Semrush, as its name suggests, is a tool that optimizes your website for search engines.
It was established in 2008 by Oleg Scchegolev & Dmitry Melnikov. It’s used by more than 7 million people and is the most used SEO tool.
Semrush gives you lots of information that you can use to simplify your life.
Find out what users are searching for online
Create web content to attract visitors
Find link-building opportunities
Improve the technical aspects on your site to increase the search engine rankings.
Semrush for instance, can provide you with keyword suggestions based off the keywords you’ve entered. These keywords are able to create blog posts that rank highly in search engine results.
It will also tell the user how hard it might be to rank certain search terms.
It recommends websites worth visiting to get backlinks.
It allows you to conduct an SEO audit of your site to determine whether you are able to implement technical changes that enhance search engine rankings.
This is only the beginning. Semrush also offers other features that will aid your website in ranking higher in search engine results.
These benefits will be explained more in depth below. Each benefits will be highlighted.
Let’s get started! Let’s start by looking at domain analysis.
Basic analysis of domains is the basis for the majority of SEO projects. This is an overview of the domain’s “quality” from an SEO standpoint.
A study of domains is often performed on your website to identify SEO possibilities. It could also be done on the website of a competitor to determine the difficulty of getting higher on search results.
It is also possible to conduct a domain analysis to see if a website is worth it to ask its owner for a link to your site. This is due to the fact that links from quality websites can improve your website’s search engine ranking.
Semrush simplifies domain analysis Simply type in a domain URL and get an instant overview of its performance based on search results.
Keyword research in Semrush
Keyword research generally is based on:
It’s possible to find how many people are looking for a specific search term.
It is important to figure out how difficult it is for a keyword to rank.
Find out what keywords are in the top position.
Get suggestions from other users
Semrush makes access to all the information easy.
Basic keyword data access
Utilize the “Keyword Overview” Tool‘ to obtain basic statistics about keywords in Semrush.
The amount of searches this keyword receives on Google each month
Its ‘keyword difficulty score’
A collection of sites that are highly ranked for it.
Here’s the list of terms you could think of making use of instead
Similar to domain analysis This can also be done per nation.
Semrush has a “Keyword Magic“ option that will give specific keywords for a specific phrase.
It would be easier for people to use it if the name was simply “Keyword Suggestions”. It might sound unclear, but once you’ve reached this area of Semrush, you’ll find it simple to use.
The list of keywords relevant to your search term will be displayed. These keywords can be sorted by various filters, including:
The keyword difficulty
The number of keywords that are searched each month
Cost per Click to Google Ads to display keyword results.
Overall, the keyword difficulty tool from Semrush provides all the information you need in order to make informed decisions about which keywords you should target for your SEO project.
There are still areas for improvement. The information is available only to Google searches. It would be even more valuable if the information could be made available to other search engines.
Google continues to be the most popular of searches (92 percent according to Statcounter at the time). However there are regions around the world that have another search engine that is taking a significant part of the market. For instance, in the USA almost 6% searches are conducted using Bing.
Moz Ahrefs gives you access to Bing data. Ahrefs also provides YouTube search information that can be very valuable for video makers.
Semrush’s Content Market Toolkit
Semrush includes keyword tools for research and a suite o tools for marketing content (as as soon as you’ve got an “Guru” plan).
They will allow you to:
Find topics that are new for you to write about
SEO perspective: Audit your content.
Identify keywords your commentators are using in posts
Monitor brand mentions
The “SEO Writing Assistant” is my absolute favorite component of Semrush’s content-marketing toolkit. It lets you copy and paste content into Semrush to review. You can also create copy within Semrush and get real-time help.
When you do this, you will receive suggestions on how to enhance your website’s search engine efficiency.
It would be wonderful to be able to copy the URL of your site and get these suggestions. Copy and paste can be annoying.
“Rank tracking” (or “position tracking”) is a method that monitors your website’s performance over time when you search for a specific keyword.
This is easy to set up using Semrush. Simply visit the section for position trackers and type in your domain name and keyword. You’ll receive a report showing you where your website ranks for each key phrase.
When you’ve added more data, you’ll be able to track your ranking for specific phrases.
Semrush allows users to include information from other websites to its position tracker tool. This allows you to compare your site’s performance in terms of specific keywords over time with the performance of your competition.
Finally, you will receive regular email updates about your rank tracking progress, such as email notifications telling when a piece of content is dropped from the top 10 results for a specific phrase.
Overall, Semrush’s position tracking functionality is excellent.
A website’s search engine ranking will be affected by how many backlinks it has received from other sites.
You can look at backlinks in Semrush two ways: one is to use the option to analyze backlinks and the other is to conduct a backlink audit. Let’s take a look at each one in turn.
Semrush’s “Backlink Analytics” section allows you to enter a domain name to view a list all backlinks that it has found.
You can also look at this section:
Anchor text that is used for each backlink. Top-level domain distribution. (How many links are.com.org.,or.gov). Information about the IP addresses of your website. This allows you to see which domains have received backlinks and their value.
You can also perform a backlink audit’ to determine if backlinks are used on your site.
Semrush Link Building
Semrush’s link building tool is one of its most distinctive features.
Link building refers to the process of obtaining other websites to link to your site. It is crucial for any SEO project’s success. SEO engines reward sites with more links by giving them higher search results positions. As long as the links are from relevant, high-quality websites span>
Semrush’s tool for link building works by
Find out about your competitors and how they stand.
Examining the content of your site
Asking you to list the keywords you would like to rank for.
It will then make a list of websites it considers worth contacting about the possibility of a guest blog.
SEMrush Prospects for websites This tool lets you connect to Semrush via email and lets you send email outreach.
Monitoring the progress of every strategy can be done by using CRM.
SEMrush’s best tools for outreach include the ability to create and save outreach emails as templates.
SEMrush You can avail an extended-term trial for free
Semrush offers a standard seven-day trial for no cost. A 14-day trial extension is available for a restricted period of time.
You can test all the features and get all the data it offers.
You can get the extended free trial
Broken link building
Broken link construction is a crucial SEO technique.
This means locating the broken link (i.e. one that isn’t leading anywhere) and then making the “dead” content it used to point at and soliciting anyone who links to the dead content to directly link to yours.
This allows you to create backlinks for your website’s content. As you can observe, the more backlinks pointing to your site, then the more your site will rank in search.
Semrush’s broken-link building feature is more difficult to “get at” than I would like.
To run a backlink analysis report go to the “indexed” pages section, and select the “target errors” option. The Excel or CSV file will then be sort or filter to find the errors 404. broken links.
While it isn’t easy, broken links are able to be imported into Semrush. You can also reach out to Semrush via a connected mailbox, or the CRM pipeline approach previously described.
There are still areas that need to be improved. Ahrefs allows you to hit “broken Links”, which provides a list of broken outgoing or inbound links for the domain.
Semrush’s interface is very similar to Ahrefs and Moz, with a menu on the left that you can use to access functionality on your right.
You have the option to group menu options into categories that are useful like keyword research and competitive research.
Although it is overwhelming, there are still numerous things to take care of. It will get less overwhelming as you become accustomed to it.
Semrush’s data visualization will help you overcome the problem of data overflow. Many metrics are plotted in a way which makes it easier for you to understand the information.
Semrush’s interface is expected to work with smartphones. Semrush’s interface isn’t responsive to smartphones. It will display the desktop interface when you sign into the app using a mobile device. This means you will only read small portions and require more pinching and zooming.
SEMrush requires lots of zooming, pinching, and scrolling in order to work on smartphones.
Semrush’s mobile app allows users to access the location tracking information. That is a plus. It would be fantastic if all of the Semrush features could be accessed via mobile.
SEMrush’s mobile application for rank tracking
Semrush’s interface is simple and simple to use. To make the most of Semrush, you’ll need a desktop computer.
Value and prices
Semrush is more expensive than other types of ‘SaaS (software as an Service) applications.
It is normal that you are not only paying for access to functionality, but also large amounts data. This information contains a great deal of details from your competitors.
Semrush is available in three price choices:
- Pro: $199.95 per month
- Guru: $229.95 per Month
- Business: $449.95 per month
You can also use the ‘Custom platform. There is the option to use the ‘Custom platform that gives corporate customers to have more control over reports and queries.
Semrush lets anyone try the service for free prior to deciding to buy a plan. However, the company is offering a 14-day trial for free. You can access it here. The trial is similar to other offerings from competitors. It’s shorter and more flexible than Ahrefs’ (7 day paid trial) However, it’s also generouser than Moz (a free 30 day span>).
You will need to provide your credit card information to access the full-featured demo. This is an annoying practice when you use SEO tools.
Semrush costs are similar to those of Majestic Majestic Majestic and Moz Ahrefs. Majestic offers a monthly fee of $49 plan, but it’s less effective than the plans that are its entry level.
Semrush plan differences are:
Maximum number of reports per day
The maximum number of keywords you can track in a given month
Access Marketing tools
Access to historical data
Get more from your cash.
Let’s take a look at some pricing details and find out whether Semrush is a great price for the price.
Semrush is notorious for only allowing one user per plan. It will cost you an additional $45-100 to allow Semrush access as well as access to other users within your company based on the plan type.
This negative comparison is to all Semrush competitors that expand the number of seats as they move up the pricing ladder or are more expensive to add seats.
This might be a challenge for your company. It is possible that a Custom plan that integrates Semrush could be an ideal option. As the name implies it allows you to negotiate pricing for a solution that includes a custom number or users.
Semrush only works with domains that have already been identified as projects. Key features that are included in this category are backlink audits, tracking of positions and site audits.
The amount and the complexity of the projects you are able to manage will depend on which Semrush plan you select.
Although these limitations aren’t necessarily a problem for every business, it is something to be aware if you have multiple sites you need to manage SEO or perform a lot in competitor analysis.
Semrush provides a wide range of reports that it is able to send daily. This allows you to pull in 3,000 domain analysis reports per day, even with the entry-level plan. This is considerably more than the 175 reports allowed per week on Ahrefs the basic plan.
This generous offer continues as you climb the price ladder The daily limit for reports on Semrush’s $449.95 plan is 10,000. Ahrefs $399 plan has an limit of 1750 for each workweek.
Competitive intelligence and add-ons
Semrush can be used to analyse websites of competitors, however this feature isn’t available without purchasing an add-on for Trends.
This is what you will get
Market Explorer (market participants, market shares and audience gender, age seasonal peak, etc.
Traffic analytics (visitor interactions, traffic sources desktop overlap with mobile audiences, historical data, geographical data.
The add-on costs 200 dollars each month. This is a bit disappointing. It could be more expensive over other plans in some cases.
You’ll have to pay an additional cost for using local SEO functions.
Two SEO Add-ons are offered for local SEO A ‘Basic spot that costs $20 per month, and a ‘Premium spot’ costing $40 per month.
Both allow you to:
Distribute business information to directories
suppress duplicate listings
Track local rankings
Manage Google My Business listing and Facebook Listings
Review user comments and offer suggestions
Premium version comes with a local Heatmap‘, which allows users to compare their business with other nearby businesses in Google Maps. Semrush interface lets you respond directly to reviews.
Data from PPC
Semrush is more valuable than other search engines when you are involved in both SEO projects and PPC campaigns.
Semrush offers more PPC information than any other tool. While other tools offer basic CPC figures for certain keywords, Semrush provides detailed CPC distribution and competition information, live ads, and PPC campaign planning tools.
SEO tools, such as Semrush, can be difficult and require lots of help.
Semrush offers three customer support options. It is distinct from other products such as Moz that do not offer telephone support.
Semrush has made it easier than other SaaS products to find its contact details. A help page online can be found at the bottom and a contact number is listed at the bottom of the page.
There is no need to look through for help before we can give you a number. Help is instantaneous.
Conclusion of the Semrush Review
Semrush offers a variety of amazing features. Semrush provides all the information that you require to run an effective SEO campaign. The latter allows backlink building using a CRM-like method and the latter provides a list with simple ways to enhance technical or on-page SEO.
What’s the biggest disadvantage? What’s the biggest downside?
It’s a little disappointing to learn that some capabilities of competitive intelligence are not unlockable with an additional $200 per month.
Semrush is a powerful tool that can help you improve your search engine rankings. A free extended trial is offered here. Below, you will find details about the pros and cons of Semrush as well as details on other SEO products.
Overall rating: 4.3/5
The advantages of using Semrush
It is a method of using HTML0 in a straightforward method.
Semrush makes domain analyses easy. All the information you need is available in one location.
Semrush provides large amounts of information, but it is also user-friendly. Semrush’s interface shows metrics as graphs and in visualizations.
Semrush’s functionality for link-building is exceptional. Semrush has CRM-like features which will aid you with outreach.
Site auditing capabilities of the software provide easy-to understand instructions for improving the technical SEO.
Semrush offers an extensive range of PPC data along with organic search data.
Semrush’s reports are much more extensive than its competitors.
There are three channels of support: chat, phone and email. This is more extensive than rivals Ahrefs or Moz (especially Moz).
The 14-day trial of is available. This is an enormous advantage over many other software companies.
The disadvantages of using semrush
It only provides data only for Google. Ahrefs provides data for many other search engines, however.
Semrush plans include only one account. Additional seats can be purchased at a high price.
You can only find certain key features in the context of an organization. Semrush restricts the amount of projects you can simultaneously be running.
Competitive analysis features can be purchased for an additional $200 per calendar month.
Link building is not simple.
Although it is helpful, the free trial requires you to enter your credit card details before accessing it.
It’s difficult to use Semrush on a mobile device because the interface isn’t’responsive’.
Alternatives to Semrush
Majestic and Ahrefs are the main rivals to Semrush. We haven’t yet reviewed each of them however, we have a comparative of Ahrefs vs Semrush. While I believe Semrush has more flexibility when it comes to user accounts as opposed to Ahrefs, you may find one of the other options more cost-effective if you have multiple users that require access to an SEO tool.
GrowthBar is a brand new tool that can be used to help you rank higher in search engines. It is much more affordable than other products.
GrowthBar is available for download for five days here. Or, check out our GrowthBar Review here
Do you have any questions or suggestions? Please comment below to share your thoughts and questions about Semrush