graphs and visualizations to show what the metrics mean.
Semrush’s link-building capabilities are amazing. Semrush has CRM-like features which can help you in outreach.
Site auditing capabilities of the software provide simple-to-understand guidelines to improve the technical SEO.
Semrush offers an array of PPC data to go with your organic search data.
Semrush’s reports are much more extensive than its competitors.
There are 3 ways to support: chat, phone, and email.
Get a 14-day free trial. This is an benefit over other products.
The cons and benefits of semrush
It provides only information only for Google. Ahrefs, along with other tools provide data for several other search engines.
Semrush plans include only one account. Additional seats can be purchased for a high cost.
Certain key features are only available in a “project‘. Semrush limits your ability to run several projects simultaneously.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Building broken links isn’t quite as simple as you might imagine.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic’s primary rivals to Semrush are Ahrefs (Moz) and Majestic. We haven’t reviewed each of them however, we have a comparison for Ahrefs against Semrush. Semrush has a better user account system, but when you have a lot of users and require an SEO tool, Semrush may be more flexible.
GrowthBar will aid you in ranking higher in search engine results. It’s cheaper than other products.
GrowthBar can be downloaded for five days here. Or, you can review our GrowthBar review here
Have questions or feedback about Semrush ? Leave a post below with your thoughts and queries.